SoftGroup
SoftGroup is a Bulgaria-based software company that provides end-to-end pharmaceutical serialization, aggregation, and track & trace compliance through its SATT PLATFORM, serving 145+ manufacturers, CMOs, MAHs, and wholesalers across 43+ regulated markets.
- Company typePrivate
- Founded2003
- HeadquartersSofia, Bulgaria
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What SoftGroup does
SoftGroup (legal entity SoftGroup AD) is a Bulgarian-headquartered software company founded in 2003 that delivers end-to-end pharmaceutical serialization, aggregation, and track & trace compliance through its SATT PLATFORM. The platform is a five-level integrated architecture spanning production-line serialization and aggregation hardware (Level 1), line management systems with camera vision and rejection stations (Level 2), enterprise serialization management across lines, sites, and partners (Level 3), secure B2B data exchange via GS1 EPCIS standards (Level 4), and global regulatory reporting to national medicines verification systems such as EMVO (Level 5). The platform is built natively on Microsoft Azure infrastructure.
SoftGroup firmographics
Firmographics- Name
- SoftGroup
- Legal name
- SoftGroup AD
- Website
- https://softgroup.eu
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SoftGroup is a Bulgaria-based software company that provides end-to-end pharmaceutical serialization, aggregation, and track & trace compliance through its SATT PLATFORM, serving 145+ manufacturers, CMOs, MAHs, and wholesalers across 43+ regulated markets.
- Ownership category
- akta.pro rank
SoftGroup industry classification
Industry- Product category
- Pharmaceutical Serialization & Track & Trace Software
- NAICS
- Software Publishers (5132), Packaging and Labeling Services (56191)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Pharmaceutical Labels & Patient Information Packaging (Labels, IFUs, Booklets) (IMALAIAK)
Keywords
Where SoftGroup is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices12 records
Markets served
SoftGroup business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Software Licensing and Platform Subscription: Recurring revenue from SATT PLATFORM licensing across Level 1-5 serialization stack, with subscription-based pricing for enterprise customers.
- Hardware Sales: Serialization and aggregation hardware including cameras, printers, verification systems, and rejection stations.
- Professional Services: Implementation, integration, validation, and consulting services for serialization deployment, migration, and compliance.
- Technical Support and Maintenance: Ongoing technical support including 24/7 support desk, system maintenance, and compliance updates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform licensing with flexible commercial framework |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
SoftGroup product offering
Product offeringCore offering
SoftGroup sells the SATT PLATFORM, an end-to-end pharmaceutical serialization, aggregation, and track & trace compliance platform delivered as five integrated levels covering production-line hardware, line management, enterprise serialization management, B2B data exchange, and global regulatory reporting. The platform is built on Microsoft Azure and uses GS1 EPCIS standards, with pre-built connectors to 30+ national medicines verification systems, and is sold to pharmaceutical manufacturers, CMOs, MAHs, parallel importers, and wholesalers.
Product overview
SoftGroup offers the SATT PLATFORM, a unified pharmaceutical serialization, aggregation, and track & trace platform built as a five-level architecture. The platform spans Level 1 (Serialization and Aggregation Hardware) for production-line equipment, Level 2 (Line Management System) for line-level control, Level 3 (Enterprise Serialization Management) for centralized control across sites, Level 4 (External Network Communication) for B2B data exchange via GS1 EPCIS standards, and Level 5 (Global Regulatory Reporting) for connections to national authorities and EMVO. The platform is designed for pharmaceutical manufacturers, CMOs, MAHs, and wholesalers operating across regulated global markets, supporting 43+ countries with regulatory compliance coverage.
Differentiator
Problem solved
Functional benefit
Brands
- SATT PLATFORM: Enterprise serialization, aggregation, and regulatory compliance platform spanning Level 1-5 solutions for pharmaceutical manufacturers, CMOs, MAHs, and wholesalers.
Products and services
- SATT PLATFORM Unified pharmaceutical serialization, aggregation, and track & trace platform structured as five integrated levels covering the full serialization lifecycle for pharmaceutical manufacturers, CMOs, MAHs, and wholesalers.
- Wholesaler Connectivity to NMVS Solution enabling pharmaceutical wholesalers and parallel importers to connect to National Medicines Verification Systems for EU FMD compliance, handling verification, decommissioning, and recommissioning workflows.
Quantifiable outcome
- <1% rejection rate with no impact on throughput achieved for Phytopharm production line
- +3 more outcomes
Companies that use SoftGroup
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
SoftGroup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
SoftGroup partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Microsoft AzurecoreCloud infrastructure partnership providing Azure-native platform for SATT PLATFORM. Supports secure, scalable operations with energy-efficient modern cloud infrastructure.
- RomacocoreTechnology partnership for integrated pharmaceutical packaging and serialization solutions. Romaco provides hardware equipment integrated with SoftGroup's software platform.
- GS1coreIndustry organization partnership for global standards alignment. GS1 standards including EPCIS, GTIN, and DataMatrix underpin the entire serialization platform.
