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Pho Hoa Noodle Soup

Full company profile

uuid000at1m

Namestring
Pho Hoa Noodle Soup
Websiteurl
phohoa.com
Company typeenum
Private
Founded yearint
1983
Descriptiontext

Pho Hoa Noodle Soup is a privately held, for-profit restaurant company that operates Vietnamese noodle soup (pho) restaurants offering soups, meats, vegetables, and herbs. The company was founded in 1983 and is headquartered in San Jose, California, with a current employee base of 1001-5000, indicating a multi-unit operating footprint rather than a single-location establishment. Its core product is the traditional Vietnamese pho bowl — a broth-based noodle soup served with meat, herbs, and vegetables — sold through dine-in and likely take-out channels in physical restaurant locations.

The business model is straightforward consumer retail: per-transaction food and beverage revenue from individual customers at restaurant locations, with pricing typical of casual-dining Vietnamese restaurants. Revenue mechanics depend on location traffic, average ticket, and visit frequency rather than subscription or contract-based flows. Go-to-market is physical retail presence; the multi-location employee count implies either organic expansion or a franchise/licensing model, but the input does not specify the ownership structure of individual units. There is no disclosed technology platform, digital ordering infrastructure, delivery integration, or proprietary back-office system in the source data — operations appear to be that of a traditional restaurant chain.

The customer base is individual consumers seeking Vietnamese cuisine; no enterprise, catering, or B2B anchor customers are mentioned. Geographic reach is implied by the 1001-5000 employee count but is not specifically described in the available data. As a 40-year-old private operator in a fragmented restaurant category, Pho Hoa's strategic positioning rests on its brand heritage and physical distribution rather than technology differentiation.

Short descriptiontext

Pho Hoa Noodle Soup is a privately held Vietnamese restaurant chain founded in 1983 and headquartered in San Jose, California, operating multi-location casual-dining restaurants serving pho noodle soups with meats, vegetables, and herbs to individual consumers.

Ownership categoryenum
Headcount rangeband
1,001–5,000
akta.pro rankint
HeadquartersSan Jose, United States
HQ citystring
San Jose
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
Vietnamese noodle soup, Vietnamese restaurant, casual dining, pho and rice bowls, restaurant dine-in
Industry1 code
1Seafood Fast Casual
CodeTHAFABAJPrimaryYes
NAICS code1 code
  • Limited-Service Restaurants722513
SIC code1 code
  • Retail-Eating Places5812
Product category
Casual Dining Restaurant (Vietnamese Cuisine)
Social media profiles1 record
Cost components5 values
Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Pho Hoa Noodle Soup is a restaurant that prepares and serves Vietnamese noodle soups (pho) along with complementary menu items including meats, vegetables, and herbs. Operating as a casual dining establishment founded in 1983, the company provides ready-to-eat meals directly to walk-in consumers through its restaurant locations in the United States, headquartered in San Jose, California.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

No product information available. The source data contains only a loading/verification page and does not provide details about Pho Hoa Noodle Soup's products, services, or offerings.

Product and service1 record
1Vietnamese Noodle Soup (Pho) and Restaurant Meals
CategoryCasual Dining Restaurant (Vietnamese Cuisine)
Description

Soups, meats, vegetables, and herbs served as ready-to-eat restaurant meals to walk-in diners at the company's San Jose, California restaurant location(s).

Recent move2 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight1 record

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Pho Saigon operates Vietnamese noodle houses in major U.S. metros with a similar pho-centric, fast-casual service model directly comparable to Pho Hoa.

TypeBroad incumbent
Description

Pei Wei is a fast-casual pan-Asian chain owned by a larger restaurant group; it competes for the same fast-casual Asian noodle and rice-bowl occasions as Pho Hoa.

TypeOthers
Description

Mendocino Farms is a premium fast-casual chain that, while not Asian-focused, competes with Pho Hoa for the same fast-casual lunch and dinner occasion in California markets.

TypeEmerging player
Description

Wow Bao is a fast-casual Asian soup and bun concept that overlaps with Pho Hoa in the hot Asian soup category and competes for grab-and-go lunch occasions.

TypeBroad incumbent
Description

Pick Up Stix is a fast-casual Asian restaurant chain offering noodle and rice-bowl menu items; it competes for the same fast-casual Asian value-meal occasion as Pho Hoa.

