GRAND Mental Health

What GRAND Mental Health does

GRAND Mental Health is a Certified Community Behavioral Health Clinic (CCBHC) and Oklahoma-based nonprofit that provides mental health, substance use, addiction recovery, and integrated behavioral and physical health services to individuals, children, adolescents, families, and underserved populations across 13 counties in northeastern and north central Oklahoma. Operating 27-31 clinics and centers, 5 Urgent Recovery Centers, mobile crisis teams, the GRAND Care-A-Van, and inpatient/residential programs, the organization serves more than 10,000 clients per year with a 24/7 "no wrong door" access model. Specialty programs include the GRAND Infusion Center (Spravato/Esketamine for Treatment-Resistant Depression), the Brief Stay Therapeutic Home in Bartlesville (first-of-its-kind family therapy), the GRAND Addiction Recovery Center (formerly 12&12, Inc., offering detox, residential, and sober living), and the Safe Babies Court Program.

GRAND's technology stack centers on a proprietary, patented 24/7 treatment model combining mobile technology with multiple levels of care, delivered through HIPAA-compliant infrastructure. The MyCare telehealth platform runs on iPads provided to all clients, enabling 24/7 video access to licensed clinicians and crisis-trained behavioral health specialists, and is also deployed to law enforcement partners for in-field crisis support. Electronic Health Records, secure billing systems, and AI initiatives overseen by the CIO (with emphasis on HIPAA compliance and vendor transparency) round out the technology footprint. The CEO has personally developed more than 20 therapeutic games used in treatment, and content/IP is distributed through the "We Don't Talk About That" podcast and website.

The organization operates under a nonprofit fee-for-service and grant-funded revenue model. Primary revenue streams are Medicaid (SoonerCare, covering Oklahoma residents below 138% of the Federal Poverty Level) and Medicare reimbursements, supplemented by Certified Community Behavioral Health Clinic contracts with the Oklahoma Department of Mental Health and Substance Abuse Services (ODMHSAS), major private insurance plans, donations, and benefit events such as the Battle of the Bands concerts. Services are provided regardless of ability to pay under a financial assistance model. Customers include individuals (direct/self-referral), government agencies (Tulsa County, ODMHSAS, Tulsa Fire Department), educational institutions (Northern Oklahoma College, Broken Arrow Public Schools), and community partners (YMCA of Greater Tulsa, Tulsa Dream Center). The organization employs approximately 2,100 people across its operations.

Name

GRAND Mental Health

Legal name

Grand Mental Health Center, Inc.

Website

https://grandmh.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

GRAND Mental Health is an Oklahoma-based nonprofit Certified Community Behavioral Health Clinic providing mental health, substance use, and addiction recovery services across 13 counties and 27-31 clinics, serving more than 10,000 clients annually with 24/7 access and a patented mobile-technology-enabled care model.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (62142), Psychiatric and Substance Abuse Hospitals (62221)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI), Residential Mental Health Treatment Centers (HLAFACAC), Crisis Stabilization Units & Psychiatric Emergency Services (HLAFACAH), Inpatient Psychiatric Hospitals (HLAFAHAH), Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Behavioral health services
• Mental health treatment
• Addiction recovery
• Crisis intervention
• Community mental health

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Medicaid/SoonerCare Revenue: GRAND is a Certified Community Behavioral Health Clinic (CCBHC) providing services to Medicaid beneficiaries. SoonerCare (Oklahoma's Medicaid program) covers treatment at GRAND Mental Health for qualifying residents. This represents the primary revenue stream for the organization.
2. Medicare Revenue: Medicare coverage is accepted for qualifying individuals aged 65 and older or those with disabilities. The organization helps coordinate dual eligibility situations.
3. State Government Funding: GRAND is partially funded by the Oklahoma Department of Mental Health and Substance Abuse Services (ODMHSAS). In January 2026, GRAND was awarded a new CCBHC contract for Tulsa County.
4. Donations and Fundraising: Battle of the Bands benefit concerts raise funds for addiction treatment programs impacted by funding cuts. Donations support vital addiction treatment programs including the Addiction Recovery Center and street Outreach Team.
5. Service Fees and Private Insurance: Most major insurance plans are accepted for services including individual therapy, peer support, care coordination and wellness checks. The organization offers flexible payment options.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels7 records

Core offering

GRAND Mental Health is a Certified Community Behavioral Health Clinic (CCBHC) delivering comprehensive outpatient behavioral health, crisis intervention, addiction recovery, and specialty treatment services to individuals, children, adolescents, and families across 13 Oklahoma counties. The organization operates 27+ clinics, 5 walk-in Urgent Recovery Centers, mobile crisis teams, and a HIPAA-compliant MyCare telehealth platform on iPads to provide 24/7 access to mental health professionals.