- MK2 SoftwarecoreExclusive regional sales partner for Benelux region. Successfully supported multiple pharmaceutical manufacturers in implementing serialization solutions across the region.
- IDVEYminorSales partner supporting local pharmaceutical markets and customer relationships.
- SCW.AIminorSales partner supporting local pharmaceutical markets and customer relationships.
- i2bminorSales partner supporting local pharmaceutical markets and customer relationships in Switzerland.
- PETRATECHminorSales partner supporting local pharmaceutical markets and customer relationships.
- DS Pharma Services Pte LtdminorSales partner for Southeast Asia region supporting pharmaceutical serialization implementations.
- Q-LeadminorSales partner for Egypt and MENA region supporting pharmaceutical markets.
- Bulgarian-Swiss Chamber of CommerceminorIndustry organization contributing to regional business development and networking.
- BASSCOMminorBulgarian software industry association supporting technology ecosystem development.
- EndeavorminorInternational organization supporting high-impact entrepreneurs and scale-up companies.
- DHI ClusterminorDigital Health Innovation cluster supporting healthcare technology development.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
SoftGroup competitors and assessment
Company assessmentDirect peers
- Optel Group: Optel Group provides pharmaceutical serialization, track-and-trace hardware and software solutions, and supply-chain visibility tools. It competes with SoftGroup across regulated markets globally.
- Antares Vision: Antares Vision offers end-to-end serialization, aggregation, and inspection solutions for the pharmaceutical industry, spanning hardware (Level 1) and software (Levels 3-5). It is a direct competitor serving European pharma manufacturers and CMOs.
- SEA Vision: SEA Vision is an Italian pharma serialization software specialist focused on Level 2/3 line management and serialization management. Comparable offering and overlapping European/CIS footprint to SoftGroup.
- TraceLink: TraceLink is the largest dedicated pharmaceutical serialization and track-and-trace network platform, serving manufacturers, CMOs, and wholesalers globally. It directly competes with SoftGroup's SATT PLATFORM across all five serialization levels.
- Körber (VerifyBrand / Werum IT): Körber's pharma serialization solutions (including VerifyBrand) provide enterprise-level track-and-trace software for manufacturers and CMOs. It competes directly with SoftGroup for mid-market and enterprise pharma serialization deployments.
Broad incumbents
- Mettler-Toledo (Product Inspection / PCE): Mettler-Toledo's Product Inspection division offers serialization-capable checkweighers, vision inspection, and line integration. It competes with SoftGroup at the Level 1 hardware and line integration layer as part of a broader industrial instrumentation portfolio.
- Domino Printing Sciences: Domino provides industrial printing and coding solutions including serialization-ready printers and integration software. It competes with SoftGroup at the Level 1 hardware and adjacent serialization software layer.
- SAP (Pharma Serialization / ATTP successor): SAP provides serialization and traceability functionality as part of its broader enterprise application suite for life sciences. It competes with SoftGroup particularly at the enterprise L3/L4 level with deep ERP integration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
SoftGroup social profiles
Digital presenceSoftGroup compliance and trust
Trust signalCompliance2 records
SoftGroup financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoftGroup leadership team
Management profileNumber of profiles
Profiles6 records
SoftGroup funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoftGroup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoftGroup
What does SoftGroup do?
SoftGroup sells the SATT PLATFORM, an end-to-end pharmaceutical serialization, aggregation, and track & trace compliance platform delivered as five integrated levels covering production-line hardware, line management, enterprise serialization management, B2B data exchange, and global regulatory reporting. The platform is built on Microsoft Azure and uses GS1 EPCIS standards, with pre-built connectors to 30+ national medicines verification systems, and is sold to pharmaceutical manufacturers, CMOs, MAHs, parallel importers, and wholesalers.
Is SoftGroup a public or private company?
SoftGroup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SoftGroup founded?
SoftGroup was founded in 2003. It employs 51 to 100 people.
Where is SoftGroup based?
SoftGroup is headquartered in Sofia, Bulgaria, in the Europe region.
How does SoftGroup make money?
Four revenue lines are on record. Software Licensing and Platform Subscription is the primary driver. The others are hardware Sales, professional Services and technical Support and Maintenance.
Who are SoftGroup's main competitors?
Direct peers on record are Optel Group, Antares Vision, SEA Vision, TraceLink and Körber (VerifyBrand / Werum IT). Broad incumbents are Mettler-Toledo (Product Inspection / PCE), Domino Printing Sciences and SAP (Pharma Serialization / ATTP successor).
Does SoftGroup have an API?
No public API is recorded for SoftGroup.
What industry is SoftGroup in?
SoftGroup's product category is Pharmaceutical Serialization & Track & Trace Software. Its primary akta.pro industry code is IMALAIAK, Pharmaceutical Labels & Patient Information Packaging (Labels, IFUs, Booklets). Its NAICS code is 5132 and its SIC code is 7370.