Somplo

What Somplo does

Somplo Ltd. is an Israel-based SaaS provider of a Creative Management Platform (CMP) purpose-built for rich media digital advertising. Founded in 2017 and headquartered in Petah Tikva, the company develops a web-based, self-service platform that enables media agencies, creative agencies, and brand advertisers to design, build, manage, and analyze interactive rich media ad units without coding or SDK integration. The core platform combines a Creative Studio (a template-driven authoring environment with multi-size editing and ready-to-go formats such as VideoBox, Flip Parallax, Depth Cards, Carousel, Cube, Countdown, Interstitial, and RichBox), a real-time AdServer with engagement analytics and heat-map reporting, and a Tag Generator supporting all major demand-side platforms (DSPs) for campaign deployment. Supporting modules include Dynamic Fields, Rich Media to MP4 conversion, a Video Convertor & Editor, a UTM Creator & Validator, and a Somp.me short-link attribution service marketed under the "Somplo Extra" suite.

Somplo's customer base spans major multinational brands across verticals — Coca-Cola, Unilever (Hellmann's, Dove, Felix), Nestle, Samsung, Mastercard, BMW, Citroen, Hyundai, Ralph Lauren, IKEA, Heineken, GSK, Bonduelle, Armani, and others — and the world's largest media agency holding companies, including Publicis, WPP (GroupM), Omnicom (OMD), IPG (Initiative), Dentsu (Carat), Havas, and McCann. The platform is distributed globally through direct enterprise sales (quote-based, annual billing), agency channel partnerships, and DSP integration, with case studies covering markets in EMEA, Latin America (Brazil), and Asia (Indonesia). Operational offices are located in Israel (HQ), Ukraine (Odesa, engineering and R&D), Spain (Madrid, regional sales), and Poland (country-level coverage); the company holds IAB Europe Transparency and Consent Framework (TCF) Vendor Number 1005 and is listed on the Google Enterprise Marketing Portal.

Somplo is privately held and founder-controlled, with three co-founders in CEO/COO/CPO roles and a director-level management team spanning product, business development, clients and media, and operations. Revenue is generated via SaaS subscriptions on a quote-based enterprise pricing model with annual contract cadence; no public pricing or revenue figures are disclosed and no external funding rounds are recorded, indicating either a founder-funded or bootstrap growth posture. The company operates in a competitive adtech CMP segment alongside incumbents such as Celtra, Flashtalking, and the creative studios of major ad-serving platforms.

Name

Somplo

Legal name

Somplo Ltd.

Website

https://somplo.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Somplo is an Israel-based SaaS company providing a Creative Management Platform for rich media advertising campaigns. The no-code platform enables media agencies, creative agencies, and brand advertisers to build, serve, and analyze interactive ad units across all major DSPs.

Ownership category

akta.pro rank

Product category

Advertising Technology (Creative Management Platform)

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Asset Management (DAM) for Media/Creative (MPAHAGAB)

akta.pro secondary industry

Blogging & CMS Content Platforms (BPAMAJAG)

Keywords

• Rich media advertising
• Creative management platform
• Display advertising software
• Ad campaign management
• Programmatic advertising tools

Headquarters

HQ city

Petah Tiqva

HQ country

Israel

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Subscription-based access to Somplo Creative Management Platform (CMP). Platform provides tools for rich media ad creation, campaign management, real-time reporting, and analytics. Pricing appears to be quote-based for enterprise engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Somplo provides a web-based Creative Management Platform (CMP) SaaS that enables media agencies, creative agencies, and brand advertisers to create, manage, and serve interactive rich media advertising campaigns without coding or SDK integration. The platform includes a Creative Studio for no-code template customization, an AdServer with real-time engagement analytics and heat maps, and a Tag Generator for deployment across all major DSPs. Its product suite spans Rich Media display, Interactive In-stream video, and Social-to-Display formats, supported by an add-on toolset (UTM tracking, video conversion, dynamic fields, MP4 conversion, and short-link attribution).

Product overview

Somplo offers a unified Creative Management Platform (CMP) for rich media advertising campaigns. The core Somplo CMP enables agencies to create, manage, and serve interactive ad units without coding or SDK integration. The product suite encompasses three main advertising formats: Rich Media (interactive display ads), Interactive In-stream (video ads), and Social To Display (social-to-display cross-platform ads). Supporting the platform are modules including Creative Studio (self-service template customization), AdServer (campaign management with real-time analytics and heat maps), and Tag Generator (for DSP integration). Additional tools under 'Somplo Extra' include UTM Creator & Validator, Video Convertor & Editor, Dynamic Fields, Rich Media to MP4 conversion, and Somp.me Short Link service for attribution measurement. The platform is designed to work across all leading DSPs with no integration required.

