Perfume's Club

What Perfume's Club does

Perfume's Club is a privately-held, family-owned e-commerce platform headquartered in Palma de Mallorca, Spain, operating under the legal entity Beauty Luxe Distributions SLU. Founded in 2009 on the back of a family business with over 50 years of perfumery heritage, the company sells a catalog of 30,000+ products from 500+ brands spanning perfumes, facial and body cosmetics, makeup, hair care, sun protection, baby and kids care, parapharmacy, hygiene, sunglasses, and home and pet care. It serves individual consumers — primarily women, with secondary segments in men's grooming, travelers, and luxury beauty buyers — across 18+ European countries plus India, via localized owned storefronts, iOS and Android mobile apps, phone ordering, and third-party marketplaces.

The platform's technical stack centers on a product-led e-commerce experience augmented by consumer-facing AI features: an AI-powered search interface, a perfume recommender, a virtual makeup try-on tool, a hair color simulator, and a personalized skin diagnostic tool (Mi Dermodiagnóstico). Revenue is generated through transactional retail sales with heavy promotional mechanics (up to 80% off during sales, 3x2 deals, -40% to -50% on second items, free shipping promotions) and a best-price-online guarantee with competitor price matching. Retention is supported by a three-tier BeautyCoins loyalty program, a referral program (Apadrina y Gana, paying €10 per referred friend), personalized beauty profiles, engraving, gift cards, and wishlists. Distribution is operated from a Palma de Mallorca headquarters, with a Madrid warehouse serving Canary Islands shipments and 1-3 business day delivery across most of Europe. The company won the E-Commerce Award for Best Online Product Store in 2011 and carries a 4.7/5 rating across 26,905 Google reviews. Leadership is centered on CEO Gerardo C.; the company remains independently financed with no disclosed institutional funding.

Name

Perfume's Club

Legal name

Beauty Luxe Distributions SLU

Website

https://perfumesclub.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Perfume's Club is a family-owned Spanish e-commerce platform selling 30,000+ beauty and personal care products from 500+ brands to individual consumers across 18+ European countries and India, via localized websites, mobile apps, and AI-powered discovery tools.

Ownership category

akta.pro rank

Product category

Online Beauty and Personal Care Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

akta.pro primary industry

Beauty & Personal Care Online Retailers (CRAFADAC)

akta.pro secondary industries

Beauty & Personal Care-Focused Catalog Department Store Retailers (CRAGAIAC), Health, Wellness & Pharmacy Online Retailers (CRAFADAG)

Keywords

• Beauty e-commerce
• Perfume retail
• Cosmetics online store
• Personal care marketplace
• Fragrance distribution

Headquarters

HQ city

Palma De Mallorca

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Revenue model

1. Product Sales: Direct sales of perfumes, cosmetics, makeup, hair care, and beauty products through the online platform. Revenue generated from retail markup on products from various brands.
2. Loyalty Program: BeautyCoins loyalty program where customers earn points with purchases that can be redeemed for rewards, encouraging repeat purchases and customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Online retailer selling perfumes, cosmetics, makeup, hair care, sun protection, parapharmacy, and related personal care products through its e-commerce platform.

Product overview

Perfume's Club is a multi-category e-commerce platform specializing in beauty and wellness products. The offering consists of a comprehensive online marketplace featuring over 30,000 products from more than 500 brands. Core product categories include perfumes (women's, men's, niche, and Arabic fragrances), facial and body cosmetics, makeup, hair care and hairstyling tools, sun protection products, baby and kids care, parapharmacy items, hygiene products, sunglasses, and home/pet care. The platform operates alongside various digital services including an AI-powered perfume recommendation engine, virtual makeup try-on, loyalty program (BeautyCoins), personalized engraving, gift cards, price match guarantee, mobile app, skin diagnostic tool, and referral program. The company ships to multiple European countries including Spain, France, Germany, UK, Italy, Belgium, Netherlands, Austria, Poland, Portugal, Sweden, Norway, and others.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Delivery within 1-3 business days depending on destination
• +2 more outcomes

Named customers1 record

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• MyntraminorChannel Partner/ Reseller/ Distributor · 11 May 2026Partnership with Myntra for distribution of Perfumer's Club products in the Indian market through their e-commerce platform. Perfumer's Club launched their Imperial and Grenade Series premium perfume collection through this channel.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Notino: Notino is the largest online perfume and beauty retailer in Europe, operating a multi-brand, multi-country DTC platform that mirrors Perfume's Club's model of selling 500+ brands across numerous European markets with localized sites and aggressive promotional pricing.
• Flaconi: Flaconi is a leading German online beauty retailer carrying a broad assortment of perfume, cosmetics, skincare, and haircare from premium and niche brands, directly comparable to Perfume's Club's pan-European, multi-brand, inventory-led model.
• StrawberryNET: StrawberryNET is a Hong Kong-headquartered online beauty retailer specializing in discounted perfumes, cosmetics, and skincare from 800+ brands shipped globally, directly comparable to Perfume's Club's discount-led, multi-brand, international online model.
• Feelunique: Feelunique is a UK-based online beauty retailer offering premium fragrances, cosmetics, skincare, and haircare from hundreds of brands across European markets, with a similar product-led discovery and discount-promotion GTM to Perfume's Club.
• Beauty Bay: Beauty Bay is a UK online beauty retailer focused on indie and premium fragrance and cosmetics brands, selling internationally across Europe with a curated multi-brand assortment comparable in structure to Perfume's Club's catalog approach.
• Parfumdreams (Parfümerie Pieper): Parfumdreams is a German online perfume and beauty specialist operating across multiple European countries with a broad multi-brand catalog and heavy promotional pricing, mirroring Perfume's Club's European footprint and discount-led value proposition.

Broad incumbents

• Douglas: Douglas is Europe's largest omnichannel perfume and beauty retailer with a large store network plus a growing e-commerce business; it competes with Perfume's Club across most of the same European countries on the same brand assortment but with the scale advantage of physical retail.
• Sephora: Sephora is a global multi-brand beauty retailer (now majority-owned by LVMH) operating both physical stores and a robust e-commerce platform carrying the same premium fragrance, cosmetics, and skincare brands that Perfume's Club resells, and competes head-on in markets like Spain, France, Italy, and Germany.
• Zalando: Zalando is Europe's largest online fashion platform that has expanded into premium beauty and fragrance across its core European markets; while broader in category, it overlaps with Perfume's Club on beauty assortment, customer base, and promotional dynamics.

Others

• Amazon: Amazon is both a partner distribution channel for Perfume's Club (products listed on Amazon Spain/Europe) and a competitive substitute on price, selection, and delivery speed, shaping the broader pricing dynamics in European online beauty retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/perfumesclub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perfume's Club