What Novalux does

Novalux Srl is an Italian architectural lighting manufacturer founded in 1948 by Gino Persiani in Funo di Argelato (Bologna) and now led by his grandson Alessandro Sgrignoli, operating as part of the Germany-headquartered SLV group. The company designs, manufactures, and distributes professional LED lighting systems for residential, commercial, and hospitality projects, with a portfolio spanning integrated drywall profiles (Cartoon Light family), the patented DOMYNOS magnetic LED module system, decorative ring lights (HALOS), track-mounted projectors (ALL-TRACK, OPTIX), recessed downlights, and bi-emission wall and ceiling fixtures. Production runs from a 30,000 m² site (12,000 m² internal production) supported by an in-house photometric laboratory, a lighting design studio delivering 3D simulations and illuminotechnical calculations, and an internal configurator for the DOMYNOS line. The business model is hardware-led B2B sales of catalog and bespoke lighting solutions, monetized through quote-based pricing distributed via a network of 13+ Italian regional sales agencies and owned sales offices in eight European countries (Belgium, France, Switzerland, Germany, Netherlands, Portugal, Spain), complemented by free pre-sale illuminotechnical consulting and distributor training. Customers span luxury automotive (Lamborghini), media (Universal Music Belgium), petrochemical (Eni Versalis), VR/gaming (Triangle Factory), telecom (DSTNY), construction, hospitality, professional services, and high-end residential segments, with certifications including ISO 9001, ISO 14001, EcoVadis Gold, Synesgy ESG B, and Philips Lighting ENABLED licensing.

Note on data inconsistency: The firmographics header describes Novalux as a Sunnyvale-based laser systems company founded in 1998, and the input also contains a separate set of funding rounds and a 'Jack Gill, Chairman' leadership record consistent with a US laser-photonics entity (Novalux Inc.). The substantive product, customer, office, certification, and parent-company data overwhelmingly describe the Italian architectural LED lighting business (Novalux Srl). This analysis is grounded in the Italian LED lighting entity, which the comprehensive data describes; the laser-company data points appear to be contamination from a different entity sharing the Novalux name and are not used as primary evidence here.

Name

Novalux

Legal name

NOVALUX SRL

Website

https://novalux.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

101–250 employees

Short description

Novalux Srl is an Italian architectural LED lighting manufacturer (founded 1948) that designs, produces, and distributes integrated lighting systems for residential, commercial, and hospitality projects across Europe via its own sales offices and a regional agency network.

Ownership category

akta.pro rank

Headquarters

HQ city

Sunnyvale

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. LED Lighting Product Sales: Novalux generates revenue primarily through the manufacture and sale of architectural LED lighting products including linear profiles, recessed systems, track lighting, decorative rings, and pendant fixtures. Products are sold through direct sales force, agency network, and international offices.
2. Custom/Special Solutions: Revenue from bespoke lighting solutions and special realizations based on custom requests, including architectural fixtures, large installations, and modular illuminotechnical compositions tailored to specific project requirements.
3. Illuminotechnical Consulting Services: Free pre-sale illuminotechnical consulting provided to architects, lighting designers, engineers, and distributors, with commercial and technical training for distributors. This service supports product sales across all channels.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Novalux designs, manufactures and distributes architectural LED lighting systems for residential, commercial, and hospitality sectors, including gypsum-integrated LED profiles (Cartoon Light and DOMYNOS families), linear LED systems, electrified track lighting, decorative LED ring fixtures, recessed downlights, and custom lighting solutions. The company operates a 12,000 m² production facility in Italy and offers in-house illuminotechnical consulting, 3D simulation, and photometric testing through its internal laboratory. Products are sold B2B through an Italian agency network and direct offices across eight European countries.

