Name

Trailblazing Sports Group

Legal name

Trailblazing Sports Group

Website

https://trailblazingsports.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Partnership and Marketing Services: Revenue generated through partnership agency services, connecting brands with women's sports properties, athletes, creators, and media partners. Includes strategic planning, campaign design, content creation, and measurement.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Trailblazing Sports Group is a boutique partnership agency and media marketplace exclusively built for women's sports. The company connects global brands and Fortune 100 corporations with women's sports properties, athletes, creators, and media partners, delivering partnership strategy, campaign design, content creation, and measurable outcomes. Core assets include the Trailblazing Marketplace platform, Trailblazing Moments on CTV, the Trailblazing Podcast Network, and sponsored content series such as Power Moves.

Product overview

Trailblazing Sports Group is a female-founded, mission-driven sports media and marketing company offering a platform-plus-services architecture for women's sports. The core offering is the Trailblazing Marketplace, the only Global Sponsorship and Media Marketplace exclusively built for women's sports. Around this platform, the company organizes its service modules: Athletes (empowering athletes through name and likeness and content creation), Media (encompassing Trailblazing Moments on CTV and the Trailblazing Podcast Network), and Properties (league/team sponsorships and live experiences). Additional offerings include the Power Moves video series (created with Intuit QuickBooks) and a Women's Sports Calendar resource.

Differentiator

Problem solved

Functional benefit

Brands

• Trailblazing Marketplace: The only Global Sponsorship & Media Marketplace exclusively built for women's sports
• Trailblazing Moments
• Trailblazing Podcast Network
• Power Moves

Products and services

• Trailblazing Marketplace The only Global Sponsorship and Media Marketplace exclusively built for women's sports, enabling brands to discover, evaluate, and connect with women's sports athletes, teams, leagues, and media properties. Sells to enterprise brand marketers seeking centralized access to women's sports inventory.
• Partnership Agency Services Boutique partnership agency services including strategic planning, campaign design, content creation, and measurement of women's sports marketing partnerships. Sells to enterprise brands and Fortune 100 clients looking to invest in women's sports sponsorships, athlete partnerships, and media integrations.
• Trailblazing Moments (CTV) Connected TV (CTV) content programming elevating women's sports media. Targeted at brand marketers and media buyers seeking premium women's sports CTV inventory.
• Trailblazing Podcast Network Podcast network featuring the leading voices in women's sports, including owned shows and integrations with established women's sports podcasts such as The RE-CAP Show, Just Women's Sports, The Athletic, Goals, and The Gist. Sells sponsorship integrations to brand marketers.
• Power Moves A five-part video series spotlighting innovators driving the women's sports revolution, featuring athletes-turned-founders, sports bar owners, fashion disruptors, and media visionaries. Created in partnership with Intuit QuickBooks to fuel storytelling, live experiences, the Entrepreneur Training Camp at USC Annenberg & Marshall Schools, USWNT Player's Ball sponsorship, and WNBA All-Star Weekend activation.

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• QuickBooks (Intuit)coreGTM or Marketing PartnerTrailblazing Sports Group partnered with Intuit QuickBooks to elevate women athletes and founders through bold storytelling and live experiences. The partnership included Power Moves video series, Athlete to Founder segments, Entrepreneur Training Camp at USC Annenberg & Marshall Schools, USWNT Player's Ball sponsorship, and WNBA All-Star Weekend activation - all powered by female-led teams.
• Amazon BusinesscoreGTM or Marketing PartnerIn partnership with Initiative media agency, Trailblazing Sports Group positioned Amazon Business as a champion of women's sports. The brand was integrated into top women's-led podcasts including The RE-CAP Show, Just Women's Sports, The Athletic, Goals, and The Gist to amplify athlete voices and reach fans and business decision makers.
• InitiativeminorChannel Partner/ Reseller/ DistributorMedia agency partner that collaborated with Trailblazing Sports Group on the Amazon Business women's sports integration campaign.
• Athletes UnlimitedminorStrategic or Co-development PartnerPartner featured on the Trailblazing Marketplace, with athletes empowered through name and likeness opportunities, personalized content creation, athlete-driven social media, and partnerships with player associations.
• Sports Innovation LabminorStrategic or Co-development PartnerCollaborated on Club Women's Sports initiative and women's sports-focused newfront presentations.
• CashAppminorGTM or Marketing PartnerBrand partner invested in women's sports through Trailblazing Sports Group partnerships.
• GoogleminorGTM or Marketing PartnerBrand partner invested in women's sports through Trailblazing Sports Group partnerships.
• HondaminorGTM or Marketing PartnerBrand partner invested in women's sports through Trailblazing Sports Group partnerships.
• L'OréalminorGTM or Marketing PartnerBrand partner invested in women's sports through Trailblazing Sports Group partnerships.
• Morgan StanleyminorGTM or Marketing PartnerBrand partner invested in women's sports through Trailblazing Sports Group partnerships.
• State FarmminorGTM or Marketing PartnerBrand partner invested in women's sports through Trailblazing Sports Group partnerships.
• TIAAminorGTM or Marketing PartnerBrand partner invested in women's sports through Trailblazing Sports Group partnerships.
• VisaminorGTM or Marketing PartnerBrand partner invested in women's sports through Trailblazing Sports Group partnerships.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CAA (Creative Artists Agency): Global talent and sports agency with a large sports division handling athlete representation, brand partnerships, and media rights. Comparable as a competitor pursuing the same brand-athlete-property matchmaking opportunity at much greater scale.
• Endeavor: Global sports and entertainment holding company with sponsorship, content, and athlete representation businesses (including IMG). Comparable as a much larger competitor pursuing women's sports commercial opportunities through its portfolio.
• Wasserman: One of the largest global sports marketing, sponsorship sales, and athlete management agencies. Directly comparable as a competitor for brand sponsorship mandates, though Wasserman operates across all sports rather than focusing exclusively on women's sports.
• Octagon: Global sports marketing agency providing sponsorship consulting, athlete representation, and event management. Comparable as a competitor for brand sponsorship business, with broader sport coverage than Trailblazing's women-only focus.

Emerging players

• Opendorse: Marketplace and technology platform for athlete Name, Image, and Likeness (NIL) deals and endorsement monetization. Comparable as a marketplace connecting athletes with brand opportunities, though focused on college NIL rather than professional women's sports.

Others

• Sports Innovation Lab: Research and analytics firm focused on women's sports commercialization and brand partnership intelligence. Already a listed collaborator with Trailblazing on Club Women's Sports initiatives, serving as a strategic partner rather than direct competitor.
• Women Leaders in Sports: Mission-driven organization supporting women in sports leadership. Adjacent ecosystem participant, comparable in mission alignment around advancing women in sports though not a commercial competitor.

Direct peers

• Just Women's Sports: Women-focused sports media company producing podcasts, newsletters, and video content. Comparable as a women's-sports-only brand partnering with sponsors like Amazon Business and serving the same audience of fans and brand decision-makers.
• Athletes First: Athlete representation agency that also negotiates endorsement and marketing deals for its clients. Directly comparable in the athlete-brand partnership facilitation business that sits at the core of Trailblazing's marketplace.
• Excel Sports Management: Sports agency representing athletes and providing marketing services to brands. Overlaps with Trailblazing on athlete-brand facilitation and sponsorship dealmaking, particularly in golf and tennis where women's sports are prominent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trailblazingsportsgroup
• Instagraminstagram.com/trailblazingsports_
• Xx.com/Trailblazing_SG

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trailblazing Sports Group