Activate Group
- Company typePrivate
- Founded2016
- HeadquartersHalifax, United Kingdom
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
Activate Group firmographics
Firmographics- Name
- Activate Group
- Legal name
- Activate Group Limited
- Website
- https://activate-group.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Where Activate Group is headquartered
LocationHeadquarters
- HQ city
- Halifax
- HQ country
- United Kingdom
- HQ region
- Europe
Offices17 records
Markets served
Activate Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Motor Claims Management Services: White-label motor claims solutions delivered on behalf of leading insurers, brokers, MGAs, and fleets - from FNOL to repair completion. Revenue generated through managed service fees and per-claim processing charges.
- Fleet Accident Management: End-to-end fleet accident management services including FNOL, vehicle recovery, repair management, third-party intervention, and uninsured loss recovery. Revenue from per-incident fees and ongoing management contracts.
- Collision Repair Network Management: Management of UK-wide repair network with owned bodyshops and 650+ partner repairers. Revenue from repair network management and deployment fees.
- Parts Supply: In-house parts supplier and retailer (Activate Parts) providing OEM, aftermarket, and green parts to insurers, fleets, and repairers. Revenue from parts sales and supply chain management.
- Technology Licensing: Proprietary technology platforms (SafetyNet, FleetScout, Onyx) offered to insurance and fleet customers. White-label capabilities for insurers to integrate with existing systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise agreements for major insurers and fleet operators |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Activate Group product offering
Product offeringCore offering
Activate Group is a UK-based, technology-led accident management provider delivering end-to-end motor claims handling, accident repair, parts supply, risk screening, and commercial fleet accident management services to insurers, fleets, and vehicle manufacturers. It combines a national hybrid repair network (13 owned centres plus 650+ partners) with proprietary claims, repair, and inspection technology platforms that orchestrate the incident-to-repair journey.
Product overview
Activate Group operates as a collision management platform with a multi-brand portfolio spanning claims management, repair services, parts supply, and technology products. The core offering includes Activate Collision Solutions (insurer-focused claims management handling 68,000+ claims annually) and Activate Accident Repair (13 owned bodyshops delivering 20,000+ repairs). Fleet services are delivered through sopp+sopp (20+ years fleet accident management). Supporting infrastructure includes Activate Parts (in-house parts aggregator), Onyx Repair Innovations (estimating and BMS technology), and FleetScout (AI-powered vehicle inspection). The July 2025 acquisition of Avant Group added OEM consultancy capabilities. Products interconnect through proprietary CMS with AI capabilities for fraud detection and damage assessment.
Differentiator
Problem solved
Functional benefit
Brands
- FleetScout: AI-powered vehicle inspection and fleet management technology for automated damage detection and vehicle condition tracking.
- Onyx Repair Innovations
Products and services
- Activate Collision Solutions
Quantifiable outcome
- FleetScout helped Tesco reduce damage costs at Peterborough distribution centre by 18%
- +4 more outcomes
Companies that use Activate Group
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
Activate Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability9 records
Feature6 records
Activate Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Avant GroupcoreAcquisition of Avant Group (collision repair specialist) including Avant Consult, Avant Repair Network, and Bodynet brands. Expands scale, technology, and service offerings in UK accident and repair industry.
- Gecko RiskminorCollaboration on quarterly Charge Up EV insights reports, combining Activate Group's collision management expertise with Gecko Risk's EV data specialization.
- 150+ Manufacturers and SupplierscoreActivate Parts has relationships with 150+ manufacturers and suppliers covering OE components, approved aftermarket, and green parts for parts procurement supply chain.
- MotorcarecoreAcquisition of two Motorcare bodyshops in Tunbridge Wells and Bristol, rebranded under Activate Accident Repair to expand repair capacity in high-demand regions.
- LKQ CoatingsminorPartnership to deliver training focused on energy-efficient repair methods and reduce reliance on single use plastics, supporting sustainability objectives.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Activate Group competitors and assessment
Company assessmentDirect peers
- Copart: Copart operates a salvage vehicle auction and remarketing business with a significant UK presence. Both companies sit in the motor claims value chain serving UK insurers, with overlapping handling of total loss vehicles, third-party capture, and salvage-related services.
