Wild Water Adventure Park

What Wild Water Adventure Park does

Wild Water Adventure Park is a privately held, family-owned water park operating on a 52-acre site in Clovis, California, in the Central Valley. The park was established more than 50 years ago and operates seasonally, offering a mix of thrill water slides, family slides, a 30,000 sq ft wave pool with waves up to 4 feet, a 15,000 sq ft tropical-themed kiddie zone claimed as California's largest kiddie pool, a pirate-themed play area, a family swimming lagoon, and a recently launched scenic lazy river called Lost River Adventure. It also uniquely offers on-site recreational fishing (bass, catfish, bluegill, crappie) without a separate license, supported by an agreement with the California Department of Fish and Game.

The underlying technology is standard water-park infrastructure: wave-generation systems, slide towers, splash-pad equipment, and lifeguard/life-jacket operations, with third-party SaaS for ticketing (Rocket Rez), private-event booking (Tripleseat), and email marketing (Constant Contact). The newest technology-driven attraction is Kaleidoslide Slideboarding, an interactive waterslide where riders hit sensor targets to score points and unlock levels. The park also monetizes its Slick Duck mascot IP through branded merchandise and events.

Revenue is generated across multiple streams: general admission tickets and Gold Season Passes for park access, cabana rentals, tube and locker rentals, on-site F&B across six outlets including an adult beverage bar, birthday party packages, group event bookings (corporate, school, church, reunion) with catering for groups of 50+, and a Corporate Discount Club consignment ticket program providing discounted employee access via enrolled employers. Marketing is primarily direct-to-consumer via website and email, complemented by media partnerships (Univision 21, La Buena 101.9 FM) and seasonal event programming such as Domingos de Fiesta, Slick Duck's Foam Party, and Fireworks on the Lake. Ownership remains with the founding family, including co-founder and owner Kathy Siggers, with no institutional investors, parent company, or public listing identified.

Name

Wild Water Adventure Park

Legal name

Wild Waters Water Park

Website

https://wildwater.net

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Wild Water Adventure Park is a family-owned, 52-acre seasonal water park in Clovis, California, offering 15+ water attractions, on-site fishing, F&B, cabanas, and group events to families, corporate groups, and party hosts in the Central Valley.

Ownership category

akta.pro rank

Product category

Water Park / Amusement Park

NAICS

Amusement and Theme Parks (713110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAAABAD

Standalone/Pay-Per-Entry Water Parks (Day-Visitor Focused)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Water Parks

SECONDARYTHAAABAA

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Water Parks

SECONDARYTHAAABAE

Aquatic Playgrounds & Splash Pads (Spray Parks, Kids’ Water Play)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Water Parks

Keywords

• Water park attractions
• Family entertainment
• Water slide rides
• Theme park operations
• Recreational fishing

Headquarters

HQ city

Clovis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. General Admission Tickets: Day passes for park entry sold at gate and online
2. Season Passes: Gold Season Pass for unlimited access throughout the operating season
3. Cabana Rentals: Reserved shaded cabana areas for private use throughout the day
4. Tube and Locker Rentals: Single tubes ($8 + $2 deposit), double tubes ($10 + $2 deposit), regular and large lockers ($15)
5. Food and Beverage: On-site food courts including Blue Wave Cafe, Banzai Snack, Tiki Bar (21+), Dippin' Dots, Berries & Cream, and Funnel Cakes
6. Corporate Discount Program: Consignment ticket program offering discounted tickets to corporate employees
7. Birthday Party Packages: Group site rentals with cabana options for birthday celebrations
8. Fishing Access: Recreational fishing included with admission - one of few water parks worldwide offering fishing
9. Group Events: Corporate events, school trips, church groups, family reunions with discounted rates for 20+ attendees and catering for 50+

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Wild Water Adventure Park is a 52-acre family-owned water park in Clovis, California, offering single-day general admission tickets and Gold Season Passes that grant access to 15+ water attractions including wave pools, lazy rivers, kiddie pools, water slides, and a family fishing pond. The park also sells cabana rentals, tube and locker rentals, food and beverage, birthday party packages, and hosts corporate and group events.