TypeDirect peer
Description

Lee's Sandwiches is a Vietnamese-American fast-casual chain selling bánh mì, pho, and coffee at counter-service locations, competing for the same Vietnamese-American customer and occasion.

TypeBroad incumbent
Description

P.F. Chang's is a broad-incumbent full-service Asian restaurant chain whose menu overlaps with Pho Hoa in Asian noodle-soup and rice-bowl categories, capturing some of the same mainstream consumer demand.

TypeEmerging player
Description

Independent and small-chain Vietnamese noodle-soup specialists that compete with Pho Hoa on authentic Vietnamese soup offerings in U.S. metros with Vietnamese-American populations.

TypeRegional player
Description

Pho 24 is a large Vietnamese pho restaurant chain headquartered in Vietnam with international locations; it competes with Pho Hoa's brand in Asia and diaspora markets.

TypeDirect peer
Description

Pho 75 is a Vietnamese pho noodle-soup restaurant chain with multiple U.S. locations, competing head-to-head with Pho Hoa on price, menu, and target customer.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Pho Hoa Noodle Soup

Casual Dining Restaurant (Vietnamese Cuisine)phohoa.com

Pho Hoa Noodle Soup is a privately held Vietnamese restaurant chain founded in 1983 and headquartered in San Jose, California, operating multi-location casual-dining restaurants serving pho noodle soups with meats, vegetables, and herbs to individual consumers.

What Pho Hoa Noodle Soup does

Pho Hoa Noodle Soup is a privately held, for-profit restaurant company that operates Vietnamese noodle soup (pho) restaurants offering soups, meats, vegetables, and herbs. The company was founded in 1983 and is headquartered in San Jose, California, with a current employee base of 1001-5000, indicating a multi-unit operating footprint rather than a single-location establishment. Its core product is the traditional Vietnamese pho bowl — a broth-based noodle soup served with meat, herbs, and vegetables — sold through dine-in and likely take-out channels in physical restaurant locations.

The business model is straightforward consumer retail: per-transaction food and beverage revenue from individual customers at restaurant locations, with pricing typical of casual-dining Vietnamese restaurants. Revenue mechanics depend on location traffic, average ticket, and visit frequency rather than subscription or contract-based flows. Go-to-market is physical retail presence; the multi-location employee count implies either organic expansion or a franchise/licensing model, but the input does not specify the ownership structure of individual units. There is no disclosed technology platform, digital ordering infrastructure, delivery integration, or proprietary back-office system in the source data — operations appear to be that of a traditional restaurant chain.

The customer base is individual consumers seeking Vietnamese cuisine; no enterprise, catering, or B2B anchor customers are mentioned. Geographic reach is implied by the 1001-5000 employee count but is not specifically described in the available data. As a 40-year-old private operator in a fragmented restaurant category, Pho Hoa's strategic positioning rests on its brand heritage and physical distribution rather than technology differentiation.

Pho Hoa Noodle Soup firmographics

Firmographics
Name
Pho Hoa Noodle Soup
Website
https://phohoa.com
Company type
Private
Founded year
1983
Headcount range
1,001–5,000 employees
Short description
Pho Hoa Noodle Soup is a privately held Vietnamese restaurant chain founded in 1983 and headquartered in San Jose, California, operating multi-location casual-dining restaurants serving pho noodle soups with meats, vegetables, and herbs to individual consumers.
Ownership category
akta.pro rank

Pho Hoa Noodle Soup industry classification

Industry
Product category
Casual Dining Restaurant (Vietnamese Cuisine)
NAICS
Limited-Service Restaurants (722513)
SIC
Retail-Eating Places (5812)
akta.pro primary industry
Seafood Fast Casual (THAFABAJ)

Keywords

  • Vietnamese noodle soup
  • Vietnamese restaurant
  • Casual dining
  • Pho and rice bowls
  • Restaurant dine-in

Where Pho Hoa Noodle Soup is headquartered

Location

Headquarters

HQ city
San Jose
HQ country
United States
HQ region
North America

Markets served

Pho Hoa Noodle Soup business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Pho Hoa Noodle Soup product offering

Product offering

Core offering

Pho Hoa Noodle Soup is a restaurant that prepares and serves Vietnamese noodle soups (pho) along with complementary menu items including meats, vegetables, and herbs. Operating as a casual dining establishment founded in 1983, the company provides ready-to-eat meals directly to walk-in consumers through its restaurant locations in the United States, headquartered in San Jose, California.

