Euro Pool Group
Euro Pool Group provides returnable packaging pooling and digital traceability services for the European fresh supply chain. Its divisions — Euro Pool System (reusable trays) and LPR (pallet pooling) — serve FMCG manufacturers and major retailers across 135+ European service centres.
- Company typePrivate
- Founded1993
- HeadquartersRijswijk, Netherlands
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Euro Pool Group does
Euro Pool Group is a privately held Dutch logistics services provider headquartered in Rijswijk, Netherlands, founded in 1992/1993 and operating across at least six European countries (Netherlands, United Kingdom, Spain, Germany, France, Belgium) with 135+ service centres and 1,001-5,000 employees. The company specializes in returnable packaging solutions for the European fresh supply chain through two wholly-owned divisions: Euro Pool System (EPS), which provides reusable folding trays with digital traceability services for fresh produce transported from grower to retailer, and LPR – La Palette Rouge, which offers pallet pooling and rental services to the FMCG sector with pallets engineered for compatibility with automated handling systems.
The company's core technology is a returnable packaging pooling system that combines physical asset management (folding trays and wooden pallets) with digital services for supply chain traceability, including the MyLPR customer portal for pallet order management and inventory declarations, Digital Tray Tracking for end-to-end visibility, and integration with third-party tracking provider Shippeo. Notable infrastructure includes the CoolRail temperature-controlled rail link between Valencia and Rotterdam, operating three times weekly with 42 containers, which the company reports achieves a 70-90% CO2 reduction compared to road transport.
Revenue is generated primarily through subscription/recurring rental and pooling fees for pallets and trays under enterprise contracts with major European retailers and FMCG manufacturers; pricing is quote-based and not publicly disclosed. Go-to-market is direct enterprise account management through the two divisional brands, supported by ESG reporting, a corporate blog, and content marketing. The company operates under a two-tier governance structure (Management Board led by CEO Gerjo Scheringa and CFO Ruud van der Steeg, plus a Supervisory Board chaired by Franky Depickere), holds PEFC Chain of Custody certification since 2010, and has committed to the Science Based Targets initiative for climate action.
Euro Pool Group firmographics
Firmographics- Name
- Euro Pool Group
- Legal name
- Euro Pool System International B.V.
- Website
- https://europoolgroup.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Euro Pool Group provides returnable packaging pooling and digital traceability services for the European fresh supply chain. Its divisions — Euro Pool System (reusable trays) and LPR (pallet pooling) — serve FMCG manufacturers and major retailers across 135+ European service centres.
- Ownership category
- akta.pro rank
Euro Pool Group industry classification
Industry- Product category
- Logistics Services
- NAICS
- Automotive Equipment Rental and Leasing (5321)
- akta.pro primary industry
- Last-Mile Fleet Sharing & Pooling (Multi-tenant/shared fleets) (TLABAGAJ)
Keywords
Where Euro Pool Group is headquartered
LocationHeadquarters
- HQ city
- Rijswijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
Euro Pool Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Pallet Pooling Services (LPR): Rental and management of standardized wooden pallets for the FMCG sector. LPR provides pallets that are suitable for automated systems, manages the entire pallet lifecycle including delivery, collection, repair, and end-of-life recycling.
- Reusable Tray Services (Euro Pool System): Provision and management of reusable folding trays for the European fresh produce supply chain. Includes pooling services, traceability, and reverse logistics to optimize supply chain and contribute to sustainability.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Euro Pool Group product offering
Product offeringCore offering
Euro Pool Group operates closed-loop pooling and rental services for returnable packaging in the European fresh supply chain. Through its Euro Pool System division it provides reusable folding trays with digital traceability, and through LPR – La Palette Rouge it rents standardized wooden pallets compatible with automated systems to FMCG manufacturers and retailers, managing the full lifecycle of delivery, collection, repair, and recycling.
Product overview
Euro Pool Group operates as a unified company with two distinct divisions serving the European fresh supply chain. Euro Pool System (EPS) provides reusable folding trays for fresh produce with digital traceability services, while LPR – La Palette Rouge offers pallet pooling and rental management. Both divisions enable supply chain circularity through reusable packaging solutions, with shared sustainability goals. The MyLPR digital platform provides customers unified access to pallet tracking and order management, while CoolRail represents an innovative sustainable transport service.
Differentiator
Problem solved
Functional benefit
Products and services
- Euro Pool System (EPS) – Reusable Tray Pooling Pooled reusable folding trays and digital traceability services for the European fresh produce supply chain, used by retailers, growers, and FMCG manufacturers to optimise supply chains and reduce one-way packaging waste.
- LPR – La Palette Rouge Pallet Pooling Pallet management and rental service providing continuous access to standardized wooden pallets for FMCG supply chains, with full lifecycle management including delivery, collection, repair, and end-of-life recycling.
- MyLPR Customer Portal Customer-facing web portal that lets distributors and retailers place pallet orders online, track pallet movements in real time, receive delay notifications, and access invoices and dashboards for pallet management.
- CoolRail Rail Link Temperature-controlled rail transport service between Valencia and Rotterdam for fresh produce, providing 70-90% CO2 reduction compared to road transport and saving 15,000 tons of CO2 annually.
- Reverse Logistics Distribution Centre End-to-end reverse logistics service managing returnable transport items from delivery through collection, maintenance, and re-supply, providing full transparency at all supply chain points.
Quantifiable outcome
- 70-90% CO2 reduction
- +5 more outcomes
Companies that use Euro Pool Group
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Euro Pool Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Euro Pool Group partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- ShuttlewisecorePartner in the CoolRail initiative - a direct temperature-controlled rail connection between Valencia and Rotterdam for fresh produce transport. CoolRail achieves 70-90% CO2 reduction compared to road transport.
