Apparatus
Apparatus is a New York-based interdisciplinary design studio founded in 2012 that designs, manufactures, and sells luxury hand-crafted lighting, furniture, objects, rugs, and incense to interior designers, architects, and high-net-worth consumers through galleries in New York, Los Angeles, and London and a global network of 25+ authorized stockists.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Apparatus does
Apparatus is a New York-based interdisciplinary design studio founded in 2012 by Gabriel Hendifar and Jeremy Anderson that designs, manufactures, and sells luxury lighting, furniture, objects, rugs, and incense. The studio operates on the modernist principle of Gesamtkunstwerk (total work of art), producing more than 120 made-to-order lighting SKUs across 20+ series (ARROW, CIRCUIT, CLOUD, CYLINDER, HORSEHAIR, LANTERN, LARIAT, MEDIAN, METRONOME, TALISMAN, TASSEL, TRAPEZE, etc.), five furniture series (EPISODE, PARS, PORTAL, SEGMENT, STANDBY), objects (BLOCK, NEO VESSEL, CANDLE BLOCKS, CENSER), the SEQUENCE modular rug collection, and an artisanal Incense line. Core production occurs in the company's dedicated Brooklyn, NY factory, where proprietary material combinations of marble, suede, horsehair, lacquer, slipcast porcelain, and hand-patinated brass are assembled; hand-patination and traditional craft processes (mouth-blown glass, slipcasting) are emphasized over pure mechanization. The studio holds more than 30 registered or pending design patents and trademarks across the US, EU, UK, Canada, Australia, and China, and hard-wired fixtures carry UL and CE listings (IP20 rated).
Revenue is generated through three primary channels: (1) company-owned galleries in New York, Los Angeles, and London providing immersive B2C and B2B sales experiences, (2) a Shopify-backed direct e-commerce platform selling limited in-stock inventory with two-week shipping, and (3) a global wholesale network of 25+ authorized stockists spanning North America, Europe, Asia, the Middle East, and Oceania. A dedicated Trade Program offers interior designers and architects a 15% discount, project collaboration, custom manufacturing, and access to private previews and gallery events. Pricing reflects the luxury positioning: lighting from approximately $1,400 to $18,700, furniture from $9,700 to $12,600, objects from $900 to $8,000, and incense from $40 to $160 per item, with made-to-order projects requiring a 50% non-refundable deposit. The company is privately held, with no disclosed funding rounds, parent company, or acquisition activity, and operates with 101-250 employees across its New York headquarters, Los Angeles gallery, London gallery, and Brooklyn factory.
Apparatus firmographics
Firmographics- Name
- Apparatus
- Legal name
- Apparatus LLC
- Website
- https://apparatusstudio.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Apparatus is a New York-based interdisciplinary design studio founded in 2012 that designs, manufactures, and sells luxury hand-crafted lighting, furniture, objects, rugs, and incense to interior designers, architects, and high-net-worth consumers through galleries in New York, Los Angeles, and London and a global network of 25+ authorized stockists.
- Ownership category
- akta.pro rank
Apparatus industry classification
Industry- Product category
- Luxury Designer Lighting & Furniture
- NAICS
- Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Household and Institutional Furniture Manufacturing (33712), Custom Architectural Woodwork and Millwork Manufacturing (337212)
- SIC
- Miscellaneous Furniture & Fixtures (2590), Wood Household Furniture, (No Upholstered) (2511)
- akta.pro primary industry
- Exhibition, Retail & Experiential Design (BPAHAKAL)
Keywords
Where Apparatus is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Apparatus business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Lighting Products: Pendant lights, chandeliers, sconces, table lamps, floor lamps, and ceiling fixtures available in both in-stock and made-to-order configurations. Prices range from approximately $1,400 to $18,700.
- Furniture: Tables (cocktail, console, side, dining), seating (chairs, armchairs, chaises), and specialty furniture. Prices range from approximately $9,700 to $12,600.
- Objects: Decorative objects including vessels, candle holders, censers, incense burners, and smoking accessories. Prices range from approximately $900 to $8,000.
- Incense: Artisanal incense sticks and collections inspired by cities and artistic acts. Individual items priced at $40, duo sets at $80, and series boxes at $160.
