Flowfact AG
Flowfact AG is the Köln-based PropTech subsidiary of Scout24 Group that builds FLOWFACT, a cloud-based CRM platform for real estate brokers in the DACH region, serving approximately 6,000 companies across solo, SMB, and mid-market segments with tiered SaaS subscriptions (Mini freemium; Residential; Commercial) and an ecosystem of 25+ third-party integrations.
- Company typePrivate
- Founded1985
- HeadquartersKöln, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Flowfact AG does
Flowfact AG operates under the legal entity Propstack GmbH and is wholly owned by the Frankfurt-listed Scout24 Group. The company develops and markets FLOWFACT, a cloud-based customer relationship management (CRM) platform purpose-built for real estate brokers and agents in the DACH region (Germany, Austria, Switzerland). Its solutions span the broker lifecycle — from automated lead acquisition and owner outreach through interactive exposé generation, multi-portal publishing, contract and document management, GDPR consent handling, and post-transaction customer experience — and are delivered as modular SaaS subscriptions tiered across FLOWFACT Mini (freemium for solo agents), FLOWFACT Residential (€79/license/month, mid-market brokerages), and FLOWFACT Commercial (€87/license/month plus €279 setup fee, larger brokerages), supplemented by add-on modules including Sprengnetter Lead/Report/Maps, the FLOWFACT GO mobile app, multilisting services, telephony, and the FLOWFACT CX / CX Pro customer-experience extensions. The platform is hosted on AWS within EU regions, carries ISO 27001/27017/27018, SOC 1/2/3, PCI DSS, C5, and IT-Grundschutz certifications, and integrates with over 25 third-party tools including ImmoScout24, Sprengnetter, Ogulo, Boorberg Verlag, Salesforce, Microsoft Power BI, SAP, and Slack.
The company reaches customers through a hybrid go-to-market model: a product-led self-serve funnel anchored on flowfact.de with a 14-day free trial and FLOWFACT Mini as the free top-of-funnel SKU, supplemented by an inside sales team with senior account managers for mid-market and Commercial-tier conversions, and a network of 12+ certified installation partners across Germany and Austria (Osite Network, subcura, WebKom, Albrecht, Börder Computer, CRMPRO, Hasivar, ISD Internet-Systems, QL-IT, ODV Systemhaus, pc-welt.net, BitStore) for on-premise Performer/hAPPy deployments. Critically, FLOWFACT's distribution is structurally amplified by its parent ecosystem: as a Scout24 subsidiary, FLOWFACT customers receive exclusive placement benefits on ImmoScout24 (Highlight des Tages; off-market listing capabilities via 'Vertriebsfunktion ausser Konkurrenz'), creating a two-sided value exchange that competitors cannot replicate without equivalent portal access. The company serves approximately 6,000 companies with ~25,000 licenses, holds a 4.4/5 Google rating across 268 reviews, and operates two offices (Berlin headquarters at Invalidenstraße 65; operational office in Köln-Mülheim) with leadership including Managing Directors Kevin Heldt and Nicolas Cheron, VP Technology Christian Becker, Teamlead Sales Martin Doba, and Head of Marketing Joern Hagenguth. Founded in 1985, FLOWFACT is among the longest-tenured PropTech brands in the German-speaking market.
Flowfact AG firmographics
Firmographics- Name
- Flowfact AG
- Legal name
- Propstack GmbH
- Website
- https://flowfact.de
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Flowfact AG is the Köln-based PropTech subsidiary of Scout24 Group that builds FLOWFACT, a cloud-based CRM platform for real estate brokers in the DACH region, serving approximately 6,000 companies across solo, SMB, and mid-market segments with tiered SaaS subscriptions (Mini freemium; Residential; Commercial) and an ecosystem of 25+ third-party integrations.
- Ownership category
- akta.pro rank
Flowfact AG industry classification
Industry- Product category
- Real Estate CRM Software
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industry
- Land & Development Site Brokerage (BPAJABAG)
Keywords
Where Flowfact AG is headquartered
LocationHeadquarters
- HQ city
- Köln
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Flowfact AG business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscriptions (SaaS): Monthly/annual SaaS subscription for CRM software access. Pricing tiers include FLOWFACT Mini (free for solo brokers), FLOWFACT Residential (€79/month), and FLOWFACT Commercial (€87/month), plus setup fees. Revenue is recurring, subscription-based with multi-year contract terms.
- Add-on Modules and Services: Additional revenue from supplementary products including Immobilienwebsite, Vorlagen, Telefonie, Sprengnetter Report, Sprengnetter Maps, FLOWFACT Leadmaster, FLOWFACT Magnetize, and Multilisting Services (MLS). These are sold as incremental modules alongside the core CRM subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | FLOWFACT Mini — free tier for solo brokers and startup agents |
| Subscription | Monthly | FLOWFACT Residential — full-featured CRM for established brokers |
| Subscription | Monthly | FLOWFACT Commercial — CRM for larger real estate organizations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Flowfact AG product offering
Product offeringCore offering
Flowfact AG (Propstack GmbH) sells a cloud-based SaaS CRM platform purpose-built for real estate brokers and agents, delivered in tiered editions — FLOWFACT Mini (free), FLOWFACT Residential (€79/license/month) and FLOWFACT Commercial (€87/license/month plus €279 setup) — with optional add-on modules, mobile apps and integrations to 150+ real estate portals including ImmoScout24. The platform automates lead capture, portal publishing, exposé generation, contract templates and GDPR compliance for the DACH real estate brokerage market.