Differentiator

Problem solved

Functional benefit

Products and services

• Somplo CMP (Creative Management Platform) End-to-end Creative Management Platform enabling agencies and brand advertisers to create, manage, and serve interactive rich media ad campaigns without coding or SDK integration. Targets media agencies, creative agencies, and brand advertisers.
• Rich Media Interactive display advertising format enabling brands to create engaging ad units with animations, video, and interactive elements to capture user attention and combat banner blindness.
• Interactive In-stream Video advertising format supporting in-stream video content with interactive capabilities for enhanced viewer engagement within the Somplo CMP.
• Social To Display Cross-platform advertising solution that enables repurposing of social media content into display advertising formats using the Somplo platform.
• Somplo Extra Add-on Toolset Suite of add-on tools extending the Somplo CMP, including UTM Creator & Validator for campaign tracking, Video Convertor & Editor for video processing, Dynamic Fields for multi-editing creative elements, Rich Media to MP4 conversion for social platform usage, and Somp.me short link service for cross-browser/cross-device attribution.

Quantifiable outcome

• 33x higher engagement and 6x higher CTR compared to static banners
• +1 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• GoogleminorGTM or Marketing PartnerListed as partner on Google Enterprise Marketing Portal. Enables Somplo users to access Google advertising ecosystem and validates platform compatibility with Google advertising standards.
• ZenithcoreChannel Partner/ Reseller/ DistributorLeading media agency using Somplo CMP to create and manage rich media campaigns for brand clients. Featured in client logos.
• StarcomcoreChannel Partner/ Reseller/ DistributorMedia agency partner utilizing Somplo platform for rich media creative management across client campaigns.
• CaratcoreChannel Partner/ Reseller/ DistributorMedia agency partner featured in Somplo client portfolio for rich media advertising services.
• HavascoreChannel Partner/ Reseller/ DistributorGlobal media agency partner using Somplo's creative management platform for campaign creation.
• DentsucoreChannel Partner/ Reseller/ DistributorMajor media agency network utilizing Somplo platform for rich media creative campaigns.
• GroupMcoreChannel Partner/ Reseller/ DistributorWPP media investment group subsidiary partner using Somplo creative management tools.
• Publicis GroupecoreChannel Partner/ Reseller/ DistributorGlobal media and communications services company with agencies using Somplo platform.
• OMDcoreChannel Partner/ Reseller/ DistributorMedia agency partner in Somplo's client network for rich media advertising.

Scale indicators4 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Creatopy: Creatopy (formerly Bannersnack) is a creative automation platform for producing, personalizing, and serving ads at scale — directly comparable to Somplo's no-code rich-media studio and tag-generation workflow.
• Flashtalking: Flashtalking operates a creative ad-serving and analytics platform for dynamic, personalized advertising across digital channels, competing with Somplo's AdServer and dynamic-creative capabilities.
• Celtra: Celtra operates a Creative Management Platform for rich-media ad production, analytics, and cross-channel creative automation — the same product category as Somplo — directly competing for the same media-agency and brand budgets.
• Innovid: Innovid provides an independent ad-tech platform for ad serving, creative, and analytics across CTV, digital video, and display — overlapping significantly with Somplo's rich-media creative management and AdServer capabilities.
• Bannerflow: Bannerflow is a self-serve creative management platform for display and rich-media ad production, distribution, and analytics — a near-direct competitor to Somplo CMP with similar no-code authoring and DSP-agnostic delivery.
• Smartly: Smartly operates an AI-driven creative automation and media-buying platform used by major advertisers and agencies; it competes with Somplo for cross-format creative workflows and agency tooling budgets.

Broad incumbents

• Google Campaign Manager 360: Google's Campaign Manager 360 is a broad ad-serving and campaign-management incumbent with growing rich-media and creative capabilities — overlapping Somplo's AdServer and creative-management role within larger enterprise buying stacks.
• Adobe Advertising Cloud: Adobe Advertising Cloud is a DSP and ad-management incumbent within the Adobe Experience Cloud stack; it competes for enterprise ad budget allocation and overlaps with parts of Somplo's creative workflow and analytics.

Emerging players

• AdCreative.ai: AdCreative.ai is an emerging AI creative generation platform that produces banner and social-ad creatives at scale — partial overlap with Somplo's no-code rich-media workflow, with a stronger AI-generation orientation.
• Typeface: Typeface is an AI platform for enterprise content and creative generation; while not a pure ad-tech CMP, it targets brand marketers and agencies for scalable creative production — adjacent to where Somplo sits in the workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SomploOfficial
• Facebookfacebook.com/somploCMP
• LinkedInlinkedin.com/company/18744793

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Somplo