Product overview

GRAND Mental Health operates as a Certified Community Behavioral Health Clinic (CCBHC) offering a comprehensive suite of behavioral health services across northeastern and north central Oklahoma. The organization provides a portfolio of interconnected services including Crisis Services (24/7 Mobile Crisis teams, Crisis Stabilization Centers, Crisis Line), Community Services (counseling, rehabilitation, mental health assessments), Addiction Recovery Services (Medication-Assisted Treatment, Intensive Outpatient Program), and Specialty Services. Key specialty offerings include the GRAND Infusion Center (Spravato/Esketamine treatment for Treatment-Resistant Depression), Brief Stay Therapeutic Home (family-based residential treatment), and GRAND Addiction Recovery Center (formerly 12&12, providing detox, residential, and transitional living). The organization leverages technology through the MyCare Application on iPads for 24/7 telehealth access. GRAND serves clients through 27+ clinics across 13 Oklahoma counties, plus mobile services (Care-A-Van), community programs (Summer Camp, Safe Babies Court), and the 'We Don't Talk About That' podcast.

Differentiator

Problem solved

Functional benefit

Brands

• GRAND Addiction Recovery Center: Formerly 12&12, Inc., provides life-saving recovery tools for adults suffering with addiction or co-existing mental health and substance use disorders through a continuum of care including medically supervised detoxification, intensive residential treatment, outpatient and intensive outpatient treatment, counseling, transitional living, and sober living for homeless Veterans in recovery.
• GRAND Infusion Center
• Brief Stay Therapeutic Home (BSTH)
• We Don't Talk About That Podcast
• GRAND Care-A-Van

Products and services

• 24/7 Crisis Services Mental health emergency intervention services including 24/7 Mobile Crisis teams, 24/7 Crisis Stabilization Centers and a 24/7 Crisis Line. Available to any individual in crisis across the service region.
• Community Mental Health Services Confidential counseling, rehabilitation, and mental health assessments for children and adults, diagnosing and treating an array of emotional, social and behavioral issues.
• Addiction Recovery Services Substance use and addiction services for youth and adults including crisis intervention, Medication-Assisted Treatment for opioid dependency, gambling addiction treatment, and a 12-week Intensive Outpatient Program.
• Specialty Services and Programs

Quantifiable outcome

• 88% of individuals who came through the Tulsa Urgent Recovery Center transitioned to clinical treatment for addictions
• +3 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Broken Arrow Public SchoolscoreStrategic or Co-development Partner · 9 July 2024In-school behavioral health support at selected Broken Arrow Early Childhood Development Centers (ECCs) for children ages 4-5. GRAND team members provide in-classroom support to students and additional support to faculty and staff in identifying early signs of behavioral health challenges.
• Northern Oklahoma CollegecoreStrategic or Co-development Partner · 20 June 2024On-site behavioral health services for students, faculty and staff at Northern Oklahoma College in Tonkawa. Specialists are on-site in Administration building Monday-Wednesday during summer, Monday-Thursday during school year. Services include individual therapy, peer support, care coordination and wellness checks. Most major insurance accepted with flexible payment options.
• YMCA of Greater TulsacoreStrategic or Co-development Partner · 22 May 2024Partnership to provide mental health support for Tulsa area kids, families and YMCA employees. Services include virtual behavioral health crisis services via MyCare video app at all 14 YMCA locations, on-site behavioral health support at YMCA Summer Camps (Daily, Owasso, Herman & Kate Kaiser YMCAs), and free walk-in mental health screenings at five Tulsa-area YMCA locations.
• Oklahoma Caring FoundationcoreStrategic or Co-development Partner · 20 May 2024Partnership to provide access to mental health care to rural Oklahomans through collaborative community outreach programs targeting underserved populations in rural areas of Oklahoma.
• Housing Solutions, Tulsa Day Center, IronGate, John 3:16minorStrategic or Co-development Partner · 12 January 2024Partnership to coordinate rides to warming stations for homeless populations during extreme weather. GRAND Outreach team partnered with multiple agencies to provide transportation to safe, warm places and distribute coats, hoodies, stocking caps, and gloves.
• MyCare TechnologiescoreTechnology or Integration · 10 November 2023HIPAA-compliant telehealth platform and developer of the MyCare application housed on GRAND iPads provided to all clients. Through MyCare's veteran-specific software updates, self-identifying veteran client profiles are flagged so all GRAND staff can honor their service and connect them with specialized veteran services. Partnership essential for 24/7 virtual access technology.
• Healthy Minds Policy InitiativecoreStrategic or Co-development Partner · 25 October 2023Partnership as part of Tulsa Methamphetamine Treatment Continuum to increase treatment and overdose prevention. Installing free naloxone (Narcan) distribution boxes at four Tulsa Fire Department stations in high-risk areas. Boxes contain naloxone, fentanyl test strips and education pamphlets.
• Tulsa Fire DepartmentcoreStrategic or Co-development Partner · 25 October 2023Partnership to install naloxone distribution boxes at Fire Stations #5, #10, #17, and #22 in areas known for higher risk of opioid overdose deaths. Also partnered through Overdose Response Team where individuals who have overdosed are referred to GRAND for treatment or transportation to GRAND facilities.
• Oklahoma State University (OSU)coreStrategic or Co-development Partner · 1 August 2023Partnership with OSU and ODMHSAS to launch training cohort focused on infant mental health (0-5 years). Currently 159 individuals being trained to assist families supporting this underserved demographic. Cohort involves staff from all GRAND locations focused on family history and dynamics with priority on infant development.
• 12&12, Inc. (Now GRAND Addiction Recovery Center)coreStrategic or Co-development Partner · 1 July 2022Merger effective July 1, 2022. 12&12, Inc. now operates as GRAND Addiction Recovery Center serving under the GRAND Mental Health family. Unifying combined 80+ years of experience. Expanded services include medically supervised detoxification, intensive residential treatment, transitional living, and sober living for homeless Veterans.
• Oklahoma Department of Mental Health & Substance Abuse Services (ODMHSAS)coreOthersState government agency that certifies and partially funds GRAND Mental Health as a CCBHC. GRAND works closely with ODMHSAS to identify areas and communities most in need through the 'Leading Change Advancing Care' campaign. ODMHSAS was instrumental in the naloxone distribution box initiative.
• Wings of HopeminorStrategic or Co-development PartnerLocal nonprofit partner in Payne County bringing Safe Babies Court program to Stillwater families facing situations of child abuse and neglect. Partnership includes legal experts, DHS, and Wings of Hope.
• QuikTrip, Day Center for the Homeless, Iron Gate Soup Kitchen, Salvation ArmyminorStrategic or Co-development PartnerApproximately a dozen local agencies rely on GRAND's outreach efforts. These partnerships enable mobile crisis teams to engage with homeless populations and individuals in need at locations throughout Tulsa.

