Armor Bank

What Armor Bank does

Armor Bank is a privately held, FDIC-insured Arkansas community bank headquartered in Forrest City, with roots tracing to 1919 and a modern rebrand in March 2017 following the late-2016 purchase of Forrest City Bank. The bank serves personal and small-to-mid-market business customers across Arkansas through 12 physical branch locations spanning Forrest City, Hot Springs, Jonesboro, Little Rock (Cantrell and Chenal), Marianna, Marked Tree, Rogers, Trumann, and Tyronza, complemented by 24-hour Smart ATMs, drive-thru service, online banking, dedicated Personal and Business iOS/Android mobile apps, online bill pay, e-statements, and QuickBooks Direct Connect integration.

Its product set spans five personal checking tiers (Freedom, Interest, Shield, Gold 59+, Money Market), three savings products (Regular, Young Savers, Christmas Club), a 4.06% APY 6-Month CD, and a broad consumer and mortgage loan book including personal, real estate, vehicle, construction, credit-builder, and HELOC products. Business banking includes Business Checking, Business Interest Checking, Business Money Market, and five commercial/agricultural loan categories (commercial real estate, equipment, agriculture, accounts receivable/inventory, revolving lines of credit), supported by ACH Manager, Wire Manager, and cash management tooling.

Armor Bank's revenue model is a standard community bank mix: net interest income on loans and securities funded by deposits, plus transaction-based noninterest income from deposit account fees, overdraft charges, loan fees, and card-related revenue (including IDProtect and Shield Checking bundled insurance/identity features). The bank reports no external funding rounds and is described as well-capitalized by regulators; growth from approximately $50M in assets and 13 employees in late 2016 to $486.4M in assets, 75 employees, and 12 branches by December 31, 2025 has been funded organically through retained earnings and deposit gathering, with no disclosed PE/VC backing.

Name

Armor Bank

Legal name

Armor Bank

Website

https://armor.bank

Company type

Private

Founded year

1919

Operating status

Operating

Short description

Armor Bank is a privately held, FDIC-insured Arkansas community bank operating 12 branches statewide, offering personal and business checking, savings, loans, CDs, and digital banking through mobile apps and Smart ATMs to retail and SMB customers.

Ownership category

akta.pro rank

Headquarters

HQ city

North Washington

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income: Traditional banking revenue from interest earned on loan products including personal loans, mortgages, business loans, commercial real estate loans, agricultural loans, and lines of credit. The bank also earns interest on deposits.
2. Deposit Account Fees: Monthly service charges on accounts that fall below minimum balance requirements, withdrawal fees (e.g., $6 per withdrawal if more than nine per quarter on Regular Savings), check fees, and other account-related service fees.
3. Checking Account Services: Fees from various checking account services including monthly maintenance fees (e.g., $10 monthly for Shield Checking, $4 for paper statements on Freedom Checking), overdraft fees, and charges for services like safe deposit boxes.
4. Bill Payment Services: Online bill pay services offered with personal checking accounts, enabling customers to make payments directly from their bank account to utilities, mortgages, credit cards, and other bills.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Armor Bank is a full-service community bank providing personal and business banking products including checking accounts (Freedom, Interest, Shield, Gold, Money Market), savings accounts (Regular, Young Savers, Christmas Club), personal and business loans, lines of credit, mortgages, agricultural and commercial real estate lending, certificates of deposit, and digital banking services through mobile apps, online banking, and 24-hour Smart ATMs across 12 Arkansas branch locations.