Product overview
FLOWFACT is a modular CRM platform for real estate professionals consisting of core products (FLOWFACT Residential for mid-sized brokers, FLOWFACT Commercial for commercial real estate, FLOWFACT Mini for solo agents/startups, FLOWFACT Performer CRM desktop version, FLOWFACT Cloud CRM for browser-based access, and FLOWFACT hAPPy for on-premise deployment) supplemented by add-on modules including FLOWFACT GO mobile app, FLOWFACT CX Pro customer experience extension, synchronization services (Mobile Sync and Exchange Sync), multilisting services (MLS and Immoframe), lead generation tools (Sprengnetter Lead/Report/Maps, FLOWFACT Leadmaster, FLOWFACT Magnetize, FLOWFACT Salesautomat), and complementary services (property websites, document templates, telephony). The platform integrates with major real estate portals (ImmoScout24, ImmoWelt, Kleinanzeigen), marketing tools (mailchimp, GetResponse), communication platforms (Slack, WhatsApp Business), and business analytics (Power BI). FLOWFACT operates as a SaaS solution on AWS infrastructure with over 35 years of development history.
Differentiator
Problem solved
Functional benefit
Brands
- FLOWFACT Residential: Full-featured CRM platform for medium-sized real estate agents and brokers.
- FLOWFACT Commercial
- FLOWFACT Mini
Products and services
- FLOWFACT Residential Full-featured cloud CRM for established real estate brokers and mid-sized agencies, providing automated lead capture, property and contact management, portal transmission, contract templates and GDPR tools.
- FLOWFACT Commercial CRM solution for commercial and larger real estate brokerages with enhanced scalability, multi-user capabilities and advanced workflows.
- FLOWFACT Mini Free cloud-based CRM for solo real estate agents and startup brokerages, providing the core FLOWFACT automation and mobile workflow without upfront cost.
- FLOWFACT Cloud CRM (Performer / Universal) Cloud-hosted version of the FLOWFACT Performer/Universal CRM providing browser-based access to property, contact and task management without local installation.
- FLOWFACT hAPPy On-premise / locally deployed CRM solution for real estate management with advanced customisation options for brokerages that require in-house hosting.
- FLOWFACT GO Mobile App Mobile companion application for real estate professionals providing full CRM access — tasks, contacts and property listings — on iOS/Android devices for location-independent work.
- FLOWFACT Immobilienwebsite Hosted real estate agent website service tightly integrated with FLOWFACT CRM to capture property leads and power inbound owner-acquisition.
- FLOWFACT Telefonie Telephony integration add-on for FLOWFACT CRM, providing call management, click-to-dial and partner carrier integrations (e.g. 3CX) within the broker workflow.
- FLOWFACT Vorlagen Licensed library of legally compliant real estate contract and document templates (from Boorberg Verlag) for invoices, notices and exposés, embedded in CRM workflows.
- Sprengnetter Lead Standalone owner-acquisition lead generator that provides free property valuation on broker websites in exchange for contact data, with leads fed directly into FLOWFACT CRM.
Quantifiable outcome
- 98% average uptime SLA for the FLOWFACT platform
- +3 more outcomes
Companies that use Flowfact AG
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Flowfact AG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration31 records
AI capability7 records
Feature8 records
Flowfact AG partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- SprengnettercoreSprengnetter provides FLOWFACT with high-quality market value data (15M+ rental offers, 9M+ listing prices, 300K new transaction prices/year) for the Sprengnetter Lead lead-generation tool and Sprengnetter Report/Maps market analysis modules. The Sprengnetter Lead is integrated on FLOWFACT brokers' websites, enabling digital owner acquisition in exchange for contact data.
- Immobilienverband IVDcoreIVD (Immobilienverband IVD) is the association of real estate advisors, brokers, property managers and appraisers. FLOWFACT partners with IVD to serve association members and promote professional standards in the real estate brokerage industry.
- Amazon Web Services (AWS)coreAWS provides cloud infrastructure (hosting) for FLOWFACT within the EU (EU-WEST-1, EU-CENTRAL-1 and future European AWS regions). AWS certifications include ISO27001, ISO27017, ISO27018, SOC1/2/3, PCI DSS Level 1, Cloud Computing Compliance Controls Catalog (C5), CISPE, with data residency exclusively within the EU.
- ImmoScout24 (Scout24)coreFLOWFACT is owned by Propstack GmbH, a subsidiary of Scout24. ImmoScout24 integration is a key GTM lever — FLOWFACT customers receive exclusive 'Highlight des Tages' placement at the top of ImmoScout24 search results in their district, plus 'Vertriebsfunktion ausser Konkurrenz' (off-market listing) capabilities. This ecosystem partnership is central to FLOWFACT's competitive positioning.
