What TECE does

TECE SE is a privately held German manufacturer of sanitary installation systems, headquartered in Emsdetten and operating internationally across more than 25 countries. Founded in 1987, the company produces a vertically integrated product portfolio spanning pre-wall installation frameworks (TECEprofil, TECEsystem), concealed cisterns, electronic and manual flush plates (TECEsquare, TECEnow, TECEsolid, TECEloop, TECEbase, TECElux), linear and point drainage systems (TECEdrainway, TECEdrainline, TECEdrainprofile, TECEdrainpoint S), pipe systems (TECEflex, TECElogo, TECEfloor), and shower toilets (TECEone, TECEneo). The platform architecture is built around the TECEprofil modular pre-wall system, on which the rest of the portfolio is certified to interoperate.

The company's revenue model is hardware-driven, selling manufactured sanitary components through a hybrid go-to-market: a direct enterprise/specifier sales channel targeting architects, planners, and commercial operators (backed by BIM data, TECEsmartwall and TECEsmartfloor planning tools, and the TECE Academy training programme), complemented by a network of authorized exhibitors and retailers searchable via the company website, with direct e-commerce shops in Sweden and Norway. Customer segments span commercial operators in hotels, hospitals, schools, and offices; sanitary tradespeople and installers; architects and building planners; and private end consumers for residential renovations.

Notable technical differentiators include the TECElux toilet terminal with height-adjustable seating (up to 8 cm post-installation) designed for 25–30 year service life; integrated hygiene flushing modules with Bluetooth and IoT mesh networking addressing potable water stagnation compliance; autofocus sensor flush electronics; and PVD-coated drainage surfaces. The company ranks among the top 10 players in the global tile-in shower drain market and holds design recognition including the iF GOLD AWARD 2026 for TECEdrainway and the iF DESIGN AWARD 2026 for TECEneo.

Name

TECE

Legal name

TECE SE

Website

https://tece.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

251–500 employees

Short description

TECE SE is a German manufacturer of integrated sanitary installation systems — pre-wall frameworks, flush plates, drainage, and pipe systems — serving architects, installers, and commercial operators across 25+ countries. Founded 1987 and headquartered in Emsdetten, the company sells through direct specification channels and authorized retailer networks.

Ownership category

akta.pro rank

Headquarters

HQ city

Emsdetten

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Sanitary Products and Systems: TECE generates revenue primarily through the sale of manufactured sanitary products and systems, including toilet flush plates, urinal flush plates, WC terminals (TECElux), pre-wall installation systems (TECEprofil, TECEsystem), shower drainage systems (TECEdrainway, TECEdrainline, TECEdrainprofile, TECEdrainpoint S), pipe systems (TECEflex, TECElogo, TECEfloor), and bathroom ceramics. Products are sold directly and through channel partners across European and international markets.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

TECE manufactures and sells a complete sanitary installation ecosystem including pre-wall construction systems (TECEprofil, TECEsystem), concealed cisterns, toilet and urinal flush plates, modular toilet terminals (TECElux), shower drainage channels (TECEdrainway, TECEdrainline, TECEdrainprofile), pipe connection systems (TECEflex, TECElogo), underfloor heating (TECEfloor), and shower toilets (TECEneo, TECEone). Products are sold direct and through distributors to architects, building planners, sanitary installers, and commercial operators across Europe and select international markets.

Product overview

TECE is a manufacturer of sanitary installation systems offering a modular platform architecture with four main product categories: Sanitary Products and Systems (including toilet terminals, flush plates, and ceramic modules), Plumbing Framework (pre-wall installation systems), Drainage Systems (shower channels and profiles), and Pipe Systems (composite pipes and connectors). The core TECEprofil system serves as the foundational pre-wall element supporting various sanitary modules including toilet, washstand, urinal, and bidet modules. Flush plates in the TECEsquare, TECEnow, TECEloop, TECEsolid, and TECEbase families are designed to work with all TECE cistern models. The drainage portfolio includes TECEdrainway (award-winning shower channel), TECEdrainline, TECEdrainprofile, and TECEdrainpoint S for different installation preferences. Software tools including TECEsmartwall, TECEsmartfloor, BIM planning tools, and mobile apps support installation and planning. Recent innovations include mineral cast shower surfaces, height-adjustable toilet modules, and IoT-enabled hygiene flush systems with Bluetooth and web-based management.

Differentiator

Problem solved

Functional benefit

Brands

• TECEdrainway: Shower channel product line, awarded iF DESIGN AWARD Gold 2026
• TECEdrainline
• TECEdrainprofile
• TECEprofil
• TECEsystem
• TECElux
• TECEflex
• TECElogo
• TECEfloor
• TECEsquare
• TECEnow
• TECEsolid
• TECEloop
• TECEvelvet
• TECEbase
• TECEneo
• TECEfilo
• TECEsmartwall
• TECEsmartfloor
• TECEsmartflow

