Today Media
Today Media is a privately held multiplatform regional publisher operating lifestyle magazines, business publications, digital advertising, events, and custom publishing across Delaware, Pennsylvania, New York, and Maryland for local advertisers and affluent regional audiences.
- Company typePrivate
- Founded1948
- HeadquartersWilmington, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Today Media does
Today Media is a privately held, multiplatform regional publishing company headquartered in Wilmington, Delaware, operating lifestyle magazines, business publications, digital platforms, events, and custom publishing services across a four-state East Coast footprint covering Delaware, Pennsylvania, New York, and Maryland. Its core titles include Delaware Today, Main Line Today, Westchester Magazine, Hudson Valley Magazine, Bethesda Magazine (now under the MoCo360 Media brand), the Delaware Business Times, and 914 Inc., with sub-brands such as Westchester Home and Weddings Today. The company is owned by Martinelli Holdings LLC and operates with 101–250 employees distributed across regional offices in Wilmington, Paoli, Rye, Fishkill, and Bethesda.
The underlying technology is a conventional multiplatform publishing stack: content management systems for print and digital production, email marketing and newsletter platforms, programmatic and geo-fenced digital ad-serving tools, connected TV and video ad inventory, and an in-house Creative Studio for custom branded publications. There is no evidence of proprietary AI/ML, data-platform, or software-as-a-service products; the offering is media and advertising services rather than technology licensing.
Revenue is generated almost entirely through advertising across four streams: print advertising in regional magazines, digital advertising (display, geo-fencing, CTV, video, native, email), event sponsorship and production, and custom publishing for institutional clients such as CVBs, Chambers of Commerce, and Healthcare Systems. Go-to-market is sales-led via Multi-Media Account Executives distributed across regional offices. Pricing is quote-based and not publicly disclosed; the company advertises integrated, multi-channel packages rather than standardized rate cards. Customer evidence points to a long tail of SMB, mid-market, and occasional enterprise advertisers (e.g., Pepe Auto Group, Artisans' Bank, Kreston Wine and Spirits, Hilyard's Business Solutions) with no disclosed anchor contracts.
Today Media firmographics
Firmographics- Name
- Today Media
- Legal name
- Today Media
- Website
- https://todaymediainc.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Today Media is a privately held multiplatform regional publisher operating lifestyle magazines, business publications, digital advertising, events, and custom publishing across Delaware, Pennsylvania, New York, and Maryland for local advertisers and affluent regional audiences.
- Ownership category
- akta.pro rank
Today Media industry classification
Industry- Product category
- Regional Publishing & Advertising Services
- NAICS
- Periodical Publishers (51312), Advertising, Public Relations, and Related Services (5418), Newspaper Publishers (513110)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising Agencies (7311), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industries
- Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD), Specialty & Niche Channel Distribution (Religious, Comic Shops, Specialty Retail) (MPAJAKAH)
Keywords
Where Today Media is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Today Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Print Advertising: Revenue from advertising placements in lifestyle and business magazines including Delaware Today, Main Line Today, Westchester Magazine, Hudson Valley Magazine, and others. Advertisers purchase banner ads, page placements, and sponsored content within print issues.
- Digital Advertising: Revenue from online advertising including targeted display ads, geo-fencing, connected TV, pre-roll video, in-display video, native content, email advertising, eNewsletters, eBlasts, social media posts, and custom microsites across their branded digital platforms.
- Custom Publishing: In-house Creative Studio produces custom publications, branded magazines, tourism guides, and specialty content for organizations including Conventions & Visitors Bureaus, Chambers of Commerce, Healthcare Systems, and other organizations seeking branded content solutions.
- Event Sponsorship and Production: Revenue from producing and hosting live and virtual events that bring audiences together. Events create sponsorship opportunities for advertisers and generate direct revenue from event participation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom advertising packages |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Today Media product offering
Product offeringCore offering
Today Media is a regional multiplatform publishing company that operates lifestyle magazines (Delaware Today, Main Line Today, Westchester Magazine, Hudson Valley Magazine, Bethesda Magazine) and business publications (Delaware Business Times, 914 Inc.). The company sells integrated advertising and marketing solutions across print, digital, events, and custom publishing channels, connecting local and regional advertisers with affluent, engaged consumer audiences in Delaware, Pennsylvania, New York, and Maryland.
Product overview
Today Media is a multiplatform publishing company operating lifestyle magazines, business publications, digital advertising, custom publishing, and events. The portfolio includes regional lifestyle magazines (Delaware Today, Main Line Today, Westchester Magazine, Hudson Valley Magazine, Bethesda Magazine), business publications (Delaware Business Times, 914 Inc.), and specialized sub-brands (Westchester Home, Weddings Today). The company offers integrated marketing solutions through its Creative Studio, digital advertising platforms (targeted display, geo-fencing, email, connected TV, video, native content), and custom publishing services for conventions, healthcare systems, and tourism organizations. The products work together to deliver content and advertising reach across print, digital, and experiential channels.
Differentiator
Problem solved
Functional benefit
Brands
- Today Media Creative Studio: In-house creative studio providing brands access to editorial teams and content channels for custom marketing projects
Products and services
- Delaware Today Leading regional lifestyle magazine serving Delaware, offering local content about restaurants, events, experiences, and professional services.
- Main Line Today Regional lifestyle magazine serving the Main Line area of Pennsylvania, covering dining, health, home, and local events.
- Westchester Magazine Leading regional lifestyle media brand serving Westchester County's affluent audience across print, digital, social, and experiential platforms.
- Hudson Valley Magazine Regional lifestyle magazine covering the Hudson Valley area of New York, serving local communities with dining, health, and lifestyle content.
