OrangeBoy

What OrangeBoy does

OrangeBoy, LLC is a Columbus, Ohio-based SaaS company founded in 1996 by Clark Swanson that builds customer intelligence and data analytics software exclusively for the public library market. Its flagship product, Savannah, is a cloud-based, ILS-integrated platform providing public libraries with cardholder analytics, customer segmentation, targeted email and multi-channel marketing, demand forecasting, incident reporting, event tracking, donor/fundraising tools (Philanthropy Center), and stakeholder reporting. The platform operates as a core subscription (Savannah) with modular add-ons (SmartyCat, Demand Forecasting, Incident Reporting, Forms 360, Event Tracker, NPS, Market Watch, Cluster Reports, Dashboard) and is complemented by professional services through the Orange Dot Studio sub-brand and Strategic Marketing Campaigns.

The company serves 225+ library systems across North America and Europe, with named customers including Columbus Metropolitan Library, Montgomery County Public Libraries, St. Louis Public Library, Rochester Public Library, Kansas City Public Library, and the Enoch Pratt Free Library. Revenue is generated primarily through annual SaaS subscriptions (quote-based, not publicly disclosed) supplemented by professional services, custom development, and multi-channel marketing campaign execution. The go-to-market is consultative enterprise sales supported by the Savannah Community user network, the annual Idea Exchange conference (in its 13th year), and active sponsorship/exhibition at ALA, PLA, TLA, Core Forum, and Library Journal events. In June 2025 OrangeBoy merged with LibraryIQ, followed in October 2025 by Library Market joining the combined organization, creating a unified library intelligence and engagement platform operating under the LibraryIQ banner.

Name

OrangeBoy

Legal name

OrangeBoy, LLC

Website

https://orangeboyinc.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

OrangeBoy builds Savannah, a cloud-based SaaS customer intelligence and analytics platform for public libraries, serving 225+ library systems across North America and Europe with cardholder analytics, targeted marketing, and fundraising tools. Founded 1996 in Columbus, Ohio.

Ownership category

akta.pro rank

Product category

Library Intelligence Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511), Advertising Agencies (541810), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)

akta.pro primary industry

Data Strategy & Governance Services (BPAEAHAA)

akta.pro secondary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Library analytics software
• Customer intelligence platform
• Targeted email marketing
• Fundraising analytics tools
• Strategic marketing services

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Savannah SaaS Platform Subscription: Annual subscription model for cloud-based customer intelligence platform access. Includes software updates, support, and access to platform features. Subscription tiers likely based on library system size or feature access.
2. Strategic Marketing Services: Consulting and campaign execution services for targeted library marketing. Includes strategy sessions, multi-channel campaign execution (email, direct mail, geofenced ads), performance monitoring, and stakeholder reporting.
3. Professional Consulting Services: Expert guidance including data analysis translation, strategic planning development, resource allocation, and marketing/branding initiatives. Can be combined with Savannah platform for custom solutions.
4. Enterprise Custom Solutions: Custom development including application integration, beta projects for new features, specialized reports, and customized features tailored for specific library needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

OrangeBoy sells Savannah, a cloud-based SaaS customer intelligence and data analytics platform built exclusively for public libraries. The platform combines cardholder segmentation, predictive analytics, targeted email and multi-channel marketing automation, incident reporting, event tracking, and fundraising tools, supported by professional consulting, custom development, and strategic marketing campaign services.

Product overview

OrangeBoy offers a platform-plus-modules architecture anchored by its Savannah SaaS customer intelligence and data analytics platform. Savannah serves as the core system, with specialized modules including SmartyCat (event calendar and Libby ebook email automation), Demand Forecasting, Incident Reporting, Forms 360, Event Tracker, Net Promoter Score (NPS), Market Watch, Cluster Reports, and the Dashboard. These modules are complemented by service offerings such as Strategic Marketing Campaigns, Orange Dot Studio (strategic consulting and custom data projects), Enterprise Solutions (custom cardholder portals and BI reports), Philanthropy Center (fundraising tools), and training programs through Savannah Academy and Office Hours. Following 2025 mergers with LibraryIQ and Library Market, the combined entity operates under the LibraryIQ banner, expanding capabilities into collections management, patron engagement, and operations management.

