Sally

What Sally does

Drive Sally (dba Sally) is a U.S.-based vehicle rental company that provides flexible weekly car rentals specifically tailored for professional rideshare drivers operating on platforms such as Uber and Lyft. Founded in 2015 and headquartered in Long Island City, New York, the company operates across four markets: San Francisco, Las Vegas, New York (including a dedicated yellow taxi fleet), and Chicago. Vehicles are pre-approved for Uber service, enabling drivers to begin earning within approximately 24 hours of application, versus an industry average of 2-3 days.

The core technology is a mobile-first rental management platform delivered through native iOS and Android applications, supporting online onboarding, automated approval, weekly subscription billing, integrated payment processing, vehicle maintenance tracking, and 24/7 customer support. The fleet comprises a standardized selection of Toyota and Kia models across multiple service tiers, including the Toyota Camry Hybrid LE, Toyota RAV4 Hybrid LE, Kia Niro EV Wind (electric), and Kia Carnival LXS, addressing economy, standard, midsize, XL, and comfort rideshare categories. Pricing begins at $380 per week in San Francisco with unlimited miles, liability insurance, maintenance, and support included in a single bundled subscription.

Revenue is generated through recurring weekly rental subscriptions that bundle vehicle use, insurance, and maintenance into a single transparent price, with no hidden fees and a fully refundable deposit after 30 days. The go-to-market motion is product-led growth via the mobile app and website, with customers being individual drivers rather than enterprise accounts. The company holds an official partnership with Uber and serves exclusively the professional rideshare driver segment, with the NYC Yellow Taxi Fleet sub-brand extending into the traditional taxi driver market. The company is privately held with no disclosed external investors, and revenue figures, ownership structure, and management team details beyond the two co-founders are not publicly disclosed.

Name

Sally

Legal name

Drive Sally

Website

https://drivesally.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Drive Sally provides weekly vehicle rentals bundled with insurance and maintenance to professional Uber and Lyft drivers across four U.S. cities (San Francisco, Las Vegas, New York, Chicago), offering pre-approved Uber-ready vehicles through a mobile-first subscription platform with 24-hour driver approval.

Ownership category

akta.pro rank

Product category

Rideshare Vehicle Rental

NAICS

Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Self-Drive Car Rental (THADAAAF)

akta.pro secondary industries

Used / Refurbished Vehicle Subscription Programs (THADACAL), Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ)

Keywords

• Rideshare vehicle rental
• Weekly car subscription
• Gig economy mobility
• Rideshare driver services
• Fleet rental platform

Headquarters

HQ city

Long Island City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Rental Subscriptions: Weekly rental subscriptions for rideshare-ready vehicles. Payments include car rental, liability insurance, and access to maintenance and repair facilities. Drivers pay every Thursday at 12:30pm ET for the upcoming week of use.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Drive Sally provides weekly vehicle rentals to professional rideshare drivers working for Uber, Lyft, and other platforms, including NYC yellow taxi drivers. Rentals bundle the car, liability insurance, and access to maintenance and repair facilities, with drivers managed entirely through a mobile app (iOS and Android). Pricing starts at $380 per week in San Francisco with unlimited miles, a two-week minimum rental, and a fully refundable deposit after 30 days.

Product overview

Drive Sally is a rideshare-focused vehicle rental platform offering flexible weekly car rentals to professional drivers working for Uber, Lyft, and other rideshare services. The core product is the Drive Sally Rideshare Car Rental Service, which provides Uber-approved vehicles across four U.S. cities (San Francisco, Las Vegas, New York, Chicago) with transparent pricing, liability insurance, maintenance coverage, and 24/7 support included. The platform offers a diverse fleet including gas, hybrid, and electric vehicles across multiple tiers (economy, standard, midsize, XL, comfort). Supporting the core rental service is the Drive Sally Mobile App, which enables drivers to manage their rental, track payments and expenses, request repairs, and access customer support. In New York, the company also operates a dedicated NYC Yellow Taxi Fleet for traditional taxi drivers. The vehicle lineup includes models such as the Toyota RAV4 Hybrid LE, Toyota Camry Hybrid LE, Kia Niro EV Wind, and Kia Carnival LXS, each positioned for different service tiers and driver preferences.