Product overview

Armor Bank is a full-service community bank offering a comprehensive suite of banking products and services. The bank operates under a platform-based model with distinct personal and business banking divisions. Personal banking includes five checking account types (Freedom Checking, Interest Checking, Shield Checking, Gold Checking, and Money Market), three savings options (Regular Savings, Young Savers, Christmas Club), and a full range of loans including personal loans, real estate loans, vehicle loans, mortgage loans, and specialty loans like Credit Builder and Construction loans, plus personal and home equity lines of credit. Business banking encompasses three checking/money market accounts, five loan types (Accounts Receivable & Inventory, Commercial Real Estate, Equipment, Agriculture, and Revolving Lines of Credit), and business services. Digital banking is delivered through dedicated Personal and Business mobile apps, online banking, e-statements, online bill pay, and 24-hour Smart ATMs. The bank also offers CD products with competitive rates. All services are supported by 12 Arkansas branch locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Freedom Checking Personal checking account with no minimum balance requirements and unlimited check writing, with a free debit card at account opening.
• Interest Checking Personal checking account that earns interest on the account balance, requiring a $1,000 minimum daily balance.
• Shield Checking Personal checking account with added protection features including $10,000 accidental death insurance, ID Protection, cell phone insurance, and a 20% discount on safe deposit boxes.
• Gold Checking Personal checking account designed for customers 59 years of age or older, offering no monthly service charge, free e-statements, 40 free checks, pharmacy/vision discount cards, travel and leisure discounts, and shopping rewards.
• Regular Savings Personal savings account with $100 minimum to open, earning interest on balances over $100, with free imaged paper statements.
• Young Savers Savings account designed for children and young adults ages 25 or under, with a $10 minimum to open.
• Christmas Club Savings account for holiday expenses with $25 minimum to open, $100 maximum weekly deposit limit, and payout occurring the last business day in October.
• Money Market (Personal) Personal money market account that earns interest on balances of $2,500 or more, with a $2,500 minimum to open.
• Personal Loans Suite of personal lending products with one-time funding, fixed interest rates, and fixed monthly payments covering personal loans, real estate loans, consumer unsecured loans, debt consolidation, vehicle loans, mortgage loans, CD and savings-backed loans, credit builder loans, residential lot loans, and construction loans.
• Personal Lines of Credit Revolving credit lines for personal borrowers, including a general Personal Line of Credit and a Home Equity Line of Credit (HELOC) that allows borrowers to tap into home equity.
• Business Checking Business checking account with $100 opening deposit, free phone banking, free bill pay, free online banking, 100 checks per month with 10 cents per check after 100, free direct deposit, free e-statements, and free debit card at account opening.
• Business Interest Checking Business checking account with $600 minimum balance that earns interest on the entire balance, subject to $10 monthly service charge if balance falls below $600.
• Business Money Market Account Business money market account with $2,500 opening and minimum balance, earning interest on balances over $2,500, with limits of six debits per statement cycle and $10 per debit over six.
• Business Loans Suite of commercial lending products for businesses including Accounts Receivable & Inventory loans for short-term working capital, Commercial Real Estate loans for owner-occupied, leased, or construction properties, Equipment loans for new or used equipment, Agriculture loans for crop production, equipment, and grain bins, and Revolving Lines of Credit for cash flow, expenses, or expansion.
• Certificate of Deposit (CD) Certificate of Deposit with 4.06% APY for a 6-month term, $500 minimum opening deposit up to $250,000 maximum, with APY based on interest compounded quarterly and early withdrawal penalties.
• Armor Bank Personal Mobile App Mobile banking application for personal customers enabling account viewing, remote deposits, money transfers between accounts, bill payments, travel notifications, and card management including the ability to turn off lost or stolen cards.
• Armor Bank Business Mobile App Mobile banking application for business customers featuring mobile deposits, transfers between accounts, bill payments, transaction history, cash flow tracking, and expense management.
• Online Banking Web-based banking platform enabling account monitoring, bill payment, money transfers, e-statement access, and cash management features for both personal and business customers.
• E-Statements Electronic statement delivery service for checking accounts providing faster access, reduced mail fraud risk, and free secure storage of statements.
• Online Bill Pay Service allowing payments directly from a customer's bank account for mortgages, utilities, credit cards, car payments, and other bills, with the ability to schedule future payment dates.
• Smart ATM 24-hour ATM enabling cash and check deposits, fund transfers between accounts, cash withdrawals, and balance inquiries without visiting a teller inside a branch.

Quantifiable outcome

• Bank grew from $50 million to $486.4 million in assets between December 2016 and December 2025
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Generations Bank: Small Arkansas community bank offering personal and business banking with branch-based service model very similar in scale and approach to Armor Bank.
• Farmers & Merchants Bank: Small community bank with Arkansas presence offering personal and agricultural lending with comparable community banking model and customer profile.
• Home BancShares: Conway, Arkansas-based bank holding company operating Centennial Bank with similar community banking model and Arkansas geographic concentration.
• First Security Bank: Arkansas-based community bank with multiple branches offering personal, business, and agricultural lending across similar Arkansas markets.
• Southern Bancorp: Arkansas-based community development bank serving rural and underserved markets with personal, business, and agricultural lending — highly comparable mission and customer base.
• Bank OZK: Arkansas-headquartered community/regional bank offering personal, business, and real estate lending with a similar full-service model. Most directly comparable given shared Arkansas base and community bank roots.
• Simmons Bank: Arkansas-based (Pine Bluff) regional bank offering personal, commercial, and agricultural banking with community-focused service philosophy very similar to Armor Bank's positioning.
• Arvest Bank: Bentonville, Arkansas-headquartered community bank offering personal, business, mortgage, and agricultural lending with comparable branch network philosophy and Arkansas market overlap.

Broad incumbents

• Cadence Bank: Multi-state regional bank (formerly BancorpSouth) with significant Arkansas presence, offering commercial, consumer, and agricultural banking across a broader footprint.
• First Horizon Bank: Large regional bank with Memphis, Tennessee headquarters and significant Arkansas adjacency, offering commercial and consumer banking that competes for the same Arkansas customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hashtag/armorbank
• Xx.com/armor_bank
• LinkedInlinkedin.com/company/armorbank

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Armor Bank