Product overview

Novalux is an Italian architectural lighting company specializing in professional LED lighting solutions since 1948. The product portfolio centers on architectural lighting systems including gypsum-integrated LED profiles (Cartoon Light family), linear LED systems, track lighting, decorative rings, and downlights. Key product families include: DOMYNOS (curved gypsum LED system), B-16 SYSTEM (bi-emission integrated LED), A-30 Cartoon Light (drywall profiles), LIMITLESS (architectural integration), OPTIX (micro-optic fixtures), HALOS (LED ring lights), P-30/P-25 LED profiles, HERO LED systems, ALL-TRACK electrified tracks, and various downlights (MIND, SLIM). The offerings span residential, commercial, and business sectors with Made in Italy manufacturing and internal quality testing capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• DOMYNOS Sistema in cartongesso (drywall system) with extruded aluminum profile for housing 48V magnetic LED modules in linear, curved and circular forms; patented in Europe and UK with magnetic mounting and rapid connectors for easy installation.
• B-16 SYSTEM Bi-emission integrated LED system for architectural lighting producing continuous light lines.
• A-30 Cartoon Light Continuous light lines and LED step lights for drywall installation, part of the Cartoon Light family.
• OPTIX PL LED ceiling fixture with micro-optics for controlled light distribution.
• OPTIX TR Linear LED spotlight with micro-optics for electrified track installation.
• HALOS Decorative LED ring light with direct or internal emission in ceiling, suspension, or wall configurations; available in multiple sizes and colors with UGR<19.
• P-30 STRIP LED Square 30x30mm LED profile for strip LED; field-cuttable and combinable with orientable LED projectors; available in ceiling, recessed drywall, suspension, and wall mounting.
• L-33 / L-33 WALL 33mm drywall profile for strip LED; part of Cartoon Light concept with L-33 for drywall installation and L-33 WALL for masonry and concrete application.
• PROFILED AD ANGOLO H16 Angular profile for strip LED with curved diffuser screen, ideal for 90-degree corner installations.
• V-30 / V-90 / V-180 Drywall profiles for strip LED with 30-degree, 90-degree, and bi-emission configurations, creating grazing light effects where the LED source remains hidden.
• MIND Recessed downlight with IP54 protection in round or square form for drywall or exposed structure panels, featuring white or black painted aluminum frame with clear glass.
• ALL-TRACK 3-phase 7-pole electrified track at 230V for mounting Novalux LED projectors and fixtures; supports dimmable versions and various mounting options.
• SLIM LED downlight with minimal footprint and reliable performance; classic design within the Novalux downlight family.
• RECTA Linear bi-emission LED wall light with minimal design; available with integrated PCB LED or strip LED version, can be joined continuously.
• LIMITLESS Architectural lighting system integrating light with building structure for seamless aesthetic integration.
• GECO LED fixture from the Novalux product range.
• DALI LED spotlight for track mounting, part of Novalux track lighting system.
• SIX B LED ceiling and suspension lighting fixture.
• Progettazione Illuminotecnica (Lighting Design Service) Internal lighting design service providing layout planning, 3D simulations, photometry verification, and on-site surveys for custom projects, offered free pre-sale to architects, lighting designers, engineers, and distributors.
• Supporto e Assistenza Post-vendita (Post-Sale Support) Post-sale technical and commercial support including installation assistance, component replacement, and repair services.

Quantifiable outcome

• DOMYNOS campaign achieved 87,765 website users in under 3 months, 67% engagement rate, 48,483 users reached on Meta and LinkedIn, 113,536 YouTube impressions, and 1,827 keywords positioned on Google
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core, major and minor.

• SLV GmbhcoreOthersNovalux activities are managed and coordinated by SLV Gmbh, an international lighting company. SLV oversees Novalux's operations, providing strategic direction and integration within the broader SLV group of companies.
• IPROV (Digital Agency)majorGTM or Marketing PartnerIPROV is Novalux's digital marketing agency partner responsible for the 'DOMYNOS: light up your imagination' integrated communication campaign including website, social media, SEO content, 3D renders, landing pages, and email marketing. Won 3rd place at NC Digital Awards 2023 for Digital Branded Content B2B.
• Enel EnergiaminorOthersEnel Energia supplies Novalux exclusively with renewable energy (photovoltaic, solar thermal, geothermal, and hydroelectric), attested by the Renewable Energy Mark. The company's photovoltaic system was fully renewed in 2022 with more performant panels.
• BUIO CONCEPT SL (Canary Islands)minorChannel Partner/ Reseller/ DistributorBUIO CONCEPT SL serves as Novalux's agency partner in the Canary Islands (Santa Cruz de Tenerife and Málaga), providing local sales and support for the Spanish market.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• iGuzzini: Italian architectural lighting brand (part of the Chinese ENLITE group) specializing in technical and decorative indoor/outdoor lighting. Direct competitor for commercial, museum, hospitality, and urban architectural projects across Europe.
• Luceplan: Italian design-led lighting company with strong architectural and residential offerings. Competes in premium residential and commercial specification channels, especially across Europe and selected international markets.
• Targetti Sankey: Italian architectural lighting manufacturer with strong presence in museums, retail, and hospitality. Overlaps with Novalux in integrated track and recessed LED systems and serves similar European specifier audiences.
• Foscarini: Italian decorative and architectural lighting brand with a design-house aesthetic. Comparable in terms of Italian design heritage, premium residential/hospitality focus, and integrated manufacturing model.
• Panzeri Carlo: Italian mid-sized lighting manufacturer offering decorative, architectural, and technical LED fixtures. Closely comparable in scale, family-business heritage, and product breadth to Novalux, often competing for the same mid-premium project specifications.
• Artemide: Italian architectural lighting leader with deep presence in commercial, museum, office, and residential segments. Direct competitor in integrated LED systems and design-led architectural fixtures, sharing the Italian 'Made in Italy' premium positioning.
• Delta Light: Belgian architectural lighting manufacturer with a strong track, recessed, and downlight portfolio. Direct competitor in commercial and high-end residential projects across Benelux, France, Germany, and broader Europe — overlapping with Novalux's strongest international markets.
• Flos: Italian premium architectural and decorative lighting manufacturer with strong design heritage and global distribution. Competes with Novalux for specification slots in high-end residential, hospitality, and commercial projects across Europe.

Broad incumbents

• SLV GmbH: German lighting group and Novalux's parent company. Operates a broader portfolio of residential, commercial, and outdoor lighting across Europe. Comparable as a group-level consolidator with a wider, less design-led product range than Novalux.
• Zumtobel Group: Austrian-listed professional lighting group (Zumtobel, Thorn, Tridonic) with deep presence in commercial, office, and architectural projects across Europe. Competes indirectly through broader portfolios, larger R&D budgets, and connected-lighting platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@novaluxsrl9119
• LinkedInlinkedin.com/company/novalux-france
• Instagraminstagram.com/novalux_italia

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors18 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novalux