What Baseball United does

Baseball United is a Dubai-headquartered professional baseball league that operates across the Middle East and South Asia, founded in 2022. The league's inaugural Season One (November–December 2025) comprised four franchise teams — Karachi Monarchs (Pakistan), Mumbai Cobras (India), Mid East Falcons, and Arabia — competing in 21 games culminating in a best-of-three United Series Championship at Baseball United Ballpark in Dubai. The on-field product is differentiated by proprietary gameplay innovations: MoneyBall (a money-ball scoring element), FireBall (a specialized pitch type), Designated Runner (a designated runner rule), and Home Run Swing Off (a derby-style competition).

The league's business model combines four revenue streams: licensing-based broadcasting rights through regional partnerships with PTV (Pakistan) and Zee Entertainment Enterprises (India, via Zee5 streaming); advertising revenue from a broad sponsorship roster spanning Coca-Cola, KFC, Pizza Hut, Shake Shack, Al Tayer Motors, and other brands across F&B, automotive, retail, and hospitality; direct-to-consumer merchandise sales via the shop.baseballunited.com e-commerce storefront and GO Sport retail distribution at Dubai Mall; and transaction-based ticketing and event revenue at Baseball United Ballpark. Distribution is anchored by bilateral broadcast deals that place all games on Pakistani state television and Indian Zee channels, while marketing is executed through a multi-platform social media presence (Instagram, Facebook, X/Twitter, TikTok, YouTube) and email newsletters.

The league is privately held with an undisclosed ownership structure. Co-founder, Chairman and CEO Kash Shaikh led the organization through Season One and stepped down in March 2026; the league subsequently announced a new leadership structure led by Hall of Famers to drive the next phase of global growth. The company has 11–50 employees, no public revenue disclosure, and one funding event on record (Alumni Ventures, July 2024).

Name

Baseball United

Legal name

Baseball United

Website

https://baseballunited.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Baseball United is a Dubai-based professional baseball league operating across the Middle East and South Asia, running a four-franchise season (Karachi Monarchs, Mumbai Cobras, Mid East Falcons, Arabia) with proprietary gameplay innovations, broadcast on PTV and Zee, and monetized through sponsorships, merchandise, and ticketing.

Ownership category

akta.pro rank

Product category

Professional Sports League

NAICS

Spectator Sports (7112), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Baseball & Softball Leagues (MPAKAAAC)

akta.pro secondary industries

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA), Professional Live Sports Leagues & Tours (MPAGAMAA), Professional & Major League Stadiums (MPAKAEAA)

Keywords

• Professional baseball league
• Sports entertainment
• Franchise baseball teams
• Baseball broadcast rights
• Baseball merchandise

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Broadcasting Rights: The league generates revenue through broadcasting deals with regional television networks, including PTV (Pakistan) and Zee Entertainment (India), streaming matches live across South Asia and the Middle East.
2. Sponsorships: Multiple corporate sponsors across food, beverage, retail, automotive, and lifestyle categories provide sponsorship revenue. Major partners include Coca-Cola, KFC, Pizza Hut, Shake Shack, and numerous other brands.
3. Merchandise Sales: The league operates an e-commerce merchandise store (shop.baseballunited.com) selling branded merchandise and apparel.
4. Ticket Sales and Event Revenue: Revenue generated from live attendance at games held at Baseball United Ballpark in Dubai, including the United Series championship and regular season matches.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Baseball United operates a professional baseball league across the Middle East and South Asia, fielding four franchise teams (Karachi Monarchs, Mumbai Cobras, Mid East Falcons, Arabia) that compete in a structured seasonal format culminating in the United Series Championship. Games are hosted at Baseball United Ballpark in Dubai and distributed through broadcast partnerships with PTV and Zee Entertainment, with revenue supported by sponsorships, ticket sales, and branded merchandise.

Product overview

Baseball United is a professional baseball league operating as a single unified product — a seasonal competitive league spanning the Middle East and South Asia. The offering consists of Season One (the inaugural 21-game regular season) and the United Series Championship (a best-of-three finals). Four franchise teams compete: Karachi Monarchs (Pakistan), Mumbai Cobras (India), Mid East Falcons (Middle East), and Arabia. The league also features gameplay innovations including MoneyBall, FireBall, Designated Runner, and Home Run Swing Off. Games are broadcast via partnerships with PTV (Pakistan) and Zee Entertainment Enterprises (India).

Differentiator

Problem solved

Functional benefit

Products and services

• Season One The inaugural professional baseball league season featuring four franchises competing in 21 games across the Middle East and South Asia, held in Dubai with championship final. Targeted at sports entertainment audiences in the region.
• United Series Championship A best-of-three championship series between the league's top two teams (Mid East Falcons and Mumbai Cobras in Season One) held at Baseball United Ballpark in Dubai, determining the season champion. Targeted at baseball fans and sports entertainment audiences.
• Baseball United Ballpark The primary stadium venue in Dubai where Baseball United games and the United Series Championship are held. Open to fans and sports entertainment audiences for live attendance.
• Baseball United Merchandise Shop E-commerce storefront selling branded Baseball United apparel, accessories, and team merchandise to fans and sports consumers.

Named customers2 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core and minor.

