First Steps Recovery
First Steps Recovery is a privately held, Joint Commission-accredited addiction treatment provider based in Clovis, California, operating medical detox, residential, PHP, IOP, and online programs plus specialty tracks for veterans, athletes, and court-ordered clients across four California facilities and a new Georgia partnership backed by Avesi Partners.
- Company typePrivate
- Founded2010
- HeadquartersClovis, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What First Steps Recovery does
First Steps Recovery (legal entity First Steps Recovery LLC, founded 2010 in Fresno County, California) is a privately held, for-profit provider of substance use disorder treatment operating a full continuum of care. Its clinical platform spans medical detox (7-day, 24/7 monitored), residential treatment (RTC, ~30 days), partial hospitalization (PHP, ~20 days), intensive outpatient (IOP, ~60 days), and online IOP/PHP, supplemented by medication-assisted treatment (Naltrexone, Antabuse), evidence-based therapies (CBT, DBT, trauma-informed, brainspotting, family systems, ACT), and holistic modalities (equine, experiential, mindfulness, physical, recreation). The company also runs specialty programs for veterans, LGBTQIA+ individuals, athletes, court-ordered clients, and family members, plus an alumni aftercare program. Operations are anchored at the Clovis, California campus (housing Sequoia Women's, Oak Men's, Manzanita Men's, and Juniper Men's facilities plus outpatient), with Sacramento-area locations in El Dorado Hills and a Cypress Men's Detox & Residential site; a Team Recovery-powered mobile app supports patient check-ins and sobriety tracking.
The business model is direct-to-consumer healthcare services reimbursed primarily through PPO insurance, with the company in-network with Aetna, Anthem, Blue Cross Blue Shield, Cigna, Humana, Kaiser, and Tricare, and with self-pay as a secondary stream. Pricing is episodic, billed per treatment program tied to length of stay and insurance authorization, with no subscription pricing for patients; the firmographic designators describe only the corporate/clinical-administrative layer. Patient acquisition is driven by a 24/7 admissions helpline, online insurance verification, online assessment, organic social media (Facebook, Instagram, YouTube, X, LinkedIn), an educational blog covering substance types and mental health conditions, alumni testimonials, and community referrals. Operations are gated by regulatory credentials: Joint Commission accreditation, LegitScript certification (Inpatient #100094DP, Outpatient #100094EP, both expiring 03/31/2028), and California DHCS licensing.
In April 2024, the company received a growth-equity investment from Avesi Partners to fund multi-state expansion. In December 2025, with Brentwood Capital Advisors as financial advisor, First Steps Recovery entered the Southeast United States through an operational partnership with Georgia Recovery Campus, marking its first platform transaction beyond California. Revenue is not publicly disclosed; based on facility count, geography, and PE sponsorship, the business operates in the $10M–$25M revenue band (low confidence).
First Steps Recovery firmographics
Firmographics- Name
- First Steps Recovery
- Legal name
- First Steps Recovery LLC
- Website
- https://firststepsrecovery.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- First Steps Recovery is a privately held, Joint Commission-accredited addiction treatment provider based in Clovis, California, operating medical detox, residential, PHP, IOP, and online programs plus specialty tracks for veterans, athletes, and court-ordered clients across four California facilities and a new Georgia partnership backed by Avesi Partners.
- Ownership category
- akta.pro rank
First Steps Recovery industry classification
Industry- Product category
- Addiction Treatment Services
- NAICS
- Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)
- akta.pro primary industry
- Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)
- akta.pro secondary industries
- Substance Use Detoxification Centers (Medical Detox) (HLAFACAD), Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)
Keywords
Where First Steps Recovery is headquartered
LocationHeadquarters
- HQ city
- Clovis
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
First Steps Recovery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Healthcare Services Revenue: Revenue generated from providing addiction treatment and mental health services including medical detox, residential treatment, partial hospitalization, intensive outpatient, and alumni programs. Billed through health insurance or private pay.
- Insurance Reimbursement: First Steps Recovery accepts PPO insurances and is in-network with most major insurance providers including Aetna, Anthem, Blue Cross Blue Shield, Cigna, Humana, Kaiser, Tricare, and others. Revenue received through insurance claim reimbursement for covered treatment services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Medical Detox - 7 days |
| Subscription | Pay-as-you-go | Residential Treatment (RTC) - 30 days |
| Subscription | Pay-as-you-go | Partial Hospitalization Program (PHP) - 20 days |
| Subscription | Pay-as-you-go | Intensive Outpatient Program (IOP) - 60 days |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
First Steps Recovery product offering
Product offeringCore offering
First Steps Recovery provides a full continuum of care for adults with substance use disorders and co-occurring mental health conditions, delivered through accredited inpatient and outpatient facilities in California. The core service offering spans medical detox, residential treatment, partial hospitalization, intensive outpatient, online IOP/PHP, alumni support, and specialty programs for veterans, athletes, court-ordered clients, and families. Services are billed primarily through PPO insurance reimbursement with private pay as a secondary option.
