Greatness Media
Greatness Media operates Greatness.com, a self-improvement content platform and newsletter, anchored by founder Lewis Howes' School of Greatness podcast featuring celebrity and expert interviews, serving individual consumers globally through free articles, podcast distribution, and a 250,000+ subscriber email newsletter.
- Company typePrivate
- Founded2010
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Greatness Media does
Greatness Media operates Greatness.com, a self-improvement and personal development content platform publishing articles across five core categories: Mindset, Inspiration, Health, Money, and Relationships. The company is privately held and founder-operated by Lewis Howes, who hosts the flagship property, The School of Greatness podcast, featuring long-form interviews with high-profile figures across business, entertainment, sports, science, and health (including James Clear, Tony Robbins, Shawn Stevenson, and Kobe Bryant). The technical foundation is a WordPress-based content management system that distributes articles and podcast episodes across owned channels (website, email newsletter with 250,000+ subscribers) and major third-party platforms (Apple Podcasts, Amazon Music, Spotify, Instagram, Twitter, YouTube, Facebook).
The business model is a hybrid creator-economy operation: revenue is generated primarily through podcast advertising and sponsorship against the School of Greatness audience, newsletter subscriptions, and affiliate or referral partnerships tied to featured products, books, and services from podcast guests. No premium subscription tiers or direct product pricing is publicly disclosed; the content model is freemium with optional newsletter sign-up. The customer base is entirely B2C, serving individual self-improvement seekers globally with no enterprise contracts or named advertiser anchors identified. The company is founder-led with no disclosed external investors, funding rounds, or parent-company relationships in the source data, and operates with a headcount of 11–50 employees based in Los Angeles.
Greatness Media firmographics
Firmographics- Name
- Greatness Media
- Legal name
- Greatness.com
- Website
- https://greatness.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Greatness Media operates Greatness.com, a self-improvement content platform and newsletter, anchored by founder Lewis Howes' School of Greatness podcast featuring celebrity and expert interviews, serving individual consumers globally through free articles, podcast distribution, and a 250,000+ subscriber email newsletter.
- Ownership category
- akta.pro rank
Greatness Media industry classification
Industry- Product category
- Personal Development Content & Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Podcast Networks & Multi-Show Publishers (MPACADAB)
- akta.pro secondary industry
- Podcast Ad Sales Networks & Monetization Platforms (MPACADAD)
Keywords
Where Greatness Media is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Greatness Media business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Newsletter Subscription / Content Access: The platform uses a newsletter subscription model where users can subscribe to receive content updates. While specific premium subscription tiers are not detailed in the source material, the 'Subscribe Now' calls-to-action indicate a freemium content model where basic articles are free with optional premium newsletter access.
- Podcast Distribution and Sponsorship: The School of Greatness podcast is distributed across major podcast platforms including Apple Podcasts, Amazon Music, and Spotify. Podcast content typically generates revenue through sponsorships and advertising, which is the standard monetization model for popular podcast shows.
- Content Marketing and Brand Partnerships: The platform publishes sponsored or featured content about wellness experts, authors, and thought leaders. Articles frequently reference products, books, and services from featured guests, potentially generating affiliate or referral revenue.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Greatness Media product offering
Product offeringCore offering
Greatness Media operates a self-improvement content platform at greatness.com that publishes articles across five categories—Mindset, Inspiration, Health, Money, and Relationships—and produces The School of Greatness podcast hosted by founder Lewis Howes. The company monetizes primarily through podcast sponsorships and advertising, newsletter subscriptions, and affiliate or brand partnerships with featured guests and experts.
Product overview
Greatness Media operates primarily through Greatness.com, a self-improvement content platform offering articles across five main content categories: Mindset, Inspiration, Health, Money, and Relationships. The company also produces The School of Greatness Podcast, hosted by Lewis Howes, which features interviews with successful individuals from various fields. These offerings are complemented by a newsletter subscription service. The platform positions itself as a personal development resource with a stated community of over 500 million members.
Differentiator
Problem solved
Functional benefit
Brands
- The School of Greatness: A podcast hosted by Lewis Howes featuring inspiring interviews from successful people in business, entertainment, sports, science, health, and literature
Products and services
- Greatness.com self-improvement content platform A web-based self-improvement and personal development content platform that publishes articles across five categories—Mindset, Inspiration, Health, Money, and Relationships—for individual readers seeking personal growth content.
- The School of Greatness Podcast
Quantifiable outcome
- 500 million+ audience reach across all platforms
- +1 more outcomes
Companies that use Greatness Media
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Greatness Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Greatness Media partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Lewis HowescoreLewis Howes is the founder and primary personality behind Greatness Media. He hosts The School of Greatness podcast and is the author and thought leader whose personal brand drives audience engagement. As the founder, his ongoing involvement and personal brand presence are central to the company's content strategy and audience growth.
