TOOGOOD

What TOOGOOD does

TOOGOOD, commercially known as Faye Toogood Studio, is a London-based private artist and designer practice founded and led by British artist Faye Toogood, with Kate Roskill serving as COO. The studio operates at the intersection of functional design and sculptural art, producing four interconnected offerings: original sculptural artworks (e.g., the 2024 Assemblage 7: Lost and Found II series); a furniture and lighting collection that includes the Bone dining chair, Roll Console, Roll Side Table, and Soft Slump armchair; large-scale sculptural interventions and exhibitions for museums and galleries; and bespoke collaborations with artists, makers, and brands.

The studio's craft is rooted in physical making using natural materials such as Purbeck marble, oak wood, and industrial metal, with no disclosed digital technology stack, software platform, or proprietary tooling. Each piece is positioned as a unique or limited-edition object drawing on forms and textures of the English countryside, from gnarled oak trees to ancient standing stones, and is intended to sit at the boundary between functional furniture and fine art.

Commercially, the studio generates revenue through direct sales via the studio's website (fayetoogood.com) and through placements in prestigious institutional exhibitions, including the V&A in London, the National Gallery of Victoria in Melbourne, and Chatsworth House in Derbyshire. Distribution is described as global but the customer base is structurally narrow — high-net-worth art collectors, design patrons, and museum/gallery institutional buyers. No pricing, headcount, revenue, or funding data is disclosed, and the studio appears to be a founder-owned private practice with no identified venture or institutional capital; the only digital marketing presence is the studio's Instagram account (@t_o_o_g_o_o_d) and portfolio website.

Name

TOOGOOD

Website

https://t-o-o-g-o-o-d.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

London-based Faye Toogood Studio is a private artist practice creating sculptural artworks, furniture, and lighting from materials like Purbeck marble and oak. It serves design collectors, patrons, and institutions such as the V&A and National Gallery of Victoria.

Ownership category

akta.pro rank

Product category

Designer Furniture and Sculptural Art

NAICS

Other Furniture Related Product Manufacturing (3379), Interior Design Services (54141)

SIC

Household Furniture (2510), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Sculptural furniture design
• Art furniture collection
• Designer lighting objects
• Art exhibition installations
• Artisan natural materials

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Distribution channels2 records

Marketing channels2 records

Core offering

Faye Toogood Studio designs and manufactures sculptural artworks, furniture, and lighting rooted in the shapes and materials of the English countryside (e.g., Purbeck marble, oak, industrial metal). The studio sells these pieces directly and exhibits large-scale sculptural interventions at museums and galleries such as V&A London, National Gallery of Victoria Melbourne, and Chatsworth House. It also develops bespoke collaborations with artists, makers, and brands.

Product overview

Faye Toogood is a British artist and designer operating as a studio practice. The company offers four interconnected offerings: Artworks (sculptural pieces using natural materials like Purbeck marble), Furniture Collection (functional objects including the Bone, Roll, and Soft Slump product lines), Exhibitions (museum and gallery installations worldwide), and Collaborations (projects with artists, makers, and brands). The studio works at the boundary between functional object and sculpture, with furniture pieces sharing the same sculptural DNA as the art practice.

Differentiator

Problem solved

Functional benefit

Products and services

• Artworks Sculptural art pieces and assemblages rooted in the shapes and materials of the English countryside, including works in Purbeck marble, oak, and other natural materials. Aimed at art collectors, design patrons, and institutional clients.
• Furniture Collection Furniture, lighting, and other functional objects that share the same sculptural DNA as the art practice, including the Bone dining chair and table, Roll Console, Roll Side Table, and Soft Slump armchair on industrial metal wheels. Targeted at collectors, design patrons, and interior clients.
• Exhibitions Sculpture and large-scale interventions for museums and galleries worldwide, including shows at V&A London, National Gallery of Victoria Melbourne, and Chatsworth House. Aimed at cultural institutions, curators, and exhibition commissioners.
• Collaborations Bespoke projects developed in conversation with artists, makers, and brands, focused on experimentation and celebrating craftsmanship. Aimed at brand partners and fellow makers seeking artist-led collaborations.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Marc Newson: Australian-born industrial designer producing furniture, objects, and art with major gallery and auction-house presence. Comparable as a single-designer practice whose work is sold across both design and fine-art channels.
• Established & Sons: Design brand producing limited-edition and production furniture and lighting in collaboration with leading designers. Closely comparable in positioning designer-made objects between art and function at the high end.
• Studio Job: Dutch design studio creating furniture, lighting, and objects that deliberately cross into sculpture and fine art. Comparable in blurring the art-design boundary and producing highly collectible one-off and limited-edition pieces.
• Tom Dixon: London-based designer and brand producing furniture, lighting, and sculptural objects with a strong art-object sensibility and global retail footprint. Most directly comparable British designer-brand operating at the same art-furniture intersection.
• Apparatus: New York studio producing sculptural lighting and furniture with an art-object sensibility and luxury interiors customer base. Comparable in product category, aesthetic register, and target high-end residential and contract buyers.
• Barber Osgerby: British design studio producing furniture, lighting, and objects that balance craft and industrial production. Comparable as a UK-based designer studio with institutional museum placements and a furniture-product catalog.

Emerging players

• Friedman Benda: New York gallery representing designers and artists at the intersection of collectible design and contemporary art. Functions as both a marketplace and tastemaker for the same art-design hybrid market Toogood operates in.
• Galerie kreo: Paris gallery producing and selling limited-edition designer furniture and lighting as collectible objects. Comparable as a venue through which design-furniture is sold at art-market prices and contexts.

Broad incumbents

• Vitra: Swiss furniture and design company with deep relationships to leading industrial and product designers, plus a major design museum. Comparable as an incumbent ecosystem player that produces, distributes, and exhibits designer-led furniture.
• Hay: Danish contemporary furniture and accessories brand with a wide product catalog and global distribution. Comparable as a design-led brand spanning furniture, lighting, and accessories for design-conscious consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/t_o_o_g_o_o_d
• Facebookfacebook.com/toogoodandfayetoogood
• LinkedInlinkedin.com/company/studio-toogood-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOOGOOD