wohnungshelden
wohnungshelden is a Munich-based B2B SaaS platform that digitizes the rental process for German municipal housing companies, private landlords, cooperatives, and brokers, covering applicant management, scheduling, tenant CRM, and AGG/GDPR-compliant workflows.
- Company typePrivate
- Founded2016
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What wohnungshelden does
wohnungshelden GmbH is a Munich-based B2B SaaS provider that digitizes the rental process for the German housing market. Founded in 2016 and operating as part of the Aareon group, the company serves four explicit customer segments: municipal housing companies, private residential companies, housing cooperatives (Genossenschaften), and real estate brokers. Its platform covers the full rental lifecycle — from portal-based property marketing and applicant intake, through matching/scoring and self-service appointment booking, to digital self-disclosure (with Schufa credit checks) and lease completion. Reference customers include Gewobag, meravis, Siedlungswerk, Geno50, and Grossmann & Berger.
The product surface consists of two lines. Interessentenmanagement (applicant management) is offered in tiers from Starter through Enterprise, with the Enterprise tier adding SSO, custom domains, and customizable workflows. Mieterportal (tenant CRM) is an add-on offered in Business, Professional, and Enterprise tiers, adding tenant communication, document and repair management, billing, neighborhood features, and AI chatbot/voicebot capabilities. The underlying stack is cloud-native (Spring Boot, Angular, Google Cloud, Kubernetes, microservices) hosted in Frankfurt am Main data centers with ISO 27001/27017/27018 and PCI DSS v3.1 certifications, and the platform is engineered for AGG and DSGVO compliance with automated data deletion.
Commercial mechanics are quote-based annual subscriptions, with no public pricing disclosed. Reported platform scale includes 25,000 rentals per month, 1.2 million prospective-tenant inquiries per month, and 100,000 appointment coordinations per month (45,000+ apartments rented annually). Go-to-market combines enterprise field sales (demos, contact forms, phone outreach) with self-serve access for existing customers at app.wohnungshelden.de, distributed through direct sales rather than third-party resellers. Headcount is reported in the 11-50 range, with operational functions (data protection officer, recruitment) centralized at parent Aareon.
wohnungshelden firmographics
Firmographics- Name
- wohnungshelden
- Legal name
- wohnungshelden GmbH
- Website
- https://wohnungshelden.de
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- wohnungshelden is a Munich-based B2B SaaS platform that digitizes the rental process for German municipal housing companies, private landlords, cooperatives, and brokers, covering applicant management, scheduling, tenant CRM, and AGG/GDPR-compliant workflows.
- Ownership category
- akta.pro rank
Where wohnungshelden is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
wohnungshelden business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Cloud-based software-as-a-service subscription model with tiered packages (Starter, Professional, Enterprise) for rental management and (Business, Professional, Enterprise) for tenant portal/CRM. Revenue generated through recurring subscription fees with different feature levels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter Package - Basic rental management |
| Subscription | Annual | Professional Package - Enhanced rental management |
| Subscription | Annual | Enterprise Package - Maximum customization |
| Subscription | Annual | Business Package - Entry-level tenant CRM |
| Subscription | Annual | Professional Package - Extended tenant services |
| Subscription | Annual | Enterprise Package - Full tenant communication suite |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
wohnungshelden product offering
Product offeringCore offering
wohnungshelden is a cloud-based SaaS platform that digitizes the entire residential rental process for housing companies, housing cooperatives, and real estate brokers in Germany. Its core offering is the Interessentenmanagement (applicant management) module, which automates property marketing, applicant selection, appointment scheduling, and digital self-disclosure, complemented by the Mieterportal (CRM) tenant portal add-on for ongoing tenant communication, document management, and service requests.
Product overview
wohnungshelden is a digital rental solution platform consisting of a core applicant management product (Interessentenmanagement) and an add-on tenant portal (Mieterportal/CRM). The core platform offers four pricing tiers (Starter, Effizienz, Professional, Enterprise) that cover the complete rental workflow: property marketing, applicant selection, appointment scheduling, and lease completion. The Mieterportal CRM add-on offers three tiers (Business, Professional, Enterprise) providing tenant communication, document management, repair management, and AI-powered customer service features. Both product lines scale from entry-level to enterprise deployments.