Differentiator

Problem solved

Functional benefit

Products and services

• Drive Sally Rideshare Car Rental Service Weekly subscription vehicle rental service providing Uber- and Lyft-ready, insured cars to professional rideshare drivers, with liability insurance, maintenance, and 24/7 support included in the rental price.
• Drive Sally Mobile App Native iOS and Android mobile application that allows rideshare drivers to complete onboarding, book and manage weekly vehicle rentals, track payments and expenses, request maintenance and repairs, and access 24/7 customer support.
• Toyota RAV4 Hybrid LE Standard-class hybrid SUV rental offering 4 seats, 6 bags, 4 doors, and approximately 550 miles of range, available to professional rideshare drivers on a weekly rental basis.
• Toyota Camry Hybrid LE Midsize-class hybrid sedan rental accommodating 3 bags with approximately 670 miles of range, available to professional rideshare drivers on a weekly rental basis.
• Kia Niro EV Wind XL-class battery-electric vehicle rental accommodating 5 bags with approximately 250 miles of range, available to professional rideshare drivers seeking an EV option.
• Kia Carnival LXS Gas-powered minivan rental accommodating 6 seats with approximately 360 miles of range, available for weekly rental in the San Francisco market.
• NYC Yellow Taxi Fleet Dedicated fleet of insured, well-maintained NYC yellow taxis available for rental to professional taxi drivers in New York City.

Quantifiable outcome

• 24-hour approval to start driving vs 2-3 days industry average
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• UbercoreStrategic or Co-development PartnerOfficial Uber ride-share partner providing pre-approved, Uber-certified vehicles for professional drivers. Vehicles meet Uber's standards allowing drivers to start driving and earning immediately upon rental activation.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Avis Budget Group: Avis operates rideshare-friendly weekly and monthly rental programs across a national airport network. It competes with Sally on the same driver segment but from a much larger fleet and broader geographic base.
• Sixt Rent A Car: Sixt operates premium car rentals including longer-term weekly subscriptions with growing US presence. Its subscription-style pricing model overlaps with Sally's weekly bundle structure, particularly for professional drivers seeking newer vehicles.
• Hertz: Hertz offers rideshare-specific weekly rental programs (including partnerships with Uber and Lyft) with a national airport-based footprint. While Sally owns/operates its own fleet in select cities, Hertz competes for the same rideshare driver customer via brand recognition and fleet scale.

Others

• Voyage (now part of Cruise): Voyage operated autonomous mobility services for retirement communities before being acquired by Cruise. It represents an adjacent long-term threat: AV deployment could reduce demand for human rideshare drivers — and therefore Sally's customer base — over time.
• Uber Vehicle Marketplace (Uber's own rental partners): Uber itself operates a vehicle marketplace and partners with rental companies (including Hertz/Avis) to provide drivers with vehicles. This is both a channel for Sally (via partnership) and a competitive risk as Uber iterates on its own vehicle programs.

Direct peers

• Turo: Turo is a peer-to-peer car-sharing marketplace where individuals rent vehicles from owners; it serves some rideshare drivers seeking weekly rentals, particularly for specific vehicle classes. Business model differs (marketplace vs owned fleet), but the customer use case intersects.
• Getaround: Getaround operates a peer-to-peer car-sharing platform enabling short-term and weekly vehicle rentals, including for gig drivers. It competes for the same addressable demand pool as Sally, though with a marketplace rather than owned-fleet model.
• Hyrecar: Hyrecar is the most directly comparable peer — a peer-to-peer and fleet rental marketplace specifically targeting rideshare drivers needing Uber/Lyft-approved vehicles. Like Sally, it offers weekly rentals with insurance, but operates via a marketplace model rather than owned fleet.

Emerging players

• Kyte: Kyte is an emerging car rental delivery startup offering flexible daily and weekly rentals via a mobile app. While focused initially on consumer travel, its technology-first delivery model and subscription options overlap with Sally's PLG positioning.
• Revv: Revv is an Indian car subscription/rental platform offering flexible weekly and monthly rentals with bundled insurance and maintenance. While operating in a different geography, its subscription-first model for commercial drivers mirrors Sally's value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/drive_sally
• LinkedInlinkedin.com/company/drive-sally
• Facebookfacebook.com/drivesally

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sally