Coldwell Banker Commercial

What Coldwell Banker Commercial does

Coldwell Banker Commercial is a commercial real estate brokerage brand and franchise network that connects buyers, sellers, tenants, and landlords with affiliated brokers and property listings. Founded in 1906 by Colbert Coldwell, the company has operated for over a century and is currently organized under Coldwell Banker Real Estate LLC, a subsidiary of Anywhere Advisors LLC within the Anywhere Real Estate Inc. ecosystem. Its core product is a property search and listings platform (cbcworldwide.com) covering office, retail, industrial, multifamily, hospitality, land, agriculture, mixed-use, special purpose, and distressed property categories, complemented by a searchable professional directory of brokers and agents. Supporting technology is conventional web infrastructure with integrations to Google Maps, Bing Maps, and Google Analytics, with no proprietary AI or machine-learning components disclosed.

The company's revenue model combines transaction-based commissions on commercial sales and leases with recurring franchise fees paid by independently owned brokerage offices operating under the Coldwell Banker Commercial brand. Franchisees retain the majority of transaction commissions while paying for brand, technology, marketing, and referral network access. Pricing is deal-specific and not publicly disclosed; commissions and fees are negotiated per transaction. Customer segments span commercial real estate buyers and sellers, tenants and landlords, real estate investors, and prospective franchisees. Distribution runs through the global franchise network, the CBC Worldwide digital platform, and direct broker-to-client relationships, with marketing supported by the Viewpoints blog, Market Tales podcast, and the annual CBC Global Conference. Coldwell Banker Commercial is led by President and CEO Tom Crosby and operates as a privately held subsidiary with no public ticker, no independent funding history, and no disclosed revenue figures.

Name

Coldwell Banker Commercial

Legal name

Coldwell Banker Real Estate LLC

Website

https://cbcworldwide.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Coldwell Banker Commercial is a century-old commercial real estate brokerage franchise network and listings platform that connects buyers, sellers, tenants, and landlords with affiliated brokers across multiple property types and U.S. states, generating revenue from transaction commissions and recurring franchise fees.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industries

Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Investment Sales Brokerage (BPAJABAI), Capital Markets Advisory (Equity Placement, JV & Recapitalization) (BPAJABAL)

Keywords

• Commercial real estate brokerage
• Commercial property listings
• Tenant representation services
• Real estate franchising
• Property management

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Brokerage Commissions: Coldwell Banker Commercial generates revenue through commissions on commercial real estate transactions including sales and leases. The franchise network structure means independent brokers pay franchise fees while retaining the majority of transaction commissions. Commission structures are typically percentage-based on transaction value or negotiated fees per deal.
2. Franchise Fees: Independent brokerage offices pay franchise fees to operate under the Coldwell Banker Commercial brand. These fees provide access to the brand, technology platform, marketing resources, and referral network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Coldwell Banker Commercial operates a global commercial real estate brokerage franchise network, providing brokerage representation services (tenant, landlord, buyer, and seller), property management, and a property search platform that aggregates listings across office, retail, industrial, multifamily, hospitality, land, and specialty property categories. Independent franchise offices and company-owned branches deliver local market expertise while the parent brand supplies technology, marketing, and referral infrastructure.

Product overview

Coldwell Banker Commercial operates as a commercial real estate marketplace platform connecting buyers, sellers, tenants, and landlords with brokers and property listings. The platform offers a Property Search Platform for browsing and filtering listings across multiple commercial property categories (Office, Retail, Industrial, Multifamily, Hospitality, Land, Mixed Use, Special Purpose, and Agriculture), supported by a Professional Directory for finding agents. The company provides full-service broker capabilities including Property Management, Tenant Representation, Landlord Representation, Buyer Representation, and Seller Representation. Content resources include the Viewpoints Blog for market insights and the Market Tales Podcast for industry discussions. The Franchise Program enables independent brokers to operate under the Coldwell Banker Commercial brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Search Platform

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Victor Valley CollegeminorStrategic or Co-development Partner · 5 May 2026Victor Valley College serves as the host venue for the 13th Annual High Desert Economic & Real Estate Symposium presented by Coldwell Banker Commercial. The event brings together economists, real estate executives, and local city officials to discuss economic, labor, business, and housing issues affecting the High Desert region. Coldwell Banker Commercial presents this symposium as part of its thought leadership and community engagement initiatives.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• CBRE Group: The largest global commercial real estate services firm offering brokerage, property management, valuation, and capital markets advisory. Directly competes with Coldwell Banker Commercial across all major CRE asset classes, with significantly greater scale and institutional client penetration.
• JLL (Jones Lang LaSalle): Global CRE services firm providing brokerage, investment management, and advisory services across office, retail, industrial, and multifamily. Comparable to Coldwell Banker Commercial's full-service CRE capabilities with a stronger institutional and capital markets presence.
• Cushman & Wakefield: Major global CRE services firm offering brokerage, valuation, consulting, and asset management. Competes directly with Coldwell Banker Commercial across property types, particularly in office and industrial sectors with established institutional client relationships.
• Colliers International: Global CRE services and investment management firm with strong brokerage capabilities across capital markets, occupier services, and property management. Directly comparable service offerings to Coldwell Banker Commercial with a broader geographic footprint.
• Newmark Group: Full-service CRE services firm providing leasing, investment sales, mortgage origination, and advisory. Competes in similar property type verticals as Coldwell Banker Commercial with comparable transaction-based revenue model.

Direct peers

• Marcus & Millichap: Specialized CRE investment sales brokerage firm focused on commercial properties, multifamily, and net lease assets. Directly comparable to Coldwell Banker Commercial's investment sales and brokerage model with similar transaction-based economics.
• NAI Global: Global CRE services network operating through a franchise/affiliate model with member firms providing brokerage, property management, and advisory. Most structurally similar to Coldwell Banker Commercial's franchise-based distribution approach.
• SVN International: Commercial real estate brokerage franchise network with member firms handling sales, leasing, and advisory across multiple property types. Closely mirrors Coldwell Banker Commercial's franchise network model and asset class coverage.
• Avison Young: Global full-service CRE services firm offering brokerage, property management, and advisory. Competes directly with Coldwell Banker Commercial across office, retail, industrial, and multifamily brokerage with similar client segments.
• Lee & Associates: Privately held commercial real estate brokerage firm operating across North America with services spanning office, industrial, retail, multifamily, and investment sales. Comparable in scale, ownership structure, and service mix to Coldwell Banker Commercial.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cbcworldwide
• Facebookfacebook.com/cbcworldwide

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Commercial