Clients First ,REALTORS
- Company typePrivate
- Founded1974
- HeadquartersCanton, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Clients First ,REALTORS does
Clients First, REALTORS is a privately held, woman-owned residential real estate brokerage headquartered at 43050 Ford Road, Suite 130 in Canton, Michigan. Founded in 1974, the firm has operated continuously for over 50 years serving Southeast Michigan, with a primary service area spanning Canton, Plymouth, and Livonia and recent listing activity extending into Brighton and Northville. The company employs a team of 125 licensed local agents who live and work in the same communities they serve, positioning local market expertise as its core differentiator.
The brokerage's core offering is full-service residential real estate representation for buyers, sellers, and investors, augmented by professional photography and listing marketing, comparative market analysis, and buyer consultation services. A secondary educational property, The Orchard Blog, supports top-of-funnel content marketing. Underlying technology consists of a Placester-hosted website with MLS listing integration through Realcomp II Ltd; no proprietary technology stack, AI capabilities, or mobile application is disclosed. The firm has accumulated 244+ five-star Google reviews and a 4.9-star rating as a primary brand asset.
Clients First operates on a traditional real estate commission model, earning transaction-based fees on residential property closings. Specific commission rates are not publicly disclosed. Distribution runs through three channels: a 125-agent direct sales force conducting in-person consultations, a self-serve property search on the company website, and MLS syndication. The brokerage holds no institutional funding, no parent company, and no disclosed M&A activity, operating as an independent regional player. Leadership includes Chantell Monette as Supervisory Broker, Jason Borregard as Associate Broker/Sales Manager, and Autumn Dulin as Professional Realtor/Operations Manager.
Clients First ,REALTORS firmographics
Firmographics- Name
- Clients First ,REALTORS
- Legal name
- Clients First, REALTORS
- Website
- https://clientsfirstrealtors.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Clients First ,REALTORS industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
Keywords
Where Clients First ,REALTORS is headquartered
LocationHeadquarters
- HQ city
- Canton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Clients First ,REALTORS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Real Estate Commission: Traditional real estate commission-based revenue model. The brokerage earns commissions on residential property transactions for both buyers and sellers. Services include buying, selling, and investing in real estate across Southeast Michigan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Real estate transaction services (buying and selling) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Clients First ,REALTORS product offering
Product offeringCore offering
Clients First, REALTORS is a full-service residential real estate brokerage providing home buying, selling, and investment services across Southeast Michigan including Canton, Plymouth, and Livonia. The brokerage operates through a team of 125 licensed local agents who provide listing marketing, market analysis, negotiation, and transaction support to home buyers and sellers. Revenue is earned through traditional real estate commissions on residential property transactions.
Product overview
Clients First, REALTORS is a locally owned real estate brokerage operating as a single unified service offering. The company provides residential real estate buying, selling, and investment services through a team of 125 licensed agents. The core offering consists of full-service brokerage with professional marketing and market analysis, supplemented by educational resources through The Orchard Blog. The brokerage serves Southeast Michigan communities including Canton, Plymouth, Livonia, Northville, Brighton, and surrounding areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Brokerage Services Full-service residential real estate brokerage providing home buying, selling, and investment services across Southeast Michigan including Canton, Plymouth, Livonia, Northville, Brighton, and surrounding areas.
- Professional Real Estate Agent Services
Quantifiable outcome
- 4.9-star rating on Google with 244+ reviews
- +1 more outcomes
Companies that use Clients First ,REALTORS
Customer profileSegments2 records
Ideal customer profiles2 records
Clients First ,REALTORS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Clients First ,REALTORS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- D.O. It for DennyminorClients First, Realtors partners with D.O. It for Denny to support holiday toy drives for local children in need. The brokerage collects new, unwrapped gifts for children ages 0-18 across the Plymouth/Canton community, with donations dropped off at their office location.
Scale indicators3 records
Recent moves3 records
Expansion highlights3 records
Clients First ,REALTORS competitors and assessment
Company assessmentEmerging players
- Compass: Compass is a tech-enabled residential brokerage aggressively expanding into suburban markets nationwide, including Detroit suburbs. Comparable as a competing buyer/seller agent in residential real estate, but differentiated by proprietary technology platform, venture-backed capital, and luxury-leaning brand positioning.
