Pick Up Stix
Pick Up Stix is a privately held quick-casual restaurant chain founded in 1989, serving made-to-order wok-cooked Asian-inspired Chinese cuisine across 38+ company-owned locations in Southern California, Nevada, Texas, and Utah, with catering, direct delivery, and a digital loyalty program.
- Company typePrivate
- Founded1989
- HeadquartersLaguna Hills, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Pick Up Stix does
Pick Up Stix, legally Stix Holdings, LLC, is a privately held quick-casual restaurant chain founded in 1989 by Charlie Zhang in Rancho Santa Margarita, California. The company operates 38-50+ company-owned locations primarily across Southern California, with extensions into Nevada (Las Vegas hotel-casino sites at Circus Circus and Excalibur), Texas (Houston IAH airport), Utah (Salt Lake City airport), and Los Angeles (LAX). The core concept is made-to-order Asian-inspired Chinese cuisine prepared in an open kitchen over a wok at high temperature, with trans-fat-free cooking and signature items such as House Special Chicken. Menu categories span appetizers, chicken, steak, shrimp, wild-caught salmon, tofu entrees, rice and noodles, salads, and desserts, with an Asia Fit sub-brand addressing lower-calorie and gluten-free demand.
Revenue is generated through four streams: dine-in and takeout across physical locations (transaction-fee model), structured catering packages for 13-100+ guests (one-time per-event pricing from $220 to $1,410), direct delivery through a proprietary mobile app and website (with a $20 minimum order), and gift card sales through the QuickGifts platform. Pick Up Stix Rewards, the Fortunes loyalty program, supports retention via in-app, QR, and receipt-based earning, with Facebook-enabled sign-ups and referral bonuses. The customer base is dominated by individual consumers and families (primary segment), with secondary segments in corporate event catering, health-conscious diners via Asia Fit, and airport travelers.
The technology stack is conventional for restaurant retail: an iOS and Android mobile app, an online ordering storefront, Google Analytics and DoubleClick for marketing measurement, and Facebook SSO for account creation. Corporate headquarters is in Bloomington, Minnesota, while the original flagship remains in Rancho Santa Margarita, California. No public funding rounds, acquisitions, or AI/ML capabilities are disclosed.
Pick Up Stix firmographics
Firmographics- Name
- Pick Up Stix
- Legal name
- Stix Holdings, LLC
- Website
- https://pickupstix.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Pick Up Stix is a privately held quick-casual restaurant chain founded in 1989, serving made-to-order wok-cooked Asian-inspired Chinese cuisine across 38+ company-owned locations in Southern California, Nevada, Texas, and Utah, with catering, direct delivery, and a digital loyalty program.
- Ownership category
- akta.pro rank
Pick Up Stix industry classification
Industry- Product category
- Quick-Casual Asian Cuisine Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE)
Keywords
Where Pick Up Stix is headquartered
LocationHeadquarters
- HQ city
- Laguna Hills
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Pick Up Stix business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in and Takeout Sales: Core restaurant revenue from dine-in and takeout customers at 38+ locations across Southern California, Nevada, and airport settings
- Catering Services: Pre-planned meal packages for events ranging from 13-15 people to 100+ guests, with full-service catering options available
- Delivery Services: Direct delivery through mobile app and online ordering platform with $20 minimum order, delivery fee varies by location
- Gift Cards: Gift card sales through online portal and physical restaurant locations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | Catering Package 13-15 people |
| Unit Pricing | One time | Catering Package 18-20 people |
| Unit Pricing | One time | Catering Package 28-30 people |
| Unit Pricing | One time | Catering Package 50-55 people |
| Unit Pricing | One time | Catering Package 75-80 people |
| Unit Pricing | One time | Catering Package 100-110 people |
| Unit Pricing | One time | Family Value Pack For 3 |
| Unit Pricing | One time | Family Value Pack For 4-5 |
| Unit Pricing | One time | Family Value Pack For 6-7 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Pick Up Stix product offering
Product offeringCore offering
Pick Up Stix operates a quick-casual restaurant chain serving made-to-order Asian-inspired Chinese cuisine cooked over a wok in open kitchens. The company offers dine-in, takeout, delivery, and catering services across 38+ locations primarily in Southern California, with additional presence in Nevada, Texas, and Utah airport markets.
Product overview
Pick Up Stix is a quick-casual Asian-inspired Chinese cuisine restaurant chain founded in 1989. The company operates on a made-to-order model where dishes are freshly prepared in an open kitchen over a wok. The core product is the restaurant dining and takeout experience, complemented by multiple service modules including a mobile app for online ordering and delivery, a loyalty rewards program called 'Fortunes', catering services for events, and a health-focused sub-brand called 'Asia Fit'. The menu features signature items like House Special Chicken alongside categories including appetizers, chicken/beef/shrimp/salmon/tofu entrees, rice and noodles, salads, and desserts. The company has 38+ locations primarily in Southern California, with additional presence in Nevada, Texas, and Utah.
