Georgia Recovery Campus

What Georgia Recovery Campus does

Georgia Recovery Campus (GRC) is a Joint Commission-accredited behavioral health provider operating a luxury residential addiction and mental health treatment campus at 211 Goose Hollow Road in Reynolds, Georgia, supplemented by two outpatient locations at 2121 Wynnton Road in Columbus and 2370 Vineville Avenue in Macon. The company delivers medical detoxification, residential treatment (14-90 day programs averaging 30 days), Partial Hospitalization Programs (PHP), Intensive Outpatient Programs (IOP), dual diagnosis care, and aftercare to individuals struggling with substance use disorders (alcohol, opioids, methamphetamine, cocaine, benzodiazepines, prescription drugs) and co-occurring mental health conditions including anxiety, depression, and PTSD. Patient capacity is anchored by a 50-plus bed residential campus featuring themed private villas and amenities uncommon in traditional clinical rehab (gym, pickleball, volleyball, basketball courts, yoga studio, walking trails, private chef-trained culinary staff).

Clinical care is delivered through three documented therapeutic tracks — Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), and a dedicated trauma track led by certified clinical trauma professionals including a master addiction counselor and certified EMDR therapist — integrated with 24/7 medically supervised detoxification and individualized dual diagnosis treatment plans. The leadership team includes Dr. Stanley Himes as Chief Medical Officer (40+ years of addiction medicine experience), a Director of Nursing with prior emergency-room background, a Clinical Director applying a psychodynamic and humanistic framework, certified trauma and EMDR clinicians, and a Culinary Institute of America-trained executive chef. The facility differentiates on patient experience and clinical credentials rather than on proprietary technology.

Revenue is generated via fee-for-service treatment programs reimbursed primarily through in-network contracts with 13+ major commercial payors (Blue Cross Blue Shield, MultiPlan, Florida Blue, AmeriHealth, Beacon Health Options, Humana, Carelon Behavioral Health, Aetna, Cigna, Optum/UHC, Ambetter, Alliant). GRC employs a direct-to-consumer go-to-market model: prospective patients initiate admissions through a single phone line (478-216-1110) or online contact form, supported by SEO-optimized service pages targeting specific addiction types and Georgia geographies, a content marketing blog, and in-house financial counseling for insurance verification and prior authorization. In December 2025, GRC was acquired by First Steps Recovery, a behavioral health platform owned by private equity firm Avesi Partners, with Brentwood Capital Advisors serving as financial advisor — a transaction intended to extend First Steps' footprint into the Southeast and scale GRC's clinical model into additional underserved markets.

Name

Georgia Recovery Campus

Legal name

Georgia Recovery Campus

Website

https://garecovery.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

Georgia Recovery Campus operates a Joint Commission-accredited residential and outpatient addiction and mental health treatment platform in Georgia, with a 50-plus bed campus in Reynolds plus satellite clinics in Columbus and Macon, delivering medical detox, residential, PHP/IOP, dual diagnosis, and aftercare programs through CBT, DBT, and trauma clinical tracks.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Substance Use Detoxification Centers (Medical Detox) (HLAFACAD), Residential Mental Health Treatment Centers (HLAFACAC)

Keywords

• Addiction treatment services
• Residential rehabilitation
• Dual diagnosis treatment
• Medical detox
• Behavioral health care

Headquarters

HQ city

Reynolds

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Residential Addiction Treatment Services: Revenue generated from inpatient/residential addiction and mental health treatment programs billed through insurance. The facility accepts most major insurance plans including Blue Cross Blue Shield, MultiPlan, Florida Blue, AmeriHealth, Beacon Health Options, Humana, and Carelon Behavioral Health. Treatment programs include medical detox, residential treatment, outpatient programs, and dual diagnosis care.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Georgia Recovery Campus operates a residential addiction treatment facility in Reynolds, Georgia, providing medically supervised detoxification, residential inpatient care, outpatient programs, dual diagnosis treatment, and aftercare planning. The center delivers evidence-based therapy across three clinical tracks — Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), and trauma-focused treatment — and accepts a broad range of commercial insurance plans.

Product overview

Georgia Recovery Campus is a behavioral health provider offering a comprehensive addiction and mental health treatment platform. The core offerings include Medical Detox (standalone unit with 24/7 monitoring), Residential Treatment (luxury villa accommodations), Outpatient Treatment (PHP/IOP), Dual Diagnosis Treatment, and Aftercare support. These programs are delivered through three clinical tracks: Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), and Trauma Track. The facility provides specialized addiction treatment services for opioids, methamphetamine, prescription drugs, alcohol, and various other substances, along with mental health services for anxiety, depression, and PTSD. Treatment combines evidence-based therapeutic approaches with experiential modalities including massage therapy, yoga, and mindfulness groups, all delivered in a luxury campus setting with amenities such as private villas, gym, pickleball courts, and chef-prepared meals.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Detoxification
• Residential Inpatient Treatment
• Outpatient Treatment
• Dual Diagnosis Treatment
• Aftercare Planning
• CBT Clinical Track
• DBT Clinical Track
• Trauma Clinical Track

Quantifiable outcome

• Program length ranges from 14 to 90 days with an average stay of approximately 30 days, providing a structured pathway from detox through residential to outpatient care.
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• First Steps RecoverycoreStrategic or Co-development Partner · 5 December 2025Georgia Recovery Campus and First Steps Recovery formed a strategic partnership supported by private equity firm Avesi Partners. The partnership aims to expand high-quality addiction treatment services in underserved communities across the country, expanding First Steps' geographic footprint into the Southeast.

Scale indicators2 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• Recovery Centers of America: Multi-site residential and outpatient addiction treatment operator on the East Coast with comparable luxury inpatient positioning and Joint Commission accreditation; competes for similar patient demographics.
• Rosecrance: Large, established behavioral health network offering residential and outpatient addiction and mental health treatment across multiple states; broader portfolio but overlapping clinical services.
• American Addiction Centers: Publicly traded national operator of residential and outpatient addiction treatment facilities with multiple brand-name campuses; overlapping service lines, broader geographic reach, and significantly larger scale.

Direct peers

• Lakeview Health: Florida-based residential addiction and dual diagnosis treatment provider offering medically supervised detox and evidence-based therapies; comparable in clinical scope and Southeast geographic catchment.
• Talbott Recovery: Georgia-based addiction and co-occurring disorders treatment provider offering residential, outpatient, and aftercare services; directly competes with GRC in the same metropolitan Atlanta/Macon referral catchment.
• Cumberland Heights: Tennessee-based nonprofit provider of addiction treatment with residential, outpatient, and aftercare programs; comparable in continuum of care and evidence-based clinical offerings (CBT/DBT/12-step).
• Bradford Health Services: Regional addiction treatment provider with residential and outpatient programs across the Southeast; directly comparable in clinical scope (detox, residential, PHP/IOP) and target patient population.
• Bluff Plantation: Luxury residential addiction treatment facility in Georgia offering medically supervised detox and dual diagnosis care; competes directly with GRC on the luxury/premium positioning dimension.
• First Steps Recovery: Acquired Georgia Recovery Campus in December 2025 and is its parent/platform partner; provides residential and outpatient addiction treatment with overlapping clinical and operational model in the Southeast.

Emerging players

• Wellbridge Addiction Treatment and Research: Long Island-based addiction research and treatment facility with residential and outpatient programs emphasizing evidence-based care and clinical research; comparable in clinical philosophy and academic orientation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GARecoveryCampus
• LinkedInlinkedin.com/company/georgia-recovery-campus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georgia Recovery Campus