What Petlink Inc. does

PetLink Inc. is a US-based pet safety and identification brand operating as a subsidiary of Datamars, Inc., headquartered in Temple, Texas with a customer-operations presence in Woburn, Massachusetts. Founded in 1989, the company has built a microchip registry that links unique RFID identifiers (implanted under a pet's skin) to owner contact information, providing lifetime registration with no recurring fees. The registry is supported by a 24/7 reunification team, a public lost-pet gallery, automated lost-pet poster generation, and integrations with the AAHA Pet Microchip Lookup tool and PetMaxx cross-registry search, making it accessible to veterinarians, shelters, and animal control facilities as professional first responders.

Name

Petlink Inc.

Legal name

Datamars, Inc.

Website

https://petlink.net

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

PetLink, a Datamars brand founded in 1989, operates a US pet microchip registry and the PetLinkGPS tracker, serving individual pet owners, veterinarians, shelters, and breeders with lifetime identification and real-time location tracking products.

Ownership category

akta.pro rank

Product category

Pet Identification and Safety Services

NAICS

Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

Animal Identification & Tracking Devices (Microchips, RFID, Tags, Scanners) (HLAMAFAL)

akta.pro secondary industries

Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL), Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL)

Keywords

• Pet microchip registration
• Pet GPS tracking
• Lost pet reunification
• Pet identification services
• Pet safety monitoring

Headquarters

HQ city

Woburn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales - GPS Tracker: Sale of PetLinkGPS tracking devices directly through the online store. The device is a one-time hardware purchase that requires a separate GPS subscription to activate tracking services.
2. GPS Subscription Services: Recurring subscription fees for GPS tracking services, available in Monthly ($11.99/month with 4-month minimum), Annual ($99/year), 2-Year ($150), and 5-Year ($315) plans. Subscriptions enable real-time location tracking, geofencing, and activity monitoring through the mobile app.
3. Microchip Registration: One-time or lifetime microchip registration services. The company states 'Lifetime registration with no recurring fees for microchip registrations.' Revenue is generated through initial registration fees at point of veterinary/shelter registration or direct consumer registration.
4. Pet Insurance Affiliate Referrals: PetLink earns referral commissions through its partnership with Fetch Pet Insurance, promoting pet insurance products to its customer base via affiliate links in its service ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

PetLink provides lifetime pet microchip registration tied to a centralized reunification database, supported by a 24/7 lost pet support team. The company also sells the PetLinkGPS Tracker for Dogs, a hardware device that delivers real-time GPS location, geofence alerts, and activity monitoring over AT&T's 4G LTE-M network on a subscription basis. Together these offerings form an integrated pet safety ecosystem combining permanent passive identification with active location tracking.

Product overview

PetLink Inc. offers a unified pet safety ecosystem consisting of two core products: pet microchip registration (permanent lifetime ID that cannot be lost or removed) and the PetLinkGPS Tracker for Dogs (real-time location tracking device with activity/health monitoring). These are complemented by the PetLinkGPS mobile app for device management, the Lost Pet Gallery for community-based pet recovery, and 24/7 reunification services. Additional accessories include collars and ID tags. The microchip service requires no subscription, while the GPS tracker operates on a subscription model (Monthly from $11.99, Annual from $99, 2-Year from $150, or 5-Year from $315) with device pricing at $45.99-$64.99.

Differentiator

Problem solved

Functional benefit

Brands

• PetLinkGPS: GPS location and activity monitoring tracker for dogs, powered by AT&T 4G LTE-M network with subscription-based service.
• PetLink

Products and services

• PetLink Microchip Registration Lifetime pet microchip registration service linking a unique implanted RFID code to owner contact information in the PetLink database, with 24/7 reunification support and no recurring fees. Intended for dog, cat, and other pet owners who want permanent identification.
• PetLinkGPS Tracker for Dogs Hardware GPS tracker for dogs that delivers real-time location, geofence alerts, and activity/health monitoring over AT&T's 4G LTE-M network. Requires an active GPS subscription. IP67-rated waterproof design with Velcro collar strap.
• PetLinkGPS Accessories Accessories for PetLinkGPS devices including replacement straps, charging cables, and mounting hardware, sold separately from the tracker.
• PetLink Collars and ID Tags Reflective collars, escape-proof harnesses, and personalized ID tags with pet name and microchip number, sold as complementary physical safety gear alongside microchip and GPS offerings.

Quantifiable outcome

• Pets with microchips are over three times more likely to be reunited with their families than those without.

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Fetch Pet InsurancecoreGTM or Marketing PartnerPetLink partners with Fetch Pet Insurance to offer pet insurance products to its customer base. PetLink promotes Fetch insurance through affiliate links on its website navigation, blog content, and product pages, earning referral commissions when customers purchase insurance through these links.
• AT&TcoreTechnology or IntegrationPetLinkGPS trackers utilize AT&T's 4G LTE-M cellular network for nationwide real-time location tracking. AT&T provides the cellular connectivity infrastructure enabling GPS data transmission from devices to the mobile app.
• Veterinary Clinics and Animal ShelterscoreChannel Partner/ Reseller/ DistributorVeterinary practices and animal shelter/rescue organizations serve as key channel partners, performing microchip implantation and registering pets in the PetLink database. These professional partners are integral to pet acquisition and initial registration touchpoints.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tractive: Austrian-founded GPS tracker for dogs and cats sold on a subscription model with LTE connectivity. Closely comparable to PetLinkGPS in core functionality, target market (pet owners), and recurring-revenue business model.
• AKC Reunite: American Kennel Club's pet microchip registry and recovery service. Directly competes with PetLink's core microchip registration and reunification business with a similar nonprofit-backed positioning.
• PetPace: Smart collar offering health and activity monitoring for dogs and cats via subscription. Comparable to PetLinkGPS in connected-collar category and recurring-revenue motion, with a stronger health-monitoring angle.
• Findster: GPS pet tracker using proprietary mesh technology without monthly fees. Competes in the same consumer category as PetLinkGPS, with a differentiated no-subscription pricing model.
• Whistle (Mars Petcare): Pet GPS and health/activity tracker sold via hardware-plus-subscription. Directly competes with PetLinkGPS for connected-collar share with similar functionality and consumer positioning.
• Pawtrack: GPS collar specifically designed for cats with subscription-based tracking. Directly comparable to PetLinkGPS on hardware-plus-subscription model, though focused on the feline segment PetLink does not address.
• 24PetWatch: Pet microchip registry and lost pet recovery service with pet insurance offerings. Directly comparable to PetLink's combined microchip registry, reunification, and insurance-affiliate proposition.
• Fi: Premium GPS dog collar with LTE-M connectivity and subscription plans. Closely comparable to PetLinkGPS in technology stack, target segment (dog owners), and pricing structure.
• HomeAgain: Merck Animal Health's pet microchip registry and lost pet recovery service. Directly competes with PetLink's registry and reunification offerings with established vet-channel distribution.

Broad incumbents

• Garmin: Through its Astro and Alpha lines, Garmin offers GPS dog tracking devices and a broader consumer GPS portfolio. Comparable on GPS dog tracking technology, but Garmin is a diversified incumbent rather than a pet-only specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_3pKds4Sfzi5MDEosky4Qw
• Facebookfacebook.com/Petlink.net
• Instagraminstagram.com/petlink_official/?hl=en
• LinkedInlinkedin.com/company/petlinkofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petlink Inc.