Tale of Data

What Tale of Data does

Tale of Data SAS is a Paris-based software publisher founded in 2014 by Jean-Christophe Bouramoué, currently led by CEO Robbie Jameson, that provides an AI-powered, no-code Data Quality and ETL platform. The platform combines visual pipeline design, automated data quality controls (anomaly detection, deduplication, remediation), data lineage, collaborative workspaces, and certified data product outputs into a single governed workflow, allowing business, IT, and data teams to build trusted data pipelines in approximately one day of training without writing code. Underlying technical components include a proprietary visual pipeline designer, fuzzy and phonetic deduplication, generative-AI-powered natural-language rule creation (referencing OpenAI), and continuous data quality monitoring with drift tracking. The product is delivered as SaaS with optional on-premise deployment for Enterprise tiers, with hosted-in-France data residency and broad native connectivity to cloud data warehouses, databases, CRMs, and SaaS APIs, plus a Denodo partnership for data virtualization integration.

Tale of Data targets Banking & Insurance, Commerce & Retail, Manufacturing & Industry, and Public Sector as primary verticals with Pharma & Life Sciences as a secondary vertical, and serves customers including BNP Paribas, TotalEnergies, Société Générale, Manutan, Samsung, the French Ministry of the Interior, France Travail, BPI France, Region Île de France, Grand Nancy, Banque BIA, and AFP. Its revenue model is built on tiered SaaS subscriptions (Discovery, Enterprise, Enterprise Plus, HyperScale) priced per plan independent of data volume, complemented by professional services (onboarding, deployment, paid training) and a 30-day free trial. Go-to-market is hybrid: direct enterprise field sales supported by inside sales, a free product-led growth trial, a self-service Flash Audit and ROI Calculator for demand generation, a partner program for resellers/VARs, the Denodo ecosystem channel, and an active event presence within the French Tech Grand Paris pavilion. The company is privately held and founder-owned with no disclosed external funding.

Name

Tale of Data

Legal name

Tale of Data, SAS

Website

https://taleofdata.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Tale of Data is an AI-powered, no-code data quality and ETL platform helping enterprises build trusted, AI-ready data pipelines without coding. Founded in 2014 in Paris, it serves Banking, Retail, Manufacturing, and Public Sector clients with automated quality controls, lineage, and certified data products.

Ownership category

akta.pro rank

Product category

Data Quality and ETL Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Data Quality, Profiling & Validation (within Integration) (HDAEACAI)

akta.pro secondary industry

Data Strategy & Governance Services (BPAEAHAA)

Keywords

• Data quality platform
• No-code ETL
• Data integration software
• Data pipeline builder
• Data quality monitoring

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Platform Licenses): Tale of Data generates revenue primarily through tiered SaaS subscription plans (Free Trial, Discovery, Enterprise, Enterprise Plus, HyperScale) priced on a per-plan basis with fixed feature sets independent of data volume processed. Billing is monthly (for Discovery) with annual and multi-year options implied by tier descriptions. The company describes pricing as 'fixed price, independent of data volume processed'.
2. Professional Services & Training: Tale of Data offers professional services including customer onboarding, deployment assistance, training (both free one-day onboarding sessions and paid training for new users), and solution consulting missions. Training new users is listed as a paid service offering.
3. Freemium / Free Trial: A 30-day free trial with unlimited flows and collaborative spaces is provided to drive adoption and conversion to paid tiers. The free trial includes a complimentary 30-minute onboarding session with an expert.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels17 records

Core offering

Tale of Data sells an AI-powered, no-code SaaS data quality and ETL platform that enables business, IT, and data teams to connect, transform, clean, validate, deduplicate, monitor, and certify enterprise data without writing code. Revenue is generated primarily through tiered SaaS subscriptions (Discovery, Enterprise, Enterprise Plus, HyperScale) priced independently of data volume, supplemented by paid professional services and training, with a free 30-day trial and free self-service tools (Flash Audit, ROI Calculator) used for demand generation.

Product overview

Tale of Data is an AI-powered No-Code Data Quality Platform that combines ETL, data transformation, quality controls, lineage, and monitoring in one governed workflow. The platform operates as a unified SaaS solution with multiple integrated modules: Data Pipeline Visual Designer (core ETL builder), Data Scanning (mass discovery), Data Quality Monitoring (continuous observability), Data Connectivity (50+ native connectors), Data Cleansing (automated remediation), Data Flow Traceability (lineage), Data Product Certification (governance), Collaborative Spaces (team workspaces), and Generative AI (AI-assisted automation). The platform also offers free tools including Flash Audit (instant quality assessment) and an ROI Calculator. Tale of Data targets enterprise data teams across banking, retail, manufacturing, and public sector, embedding data quality directly into the integration process to prepare AI-ready, trusted data products.