- Limited Editions: Limited and experimental concepts including hand-embroidered sconces, screens, and marble tables (some editions now closed).
- Trade/Trade Program: 15% trade discount offered to qualified buyers in the design and architecture field through a dedicated trade membership program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | In-Stock Lighting |
| One time/ perpetual license | Pay-as-you-go | In-Stock Furniture |
| One time/ perpetual license | Pay-as-you-go | Objects |
| One time/ perpetual license | Pay-as-you-go | Incense |
| One time/ perpetual license | Annual | Trade Discount Program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Apparatus product offering
Product offeringCore offering
Apparatus is an interdisciplinary design studio that designs, manufactures, and sells hand-crafted lighting, furniture, decorative objects, modular rugs, and artisanal incense. Products are produced in a dedicated Brooklyn factory using proprietary techniques such as hand-patinated brass, mouth-blown/cast/pressed glass, slipcast porcelain, and mixed-media combinations of marble, suede, horsehair, lacquer, leather, and alabaster. Offerings are sold directly through the company's e-commerce site, three flagship galleries (New York, Los Angeles, London), a curated network of authorized global stockists, and a dedicated trade program for interior designers and architects.
Product overview
APPARATUS is a New York-based interdisciplinary design studio that creates lighting, furniture, objects, and incense. The portfolio includes 20+ lighting series (ARROW, CIRCUIT, CLOUD, CYLINDER, HORSEHAIR, LANTERN, LARIAT, MEDIAN, METRONOME, REPRISE, SIGNAL, SYNAPSE, TALISMAN, TASSEL, TRAPEZE, TRIAD, STARLET, LINK, TWIG), 5 furniture series (EPISODE seating, PARS tables, PORTAL tables, SEGMENT tables, STANDBY tables), an objects collection (BLOCK vessels/cases, NEO VESSEL, CANDLE BLOCKS, CENSER), SEQUENCE rugs, and an Incense collection with city and thematic scents. The company operates galleries in New York, Los Angeles, and London, and produces pieces in its Brooklyn factory with hand-finished patinas. Some pieces are offered as limited INTERLUDE editions.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Limited in-stock items ship within two weeks
- +2 more outcomes
Companies that use Apparatus
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Apparatus technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Apparatus partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- The Baylor ProjectminorCollaborative creative project celebrating expertise of partners and building creative community.
- CC-TapisminorCollaboration with CC-Tapis, a luxury carpet manufacturer, for integrated design projects.
- Cinnamon ProjectsminorCreative collaboration exploring design intersections through the Cinnamon Projects initiative.
- EHYAminorPartnership with EHYA, a design brand, for collaborative creative projects.
- Pierre FreyminorCollaboration with Pierre Frey, the French fabric house, for design fabric integrations.
- Zak + FoxminorCreative partnership with Zak + Fox for textile and design collaborations.
- Alice GoldsmithminorCollaboration with textile designer Alice Goldsmith for creative projects.
- R Hughes (Atlanta)coreAuthorized North American stockist representing Apparatus products in Atlanta.
- Garde (Dallas)coreAuthorized North American stockist representing Apparatus products in Dallas.
- Studio Como (Denver, Bozeman)coreAuthorized North American stockist representing Apparatus products in Denver and Bozeman.
- Mobilia (Amsterdam)coreAuthorized European stockist representing Apparatus products in Amsterdam.
- Studio Oliver Gustav (Copenhagen)coreAuthorized European stockist representing Apparatus products in Copenhagen.
- Triode (Paris)coreAuthorized European stockist representing Apparatus products in Paris.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Apparatus competitors and assessment
Company assessmentDirect peers
- Flos: Italian architectural and decorative lighting manufacturer producing high-end designer pendants, sconces, and table lamps. Directly comparable to Apparatus as a premium lighting-led design house with strong gallery and trade channels, though with a deeper industrial manufacturing base and broader international footprint.
- Tom Dixon: British luxury lighting, furniture, and accessories brand with a singular designer-driven aesthetic and a global retail presence. Closely comparable to Apparatus on positioning, founder-led creative vision, premium pricing, and made-to-order lighting and furniture sold through galleries and department stores.