- Apple PodcastscoreApple Podcasts serves as a primary distribution channel for The School of Greatness podcast, enabling discovery and subscription by Apple device users worldwide.
- Amazon MusiccoreAmazon Music distributes The School of Greatness podcast to Amazon Music users, providing another major platform for podcast discovery and listener engagement.
- SpotifycoreSpotify serves as a key podcast distribution partner, making The School of Greatness available to Spotify's massive user base for streaming and subscription.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
Greatness Media competitors and assessment
Company assessmentDirect peers
- The School of Life: The School of Life produces content, videos, and courses on emotional intelligence, relationships, and self-improvement, distributed via website and YouTube — directly comparable in vertical, audience, and content taxonomy (mindset, relationships, work).
- Thrive Global: Founded by Arianna Huffington, Thrive Global is a wellness and personal-development media and content platform covering health, productivity, and relationships with a newsletter-driven model — directly comparable to Greatness.com's editorial focus.
- Daily Stoic (Ryan Holiday): Daily Stoic operates a content platform, bestselling book brand, and newsletter built around Stoic philosophy and personal development, with podcasts and email as core channels — directly comparable as a founder-led self-improvement content business.
- On Purpose with Jay Shetty: Jay Shetty's On Purpose is one of the largest self-improvement podcasts globally, distributed on Spotify (where it holds an exclusive partnership) with a companion content platform and newsletter — directly comparable in format, audience, and category to School of Greatness.
- Wellness Mama (Katie Wells): Wellness Mama is a top-tier wellness content platform with a podcast, newsletter (millions of subscribers), and blog covering health, family, and self-improvement — directly comparable as a solo-founder-led, multi-channel self-improvement media business.
- Mindbodygreen: Mindbodygreen is a wellness and self-improvement digital media platform publishing articles across health, relationships, career, and mind, with a multi-channel distribution strategy and newsletter — directly comparable as a content platform in the same vertical categories.
- The Art of Charm: The Art of Charm produces long-form podcasts and online training programs on social skills, confidence, and personal development — directly comparable in podcast-led GTM, self-improvement vertical, and audience overlap with School of Greatness listeners.
- The Tim Ferriss Show: The Tim Ferriss Show is a flagship self-improvement and high-performance podcast featuring long-form interviews with world-class performers, distributed across all major podcast platforms with a companion newsletter and content site — directly comparable to Greatness Media's School of Greatness podcast and newsletter model.
- Ten Percent Happier (Dan Harris): Ten Percent Happier operates a podcast, newsletter, app, and book brand around mindfulness and self-improvement — directly comparable as a founder-led content-to-product platform with podcast and newsletter as primary acquisition channels.
Broad incumbents
- Tony Robbins (Official): Tony Robbins is the archetypal broad incumbent in personal development, operating a massive content library, podcast, events, and premium products; comparable as a category-defining player against which niche operators like Greatness Media compete for audience attention.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Greatness Media social profiles
Digital presenceGreatness Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greatness Media leadership team
Management profileNumber of profiles
Profiles1 record
Greatness Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greatness Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greatness Media
What does Greatness Media do?
Greatness Media operates a self-improvement content platform at greatness.com that publishes articles across five categories—Mindset, Inspiration, Health, Money, and Relationships—and produces The School of Greatness podcast hosted by founder Lewis Howes. The company monetizes primarily through podcast sponsorships and advertising, newsletter subscriptions, and affiliate or brand partnerships with featured guests and experts.
Is Greatness Media a public or private company?
Greatness Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Greatness Media founded?
Greatness Media was founded in 2010. It employs 11 to 50 people.
Where is Greatness Media based?
Greatness Media is headquartered in Los Angeles, United States, in the North America region.
How does Greatness Media make money?
Three revenue lines are on record. Newsletter Subscription / Content Access are the primary driver. The others are podcast Distribution and Sponsorship and content Marketing and Brand Partnerships.
Who are Greatness Media's main competitors?
Direct peers on record are The School of Life, Thrive Global, Daily Stoic (Ryan Holiday), On Purpose with Jay Shetty, Wellness Mama (Katie Wells), Mindbodygreen, The Art of Charm, The Tim Ferriss Show and Ten Percent Happier (Dan Harris). Tony Robbins (Official) is listed as a broad incumbent.
Does Greatness Media have an API?
No public API is recorded for Greatness Media.
What industry is Greatness Media in?
Greatness Media's product category is Personal Development Content & Media. Its primary akta.pro industry code is MPACADAB, Podcast Networks & Multi-Show Publishers, with a secondary code of MPACADAD, Podcast Ad Sales Networks & Monetization Platforms. Its NAICS code is 51621 and its SIC code is 2741.