LPR La Palette Rouge

What LPR La Palette Rouge does

LPR La Palette Rouge is a European B2B pallet pooling company and the French operating arm of Euro Pool Group (Euro Pool System International B.V., Netherlands). Founded in 1989/1990 and headquartered in Balma Cedex near Toulouse, France, LPR operates 11 European subsidiaries backed by more than 135 service centers, making it the self-described largest logistics service provider of reusable standard packaging in Europe. Its core offering is a closed-loop rental and pooling service built around a standardized pallet range — UK100, PR080 Euro, DU608 Dusseldorfer, DP610, and RQP46 — which shippers receive, circulate through their supply chains, and return for sorting, repair, and redeployment by LPR.

The company primarily serves FMCG manufacturers and retailers, with named reference customers spanning sugar (Saint Louis Sucre), tissue and personal care (Sofidel), fresh produce (Madi Fruit), organic food (Léa Nature), and soft drinks (Britvic). Customer relationships are anchored by multi-year pooling contracts and a 'Full Service Solution' that bundles supply, collection, sorting, and repair. LPR is PEFC Chain of Custody certified (since 2010) and complies with ISPM 15 and EU Plant Health Regulation 2016/2031 for cross-border wooden packaging circulation. In December 2022, the company launched MyLPR, a digital customer portal designed to digitize ordering, tracking, and account management for shippers.

LPR is structured as a private S.A.S. with reported capital funds of €26.5M and a headcount in the 101–250 range. Revenue mechanics are based on rental and per-trip pooling fees negotiated under subscription-style or quote-based multi-year agreements; specific pricing, ARR, and revenue splits are not disclosed. The business is asset-heavy, dependent on pallet utilization and reverse-logistics efficiency, and its growth is tied to European FMCG volume, ESG-driven demand for reusable versus one-way packaging, and the gradual digitization of pool management services.

Name

LPR La Palette Rouge

Legal name

LPR – La Palette Rouge S.A.S.

Website

https://lpr.eu

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

LPR La Palette Rouge is a European B2B pallet pooling company operating 135+ service centers across 11 countries, supplying reusable standardized wooden pallets and integrated pooling services to FMCG manufacturers and retailers under the Euro Pool Group.

Ownership category

akta.pro rank

Product category

Pallet Pooling Services

NAICS

Wood Container and Pallet Manufacturing (32192)

akta.pro primary industry

Pallets (Wood, Plastic, Metal, Presswood) (IMALAFAF)

akta.pro secondary industry

Tertiary Packaging & Unitization (Palletizing, Slip-Sheeting, Strapping) (TLAIAGAC)

Keywords

• Pallet pooling services
• Wooden pallets rental
• Logistics services
• Supply chain pallets
• Returnable packaging

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Pallet Rental/Pooling Services: LPR provides pallet rental services through a pooling model where pallets are rented to FMCG manufacturers and retailers. Pallets are collected, inspected, repaired as needed, and recirculated. The rental model includes delivery, collection, and maintenance services. Customers pay for pallet usage rather than purchasing pallets outright, reducing capital expenditure and eliminating pallet management overhead.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

LPR La Palette Rouge operates Europe's largest pallet pooling service, renting and managing a fleet of five standardized wooden pallets (palette Europe/EUR, EUR2, palette perdue semi-double, and DM1) to manufacturers and retailers. The company handles pallet collection, sorting, repair, and redistribution through a network of more than 135 service centers and 11 subsidiaries across Europe.

Product overview

LPR – La Palette Rouge is a European pallet pooling company offering a unified service for renting and managing wooden pallets. The product portfolio centres on five distinct pallet types (UK100, PR080 Euro pallet, DU608 Dusseldorfer, DP610 half pallet, and RQP46 display pallet) available for rental through their pooling model. Customers access services via the MyLPR digital portal for ordering, tracking, and reporting, while the Full Service Solution provides end-to-end pallet management including collection, repair, and maintenance. The company operates across Europe with a network of service centres, focusing on FMCG and retail supply chains.

Differentiator

Problem solved

Functional benefit

Products and services

• Pallet Pooling Service
• MyLPR Portal
• Full Service Solution

Quantifiable outcome

• Saint Louis Sucre reduced pallet rejection rate by 10%
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Euro Pool Groupparent companyOthers · 1 December 2022LPR - La Palette Rouge is a division of Euro Pool Group. Euro Pool System International B.V. (established in the Netherlands) is the parent company responsible for LPR operations. The Group provides reusable packaging and pallet solutions across Europe.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• CHEP: CHEP, a division of Brambles, is the global market leader in pallet and container pooling and LPR's most direct competitor in European FMCG and retail. Operates the same rental/pooling model with comparable reusable wooden pallet formats and dedicated customer account teams.
• Euro Pool System: Sister division of LPR within Euro Pool Group, focused on reusable plastic tray pooling primarily in the Benelux and German fresh-produce markets. Highly comparable pooling-service business model under the same corporate parent, operating in an adjacent but complementary product category.
• IPP Logipal: German-based pallet pooling provider serving FMCG manufacturers and retailers in DACH-region supply chains. Directly comparable rental/pooling model, similar customer base, and overlapping pallet formats in continental Europe.
• Contraload: German pallet pooling company operating a comparable rental-and-collection service for industrial and FMCG customers. Competes head-to-head with LPR for European pooling contracts, with a similar focus on quality-controlled reusable wooden pallets.
• Pooling Partners: European pallet pooling provider offering standardized rental, collection, and repair services to FMCG and retail customers. Directly comparable operating model, pallet types, and customer profile to LPR's pallet pooling service.
• Falkenhahn AG: German manufacturer and pooler of wooden pallets (including Euro pallets and custom formats), supplying European FMCG and industrial customers. Comparable on product (wooden pallets) and adjacent on pooling-service delivery.
• Zentek Pallet: Dutch-based pallet pooling and management company serving Benelux and broader European FMCG/retail customers. Comparable pooling-service model and pallet formats, with overlapping geographic footprint in North-Western Europe.

Broad incumbents

• Schoeller Allibert: European leader in reusable plastic returnable packaging (crates, containers, pallets) across FMCG, automotive, and retail. Comparable as a reusable-packaging pooling player but with a broader portfolio and plastic — rather than wooden — pallet focus.
• CABKA Group: International manufacturer of plastic pallets and large containers serving pooling, retail, and industrial customers. Overlaps with LPR in the pallet category but operates a manufacturing-led model rather than a dedicated rental/pooling service.
• Brambles: Global logistics company and parent of CHEP, the dominant global pallet pooler. Indirectly comparable through CHEP — Brambles sets the global benchmark for pallet-pooling scale, unit economics, and customer contracting that LPR competes against in Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LaPaletteRouge

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LPR La Palette Rouge