- Roll & Hill: Brooklyn-based designer lighting and furniture manufacturer producing limited-edition and editioned collections with strong designer partnerships. Comparable to Apparatus on New York design-house positioning, artisanal production methods, premium pricing, and trade-and-gallery-led distribution.
- Arteriors: US-based wholesale lighting, furniture, and decorative accessories brand serving interior designers and retailers. Comparable to Apparatus across lighting, furniture, and objects categories at the trade-program tier, though with a more wholesale-led go-to-market and broader mid-luxury price ladder.
- Lindsey Adelman Studio: New York-based designer lighting studio known for sculptural, hand-assembled chandeliers and sconces sold through galleries and to-the-trade. Comparable to Apparatus on artisanal lighting craftsmanship, New York design-house identity, and premium designer-led positioning.
- Kelly Wearstler: Designer-led luxury lighting, furniture, rugs, and home accessories brand with a strong gallery presence and signature aesthetic. Comparable to Apparatus on founder-driven creative vision, multi-category luxury home portfolio, and trade-plus-direct channels for residential designers.
Broad incumbents
- Visual Comfort & Co. Largest US designer-oriented lighting and decorative home brand, offering a multi-designer portfolio across lighting, fans, and outdoor. Comparable to Apparatus at the trade-program and high-end residential specifier level, but with significantly broader catalog depth and a much larger distribution network.
- Restoration Hardware (RH): Luxury home furnishings brand spanning lighting, furniture, textiles, and outdoor, with galleries, sourcebooks, and hospitality extensions. Comparable to Apparatus in the high-end residential and design-professional customer base, though at materially larger scale, broader category coverage, and a more transactional gallery-plus-e-commerce model.
- Holly Hunt: Luxury furniture, lighting, textiles, and rugs brand serving interior designers through showrooms across the US and internationally. Comparable to Apparatus across the high-end residential designer trade, with deeper furniture and textile breadth but a similar gallery-and-trade-channel model.
Emerging players
- Boca do Lobo: Portuguese luxury furniture and lighting brand producing hand-crafted, sculptural pieces for high-end residential and hospitality projects. Comparable to Apparatus on artisanal craftsmanship, premium pricing, and limited-edition positioning, though with stronger emphasis on statement furniture over lighting breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Apparatus social profiles
Digital presenceApparatus compliance and trust
Trust signalCompliance4 records
Apparatus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apparatus leadership team
Management profileNumber of profiles
Apparatus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apparatus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apparatus
What does Apparatus do?
Apparatus is an interdisciplinary design studio that designs, manufactures, and sells hand-crafted lighting, furniture, decorative objects, modular rugs, and artisanal incense. Products are produced in a dedicated Brooklyn factory using proprietary techniques such as hand-patinated brass, mouth-blown/cast/pressed glass, slipcast porcelain, and mixed-media combinations of marble, suede, horsehair, lacquer, leather, and alabaster. Offerings are sold directly through the company's e-commerce site, three flagship galleries (New York, Los Angeles, London), a curated network of authorized global stockists, and a dedicated trade program for interior designers and architects.
Is Apparatus a public or private company?
Apparatus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apparatus founded?
Apparatus was founded in 2012. It employs 101 to 250 people.
Where is Apparatus based?
Apparatus is headquartered in New York, United States, in the North America region.
How does Apparatus make money?
Six revenue lines are on record. Lighting Products are the primary driver. The others are furniture, objects, incense, limited Editions and trade/Trade Program.
Who are Apparatus's main competitors?
Direct peers on record are Flos, Tom Dixon, Roll & Hill, Arteriors, Lindsey Adelman Studio and Kelly Wearstler. Broad incumbents are Visual Comfort & Co., Restoration Hardware (RH) and Holly Hunt. Boca do Lobo is listed as an emerging player.
Does Apparatus have an API?
No public API is recorded for Apparatus.
What industry is Apparatus in?
Apparatus's product category is Luxury Designer Lighting & Furniture. Its primary akta.pro industry code is BPAHAKAL, Exhibition, Retail & Experiential Design. Its NAICS code is 3371 and its SIC code is 2590.