What Darwin & Verne does

Darwin & Verne is a Madrid-headquartered independent creative brand consultancy serving enterprise clients primarily in Spain. Founded in 2014 as Darwin Social Noise and rebranded in September 2021, the company operates through three legal entities — Grupo Darwin y Verne S.L., Social Noise S.L., and Darwin Publicidad S.L. — and employs 101-250 people. Its client base spans FMCG (Puleva/Lactalis, Torres, Ruavieja), healthcare (Sanitas/Bupa, Grünenthal, Miranza, Eugin), public sector (Ayuntamiento de Madrid, Correos, IDAE, Paradores, ICEX), streaming media (Disney+), press (Diario AS), and NGOs (SEO/BirdLife, Ecoembes).

Name

Darwin & Verne

Legal name

GRUPO DARWIN Y VERNE S.L.

Website

https://darwinverne.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Darwin & Verne is a Madrid-based independent creative brand consultancy serving enterprise clients in Spain across FMCG, healthcare, public sector, and streaming, operating specialized units in AI (Phileas), customer experience (Beagle), and AI-powered radio advertising (VoiceAd).

Ownership category

akta.pro rank

Product category

Brand Consulting Services

NAICS

Advertising Agencies (541810), Management Consulting Services (54161)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Brand consulting services
• Creative marketing campaigns
• AI marketing solutions
• Customer experience consulting
• Radio advertising platform

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Creative Brand Consultancy Services: Traditional agency fees for brand strategy, creative campaigns, and marketing consultancy services for enterprise clients and government institutions.
2. AI Solutions (Phileas): AI-powered services including chatbot development, audiovisual production with AI, AI training sessions, and consulting engagements using Azure OpenAI and RAG models.
3. VoiceAd Platform: Platform subscription or usage-based model for radio ad creation, targeting small businesses and freelancers who want to advertise on radio stations.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Darwin & Verne is a creative brand consultancy that delivers brand strategy, creative campaigns, and integrated marketing communication services for enterprise clients, government institutions, and consumer brands. Through its specialized units Phileas (AI solutions), Beagle (customer experience), and the VoiceAd platform, the company combines traditional brand consultancy expertise with AI-powered tools such as chatbots, audiovisual production, AI consulting, and a self-serve radio advertising platform.

Product overview

Darwin & Verne is a creative brand consultancy offering marketing and communication services through a portfolio of specialized units and products. The core offering centers on Phileas, its AI-focused subsidiary providing chatbots, audiovisual production with AI, AI training, and AI consulting. Complementing Phileas is VoiceAd, a standalone AI platform for radio ad creation, and Beagle, a Customer Experience unit focused on brand journey and CX audits. Additional services include GEO optimization for AI search visibility. The company operates across branded content, creativity, AI-powered marketing, and customer experience, serving clients including Sanitas, Puleva, Correos, IDAE, and Ecoembes through the ICOM international agency network.

Differentiator

Problem solved

Functional benefit

Brands

• Phileas: AI-powered unit specializing in marketing, creativity, and content solutions, including AI chatbots, audiovisual production, training, and AI consulting services.
• Beagle
• VoiceAd (voicead.ai)

Products and services

• Phileas (AI Solutions Unit) AI-focused business unit offering chatbots, audiovisual production, AI training, and AI consulting services. Bridges technology and creativity, combining technological expertise of partners with Darwin & Verne's brand consultancy experience for enterprise clients.
• VoiceAd AI-powered radio advertising platform that generates creative content, voiceovers with AI voices, and music. Users create and schedule radio ads from a computer or mobile device, targeting freelancers and small businesses.
• AI-Powered Chatbots Conversational AI platforms built with RAG models on Azure OpenAI that engage audiences in natural language using company-controlled documentation. Supports text and voice interactions in any language.
• AI Audiovisual Production AI-powered audiovisual production including video, images, music, voices, and hyper-realistic avatars in multiple languages, with synthetic voice consulting and creative direction.
• AI Training Sessions Executive training sessions on AI applied to marketing and communication, organized around Understanding (AI state of the art), Inspiration (tools for marketing), and Activation (AI implementation plans).
• AI Consulting Services Strategic AI implementation advisory for marketing and communication, including trend detection workshops, advisory programs, and identification of actionable AI projects for enterprise clients.
• Beagle (Customer Experience Unit) Customer Experience (CX) consulting unit applying brand journey methodology. Offers CX audits, experience enhancement, customer insights, segmentation, journey mapping, and ROX measurement across retail, healthcare, and B2B sectors.
• GEO (Generative Engine Optimization) Service Service for optimizing brand visibility in AI-generated responses and conversational search through a three-layer approach combining monitoring tools, expert consulting, and content/PR activation, in partnership with Digital Angels.
• Creative Brand Consultancy Services Traditional agency services including brand strategy, creative campaigns, and marketing consultancy for enterprise clients and government institutions. Includes branded content and multi-channel creative campaigns.

