Patch
Patch Marketing is a UK-based full-service digital marketing agency founded in 2010 that specializes in SEO, PPC, social media, web development, and media buying for enterprise clients in the events and venue industry, including Merlin Venues and Barbican Centre.
- Company typePrivate
- Founded2010
- HeadquartersTunbridge Wells, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Patch does
Patch Marketing is a privately held, full-service digital marketing agency headquartered in Tunbridge Wells, United Kingdom, founded in 2010. The firm is vertically specialized in the UK events and venue industry, providing SEO, PPC, social media marketing, paid social advertising, email marketing, copywriting, web development, media buying, and digital PR services to event organizers, venues, and exhibiting companies. Its proprietary product, Octoplus, is a venue listing audit tool that helps venues audit and optimize their presence across directories and platforms. Patch's stated go-to-market is a consultative enterprise field-sales model operating as an outsourced marketing department for venue clients ranging from single-channel engagements to fully outsourced marketing functions.
The firm operates on a professional services revenue model with multi-year fixed-cost contracts, transparent activity forecasts, and managed or guided engagement tiers. Named enterprise clients include Merlin Venues (entertainment division of Merlin Entertainments), Barbican Centre, Friends House, Westminster Venue Collection, BMA House, Central Halls Venues, Church House, and ICC Wales. Patch reports working with 115+ brands cumulatively since 2010, an average current client contract length of 5 years 2 months, and a total client average engagement of 3 years 9 months. Reported client outcomes include 45% average client revenue growth and 187% average year-over-year web conversion increase. The technology stack is built primarily on third-party platforms — Google Analytics, Google Search Console, Google Ads, Meta Ads Manager, LinkedIn advertising, Metricool, Trello, and Canva — with no disclosed proprietary AI models or platform infrastructure beyond Octoplus. Patch is independently owned with no parent company, no disclosed institutional investors, and no funding rounds on record.
Patch firmographics
Firmographics- Name
- Patch
- Legal name
- Patch Marketing
- Website
- https://patch.marketing
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Patch Marketing is a UK-based full-service digital marketing agency founded in 2010 that specializes in SEO, PPC, social media, web development, and media buying for enterprise clients in the events and venue industry, including Merlin Venues and Barbican Centre.
- Ownership category
- akta.pro rank
Where Patch is headquartered
LocationHeadquarters
- HQ city
- Tunbridge Wells
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Patch business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Digital Marketing Services: Full-service digital marketing agency revenue derived from providing SEO, PPC, social media marketing, paid social advertising, strategy, email marketing, copywriting, web development, media buying, and Octoplus venue listing management services to event and venue clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Managed SEO Campaign |
| Other | Multi-year contract | Guided SEO Campaign |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Patch product offering
Product offeringCore offering
Patch is a full-service digital marketing agency that provides SEO, PPC, social media marketing, paid social advertising, marketing strategy, email marketing, copywriting, web development, media buying, and its proprietary Octoplus venue listing audit tool. All services are tailored exclusively for event brands, venues, organisers, and exhibiting companies in the UK.
Product overview
Patch is a full-service digital marketing and web development agency specializing in the events and venue industry. The company offers a comprehensive suite of services including SEO, PPC, Social Marketing, Paid Social Advertising, Strategy, Email Marketing, Copywriting, Web Development, and Media Buying. Their proprietary tool Octoplus provides venue listing audit capabilities. All services are designed specifically for event brands, venues, and event organizers, with a focus on delivering measurable results such as increased enquiries, improved conversion rates, and revenue growth.
Differentiator
Problem solved
Functional benefit
Brands
- Octoplus: Venue listing audit tool that helps venues ensure their listings impress buyers without hassle.
Products and services
- SEO
Quantifiable outcome
- 45% average client revenue growth
- +7 more outcomes
Companies that use Patch
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Patch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature1 record
Patch partnerships and signals
Strategic signalScale indicators6 records
Recent moves4 records
Expansion highlights4 records
Patch competitors and assessment
Company assessmentDirect peers
- Builtvisible: UK-based digital marketing agency with strong SEO, content, and digital PR capabilities, including AI-search optimisation. Closely comparable in technical SEO and content-led service lines relevant to Patch's AI-search repositioning.
- Hallam Internet: UK-based full-service digital marketing agency offering SEO, PPC, paid social, and content services to mid-market and enterprise clients. Most directly comparable UK peer in service mix, size band, and Google Partner positioning.
- The SEO Works: UK digital marketing agency focused on SEO, PPC, and paid social for SMEs and enterprise. Comparable in size, UK geographic focus, and reliance on Google Partner-led service delivery.
- Custard Online Marketing: UK digital marketing agency providing SEO, PPC, content, and web development with a multi-sector client base. Comparable full-service UK agency model competing for the same enterprise marketing budgets.
- Remarkable Agency: Independent UK digital marketing agency delivering SEO, paid search, and content services to UK enterprise clients. Comparable scale, geography, and channel-mix focus.
- Klood Digital: UK digital marketing agency offering SEO, PPC, social media, and web services. Similar size band and service portfolio targeting UK-based enterprise and mid-market clients.
- Propeller: UK digital marketing agency with SEO, paid media, content, and web development offerings. Comparable independent UK agency competing for similar enterprise client engagements.
Broad incumbents
- Bray Leino: Larger UK integrated marketing and communications agency with creative, digital, and media capabilities. A broader incumbent that overlaps with Patch's media buying and full-service marketing but serves multiple verticals beyond events.
Emerging players
- Seven Events: UK events industry specialist agency. Comparable in vertical specialisation within the UK events market, though more focused on event production and corporate hospitality than digital marketing services.
Others
- Cvent: Global event-management software platform serving many of the same venue and organiser customers Patch supports. Comparable end-customer base (event venues and organisers) rather than agency service model — adjacent ecosystem player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Patch social profiles
Digital presencePatch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Patch leadership team
Management profileNumber of profiles
Profiles5 records
Patch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Patch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Patch
What does Patch do?
Patch is a full-service digital marketing agency that provides SEO, PPC, social media marketing, paid social advertising, marketing strategy, email marketing, copywriting, web development, media buying, and its proprietary Octoplus venue listing audit tool. All services are tailored exclusively for event brands, venues, organisers, and exhibiting companies in the UK.
Is Patch a public or private company?
Patch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Patch founded?
Patch was founded in 2010. It employs 11 to 50 people.
Where is Patch based?
Patch is headquartered in Tunbridge Wells, United Kingdom, in the Europe region.
How does Patch make money?
One revenue line is on record: digital Marketing Services.
Who are Patch's main competitors?
Direct peers on record are Builtvisible, Hallam Internet, The SEO Works, Custard Online Marketing, Remarkable Agency, Klood Digital and Propeller. Bray Leino is listed as a broad incumbent. Seven Events is listed as an emerging player. Cvent is listed as an others.
Does Patch have an API?
No public API is recorded for Patch.