Volkswagen Group Retail Deutschland

What Volkswagen Group Retail Deutschland does

Volkswagen Group Retail Deutschland GmbH (VGRD) is the wholly-owned retail distribution subsidiary of Volkswagen AG in Germany and the country's largest automotive retail group. Founded in 2012 and headquartered in Berlin, VGRD operates 26 subsidiary companies running 120+ dealership locations and 180+ brand representations across 12 German metropolitan regions (Hamburg, Berlin, Hannover, Chemnitz, Leipzig, Dresden, Frankfurt am Main, Rhein-Neckar, Stuttgart, Ulm, Augsburg, and Munich). With 10,000+ employees, the group sells more than 180,000 new and used vehicles annually across the eight Volkswagen Group brands: Volkswagen Pkw, Audi, SEAT, CUPRA, ŠKODA, Porsche, Lamborghini, and Volkswagen Nutzfahrzeuge. The company is led by a five-person executive team headed by CEO Peter Modelhart.

VGRD's product portfolio spans new and used vehicle sales, full workshop and service operations, and dedicated commercial-customer (Gewerbekunden / Großkunden) and fleet services including e-mobility solutions such as the SustainMobility offering and public High Power Charging infrastructure. Its technology stack comprises the carLOG customer portal, an online service booking system (SBO), Terminbuchung Online (TBO) integrated with Volkswagen ID / myAudi ID authentication, plus third-party digital infrastructure from Facelift Cloud (social media), Yext (review management), and eTracker (web analytics). New retail formats include CUPRA City Garage lifestyle locations (e.g., Berlin Tacheles, opened October 2023) and Destination Porsche full-service centers (Leipzig, opened February 2025). Public-facing pricing is quote-based and not disclosed; revenue is generated through vehicle transaction fees, workshop service fees, spare parts sales, and fleet/corporate commercial arrangements. Strategic execution has been driven by acquisitions (Auto-Holding Dresden 2022, Auto Rapp GmbH 2024), subsidiary mergers (Hannover 2023), and a multi-year facility investment program targeting DGNB sustainability certification.

Name

Volkswagen Group Retail Deutschland

Legal name

Volkswagen Group Retail Deutschland GmbH

Website

https://vgrd-gruppe.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. New Vehicle Sales: Sale of new vehicles for Volkswagen Pkw, Audi, SEAT, CUPRA, ŠKODA, Porsche, Lamborghini, and Volkswagen Nutzfahrzeuge brands through dealership network. Annual sales exceed 180,000 new and used vehicles combined.
2. Used Vehicle Sales: Sale of pre-owned vehicles through dealership network and dedicated used vehicle centers like Schwaba Gebrauchtwagenzentrum.
3. Workshop & Service: Workshop services, maintenance, and repair services for all VW Group brands. Also includes spare parts sales.
4. Fleet/Corporate Services: Dedicated services for business customers including fleet management support and corporate sales (Großkunden).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Volkswagen Group Retail Deutschland (VGRD) operates as Germany's largest automotive retail group, running 26 subsidiary companies across more than 120 dealership locations. The group sells new vehicles, certified used vehicles, and provides manufacturer-certified workshop and after-sales service for eight Volkswagen Group brands (Volkswagen Pkw, Audi, SEAT, CUPRA, ŠKODA, Porsche, Lamborghini, and Volkswagen Nutzfahrzeuge), serving individual consumers and commercial/fleet customers with annual volume exceeding 180,000 vehicles.

Product overview

Volkswagen Group Retail Deutschland (VGRD) operates as Germany's largest automobile dealership group, offering a comprehensive portfolio of automotive retail services through 26 subsidiary companies at over 120 dealership locations. The core offering includes new and used vehicle sales across eight Volkswagen Group brands (Volkswagen Pkw, Audi, SEAT, CUPRA, ŠKODA, Porsche, Lamborghini, Volkswagen Nutzfahrzeuge), full workshop and service capabilities, and digital customer portals (carLOG, Terminbuchung Online). VGRD serves both retail and commercial customers (Gewerbekunden) with specialized e-mobility solutions for fleet operators. The group operates premium brand experience concepts including CUPRA City Garages and Destination Porsche locations, while providing public High Power Charging infrastructure at many sites. With over 10,000 employees selling 180,000+ vehicles annually, VGRD combines traditional automotive retail with digital services and sustainable mobility offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Sale of new vehicles for Volkswagen Group brands — Volkswagen Pkw, Audi, SEAT, CUPRA, ŠKODA, Porsche, Lamborghini, and Volkswagen Nutzfahrzeuge — through 120+ VGRD dealership locations across Germany. Available to individual consumers and business/fleet customers, part of more than 180,000 new and used vehicles sold annually.
• Used Vehicle Sales Sale of certified and pre-owned vehicles across all VW Group brands, including specialized used-car centers such as Schwaba Gebrauchtwagenzentrum (Gersthofen) offering up to 550 multi-brand used vehicles with dedicated showroom and service facilities.
• Workshop & Service Full manufacturer-certified maintenance, repair, and spare parts service for all eight VW Group brands at every VGRD dealership location. Recognized as Audi Top Service Partner 2023 at 12 VGRD operations (only 100 of 1,200 eligible dealerships nationwide received this distinction).
• carLOG Customer Portal Password-protected online customer portal (data stored at www.carlog.com) providing customers with access to stored master data, vehicle offers, and online booking capabilities for service appointments across VGRD dealerships.
• Gewerbekunden / Großkunden (Commercial and Fleet Customer Services) Dedicated services for business customers and fleet operators under the Gewerbekunden and Großkunden programs, including fleet vehicle procurement, volume-based pricing, dedicated account management, and corporate fleet management support across all VW Group brands.
• E-Mobility for Commercial Customers Specialized e-mobility offerings and charging infrastructure solutions for commercial fleet operators, positioned as a distinct service track within VGRD's Gewerbekunden portfolio and supported by partner-built HPC charging infrastructure.
• Public Charging Infrastructure Public High Power Charging (HPC) stations installed at VGRD dealership locations in cooperation with MOON POWER, accessible via common charging cards and QR code activation, with many sites powered by co-located photovoltaic systems as part of VGRD's ~€11 million 2021-2023 PV/charging investment.
• SustainMobility Innovative sustainable mobility offering presented at fleet industry events to deliver commercial customers curated solutions for low-emission, electric, and resource-efficient fleet operations.
• Destination Porsche Full-service premium Porsche retail concept combining new and used Porsche vehicle sales, Porsche Classic Partner services, and Porsche Premium Charging (HPC up to 350 kW) in dedicated facilities such as Porsche Zentrum Leipzig (Sachsenpark) and Porsche Zentrum Hannover Nord.
• CUPRA City Garage Lifestyle-oriented showroom concept combining CUPRA vehicle display with a modern lounge atmosphere at premium urban locations such as CUPRA City Garage at Tacheles Berlin (second in Germany, seventh worldwide; opened October 2023) and CUPRA City Garage Odeonsplatz Munich.
• Audi Zentrum (Audi Progressive Showroom concept) Premium Audi retail format following the Audi Progressive Showroom design with fließende Übergänge (flowing transitions) into different experience worlds; implemented at locations such as Audi Berlin (Charlottenburg, Adlershof, Lichtenberg, Zehlendorf), Audi Frankfurt, Audi Hamburg, Audi Augsburg, and Audi Hannover Nord.