- Bakker Barendrecht / Albert HeijncoreDeveloped the rail link between Spain and the Netherlands in cooperation with Euro Pool System. Involved in the CoolRail initiative from the very start.
- VisbeenminorPartner in the CoolRail sustainable rail transport initiative for fresh produce between Valencia and Rotterdam.
- KloosterboerminorPartner in the CoolRail sustainable rail transport initiative for fresh produce.
- DailyFreshminorPartner in the CoolRail sustainable rail transport initiative for fresh produce.
- EasyFreshminorPartner in the CoolRail sustainable rail transport initiative for fresh produce.
- PrimaflorminorPartner in the CoolRail sustainable rail transport initiative for fresh produce.
- BollominorPartner in the CoolRail sustainable rail transport initiative for fresh produce.
- AgroirisminorPartner in the CoolRail sustainable rail transport initiative for fresh produce.
- FruvegminorPartner in the CoolRail sustainable rail transport initiative for fresh produce.
- TobSineminorPartner in the CoolRail sustainable rail transport initiative for fresh produce.
- Pozo SurminorPartner in the CoolRail sustainable rail transport initiative for fresh produce.
- SamskipcorePartner in the CoolRail sustainable rail transport initiative, providing multimodal transport solutions for fresh produce.
- DelhaizecoreWon Project of the Year at Supply Chain Awards 2018 for the 'Reverse Logistics Distribution Centre of the Future' project. Collaboration on optimizing use of returnable transport items.
- AucxisminorPartner in the Supply Chain Awards 2018 Project of the Year win, collaborating on the Reverse Logistics Distribution Centre project.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Euro Pool Group competitors and assessment
Company assessmentEmerging players
- CABKA Group: CABKA manufactures plastic pallets and large containers used in logistics and pooling applications, overlapping with EPG's reusable plastic tray business. Smaller and more product-focused than EPG but competes for the same reusable plastic pooling segment.
Broad incumbents
- TriEnda (Paxxal): TriEnda produces reusable plastic pallets, bulk containers, and protective packaging solutions for industrial, agricultural, and food supply chains. Comparable product category (reusable plastic pallets and containers) with broader industrial exposure rather than Euro Pool Group's fresh-produce specialization.
Direct peers
- IFCO Systems: IFCO is the leading global provider of reusable plastic containers (RPCs) for the fresh produce supply chain, operating a pooling model nearly identical to Euro Pool System. Head-to-head competitor in fresh produce trays with overlapping customers across Europe and similar digital tracking services.
- PalletOne: PalletOne is a major European manufacturer and supplier of wooden pallets serving industrial, retail, and FMCG customers. Provides comparable pallet supply and management services that compete with LPR's wooden pallet pooling offering in Europe.
- Schoeller Allibert: Schoeller Allibert manufactures and pools reusable plastic packaging and containers for supply chain and returnable transport items, serving FMCG and retail customers across Europe. Directly comparable business model and product overlap with both Euro Pool System trays and broader pooling services.
- Container Centralen: Container Centralen operates pooling services for CC Containers in the European floriculture supply chain, using a similar multi-tenant pooling and reverse logistics model to Euro Pool System. Comparable asset-pooling business model focused on a specific fresh supply chain vertical.
- Brambles (CHEP): Brambles, through its CHEP division, is the world's largest pallet pooling company, serving the same FMCG and retail customers with a similar rental/pooling model. Directly comparable to Euro Pool Group's LPR division in product category, customer base, and recurring revenue structure, though at much larger global scale.
- Tosca: Tosca provides reusable packaging and pooling services (plastic pallets, RPCs, bulk containers) to retailers, growers, and supply chain participants across Europe and North America. Competes in the same reusable packaging pooling category as Euro Pool Group with similar sustainability-led value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Euro Pool Group social profiles
Digital presenceEuro Pool Group compliance and trust
Trust signalCompliance2 records
Euro Pool Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Euro Pool Group leadership team
Management profileNumber of profiles
Profiles10 records
Euro Pool Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Euro Pool Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Euro Pool Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Euro Pool Group
What does Euro Pool Group do?
Euro Pool Group operates closed-loop pooling and rental services for returnable packaging in the European fresh supply chain. Through its Euro Pool System division it provides reusable folding trays with digital traceability, and through LPR – La Palette Rouge it rents standardized wooden pallets compatible with automated systems to FMCG manufacturers and retailers, managing the full lifecycle of delivery, collection, repair, and recycling.
Is Euro Pool Group a public or private company?
Euro Pool Group is a private company. It is classified as unknown and is currently operating.
When was Euro Pool Group founded?
Euro Pool Group was founded in 1993. It employs 1,001 to 5,000 people.
Where is Euro Pool Group based?
Euro Pool Group is headquartered in Rijswijk, Netherlands, in the Europe region.
How does Euro Pool Group make money?
Two revenue lines are on record. Pallet Pooling Services (LPR) is the primary driver. The others are reusable Tray Services (Euro Pool System).
Who are Euro Pool Group's main competitors?
CABKA Group is listed as an emerging player. TriEnda (Paxxal) is listed as a broad incumbent. Direct peers are IFCO Systems, PalletOne, Schoeller Allibert, Container Centralen, Brambles (CHEP) and Tosca.
Does Euro Pool Group have an API?
No public API is recorded for Euro Pool Group.
What industry is Euro Pool Group in?
Euro Pool Group's product category is Logistics Services. Its primary akta.pro industry code is TLABAGAJ, Last-Mile Fleet Sharing & Pooling (Multi-tenant/shared fleets). Its NAICS code is 5321.