Quantifiable outcome

• Eco-illogical campaign achieved legislative change within two months of launch
• +1 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ICONBOcoreStrategic or Co-development PartnerStrategic partner for AI consulting services. ICONBO works with Darwin & Verne on strategic plans for AI implementation in marketing and communication for enterprise clients, through advisory programs and work sessions.
• ZinkcoreStrategic or Co-development PartnerTraining partner for AI applied to marketing and communication sessions. Zink collaborates with Phileas on executive training programs covering understanding, inspiration, and activation of AI capabilities.
• Visual NoisecoreImplementation/ SI/ Consulting PartnerAudiovisual production partner for AI-generated video content. Visual Noise handles editing and post-production under Darwin & Verne creative direction for AI-powered audiovisual projects.
• Digital AngelscoreStrategic or Co-development PartnerGEO (Generative Engine Optimization) service partner. Digital Angels collaborates with Phileas on monitoring, consulting, and activation of brand presence in AI-generated responses across platforms like ChatGPT, Gemini, and Perplexity.
• ICOM NetworkcoreGTM or Marketing PartnerInternational network of independent creative agencies spanning five continents with 70+ member agencies. Darwin & Verne is the Spanish agency and leads the AI working group. Provides global coverage for international client projects.
• LaFedeminorGTM or Marketing PartnerEcosystem partner within LaFede network, where Darwin & Verne has earned recognition as a reference in AI innovation through Phileas.
• Acento en la CéminorImplementation/ SI/ Consulting PartnerCommunications agency collaboration on the Eco-illogical campaign for SEO/BirdLife that won GOLD at Eficacia Awards.

Scale indicators2 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Sra. Rushmore: Madrid-headquartered creative agency within the WPP network, repeatedly among the most awarded Spanish shops and competing directly for premium brand work across retail, healthcare and FMCG.
• Lola MullenLowe: Madrid-based creative agency operating in the Spanish market with a similar full-service creative + digital offering. Closely comparable on geography, scale and client mix (large Spanish brands, FMCG, healthcare).
• &Rosás: Independent Spanish creative agency based in Madrid and Barcelona competing for the same brand-led assignments and creative awards. Direct competitor on pitch lists for clients like Correos, Sanitas and Disney+.
• Making Science: Madrid-based digital marketing and AdTech/MarTech provider combining creative, media and proprietary technology. Closely comparable on the AI/martech overlap with Darwin & Verne's Phileas unit and on Spanish enterprise client base.

Broad incumbents

• VMLY&R: Global brand and customer experience agency within WPP that pairs creative work with connected commerce and AI/tech capabilities. Overlaps Darwin & Verne's Phileas/Beagle positioning at a much larger scale.
• Accenture Song: Global experience and marketing services arm of Accenture combining creative, technology and consulting. Direct large-format competitor for AI-driven marketing transformation budgets that Darwin & Verne is now targeting.
• DDB Spain (DDB Madrid): Madrid creative office of the DDB Worldwide network (Omnicom). Competes for the same Spanish brand-led accounts and represents the international holding-company alternative Darwin & Verne is differentiated against.
• Dentsu Creative (Spain): Global creative network from Dentsu with explicit AI-driven marketing positioning. Comparable to Darwin & Verne's Phileas unit at scale and a likely competitor for AI-services RFPs.

Others

• Hogarth Worldwide: WPP-owned content production and adaptation specialist. Adjacent rather than directly competitive, but closely related through AI-powered audiovisual production work that overlaps with Phileas's AI production offering.
• Zink (AI training partner): AI-applied-to-marketing training partner that collaborates with Phileas on executive education. Ecosystem partner rather than competitor, included to surface the training-services adjacency relevant to the AI marketing space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/darwin-verne
• Instagraminstagram.com/darwin__verne
• Xx.com/DarwinVerne
• Facebookfacebook.com/DarwinyVerne

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Darwin & Verne