Differentiator

Problem solved

Functional benefit

Products and services

• Tale of Data Platform (No-Code Data Quality & ETL SaaS) Unified AI-powered, no-code SaaS platform that lets business, IT, and data teams connect, transform, clean, validate, deduplicate, monitor, certify, and trace enterprise data without writing code. Sold through tiered subscriptions (Discovery, Enterprise, Enterprise Plus, HyperScale) with SaaS and On-Premise deployment options for enterprises in banking, retail, manufacturing, and public sector.
• Flash Audit Free, self-service instant data quality assessment tool that evaluates data health across completeness, accuracy, consistency, uniqueness, and validity dimensions and produces a quality score plus structured anomaly report. Designed for data teams and prospects evaluating data quality issues, used as a top-of-funnel demand-generation asset.
• ROI Calculator Free online tool that estimates the financial cost of poor data quality and calculates the projected return on investment from implementing the Tale of Data Platform across six dimensions (pipeline speed, time saved, AI training time, fraud losses, training time to autonomy, deployment speed). Used as a self-service sales-assist asset for prospects and customers.

Quantifiable outcome

• Data pipeline creation is 25x faster than manual Python coding
• +6 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability6 records

Feature13 records

Partnerships

One partnership is on record.

• DenodoflagshipTechnology or Integration · 1 November 2023Tale of Data and Denodo signed a partnership in November 2023 to offer companies an integrated approach combining data virtualization and data quality governance. The partnership involves the launch of a connector enabling business users to access Tale of Data's data quality controls (remediation, deduplication, validation, monitoring) directly within Denodo's data virtualization platform — giving users direct, real-time access to trusted, quality-certified data regardless of volume, underlying technology, or storage location. TotalEnergies is cited as an example customer benefiting from this integration. Both companies describe this as delivering 'superior solutions' to customers with an 'integrated approach'. The partnership was announced in November 2023 and was publicly communicated via press release in both English and French. Tale of Data's CEO Jean-Christophe Bouramoué and Denodo's EMEA Director of Product Management Vincent Fages-Gouyou are quoted on the strategic value.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Precisely: Provider of data integrity, integration, and quality solutions including ETL, data quality, and master data management. Directly comparable product surface to Tale of Data, but Precisely is a much larger, broader enterprise vendor.
• Informatica: Enterprise leader in data integration, quality, and governance with a broad, mature platform. Comparable because it directly addresses ETL, data quality, profiling, and master data management at enterprise scale, but as a much larger, broader suite than Tale of Data's focused no-code offering.
• Collibra: Enterprise data intelligence and governance platform covering data catalog, quality, and lineage. Comparable overlap on governance and lineage, but Collibra is broader (catalog-first) and operates at much larger scale than Tale of Data.
• Alation: Data catalog and intelligence platform with growing data quality and governance capabilities. Adjacent rather than direct — overlaps on governance and lineage, less so on Tale of Data's core ETL/quality execution engine.

Direct peers

• Ataccama: AI-powered data quality and master data management platform with no-code rule authoring and automated profiling. Closely comparable to Tale of Data in target use cases (data quality, deduplication, monitoring) and no-code philosophy.
• Talend (Qlik): Direct competitor providing data integration, quality, and ETL tools with a visual pipeline builder. Highly comparable in product category and target buyer, though Talend historically targets more developer-centric users vs. Tale of Data's no-code, business-user positioning.

Emerging players

• Soda: Open-core data quality and observability tool with declarative checks and monitoring. Comparable as a modern, developer-friendly data quality alternative; overlapping target market of data engineering teams, though more developer-centric than Tale of Data's no-code stance.
• Great Expectations: Open-source data quality framework for validation, profiling, and documentation. Comparable as a data quality alternative, primarily serving data engineering teams with code-based rather than no-code approach.
• Dataiku: Enterprise AI and data preparation platform with visual pipelines and quality controls. Comparable on visual data preparation and quality tooling, but Dataiku is broader (ML/AI platform) and significantly larger.
• Monte Carlo: Data observability and quality monitoring platform focused on anomaly detection and pipeline reliability. Comparable in the data quality monitoring and AI-driven anomaly detection capabilities, with a modern, cloud-native architecture.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCFz4YIY2oseDPj_0zH-ZV0g
• LinkedInlinkedin.com/company/tale-of-data
• Xx.com/taleofdata

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tale of Data