Differentiator
Problem solved
Functional benefit
Brands
- Asia Fit: A healthier line of Asian cuisine from Pick Up Stix, featuring lower-calorie options and gluten-free choices.
Products and services
- Pick Up Stix Restaurant Dining and Takeout Quick-casual Asian-inspired Chinese cuisine restaurant chain offering made-to-order dishes cooked over a wok, with dine-in and takeout service at 38+ locations across Southern California, Nevada, Texas, and Utah.
- Catering Services Pre-planned meal packages for corporate events, weddings, and gatherings serving 13-15, 18-20, 28-30, 50-55, 75-80, and 100+ people, including full-service catering options with salads, appetizers, entrees, rice, noodles, and desserts.
- Delivery Service Direct delivery service through the Pick Up Stix mobile app and website for participating locations, with a $20 minimum order requirement.
- Pick Up Stix Mobile App Mobile application available on iOS and Android for online ordering, delivery, rewards management, and location finding.
- Pick Up Stix Rewards (Fortunes Loyalty Program) Loyalty program where members earn Fortunes points for every dollar spent, redeemable for free entrees, with QR code scanning at register, receipt-based earning, and referral bonuses.
- Gift Cards Restaurant gift cards available for purchase through the online portal and physical restaurant locations.
- Asia Fit Menu Line Healthier menu line featuring lower-calorie options marked with the Asia Fit designation, including gluten-free items and grilled selections such as Mongolian Steak, Beef & Broccoli, Thai Coconut Curry Chicken, Garlic Chicken, and Grilled Teriyaki Salmon.
Companies that use Pick Up Stix
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Pick Up Stix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Pick Up Stix partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Pick Up Stix competitors and assessment
Company assessmentDirect peers
- Panda Express: The largest American Chinese fast-food chain with 2,000+ locations; competes head-to-head with Pick Up Stix on Americanized Chinese cuisine made-to-order, dine-in/takeout/delivery, and family pack offerings.
- Pei Wei Asian Diner: Pan-Asian fast-casual chain owned by P.F. Chang's parent; closely mirrors Pick Up Stix's wok-fired, made-to-order Asian concept with health-conscious menu options and digital ordering.
- Noodles & Company: Fast-casual chain built around noodles and globally-inspired dishes including Asian-inspired offerings; comparable in service model, family value packs, digital ordering, and loyalty programs.
- Teriyaki Madness: Fast-casual Asian bowl concept with made-to-order wok cooking and a similar California-leaning footprint; closest comparable to Pick Up Stix on cooking method and customer occasion.
- Tokyo Joe's: Fast-casual Japanese/Asian chain serving rice bowls, salads, and sushi; competes in similar lunch/dinner occasions with a healthier-leaning menu line analogous to Pick Up Stix's Asia Fit.
Broad incumbents
- P.F. Chang's: Established Asian casual-dining chain with broader full-service positioning but overlapping wok-fired menu and Pan-Asian cuisine; relevant benchmark for brand and catering offerings.
- Yoshinoya: Japanese QSR bowl concept with deep brand history; broader Asian QSR benchmark for menu, supply chain, and unit economics relevant to Pick Up Stix's wok-cooked model.
Regional players
- Leeann Chin: Regional Asian QSR chain concentrated in the Midwest with a similar menu (chicken, steak, shrimp entrees over rice and noodles); useful comparable for evaluating Pick Up Stix's expansion economics outside SoCal.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pick Up Stix social profiles
Digital presencePick Up Stix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pick Up Stix leadership team
Management profileNumber of profiles
Profiles1 record
Pick Up Stix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pick Up Stix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pick Up Stix
What does Pick Up Stix do?
Pick Up Stix operates a quick-casual restaurant chain serving made-to-order Asian-inspired Chinese cuisine cooked over a wok in open kitchens. The company offers dine-in, takeout, delivery, and catering services across 38+ locations primarily in Southern California, with additional presence in Nevada, Texas, and Utah airport markets.
Is Pick Up Stix a public or private company?
Pick Up Stix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pick Up Stix founded?
Pick Up Stix was founded in 1989. It employs 501 to 1,000 people.
Where is Pick Up Stix based?
Pick Up Stix is headquartered in Laguna Hills, United States, in the North America region.
How does Pick Up Stix make money?
Four revenue lines are on record. Dine-in and Takeout Sales are the primary driver. The others are catering Services, delivery Services and gift Cards.
Who are Pick Up Stix's main competitors?
Direct peers on record are Panda Express, Pei Wei Asian Diner, Noodles & Company, Teriyaki Madness and Tokyo Joe's. Broad incumbents are P.F. Chang's and Yoshinoya. Leeann Chin is listed as a regional player.
Does Pick Up Stix have an API?
No public API is recorded for Pick Up Stix.
What industry is Pick Up Stix in?
Pick Up Stix's product category is Quick-Casual Asian Cuisine Restaurants. Its primary akta.pro industry code is THAFABAE, Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean). Its NAICS code is 722513 and its SIC code is 5810.