Scale indicators12 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Merakey: Large nonprofit behavioral health and human services provider with a comparable integrated care model spanning mental health, substance use, intellectual/developmental disability services. Similar size, similar state-contract reliance, similar outpatient and residential mix.
• Aspire Health Partners: Florida-based nonprofit community behavioral health provider operating a similar full continuum (crisis stabilization, outpatient, residential addiction treatment, school-based services) at a comparable regional scale to GRAND.
• Mental Health Cooperative (now StarVista/Caminar): Nonprofit community mental health provider offering outpatient, crisis, case management, and residential services with strong county-contract relationships. Comparable regional-scale CCBHC-style operator.
• Valley Behavioral Health: Utah-based nonprofit offering outpatient mental health, addiction recovery, crisis services, and residential treatment. Comparable to GRAND as a CCBHC-like community mental health center with multiple counties of operation and 24/7 access points.
• Behavioral Health Group (BHG): National addiction treatment provider with Medication-Assisted Treatment (MAT) focus. Directly comparable to GRAND's opioid addiction and substance use disorder treatment programs, especially MAT services.

Others

• Oklahoma Department of Mental Health & Substance Abuse Services (partner agency): The state regulatory and funding agency that certifies and partially funds GRAND as a CCBHC. Not a competitor, but a critical ecosystem participant whose budget priorities and CCBHC contract awards directly shape GRAND's operating environment.

Broad incumbents

• LifeStance Health: Large outpatient mental health provider with significant presence in Oklahoma. Directly comparable to GRAND's outpatient counseling and therapy services, particularly with private insurance and Medicaid populations.
• Acadia Healthcare: National for-profit operator of behavioral health hospitals and residential treatment facilities. Overlaps with GRAND's addiction recovery (residential, detox) and inpatient psychiatric service lines, and competes for the same Medicaid behavioral health populations.
• Centerstone: One of the largest U.S. nonprofit behavioral health providers, operating across multiple states with a similar full-continuum model (crisis, outpatient, residential, addiction). Comparable as a multi-state CCBHC-equivalent operator with comparable scale to GRAND.

Emerging players

• Connections Health Solutions: Operates behavioral health crisis facilities and urgent care centers with a similar 24/7 walk-in model to GRAND's Urgent Recovery Centers. Directly comparable on the crisis stabilization/urgent recovery dimension of GRAND's service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GRANDMentalHealthOK
• Facebookfacebook.com/grandmhOK
• LinkedInlinkedin.com/company/grandmh
• Instagraminstagram.com/grandmentalhealth
• Xx.com/grandmhOK

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRAND Mental Health