- Redfin: Redfin operates a tech-driven brokerage with Detroit metropolitan service area, including Canton and Plymouth coverage. Comparable as a residential brokerage serving the same buyers and sellers, but differentiates via lower commission structure and proprietary digital platform.
- eXp Realty: eXp Realty is a cloud-based brokerage with a growing Michigan agent base offering residential transaction services with no physical office requirement. Directly competes for agents in the same geography with a fundamentally different low-overhead agent-attraction model.
- Sotheby's International Realty (Michigan Affiliates): Sotheby's International Realty affiliates cover higher-end Southeast Michigan residential listings and competing for agents serving the same Plymouth/Canton luxury segment. Comparable as a residential brokerage for premium properties but specialized in higher price points.
Broad incumbents
- Keller Williams Realty (Michigan Market Centers): Keller Williams is the largest U.S. real estate franchise by agent count, with multiple market centers in metropolitan Detroit including Canton and Plymouth. Competes head-to-head for agents and listings, but operates within a much larger national franchise system with shared technology, training, and brand.
- Century 21 (Michigan Affiliates): Century 21 has residential brokerage offices across Southeast Michigan serving similar buyer and seller segments. Comparable in commission-based brokerage services but operates through a global franchise network rather than as an independent local firm.
- RE/MAX (Michigan Affiliates): RE/MAX has substantial presence across Southeast Michigan with regional offices serving Canton, Plymouth, and Livonia. Comparable as a commission-based residential brokerage with strong brand and large agent networks, though RE/MAX is a national franchise rather than an independent local firm.
- Berkshire Hathaway HomeServices Michigan Real Estate: Berkshire Hathaway HomeServices operates multiple Southeast Michigan franchises competing in the same Canton/Plymouth/Livonia submarkets. Comparable in residential brokerage services and transaction-based revenue, differentiated by the parent financial strength and national brand recognition.
Direct peers
- Real Estate One: Real Estate One is the largest Michigan-based independent real estate brokerage, with deep Southeast Michigan presence including offices in Canton, Plymouth, and Livonia. Most comparable to Clients First given matching Michigan footprint, agent-driven residential model, and similar community-focused positioning.
- Coldwell Banker (Schweitzer Real Estate): Coldwell Banker's Michigan franchise network operates family-owned local brokerages serving Canton, Plymouth, Livonia, and surrounding Detroit suburbs with residential sales. Directly competes with Clients First for the same seller and buyer leads in Southeast Michigan.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Clients First ,REALTORS social profiles
Digital presenceClients First ,REALTORS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clients First ,REALTORS leadership team
Management profileNumber of profiles
Profiles3 records
Clients First ,REALTORS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clients First ,REALTORS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clients First ,REALTORS
What does Clients First ,REALTORS do?
Clients First, REALTORS is a full-service residential real estate brokerage providing home buying, selling, and investment services across Southeast Michigan including Canton, Plymouth, and Livonia. The brokerage operates through a team of 125 licensed local agents who provide listing marketing, market analysis, negotiation, and transaction support to home buyers and sellers. Revenue is earned through traditional real estate commissions on residential property transactions.
Is Clients First ,REALTORS a public or private company?
Clients First ,REALTORS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Clients First ,REALTORS founded?
Clients First ,REALTORS was founded in 1974. It employs 101 to 250 people.
Where is Clients First ,REALTORS based?
Clients First ,REALTORS is headquartered in Canton, United States, in the North America region.
How does Clients First ,REALTORS make money?
One revenue line is on record: real Estate Commission.
Who are Clients First ,REALTORS's main competitors?
Emerging players on record are Compass, Redfin, eXp Realty and Sotheby's International Realty (Michigan Affiliates). Broad incumbents are Keller Williams Realty (Michigan Market Centers), Century 21 (Michigan Affiliates), RE/MAX (Michigan Affiliates) and Berkshire Hathaway HomeServices Michigan Real Estate. Direct peers are Real Estate One and Coldwell Banker (Schweitzer Real Estate).
Does Clients First ,REALTORS have an API?
No public API is recorded for Clients First ,REALTORS.
What industry is Clients First ,REALTORS in?
Clients First ,REALTORS's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 53121 and its SIC code is 6531.