Product overview

Wild Water Adventure Park is a family-owned water park offering a unified experience across multiple attractions and services. The core product consists of day admission tickets and Gold Season Passes providing access to over a dozen water slides, wave pools, lazy rivers, and family splash zones. Attractions are organized into distinct branded experiences including the new Lost River Adventure lazy river, Water Slides collection (Banzai, Green Mamba, SideWinder, Kings River Water Works, Ghost Slider, Rampage, Vortex, Kaleidoslide, Thunder Falls, Rapids, Drop Zone, and Kiddie Slides), Adventure Bay, Blue Wave wave pool, Buccaneer Landing, and Orca Lagoon. The park supports its attractions with rental services (cabanas, tubes, lockers, life jackets), dining (Blue Wave Cafe, Banzai Snack, Tiki Bar, Dippin' Dots, Berries & Cream, Funnel Cakes), and activity add-ons (fishing, barbecue areas). Group services include birthday party packages, Corporate Discount Club, and group event bookings. Special seasonal events feature Domingos de Fiesta, Slick Duck's Foam Party, and Fireworks on the Lake. The park spans 52 acres and is celebrating over 50 years of family fun.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Largest kiddie pool in California (15,000 sq ft)
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Univision 21coreGTM or Marketing PartnerPresenting sponsor for Domingos de Fiesta, a Hispanic heritage celebration event series running select Sundays June through September. Event features live performances, foam parties, and cultural programming.
• La Buena 101.9 FMcoreGTM or Marketing PartnerRadio partner for Domingos de Fiesta event series, providing promotional support and live broadcasts for the cultural celebration event.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Schlitterbahn New Braunfels: Schlitterbahn New Braunfels (Cedar Fair) is a flagship Texas water park known for lazy rivers, heated water, slides, and family attractions — comparable in product and standalone resort positioning, but in a different U.S. region.
• Rapids Water Park: Rapids Water Park in Riviera Beach, Florida is a large standalone outdoor water park with slides, wave pools, lazy rivers, and cabanas — comparable in attractions and standalone model but serving a different U.S. region.
• Splish Splash: Splish Splash in Riverhead, NY is a large Long Island outdoor water park offering slides, wave pools, and family attractions — comparable in standalone model and family positioning, but serving the Northeast U.S. market.

Broad incumbents

• Great Wolf Lodge: Great Wolf Lodge operates a national chain of indoor water park resorts — comparable in water-park product offering (slides, wave pools, lazy rivers) but as a multi-property indoor resort chain rather than a single-site outdoor park.

Direct peers

• Six Flags Hurricane Harbor: Six Flags Hurricane Harbor (Concord and Los Angeles) is a large-scale outdoor water park in California with slides, wave pools, and family attractions — directly comparable in geography, attractions mix, and family target audience.
• Holiday World & Splashin' Safari: Holiday World & Splashin' Safari in Santa Claus, Indiana is a family-owned theme and water park complex with slides, wave pools, and lazy rivers — directly comparable as a family-owned, multi-attraction park operator with strong brand loyalty.
• Aquatica San Diego: Aquatica San Diego is a SeaWorld-owned outdoor water park offering slides, wave pools, lazy rivers, and premium cabanas — directly comparable in product mix, premium amenities, and family targeting within California.
• Knott's Soak City: Knott's Soak City is a Cedar Fair-operated outdoor water park in Buena Park, CA offering slides, wave pools, lazy rivers, and cabana rentals — a directly comparable Southern California family water park competitor.
• Waterworld California: Waterworld California in Concord is one of Northern California's largest standalone water parks with slides, wave pools, and family areas — a directly comparable regional peer in the same state.
• Raging Waters: Raging Waters operates California's largest water park in San Dimas with wave pools, slides, lazy rivers, and cabanas — directly mirroring Wild Water's outdoor, pay-per-entry, family-positioned model in the same state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/wildwaterpark
• Xx.com/WildWaterCA
• Facebookfacebook.com/wildwateradventurepark
• LinkedInlinkedin.com/company/wild-water-adventure-park

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Water Adventure Park