D.O. it for Denny
- Company typePrivate
- Founded2018
- HeadquartersLivonia, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
D.O. it for Denny firmographics
Firmographics- Name
- D.O. it for Denny
- Legal name
- D.O. it for Denny
- Website
- https://doitfordenny.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
D.O. it for Denny industry classification
Industry- Product category
- Community Charity Services
- NAICS
- Community Food and Housing, and Emergency and Other Relief Services (6242), Community Housing Services (62422)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Family & Parenting Support Services (BPAGAEAC)
- akta.pro secondary industries
- Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC), Protection, Child Protection & Gender-Based Violence (GBV) Response (BPAGAAAG)
Keywords
Where D.O. it for Denny is headquartered
LocationHeadquarters
- HQ city
- Livonia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
D.O. it for Denny business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Individual Donations: Tax-deductible donations from individual supporters through PayPal, Venmo, checks, and Amazon wishlist items. All donations are 501(c)(3) tax deductible as of 2/21/2024.
- Corporate Sponsorships: Corporate sponsors at various levels (2025-2026 sponsors listed) including financial sponsors, in-kind donors, and event sponsors.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
D.O. it for Denny product offering
Product offeringCore offering
D.O. it for Denny is a 501(c)(3) non-profit organization based in Livonia, Michigan, that operates a portfolio of monthly kindness projects supporting families in crisis, hospitalized children, homeless individuals, foster children, and students. The organization collects donated goods and funds from individuals and corporate sponsors, then distributes them through targeted charitable programs.
Product overview
D.O. it for Denny is a non-profit charitable organization that operates multiple community service programs rather than a traditional product platform. The organization runs seven distinct programs: Toy Shop (Christmas gifts for families), Blessing Bags (essentials for homeless), Projects for the Patients (Children's Hospital activities), Denny's Duffles (foster care support), First Step (domestic violence shelter aid), Take What You Need Stations (school hygiene stations), and Denny's Vision (student support at Visions Unlimited). These programs work together to help families in crisis through community donations and volunteer support.
Differentiator
Problem solved
Functional benefit
Products and services
- Toy Shop
Quantifiable outcome
- 500 blessing bags distributed to homeless individuals since 2018
- +4 more outcomes
Companies that use D.O. it for Denny
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
D.O. it for Denny technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
D.O. it for Denny partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- First Step Domestic Violence SheltercoreOngoing partnership providing holiday dinners, gifts, books, children's activities, birthday gifts for mothers, Valentine's Day dinners, and safety items for families transitioning out of shelter. 2026 plans include birthday gifts for moms and Valentine's Day dinner.
- Visions UnlimitedcoreLaunched Denny's Vision project in 2025 to support students and staff at Visions Unlimited in Farmington Hills. Students run a snack cart with donated items, generating profit for learning opportunities. Staff supported during teacher appreciation week.
- Baskin RobbinsminorDrop-off location partner donating retail space for donation collection. Open 12p-9p every day. Organization encouraged to show respect for the business's generosity.
- Forever FamiliescoreLocal foster and adoption agency partnership began 2023 for Denny's Duffles project. Organization stocks personalized duffle bags with essentials for children entering care. Forever Families provides small storage space and is expanding storage to allow for more inventory.
- Mt. Hope Congregational ChurchminorHost venue for annual Toy Shop holiday event. Provides space for families to select gifts and stockings.
- Children's Hospital of MichigancorePartnership began in 2018 for art projects for patients. Halted 2020-2023 due to COVID-19. Resumed 2023 with Book Fair in hospital lobby. Expanded 2024 to include Denny's Surprise Shop. As of 2024, volunteers can do hands-on activities with patients again.
- Elevate DetroitcoreCommunity partner for Blessing Bags distribution. Elevate Detroit hosts weekly Community BBQs at 3000 4th St Detroit every Saturday at 1pm serving homeless population. D.O. it for Denny attends these BBQs to distribute Blessing Bags.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
D.O. it for Denny competitors and assessment
Company assessmentDirect peers
- Blessings in a Backpack: Nonprofit providing food and essential items to school-aged children in need — directly comparable to D.O. it for Denny's Take What You Need Stations school-based support model.