Differentiator
Problem solved
Functional benefit
Products and services
- Interessentenmanagement (Applicant Management) Core SaaS product providing applicant management for digital rental processes. Handles prospect tracking, qualification, and selection through matching, scoring, and random selection mechanisms, plus automated inquiry processing, structured data storage, and communication management. Designed for housing companies, cooperatives, and brokers.
- Mieterportal (CRM) Digital tenant customer relationship management portal for ongoing rental or ownership relationships. Includes digital tenant communication, document management, repair management, billing, and neighborhood management features, with AI-powered chatbot and voicebot options.
Quantifiable outcome
- 80% reduction in work effort
- +4 more outcomes
Companies that use wohnungshelden
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
wohnungshelden technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature9 records
wohnungshelden partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AareoncoreAareon is the parent company/backer of wohnungshelden. Job listings are posted through Aareon's workday job portal (aareon.wd103.myworkdayjobs.com). The datenschutzbeauftragter (data protection officer) is reachable at [email protected], indicating Aareon's operational involvement in compliance functions.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
wohnungshelden competitors and assessment
Company assessmentDirect peers
- Immomio: German SaaS platform offering digital rental and applicant management for housing companies and brokers. Most direct functional overlap with wohnungshelden's Interessentenmanagement and appointment booking.
- Vermietet.de: German digital rental management SaaS for landlords and property managers covering tenant search, self-disclosure, and contract workflow — overlapping closely with wohnungshelden's core rental pipeline.
- Casavi: Tenant communication and service portal used by European property managers; directly comparable to wohnungshelden's Mieterportal CRM offering for tenant engagement and document/repair management.
Broad incumbents
- Haufe Real Estate: Established German vendor of real estate, ERP, and HR software for housing industry; competes with broader property management functionality adjacent to wohnungshelden's rental workflow.
- Flowfact: Real estate CRM and property management software focused on German brokers and housing organizations; comparable in customer base and workflow positioning.
- onoffice: German real estate CRM and ERP suite used by brokers and housing companies; competes at the customer relationship and workflow layer overlapping wohnungshelden.
- Immoscout24: Germany's largest real estate listing portal; competes indirectly via listing distribution and adjacent tenant/leasing services that touch the top of wohnungshelden's funnel.
- Aareon (Wodis / Blue Eagle): Parent company of wohnungshelden and Germany's largest property management software suite; serves many of the same housing companies and cooperatives, making it both a backer and a competitive suite.
Emerging players
- Planon: European real estate and facility management SaaS suite with tenant-facing modules; comparable in targeting large housing portfolios with integrated tenant workflows.
- Doo: Tenant experience and communication platform used in European residential portfolios; emerging competitor to wohnungshelden's Mieterportal CRM product line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
wohnungshelden social profiles
Digital presencewohnungshelden compliance and trust
Trust signalCompliance6 records
wohnungshelden financial estimates
Financial estimateRevenue estimate
Valuation estimate
wohnungshelden leadership team
Management profileNumber of profiles
Profiles2 records
wohnungshelden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
wohnungshelden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about wohnungshelden
What does wohnungshelden do?
wohnungshelden is a cloud-based SaaS platform that digitizes the entire residential rental process for housing companies, housing cooperatives, and real estate brokers in Germany. Its core offering is the Interessentenmanagement (applicant management) module, which automates property marketing, applicant selection, appointment scheduling, and digital self-disclosure, complemented by the Mieterportal (CRM) tenant portal add-on for ongoing tenant communication, document management, and service requests.
Is wohnungshelden a public or private company?
wohnungshelden is a private company. It is classified as corporate owned and is currently operating.
When was wohnungshelden founded?
wohnungshelden was founded in 2016. It employs 11 to 50 people.
Where is wohnungshelden based?
wohnungshelden is headquartered in Munich, Germany, in the Europe region.
How does wohnungshelden make money?
One revenue line is on record: saaS Subscription.
Who are wohnungshelden's main competitors?
Direct peers on record are Immomio, Vermietet.de and Casavi. Broad incumbents are Haufe Real Estate, Flowfact, onoffice, Immoscout24 and Aareon (Wodis / Blue Eagle). Emerging players are Planon and Doo.
Does wohnungshelden have an API?
No public API is recorded for wohnungshelden.