Products and services

• TECElux Modular toilet terminal providing all infrastructure behind the wall for current and future toilet functions. Features height-adjustable seats (up to 8 cm), manual or electronic sensor actuation, integrated ceramic odour filter, and dual-flush cistern. Designed for 25-30 year installation lifespan with adaptability for aging users or shower toilet conversion.
• TECEprofil Complete dry-wall construction pre-wall system with supporting frame and matching sanitary modules for flexible bathroom design and installation of washbasins, toilet modules, urinal modules, and bidet/bath-shower modules.
• TECEsystem Industrially prefabricated pre-wall installation system for sanitary walls, delivering complete pipework including shut-off devices, water meters, and fan boxes as a packaged solution for architects and building services planners.
• TECEdrainway Linear shower channel for wall-to-floor integration in floor-level showers with ultra-slim design, four PVD-coated color variants, integrated 3D gradient for self-cleaning effect, and high-quality PVD surface finish. Awarded iF GOLD AWARD 2026.
• TECEdrainline Shower channel with tileable cover for seamless bathroom aesthetics, available in variants for liquid floor coverings.
• TECEdrainprofile Shower profile allowing individual shower space design without tile integration, made of easy-care stainless steel.
• TECEdrainpoint S Point drainage solution for floor-level showers.
• TECEflex Composite pipe with push-sleeve sliding sleeve connection system for potable water, heating, gas, and compressed air installations.
• TECElogo Pipe connectors and push-fit connection system for plumbing installations.
• TECEfloor Complete underfloor heating system.
• TECEsquare Toilet Flush Plate Extra-flat toilet flush plate in elegant metal finish with options for flush-mounted installation. Available in multiple surfaces including new brushed cool nickel, bronze, brass, and black stainless steel variants.
• TECEnow Toilet Flush Plate Design flush plate with ultra-flat 6mm construction and minimalist design, available in various colors including matte black.
• TECEloop Toilet Flush Plate Toilet flush plate with round design accents offering variety and style.
• TECEsolid Toilet Flush Plate Robust stainless steel flush plate (2mm thickness) designed for semi-public and public areas with high durability requirements.
• TECElux Mini Toilet Flush Plate Electronic touchless WC actuation plate using sensor technology.
• TECEbase Toilet Flush Plate Standard plastic flush plate in square design with dual flush function (reduced/full), dimensions 214 x 145 x 18mm, suitable for all TECE cistern models.
• TECEfilo Urinal Flush Plate Slim urinal actuation plate with sensor/autofocus function for precise flush triggering.
• TECEneo Shower Toilet Shower toilet with minimalist classically modern design and purely hydraulic (non-electronic) cleaning function. Awarded iF DESIGN AWARD 2026.
• TECEloft Toilet System Toilet system combining ceramics, flush plate, and cistern with 4/2 litre flush for water conservation.
• TECEprofil Toilet Module with Integrated Hygiene Flush Toilet cistern with integrated potable water hygiene flushing station using hot water connection and Bluetooth-programmable controller via smartphone app (TECEsmartflow). Supports 'Weekdays' and 'Interval' flush programmes. IoT upgrade via TECE Gateway enables wireless mesh networking and web-based facility management. Winner of German Design Award 2021 and German Innovation Award 2021.
• TECEprofil Washstand Module Washstand module with factory-assembled, fully insulated water pipe and integrated water meter mounting. Compatible with Seal System sealing sleeve.
• TECEprofil Gerontomodul Special toilet module designed for physically impaired users with structural stability, raised ceramic fixings, and hinged support rails for barrier-free compliant restrooms.
• TECEprofil Toilet Module with Adjustable Seat Height Toilet module with height-adjustable seat (up to 6 cm adjustment) without altering pre-wall height, featuring integrated sliding frame and movable flush pipe.
• Seal System Sealing system for secure waterproofing in shower installations.

Quantifiable outcome

• TECEdrainway won iF GOLD AWARD 2026 out of 10,000+ entries from 68 countries (one of only 75 Gold winners)
• +2 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Geberit: Global market leader in sanitary installation systems (pre-wall frames, concealed cisterns, flush plates, drainage, piping) headquartered in Switzerland. Directly competes with TECE across essentially every product category and serves the same architect/plumber/installer customer base.
• Viega: German manufacturer of plumbing systems including press-fit pipe technology, drainage, and pre-wall/installation systems. Directly competes with TECE in pipe systems (TECEflex vs. Viega press-fit) and commercial sanitary installation categories.
• Aliaxis: Belgian-headquartered global leader in plastic pipe systems and water management solutions. Listed as a top-10 player in the same tile-in shower drain market and overlaps with TECE in pipe and potable-water categories.
• ACO: German drainage technology specialist with a global footprint across linear shower drains, floor drains, and building drainage. Listed alongside TECE as a top-10 player in tile-in shower drains, competing head-to-head in commercial and curbless-shower projects.
• Schluter-Systems: German-Canadian manufacturer of tile-in shower drains, waterproofing membranes, and uncoupling membranes. Competes directly with TECE's TECEdrainway/TECEdrainline in tileable linear drainage and works with similar architect/specifier channels.
• KESSEL AG: German drainage technology specialist offering floor drains, shower channels, backwater stops and lifting stations. Listed as a top-10 player in the same global tile-in shower drain market and competes with TECE in shower and floor drainage.

Emerging players

• Jomoo: Major Chinese sanitary products and bathroom fixture manufacturer rapidly expanding internationally. Increasingly competes with TECE on flush plates, shower toilets, and bathroom ceramics via digital channels and project tenders.

Broad incumbents

• Duravit: German bathroom ceramics and sanitary ware manufacturer with a broader portfolio (washbasins, bathtubs, furniture, shower toilets). Overlaps with TECE on TECElux/toilet terminals and shower toilets, and shares the architect/specifier distribution model.
• TOTO: Japanese global sanitary manufacturer with strong positions in shower toilets, bathroom ceramics, and electronic actuation. Closely comparable to TECE's TECEneo/TECEone shower-toilet lines and competes in premium hospitality projects globally.
• Hansgrohe / AXOR: German premium sanitary fittings brand (faucets, showers, shower systems). Adjacent competitor sharing the same architect/specifier-driven specification model and premium hospitality customer base as TECE, though focused on fittings vs. TECE's pre-wall and drainage focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TECEhaustechnik
• Facebookfacebook.com/TECEclosetoyou
• LinkedInlinkedin.com/company/tece-gmbh
• Instagraminstagram.com/tece.de
• Pinterestpinterest.de/tecedeutschland

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TECE