Differentiator

Problem solved

Functional benefit

Brands

• Savannah: SaaS customer intelligence platform for libraries providing analytics, targeted email communications, and customer feedback tools.
• SmartyCat
• Orange Dot Studio
• Enterprise Solutions
• Savannah Spot On
• Philanthropy Center

Products and services

• Savannah Cloud-based SaaS customer intelligence and data analytics platform built exclusively for public libraries, providing cardholder segmentation, analytics, targeted email messaging, and personalized outreach to help libraries improve community outcomes.
• SmartyCat Automated messaging solution that generates targeted email communications for libraries. SmartyCat for Events pulls content from event calendar feeds into email templates; SmartyCat for Libby integrates with OverDrive's Curated List API to automate email marketing of ebook and e-audiobook collections.
• Orange Dot Studio

Quantifiable outcome

• Re-engaged 18,852 users and gained 1,045 new sign-ups in targeted marketing campaign
• +5 more outcomes

Named customers22 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature10 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Library MarketcoreStrategic or Co-development Partner · 9 October 2025Library Market merged with LibraryIQ and OrangeBoy to form unified library intelligence and engagement organization. Library Market brings digital tools including LibraryWebsite, LibraryCalendar, and LibraryBrand. Combined entity aims to provide comprehensive solutions for collections, patrons, marketing, and operations across all library functions.
• LibraryIQcoreStrategic or Co-development Partner · 27 June 2025OrangeBoy and LibraryIQ joined forces to form partnership redefining library operations. LibraryIQ is an analytics solution built by librarians for librarians. Combined entity delivers data-driven library intelligence combining deep data analysis with powerful patron engagement.
• OverDrivecoreTechnology or Integration · 2 April 2024Partnership to develop SmartyCat for Libby - automated messaging solution promoting Libby ebook and e-audiobook collections. Connects OverDrive's Curated List API with Savannah platform. Steve Potash, OverDrive CEO, noted this amplifies librarian curation and helps reach more readers.
• Columbus Metropolitan LibraryminorStrategic or Co-development PartnerBeta client for SmartyCat for Libby, consulting on requirements and testing the new OverDrive integration service.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• LibraryIQ: Library analytics platform built by librarians. Now part of the same combined entity as OrangeBoy following the June 2025 merger; historically a direct competitor in library intelligence and patron engagement analytics.
• Library Market: Provides LibraryWebsite, LibraryCalendar, and LibraryBrand tools for library marketing and engagement. Merged with LibraryIQ/OrangeBoy in October 2025; previously the most direct competitor in library marketing automation and event promotion.
• Springshare: Long-standing library SaaS vendor offering LibGuides, LibAnswers, LibChat, and analytics/engagement tools. Competes with OrangeBoy in patron engagement, marketing, and analytics modules for public and academic libraries.
• BiblioCommons: Provides library discovery, catalog, events, and patron engagement SaaS for public libraries. Competes most directly with Savannah's engagement, marketing, and analytics capabilities.

Broad incumbents

• SirsiDynix: Large established ILS/library management vendor offering integrated analytics and patron engagement features. Represents an upstream consolidation threat that could bundle analytics natively into the core ILS.
• Innovative Interfaces (Innovative, a Clarivate company): Major ILS vendor (Sierra, Polaris) with embedded analytics. Broad incumbent that competes with OrangeBoy's analytics and engagement modules via deep ILS integration.
• Ex Libris (Clarivate): Library technology vendor serving academic and public libraries with Alma, Primo, and analytics. Larger incumbent with broader portfolio that overlaps OrangeBoy's analytics positioning.
• ByWater Solutions: Open-source library services platform provider (Koha, Aspen Discovery) offering hosted ILS plus discovery and engagement features. Adjacent competitor serving similar public library customer base.
• TLC (The Library Corporation): Established library technology vendor offering CARL.X, LS2, and discovery/analytics tools. Serves similar public library segment and represents an alternative integrated stack.

Regional players

• NoveList (EBSCO): Reader's advisory and content discovery service primarily focused on academic and school libraries; overlaps with OrangeBoy's patron engagement and content promotion capabilities from a content-led angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OrangeBoyInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OrangeBoy