Quantifiable outcome

• 180,000+ vehicles sold annually
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• DHBW Heilbronn (Duale Hochschule Baden-Württemberg)coreStrategic or Co-development Partner · 1 October 2023Exclusive dual study program partnership for VGRD-specific Bachelor degree 'BWL Dienstleistungsmanagement Autohandel'. First cohort of 30 students started October 2023 in dedicated VGRD class. Program combines theory at university with practice in dealerships, focusing on automotive retail transformation.
• Urban Sports ClubminorOthers · 1 January 2023Kooperation der VGRD mit dem Urban Sports Club - partnership providing employee health and fitness benefits to VGRD staff.
• MOON POWER Deutschland GmbHcoreStrategic or Co-development Partner · 1 January 2019Long-standing partnership since 2019 for nationwide installation of photovoltaic systems and charging infrastructure. MOON POWER, a subsidiary of Porsche Holding Salzburg, provides solar panel installations, HPC charging stations, and battery storage solutions. VGRD has invested approximately 11 million euros from 2021-2023 in PV and charging infrastructure through this partnership, with plans to install PV at every fifth location by end of 2024.
• Facelift Brand Building Technologies GmbHcoreTechnology or IntegrationSocial media management platform provider for VGRD's digital marketing operations. Facelift Cloud enables cross-platform content management and moderation for Facebook, Instagram, LinkedIn, XING, Google MyBusiness, Pinterest, WordPress, YouTube, VK, and Twitter.
• Porsche Immobilien GmbHminorStrategic or Co-development PartnerReal estate partner for dealership development projects including CUPRA Store conversions and new facility construction at various locations.
• Volkswagen Immobilien GmbHminorStrategic or Co-development PartnerReal estate partner providing investment for new dealership construction including Porsche Zentrum Leipzig project.

Scale indicators10 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Porsche Holding Salzburg: Volkswagen Group's largest automotive distribution company, operating as the group's retail and distribution arm across multiple European markets. Sister entity to VGRD with shared VW Group ownership, comparable in business model but broader geographic footprint.
• Inchcape plc: London-listed global automotive distributor with multi-brand retail operations. Comparable to VGRD as a publicly traded scaled automotive retail business, though with very different geographic mix.
• D'Ieteren Group: Belgian-listed automotive group with European retail operations across multiple brands. Comparable to VGRD as a publicly listed, scale-driven auto retail consolidator, though geographically broader.
• BMW Group Niederlassungen: BMW AG's directly-owned retail operations in Germany operating brand-owned dealerships. Comparable to VGRD as OEM-controlled dealership network, offering a benchmark for factory-owned vs. independent retail economics.
• Mercedes-Benz Niederlassungen: Mercedes-Benz AG's directly-owned retail dealership network in Germany. Comparable to VGRD as competing OEM-controlled dealership operation with similar scale and premium-brand service requirements.

Direct peers

• Emil Frey Group: Privately held European automotive retail group headquartered in Switzerland with significant German operations. Operates multi-brand dealerships and service centers across Europe, directly comparable to VGRD in business model, brand portfolio breadth, and after-sales focus.
• Senger Gruppe: Family-owned German automotive retail group representing multiple brands including VW Group marques. Directly comparable to VGRD in dealership footprint strategy and premium-brand mix.
• AVAG Holding SE: One of Germany's largest automotive dealership groups, operating multi-brand dealerships and service centers across southern Germany. Directly comparable to VGRD as a privately held, scale-driven German auto retail consolidator.
• Hahn Gruppe: German family-owned automotive retail group operating dealerships for multiple brands including VW Group marques. Comparable to VGRD in franchise-based dealership model, regional German concentration, and after-sales service emphasis.
• LUEG AG: German automotive retail group with dealerships across multiple regions, including VW Group brand representation. Comparable to VGRD in scale, multi-brand dealership operations, and integrated service offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vgrd
• Instagraminstagram.com/vgrd_de
• LinkedInlinkedin.com/company/vgrd
• Pinterestpinterest.com/vgrd
• YouTubeyoutube.com/@VGRD

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Volkswagen Group Retail Deutschland