- ScreenworkminorScreenwork develops individual real estate broker websites in responsive web design, optimised for all devices. Over 500 real estate industry customers.
- Hasivar CRM SystemminorHasivar provides IT customisation services for FLOWFACT, including property landing pages, email/brief/signature templates, print exposé templates, and Performer CRM services.
- MaklerWerftminorMaklerWerft creates broker websites as the communication and digitisation hub, serving as the foundation for workflow automations and lead generation. Operates on OpenSource for full client control.
- twinspirit GmbHminortwinspirit is a creative agency that designs innovative brand experiences for mid-market and retail companies, supporting FLOWFACT's brand and product marketing.
- Bechtle GmbHminorBechtle GmbH IT-Systemhaus provides individual reporting services as a FLOWFACT implementation partner for custom analytics and business intelligence.
Scale indicators4 records
Recent moves6 records
Expansion highlights7 records
Flowfact AG competitors and assessment
Company assessmentDirect peers
- Casavi: Casavi is a DACH-region SaaS platform for property managers and real estate professionals covering communication, task management and document workflows. It directly overlaps FLOWFACT's broker workflow and tenant/inbox automation space.
- Follow Up Boss: Follow Up Boss is a US-based CRM purpose-built for real estate agents and brokers, with lead routing, pipeline automation and MLS integrations. Same vertical, same buyer persona, different geography.
- Apto: Apto is a CRM specifically designed for commercial real estate brokers, covering deal pipelines, contact management and brokerage analytics. Directly comparable to FLOWFACT Commercial on product/customer fit.
- onOffice: onOffice is a German real estate software vendor offering CRM, property websites and portal transmission for brokers and agencies. Closest head-to-head German competitor to FLOWFACT Residential and Mini.
Emerging players
- PlanRadar: PlanRadar is an Austrian SaaS for defect, task and documentation management in construction and real estate, with a DACH footprint. Adjacent vertical SaaS targeting similar brokers/asset managers.
- Allthings: Allthings is a DACH PropTech providing a digital platform for real estate developers, property managers and tenants. Overlaps with FLOWFACT on tenant/contact workflows and DACH customer base.
Broad incumbents
- Pipedrive: Pipedrive is an SMB-focused sales CRM with pipeline and automation features that increasingly encroaches on vertical real estate CRMs. Functionally competes for the same broker wallet at similar price points.
- HubSpot: HubSpot offers a broad CRM and marketing automation platform commonly used by SMB brokerages as a horizontal alternative to vertical CRMs. Strong incumbent competing for share-of-wallet.
- Salesforce: Salesforce is the dominant horizontal CRM, including for larger real estate brokerages and franchise groups, and is an explicit integration partner of FLOWFACT. Competes primarily in the Commercial tier and enterprise segment.
Others
- ImmoScout24: ImmoScout24 is the parent Scout24 Group's flagship real estate marketplace and FLOWFACT's most important distribution and data partner (Highlight des Tages, automated inquiries). Not a competitor but a tightly coupled ecosystem channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Flowfact AG social profiles
Digital presenceFlowfact AG compliance and trust
Trust signalCompliance12 records
Flowfact AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flowfact AG leadership team
Management profileNumber of profiles
Profiles6 records
Flowfact AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flowfact AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flowfact AG
What does Flowfact AG do?
Flowfact AG (Propstack GmbH) sells a cloud-based SaaS CRM platform purpose-built for real estate brokers and agents, delivered in tiered editions — FLOWFACT Mini (free), FLOWFACT Residential (€79/license/month) and FLOWFACT Commercial (€87/license/month plus €279 setup) — with optional add-on modules, mobile apps and integrations to 150+ real estate portals including ImmoScout24. The platform automates lead capture, portal publishing, exposé generation, contract templates and GDPR compliance for the DACH real estate brokerage market.
Is Flowfact AG a public or private company?
Flowfact AG is a private company. It is classified as corporate owned and is currently operating.
When was Flowfact AG founded?
Flowfact AG was founded in 1985. It employs 51 to 100 people.
Where is Flowfact AG based?
Flowfact AG is headquartered in Köln, Germany, in the Europe region.
How does Flowfact AG make money?
Two revenue lines are on record. Software Subscriptions (SaaS) is the primary driver. The others are add-on Modules and Services.
Who are Flowfact AG's main competitors?
Direct peers on record are Casavi, Follow Up Boss, Apto and onOffice. Emerging players are PlanRadar and Allthings. Broad incumbents are Pipedrive, HubSpot and Salesforce. ImmoScout24 is listed as an others.
Does Flowfact AG have an API?
Yes. The FLOWFACT API is a powerful interface for networking various tools and integrations. The API documentation contains all information to adapt the FLOWFACT world to business processes and implement custom modules into the system. Developer documentation is at developers.flowfact.com.
What industry is Flowfact AG in?
Flowfact AG's product category is Real Estate CRM Software. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of BPAJABAG, Land & Development Site Brokerage. Its NAICS code is 53121 and its SIC code is 6531.