- Delaware Business Times Award-winning business publication covering industry trends, legislative updates, and economic forecasts for Delaware decision makers.
- 914 Inc. Business publication serving Westchester County's business community, covering local companies and business news.
- Bethesda Magazine / Bethesda Today Regional lifestyle publication serving Bethesda and Montgomery County, Maryland, covering local dining, events, and community news; now operating under the MoCo360 Media brand.
- Weddings Today Wedding-focused publication covering bridal trends, venues, and planning services for couples in the region.
- Today Media Creative Studio In-house creative studio providing brands access to editorial teams and content channels, helping craft messages for delivery across multiple platforms.
- Digital Advertising Platform Digital advertising solutions including targeted display, geo-fencing, targeted email, connected TV, pre-roll and in-display video, native content, and custom microsites.
- Custom Publishing Services Custom publishing solutions including specialty publications, branded healthcare magazines, and regional tourism guides for conventions, visitors bureaus, chambers of commerce, and healthcare systems.
- Events and Experiential Marketing Live and virtual event production and marketing services that bring audiences together for learning, sampling, and celebration opportunities.
- Westchester Home Home and design-focused publication under the Westchester Magazine umbrella, serving readers interested in residential improvement and interior design.
Companies that use Today Media
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Today Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Today Media partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Today Media competitors and assessment
Company assessmentDirect peers
- Metrocorp Publishing: Metrocorp operates regional city magazines such as Philadelphia Magazine, Boston Magazine, and Atlanta Magazine. Highly comparable: multi-platform regional lifestyle publishing, advertising-supported business model, custom content, and events, with overlap in the Mid-Atlantic/Northeast geography (Philadelphia Magazine is a direct geographic competitor to Main Line Today and Delaware Today).
- Hour Media: Hour Media publishes a portfolio of regional city and lifestyle magazines (Hour Detroit, Cincinnati Magazine, Seattle Magazine, Nashville Lifestyles). Closely comparable: multiple regional lifestyle titles, print-plus-digital advertising model, custom publishing, and events.
- MSP Communications: MSP Communications publishes Mpls.St.Paul Magazine and other regional lifestyle titles. Comparable business: multi-title regional magazine publisher using print, digital, events, and custom publishing to monetize local audiences and advertisers.
- D Magazine Partners: D Magazine publishes D Magazine, D CEO, D Home, and other regional lifestyle/business titles serving the Dallas market. Closely comparable: city-regional lifestyle and business magazine portfolio monetized through advertising, events, and custom publishing.
- Tiger Oak Media: Tiger Oak Media operates multiple regional lifestyle magazines (Seattle Magazine, Portland Monthly, Salt Lake Magazine). Comparable: family/private-held multi-title regional magazine group with print, digital, and event revenue.
- Saga Media: Saga Media (formerly SagaCity Media) publishes regional lifestyle titles such as Seattle Met and Portland Monthly in transition. Comparable: regional lifestyle magazine portfolio with digital, print, and events monetization.
Broad incumbents
- Emmis Communications (Magazine Division): Emmis owns regional magazines including Indianapolis Monthly and Atlanta Magazine through Cityscape Media. Comparable as a regional lifestyle magazine publisher; broader as a diversified radio and media holding company.
Emerging players
- Patch Media: Patch operates hyper-local digital news sites in thousands of U.S. communities. Comparable as a competitor for local SMB advertising budgets and local audience attention in the same Delaware/Pennsylvania/New York/Maryland footprint.
- Axios Local: Axios Local produces free, digital-first local newsletters covering specific metros. Competes for the same affluent, educated local readers and business decision-makers that Today Media targets, particularly with Delaware Business Times and 914 Inc.
Others
- Beringer Capital: Beringer Capital is a private equity firm focused on mid-market media, marketing services, and B2B information companies. Relevant as a potential strategic/financial acquirer of regional media groups like Today Media and as a benchmark for sector roll-up valuations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Today Media social profiles
Digital presenceToday Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Today Media leadership team
Management profileNumber of profiles
Profiles20 records
Today Media subsidiaries and ownership
Company hierarchySubsidiaries9 records
Today Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Today Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Today Media
What does Today Media do?
Today Media is a regional multiplatform publishing company that operates lifestyle magazines (Delaware Today, Main Line Today, Westchester Magazine, Hudson Valley Magazine, Bethesda Magazine) and business publications (Delaware Business Times, 914 Inc.). The company sells integrated advertising and marketing solutions across print, digital, events, and custom publishing channels, connecting local and regional advertisers with affluent, engaged consumer audiences in Delaware, Pennsylvania, New York, and Maryland.
Is Today Media a public or private company?
Today Media is a private company. It is classified as family owned and is currently operating.
When was Today Media founded?
Today Media was founded in 1948. It employs 101 to 250 people.
Where is Today Media based?
Today Media is headquartered in Wilmington, United States, in the North America region.
How does Today Media make money?
Four revenue lines are on record. Print Advertising is the primary driver. The others are digital Advertising, custom Publishing and event Sponsorship and Production.
Who are Today Media's main competitors?
Direct peers on record are Metrocorp Publishing, Hour Media, MSP Communications, D Magazine Partners, Tiger Oak Media and Saga Media. Emmis Communications (Magazine Division) is listed as a broad incumbent. Emerging players are Patch Media and Axios Local. Beringer Capital is listed as an others.
Does Today Media have an API?
No public API is recorded for Today Media.
What industry is Today Media in?
Today Media's product category is Regional Publishing & Advertising Services. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of MPAJADAD, Consumer News & Digital Newsrooms (Web/App-First). Its NAICS code is 51312 and its SIC code is 2721.