Product overview

No product information available. The source data contains only a loading/verification page and does not provide details about Pho Hoa Noodle Soup's products, services, or offerings.

Differentiator

Problem solved

Functional benefit

Products and services

  • Vietnamese Noodle Soup (Pho) and Restaurant Meals Soups, meats, vegetables, and herbs served as ready-to-eat restaurant meals to walk-in diners at the company's San Jose, California restaurant location(s).

Companies that use Pho Hoa Noodle Soup

Customer profile

Ideal customer profiles1 record

Pho Hoa Noodle Soup technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Pho Hoa Noodle Soup partnerships and signals

Strategic signal

Recent moves2 records

Expansion highlights1 record

Pho Hoa Noodle Soup competitors and assessment

Company assessment

Direct peers

  • Pho Saigon: Pho Saigon operates Vietnamese noodle houses in major U.S. metros with a similar pho-centric, fast-casual service model directly comparable to Pho Hoa.
  • Lee's Sandwiches: Lee's Sandwiches is a Vietnamese-American fast-casual chain selling bánh mì, pho, and coffee at counter-service locations, competing for the same Vietnamese-American customer and occasion.
  • Pho 75: Pho 75 is a Vietnamese pho noodle-soup restaurant chain with multiple U.S. locations, competing head-to-head with Pho Hoa on price, menu, and target customer.

Broad incumbents

  • Pei Wei Asian Kitchen: Pei Wei is a fast-casual pan-Asian chain owned by a larger restaurant group; it competes for the same fast-casual Asian noodle and rice-bowl occasions as Pho Hoa.
  • Pick Up Stix: Pick Up Stix is a fast-casual Asian restaurant chain offering noodle and rice-bowl menu items; it competes for the same fast-casual Asian value-meal occasion as Pho Hoa.
  • P.F. Chang's: P.F. Chang's is a broad-incumbent full-service Asian restaurant chain whose menu overlaps with Pho Hoa in Asian noodle-soup and rice-bowl categories, capturing some of the same mainstream consumer demand.

Others

  • Mendocino Farms: Mendocino Farms is a premium fast-casual chain that, while not Asian-focused, competes with Pho Hoa for the same fast-casual lunch and dinner occasion in California markets.

Emerging players

  • Wow Bao: Wow Bao is a fast-casual Asian soup and bun concept that overlaps with Pho Hoa in the hot Asian soup category and competes for grab-and-go lunch occasions.
  • Bun Bo Hue Nam Gia: Independent and small-chain Vietnamese noodle-soup specialists that compete with Pho Hoa on authentic Vietnamese soup offerings in U.S. metros with Vietnamese-American populations.

Regional players

  • Pho 24: Pho 24 is a large Vietnamese pho restaurant chain headquartered in Vietnam with international locations; it competes with Pho Hoa's brand in Asia and diaspora markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Pho Hoa Noodle Soup social profiles

Digital presence

Pho Hoa Noodle Soup financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Pho Hoa Noodle Soup leadership team

Management profile

Number of profiles

Pho Hoa Noodle Soup funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Pho Hoa Noodle Soup M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pho Hoa Noodle Soup

What does Pho Hoa Noodle Soup do?

Pho Hoa Noodle Soup is a restaurant that prepares and serves Vietnamese noodle soups (pho) along with complementary menu items including meats, vegetables, and herbs. Operating as a casual dining establishment founded in 1983, the company provides ready-to-eat meals directly to walk-in consumers through its restaurant locations in the United States, headquartered in San Jose, California.

When was Pho Hoa Noodle Soup founded?

Pho Hoa Noodle Soup was founded in 1983. It employs 1,001 to 5,000 people.

Where is Pho Hoa Noodle Soup based?

Pho Hoa Noodle Soup is headquartered in San Jose, United States, in the North America region.

Who are Pho Hoa Noodle Soup's main competitors?

