Another

What Another does

Another (legal entity Accoms Latam, S.A.P.I. de C.V.) is a strategic communications and public relations agency founded in 2004 by Jaspar Eyears and Rodrigo Peñafiel, headquartered in Mexico City. The firm delivers integrated communications services spanning public relations, influencer marketing, social media and community management, content marketing, performance marketing, experiential marketing and events, branding and 360 campaigns, web development, and inbound marketing. Its client base covers enterprise, mid-market, and SMB buyers across verticals including consumer, technology, beauty, fashion, lifestyle, corporate, tourism, hospitality, luxury, fintech, and urban sectors, with sector specialists embedded in the leadership team.

The agency operates through physical offices in seven Latin American countries (Mexico, Colombia, Argentina, Panama, Peru, Chile, and Costa Rica) plus a USA contact office, with team operations spanning 24 countries. Revenue is generated through professional services on a project and retainer basis with quote-based, non-publicly-disclosed pricing. Distribution is sales-led through regional field sales teams, supported by owned digital channels (website, blog, LinkedIn, Facebook, Instagram), earned media, and event marketing. Technology stack centers on digital media monitoring and intelligence tools integrated with traditional PR methodologies, with no disclosed API, SDK, or proprietary AI model. The firm is privately held, founder-led, and has no disclosed external funding, parent company, or acquisition activity in the available record.

Name

Another

Legal name

Accoms Latam, S.A.P.I. de C.V.

Website

https://another.co

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

Another is a strategic communications and public relations agency founded in 2004 and headquartered in Mexico City, serving enterprise, mid-market, and SMB clients across 24 Latin American countries through seven regional offices with integrated PR, digital, influencer, and branding services.

Ownership category

akta.pro rank

Headquarters

HQ city

Miguel Hidalgo

HQ country

Mexico

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Communication and PR Services: Professional services revenue from integrated communication strategies, media relations, brand positioning, and corporate reputation management
2. Digital Marketing Services: Revenue from social media management, influencer marketing, content marketing, and inbound marketing services
3. Experiential Marketing and Events: Services including event production, brand activations, and experiential marketing campaigns
4. Branding and Creative Services: Brand identity development, creative strategy, art direction, and 360 campaign creation
5. Web Development Services: Website and landing page development with UX emphasis, programming, content creation, hosting and administration

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Another is a strategic communications agency that provides integrated public relations, digital marketing, branding, influencer marketing, and experiential marketing services. Its core service is Strategic Communication/PR (corporate reputation, brand positioning, media relations, crisis management), supported by adjacent offerings including influencer marketing, social media/community management, content marketing, performance marketing, experiential events, branding and 360 campaigns, web development, and inbound marketing. Clients range from enterprise to SMB across consumer, technology, beauty, fashion, lifestyle, tourism, fintech, and corporate verticals in Latin America.

Product overview

Another is a global strategic communications agency with a creative mindset, offering a comprehensive portfolio of integrated marketing and PR services. The core offering consists of Strategic Communication/Public Relations as the foundational service, supported by specialized modules including Influencer Marketing, Social Media Management, Content Marketing, Performance Marketing, Experiential Marketing/Events, Branding/Creative Strategy, Web Development, and Inbound Marketing. These services are designed to work together as an integrated communications ecosystem, enabling brands to build credibility, engage audiences, and achieve business objectives across multiple channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Communication / Public Relations Integrated communication strategies to meet specific brand positioning needs and strengthen relationships with key audiences. Includes corporate reputation management, brand launching and positioning, B2C and B2B communications, media intelligence, storytelling and storydoing, crisis prevention and management, stakeholder mapping, and spokesperson training for enterprise and mid-market clients.
• Influencer Marketing Strategic selection and management of influencers aligned with brand identity, vision, and mission. Includes influencer selection by target audience, influencer audits, contract creation, content coordination, event coordination, mentions monitoring, reach and results analysis, and ROI reporting for brands seeking influencer-led campaigns.
• Social Media / Community Management Digital communication strategy and real-time community management through content aligned with brand personality. Includes social network profile setup, look & feel and tone & manner guidelines, crisis protocols, KPI establishment, content generation and publication, community management, and monthly performance reporting with conversation and website analysis.
• Content Marketing Creation of specialized content and strategies to reach target audiences with valuable, engaging material. Includes brand journalism and lead generation through organic, relevant content that builds authority and trust, designed to convert visitors into captive and quality leads.
• Performance Marketing Digital campaign management based on strategic development appropriate to budget and objectives. Includes configuration of investment platforms, campaign optimization by channel and objective, and KPI tracking with detailed results analysis to inform investment direction.
• Experiential Marketing / Events Production of brand stories and events with positive long-term media impact. Includes logistics and production of physical and digital events, stands and displays, BTL promotions, conventions, loyalty programs, consumer experiences, product shoots, test drives, and live performances.
• Branding / Creative Strategy / 360 Campaigns Brand development from graphic identity to creative strategy through art direction and comprehensive campaigns. Includes creative concept development based on market insights, 360 campaign execution across multiple communication channels, and brand experience design.
• Web Development Website and landing page creation with emphasis on user experience (UX) and usability. Includes design, programming, content creation, hosting, and administration services.
• Inbound Marketing Customer loyalty development through the entire purchase journey. Includes buyer persona definition, lead nurturing, email marketing, conversion funnel design, and KPI establishment to convert leads into brand promoters.

Quantifiable outcome

• Media monitoring across print and digital media - regional, national, and international coverage
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LLYC (LLORENTE & CUENCA): Spanish-origin strategic communications consultancy with deep LATAM and Iberian operations. Directly comparable to Another in services (PR, digital, branding, corporate affairs), Spanish-language focus, and multi-country LATAM office footprint.
• Atrevia: Spain-origin independent communications consultancy with growing LATAM presence. Similar in scale, founder-led independence, and integrated communications positioning, making it a close structural peer.

Broad incumbents

• BCW (Burson Cohn & Wolfe): Global communications agency network with strong corporate, crisis, and public affairs capabilities in LATAM. Direct competitor on enterprise reputation management and crisis prevention mandates Another highlights as core services.
• Weber Shandwick: Global PR network with significant LATAM presence across consumer, corporate, and technology verticals. Competes with Another on multi-country mandates and integrated communications briefs but offers deeper global resources.
• Edelman: World's largest independent PR firm with established LATAM offices. Competes with Another for global brand regional rollouts in Mexico, Brazil, and Argentina, but at much greater global scale and with broader service capabilities.
• Hill+Knowlton: Global communications consultancy with strong crisis, public affairs, and corporate communications practices in Latin America. Direct competitor on the corporate/B2B vertical Another's Chief of Corporate Communications leads.
• Ogilvy PR: Global creative network with a dedicated PR and influence practice serving major LATAM brands. Competes with Another on integrated 360 campaigns that blend creative, PR, and influencer marketing.
• FleishmanHillard: Global PR network owned by Omnicom, with healthcare, technology, and consumer practices across LATAM. Comparable on integrated communications and corporate reputation work Another serves from Mexico City.

Regional players

• Grupo Albión: Iberian/LATAM strategic communications and public affairs consultancy. Comparable mid-size independent competitor with overlapping consumer, corporate, and public affairs services in Spanish-speaking markets.

Emerging players

• Hotwire: Global technology and communications consultancy with strong tech and B2B positioning. Comparable to Another's tech vertical practice, particularly around LLM/AI visibility and startup PR Another has been recognized for.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/anothercompany
• LinkedInlinkedin.com/company/anotherco
• Instagraminstagram.com/anotherco/?hl=es-la
• Xx.com/anotherco

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Another