- Together We Rise: National nonprofit focused on improving the foster care experience, including providing duffel bags and personal items to children entering care — directly comparable to D.O. it for Denny's Denny's Duffles program.
- Project Night Night: Nonprofit providing 'Night Night' comfort packages to children experiencing homelessness and trauma — directly comparable to D.O. it for Denny's Blessing Bags and pediatric patient programs.
- Comfort Cases: Nonprofit that provides comfort and dignity items to children entering foster care via duffel bags — a closely comparable program to Denny's Duffles, operating with similar beneficiary and item profile.
Emerging players
- The Diaper Foundation: Nonprofit providing diapers and basic essentials to families in need — adjacent mission and direct-distribution model comparable to D.O. it for Denny's family-in-crisis programs.
Broad incumbents
- Toys for Tots: Marine Corps Reserve program distributing toys to children in need during the holidays — a broad incumbent with a mission directly comparable to D.O. it for Denny's Toy Shop holiday program.
- Feeding America: Largest U.S. hunger-relief nonprofit operating food banks and pantries — comparable in mission to D.O. it for Denny's food-related support through Blessing Bags, though at much greater national scale.
- Baby2Baby: National nonprofit distributing essential items to children in poverty, including through hospital and shelter partnerships — overlapping with D.O. it for Denny's hospital, shelter, and basic-needs programs at greater scale.
- United Way for Southeastern Michigan: Regional United Way affiliate funding and coordinating services for families and children across southeastern Michigan — directly comparable service geography and beneficiary base to D.O. it for Denny's Livonia/Detroit/Farmington Hills footprint.
Regional players
- Humane Society of Huron Valley (community-giving peer): Michigan-based nonprofit with strong local donor base and grassroots fundraising model — comparable in regional non-profit operating footprint and donor-engagement approach to D.O. it for Denny's Michigan-based operations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
D.O. it for Denny social profiles
Digital presenceD.O. it for Denny financial estimates
Financial estimateRevenue estimate
Valuation estimate
D.O. it for Denny leadership team
Management profileNumber of profiles
Profiles1 record
D.O. it for Denny funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
D.O. it for Denny M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about D.O. it for Denny
What does D.O. it for Denny do?
D.O. it for Denny is a 501(c)(3) non-profit organization based in Livonia, Michigan, that operates a portfolio of monthly kindness projects supporting families in crisis, hospitalized children, homeless individuals, foster children, and students. The organization collects donated goods and funds from individuals and corporate sponsors, then distributes them through targeted charitable programs.
Is D.O. it for Denny a public or private company?
D.O. it for Denny is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was D.O. it for Denny founded?
D.O. it for Denny was founded in 2018. It employs 1 to 10 people.
Where is D.O. it for Denny based?
D.O. it for Denny is headquartered in Livonia, United States, in the North America region.
How does D.O. it for Denny make money?
Two revenue lines are on record. Individual Donations are the primary driver. The others are corporate Sponsorships.
Who are D.O. it for Denny's main competitors?
Direct peers on record are Blessings in a Backpack, Together We Rise, Project Night Night and Comfort Cases. The Diaper Foundation is listed as an emerging player. Broad incumbents are Toys for Tots, Feeding America, Baby2Baby and United Way for Southeastern Michigan. Humane Society of Huron Valley (community-giving peer) is listed as a regional player.
Does D.O. it for Denny have an API?
No public API is recorded for D.O. it for Denny.
What industry is D.O. it for Denny in?
D.O. it for Denny's product category is Community Charity Services. Its primary akta.pro industry code is BPAGAEAC, Family & Parenting Support Services, with a secondary code of BPAGAAAC, Emergency Shelter, Camp Management & Non-Food Items (NFI). Its NAICS code is 6242 and its SIC code is 8300.