Direct peers on record are Pho Saigon, Lee's Sandwiches and Pho 75. Broad incumbents are Pei Wei Asian Kitchen, Pick Up Stix and P.F. Chang's. Mendocino Farms is listed as an others. Emerging players are Wow Bao and Bun Bo Hue Nam Gia. Pho 24 is listed as a regional player.

Does Pho Hoa Noodle Soup have an API?

No public API is recorded for Pho Hoa Noodle Soup.

What industry is Pho Hoa Noodle Soup in?

Pho Hoa Noodle Soup's product category is Casual Dining Restaurant (Vietnamese Cuisine). Its primary akta.pro industry code is THAFABAJ, Seafood Fast Casual. Its NAICS code is 722513 and its SIC code is 5812.

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Live signals
GlobeNewswirePho Hoa Noodle Soup Expands to Southern SurreyPho Hoa Noodle Soup opened a new location in Surrey, British Columbia, with a grand opening event on December 14-15, 2019. The event featured a buy-one-get-one-free promotion on regular-size pho. The company plans to open nine new locations within six months.PR NewswirePho Hoa Noodle Soup Expands With Multiple Franchise UnitsPho Hoa Noodle Soup, a leading U.S.-based Vietnamese food franchise founded in 1983, announced the grand opening of two new locations by Silicon Valley Restaurant Group, LLC in California. One standalone Pho Hoa location will open in Cupertino with a grand opening event on Dec. 14, 2019, while another co-branded Pho Hoa and Jazen Tea location is slated to open in San Ramon in March 2020. The franchisee will own a total of three Pho Hoa locations with this expansion.PR NewswireFranchise 500 Restaurant Offers Free RoyaltiesPho Hoa Noodle Soup, a leading U.S.-based Vietnamese food franchise ranked on Entrepreneur's Franchise 500, announced on June 14, 2019 that it will waive royalty fees for one year for all new franchisees opening standalone locations or co-branded locations with sister brand Jazen Tea. The promotion applies to both brands when co-branded, with startup costs ranging from $226.1K to $436.7K for standalone Pho Hoa locations and $340.6K to $635.4K for co-branded locations. The company currently operates in six countries internationally with eight additional locations slated to open this year.PR NewswirePho Hoa Ranked on Franchise 500Pho Hoa Noodle Soup was recently ranked in Entrepreneur Magazine's Franchise 500, one of the most competitive franchise rankings with over 1,000 applications received this year. The company was evaluated on key factors including costs and fees, size and growth, support, brand strength, unit growth, and financial strength and stability across more than 150 data points. Founded in 1983, Pho Hoa is now the largest Vietnamese Fast-Casual dining chain in the world, operating in 6 countries internationally.PR NewswirePho Hoa Noodle Soup Celebrates 35 Years in BusinessPho Hoa Noodle Soup, the first Vietnamese franchising company based in the USA, is celebrating 35 years in business in July 2018, having grown from its 1983 founding in Southern California to become a leader in the Vietnamese fast-casual food industry. To mark this milestone, the company is offering a dine-in promotion at participating locations across the USA and Canada from July 23-26, 2018, where customers who purchase a regular or large bowl of pho receive a second regular bowl for $3.50. CEO Quoc Phan attributed the company's longevity to its simple operations and consistent quality Vietnamese noodle soup served to millions of customers worldwide.PbssocalVietnamese Immigration and Its Culinary Influence on the United StatesThe article explores the historical migration of Vietnamese refugees to the United States following the Vietnam War and their subsequent establishment of thriving culinary communities in cities like Orange County, San Jose, Houston, and New Orleans. It highlights how immigrants leveraged the restaurant industry to support their families and preserve cultural traditions, leading to the growth of notable brands such as Brodard and Pho Hoa. The narrative also details the evolution of these enclaves, including the emergence of fusion cuisines like Viet-Cajun crawfish in Houston due to post-Katrina population shifts.Forbes IndiaIt's hard to fix the family business without offending the familyHarvard Business School Baker Foundation Professor Leonard A. Schlesinger coauthored a case study, Pho Hoa Dorchester, with 2017 MBA students Michael Raiche and Roger Zhu, about a small Vietnamese restaurant in Boston's Dorchester. The case highlights first- to second-generation ownership transitions, unwritten processes, poor financial accounting and deteriorating service as the patriarch withdraws.