• PTV (Pakistan Television Corporation)coreChannel Partner/ Reseller/ Distributor · 8 November 2025Baseball United partnered with Pakistan Television Corporation to broadcast all 21 Season One games live across Pakistan, beginning November 2025. This partnership brings professional baseball to Pakistani audiences for the first time.
• Zee Entertainment EnterprisescoreChannel Partner/ Reseller/ Distributor · 20 October 2025Zee Entertainment Enterprises partnered with Baseball United to broadcast the league's inaugural season in India, including 21 games featuring India's first professional baseball team, the Mumbai Cobras. Matches are streamed on Zee5 and aired on various Zee channels.
• Coca-ColaminorGTM or Marketing PartnerCoca-Cola is listed as a partner of Baseball United, likely providing beverage sponsorship and marketing support for the league's events.
• KFCminorGTM or Marketing PartnerKFC is listed as a partner of Baseball United, providing food/beverage sponsorship for the league.
• Pizza HutminorGTM or Marketing PartnerPizza Hut is listed as a partner of Baseball United, providing food/beverage sponsorship for the league.
• Shake ShackminorGTM or Marketing PartnerShake Shack is listed as a partner of Baseball United, providing food/beverage sponsorship for the league.
• GO SportminorGTM or Marketing PartnerGO Sport partnered with Baseball United to bring baseball merchandise to Dubai Mall, providing retail distribution for league merchandise.
• BonkminorGTM or Marketing PartnerBonk is listed as a partner of Baseball United, likely providing blockchain/cryptocurrency partnership support.
• RotanaminorGTM or Marketing PartnerRotana is listed as a partner of Baseball United, providing hospitality/entertainment partnership.
• Peet's CoffeeminorGTM or Marketing PartnerPeet's Coffee is listed as a partner of Baseball United, providing food/beverage sponsorship.
• Al Tayer MotorsminorGTM or Marketing PartnerAl Tayer Motors is listed as a partner of Baseball United, providing automotive sponsorship.
• Dubai CalendarminorGTM or Marketing PartnerDubai Calendar is listed as a partner, likely providing event promotion support for events in Dubai.
• BrotherminorGTM or Marketing PartnerBrother is listed as a partner of Baseball United.
• NamshiminorGTM or Marketing PartnerNamshi is listed as a partner of Baseball United, providing e-commerce/lifestyle partnership.
• ArrietaminorGTM or Marketing PartnerArrieta is listed as a partner of Baseball United.
• BSB SportsminorGTM or Marketing PartnerBSB Sports is listed as a partner of Baseball United.
• Axis BatsminorGTM or Marketing PartnerAxis Bats is listed as a partner of Baseball United, providing baseball equipment partnership.
• SSKminorGTM or Marketing PartnerSSK is listed as a partner of Baseball United, likely providing baseball equipment.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Indian Premier League (IPL): The IPL is the gold-standard franchise-based T20 cricket league operating in India with city-owned teams, premium broadcast rights, and a season-format that mirrors Baseball United's model. It is the most analogous business model in South Asian sports and the benchmark for franchise-league economics in the region.
• Pakistan Super League (PSL): PSL is Pakistan's franchise-based professional cricket league, broadcasting on PTV (the same broadcast partner as Baseball United). It is the closest regional peer in terms of country footprint, league structure, and broadcast distribution, and a direct competitor for Pakistani sports audiences and sponsor dollars.
• International League T20 (ILT20): ILT20 is a UAE-based franchise T20 cricket league operating out of Dubai, sharing the same territorial hub, expatriate audience, and corporate sponsor pool as Baseball United. It is the most direct in-market competitor for UAE-based sports entertainment audiences and Dubai venue capacity.
• LIV Golf: LIV Golf is a newer franchise-model professional golf league with significant Middle East investment and operations, designed to disrupt an incumbent sports league (PGA Tour) via innovative formats and heavy sponsor backing. Its model of backing a new league with regional capital to capture non-traditional audiences is structurally analogous to Baseball United.
• Saudi Pro League: The Saudi Pro League is a Gulf-region professional football league that has attracted massive state-linked investment and star-player recruitment to elevate its profile. It shares Baseball United's Gulf-region footprint, government-linked sponsorship ecosystem, and ambition to build a premier regional sports property.
• Abu Dhabi T10 League: The Abu Dhabi T10 League is a short-format franchise cricket competition based in the UAE, sharing Baseball United's Gulf-region base, condensed-game format philosophy, and broadcast-driven monetization model. It is a direct comparator for short-form, fast-paced league innovation in the UAE.

Broad incumbents

• Major League Baseball (MLB): MLB is the established global professional baseball league and the governing ecosystem Baseball United ultimately seeks to plug into for player pipelines, broadcasting relationships, and brand legitimacy. It is a much larger, longer-tenured incumbent whose rules, talent pool, and media rights structure Baseball United's innovations explicitly diverge from.
• Korean Baseball Organization (KBO): KBO is the established professional baseball league in South Korea with a franchise model and active player development pipeline into MLB. It is the most relevant international baseball-leader peer, providing a benchmark for building baseball fandom and a player pathway outside North America.

Emerging players

• Basketball Africa League (BAL): BAL is a relatively new professional basketball league expanding the sport across the African continent under NBA backing, with a franchise model and broadcasting-first monetization. Its strategy of building a regional professional league in a non-traditional market mirrors Baseball United's playbook for the Middle East and South Asia.

Regional players

• Caribbean Premier League (CPL): CPL is a franchise-based T20 cricket league serving the Caribbean region with condensed match formats and entertainment-led presentation. Its operating model of running a short, festival-style franchise season in a geographically compact region with limited local baseball/sports heritage parallels Baseball United's approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BaseballUnited
• YouTubeyoutube.com/@baseballunited
• Facebookfacebook.com/baseballunited
• Instagraminstagram.com/baseballunited
• TikToktiktok.com/@baseballutd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baseball United