- Caliber Collision: Caliber is the largest US collision repair chain with over 1,800 centres, partnered with major insurers. Comparable to Activate's Activate Accident Repair division as a multi-site owned collision repair network delivering insurer-driven volume at scale.
- ServiceKing Collision: ServiceKing operates a large US collision repair network serving insurers and fleet customers. Comparable to Activate Accident Repair as a multi-site repair operator with insurer-driven volume, fleet servicing, and standardized operating procedures.
Broad incumbents
- Belron (parent of Autoglass and Carglass): Belron is the global leader in vehicle glass repair and replacement, serving major insurers and fleets worldwide. Comparable to Activate Group as a large, technology-enabled, insurer-contracted vehicle repair platform with broad geographic reach across repair categories.
- CCC Intelligent Solutions: CCC is the largest US provider of SaaS for the property and casualty insurance ecosystem, including motor claims and collision repair workflows. Comparable to Activate's Onyx and CMS technology stack as a claims and repair management software platform serving insurers and bodyshops.
- Mitchell International: Mitchell provides claims management, estimating, and repair workflow software for the auto insurance industry. Comparable to Activate's claims management system (CMS) and Onyx Bodyshop Management System as a technology platform serving the collision repair ecosystem.
- Solera Holdings: Solera provides software and services across the automotive insurance and repair ecosystem globally, including estimating and claims platforms. Comparable to Activate as a broad claims and repair management platform serving insurers and bodyshops.
Emerging players
- Tractable: Tractable applies AI computer vision to motor insurance claims and repair estimation. Directly comparable to Activate Group's SafetyNet and FleetScout AI tools, both targeting AI-powered damage assessment and claims triage for global insurers.
- Snapsheet: Snapsheet offers a virtual claims management platform for auto insurers including appraisal and FNOL workflow tools. Comparable to Activate's eNOL/FNOL Studio and claims management offering as a technology-led alternative to traditional claims handling.
- AutoClaims Direct: AutoClaims Direct (acquired by Envestnet/Yodlee) provides auto insurance claims management solutions, including appraisals and FNOL services. Comparable to Activate's eNOL/FNOL Studio and Collision Solutions as a managed-services claims partner for insurers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Activate Group social profiles
Digital presenceActivate Group compliance and trust
Trust signalCompliance5 records
Activate Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Activate Group leadership team
Management profileNumber of profiles
Profiles10 records
Activate Group subsidiaries and ownership
Company hierarchySubsidiaries8 records
Activate Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Activate Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Activate Group
What does Activate Group do?
Activate Group is a UK-based, technology-led accident management provider delivering end-to-end motor claims handling, accident repair, parts supply, risk screening, and commercial fleet accident management services to insurers, fleets, and vehicle manufacturers. It combines a national hybrid repair network (13 owned centres plus 650+ partners) with proprietary claims, repair, and inspection technology platforms that orchestrate the incident-to-repair journey.
Is Activate Group a public or private company?
Activate Group is a private company. It is classified as private equity controlled and is currently operating.
When was Activate Group founded?
Activate Group was founded in 2016. It employs 501 to 1,000 people.
Where is Activate Group based?
Activate Group is headquartered in Halifax, United Kingdom, in the Europe region.
How does Activate Group make money?
Five revenue lines are on record. Motor Claims Management Services are the primary driver. The others are fleet Accident Management, collision Repair Network Management, parts Supply and technology Licensing.
Who are Activate Group's main competitors?
Direct peers on record are Copart, Caliber Collision and ServiceKing Collision. Broad incumbents are Belron (parent of Autoglass and Carglass), CCC Intelligent Solutions, Mitchell International and Solera Holdings. Emerging players are Tractable, Snapsheet and AutoClaims Direct.
Does Activate Group have an API?
No public API is recorded for Activate Group.