Product overview
First Steps Recovery is a provider of substance use disorder treatment based in Fresno, California, offering a full continuum of care for overcoming addiction and co-occurring mental health conditions. The company operates from a core platform of accredited inpatient facilities in Clovis and Sacramento, California, providing medical detox, residential treatment, partial hospitalization (PHP), intensive outpatient (IOP), and online/virtual programs. These core clinical programs are supplemented by evidence-based therapy services (CBT, DBT, trauma-informed therapy, brainspotting, family systems therapy), holistic therapies (equine therapy, experiential therapy, mindfulness, physical therapy, recreation therapy), and specialty populations programs (veteran assistance, athlete rehab, court-ordered, family support, alumni). The company expanded its geographic presence to the Southeast through a December 2024 partnership with Georgia Recovery Campus, supported by Avesi Partners.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 77.8% of people achieve remission from anxiety disorders with treatment (industry statistic cited on site)
- +1 more outcomes
Companies that use First Steps Recovery
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
First Steps Recovery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
First Steps Recovery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Georgia Recovery CampuscoreStrategic partnership for geographic expansion into the Southeast United States. The partnership involved integration of operational teams to facilitate growth into underserved communities in need of substance use disorder treatment in Georgia. Supported by Avesi Partners private equity firm.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
First Steps Recovery competitors and assessment
Company assessmentDirect peers
- American Addiction Centers (AAC): Multi-state operator of residential, detox and outpatient addiction treatment facilities. Directly comparable in service mix (detox through IOP), insurance-driven admissions, and broad geographic footprint.
- Elements Behavioral Health / Promises Treatment Centers: Network of residential and outpatient addiction treatment centers including Promises, Beachway and others. Overlaps with FSR on continuum-of-care, dual-diagnosis treatment and an insurance-friendly admissions model.
- Recovery Centers of America: Multi-state inpatient and outpatient addiction treatment provider with in-network insurance relationships and a similar continuum-of-care approach to FSR.
- New Found Life: California-based residential and outpatient addiction treatment center. Closest geographic and service-line peer to FSR's Clovis/Sacramento footprint.
Broad incumbents
- Hazelden Betty Ford Foundation: Large nonprofit operator of residential and outpatient addiction treatment across the US. Overlaps with FSR's evidence-based therapies, continuum of care and dual-diagnosis capabilities, but operates at much larger scale and includes education/publishing.
- Caron Treatment Centers: Established nonprofit addiction treatment provider offering residential, PHP and outpatient care. Comparable clinical model with emphasis on evidence-based therapies and family programs similar to FSR.
- BayMark Health Services / Aegis: Large outpatient-focused addiction treatment and MAT operator across multiple states. Comparable on medication-assisted treatment, insurance billing and outpatient continuum, though more medical model and less residential than FSR.
- Gateway Foundation: Multi-state nonprofit addiction treatment provider offering residential, outpatient and MAT. Comparable service menu and evidence-based therapy mix to FSR.
Emerging players
- Ranch Creek Recovery: Smaller California residential and outpatient treatment program emphasizing individualized care and holistic therapies. Comparable scale and clinical model to a single FSR facility.
Regional players
- Lighthouse Recovery Texas: Regional addiction treatment operator offering detox, residential and outpatient care with similar insurance-driven admissions. Relevant comparable for FSR's Georgia expansion playbook.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
First Steps Recovery social profiles
Digital presenceFirst Steps Recovery compliance and trust
Trust signalCompliance4 records
First Steps Recovery financial estimates
Financial estimateRevenue estimate
Valuation estimate
First Steps Recovery leadership team
Management profileNumber of profiles
Profiles1 record
First Steps Recovery funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
First Steps Recovery M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about First Steps Recovery
What does First Steps Recovery do?
First Steps Recovery provides a full continuum of care for adults with substance use disorders and co-occurring mental health conditions, delivered through accredited inpatient and outpatient facilities in California. The core service offering spans medical detox, residential treatment, partial hospitalization, intensive outpatient, online IOP/PHP, alumni support, and specialty programs for veterans, athletes, court-ordered clients, and families. Services are billed primarily through PPO insurance reimbursement with private pay as a secondary option.
Is First Steps Recovery a public or private company?
First Steps Recovery is a private company. It is classified as private equity controlled and is currently operating.
When was First Steps Recovery founded?
First Steps Recovery was founded in 2010. It employs 1 to 10 people.
Where is First Steps Recovery based?
First Steps Recovery is headquartered in Clovis, United States, in the North America region.
How does First Steps Recovery make money?
Two revenue lines are on record. Healthcare Services Revenue is the primary driver. The others are insurance Reimbursement.
Who are First Steps Recovery's main competitors?
Direct peers on record are American Addiction Centers (AAC), Elements Behavioral Health / Promises Treatment Centers, Recovery Centers of America and New Found Life. Broad incumbents are Hazelden Betty Ford Foundation, Caron Treatment Centers, BayMark Health Services / Aegis and Gateway Foundation. Ranch Creek Recovery is listed as an emerging player. Lighthouse Recovery Texas is listed as a regional player.
Does First Steps Recovery have an API?
No public API is recorded for First Steps Recovery.
What industry is First Steps Recovery in?
First Steps Recovery's product category is Addiction Treatment Services. Its primary akta.pro industry code is HLAFACAE, Residential Substance Use Rehabilitation (Inpatient Rehab), with a secondary code of HLAFACAD, Substance Use Detoxification Centers (Medical Detox). Its NAICS code is 62322 and its SIC code is 8093.