Better Brand Agency

What Better Brand Agency does

Better Brand Agency Ltd. is a founder-led strategic brand agency established in 2008 by Managing Director Mark Easby, operating dual studios in Middlesbrough (Plenary House, Queen's Square, TS2 1PA) and London (86-90 Paul Street, EC2A 4NE). The firm delivers integrated brand services — brand strategy, brand codes, verbal identity, visual identity, packaging design, and digital/web design — as a single unified offering rather than modular services. Better serves a diversified client base spanning consumer goods and FMCG (HIPPEAS, Freddie's Flowers, DYPER, Dropps, Equinox Kombucha, Happy Being, Additional Lengths), digital and technology (Send, Visualsoft, Communicate, Mabo), property and placemaking (Tees Valley Combined Authority, Teesworks, Clapham Park, Teesside Freeport), and public sector and hospitality (NHS Steady on Your Feet, Rockliffe ATLAS).

The business operates on a professional services model with bespoke, scoped project engagements. Go-to-market is sales-led, directed by Client Services Director Paul Bell through direct outreach, website enquiry, and industry events such as Expo West 2026. Notable proprietary outputs include the bespoke 'Valley Sans' typeface for Tees Valley Combined Authority and the seasonal brand palette system developed for Freddie's Flowers, alongside stated use of custom-built AI tools combined with strategic and craft work. The company is privately held, bootstrapped, and organically grown with no external institutional investment, parent, or subsidiary relationships identified.

Name

Better Brand Agency

Legal name

Better Brand Agency Ltd.

Website

https://better.agency

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Better Brand Agency is a founder-led strategic brand agency, founded in 2008 and operating from Middlesbrough and London, delivering integrated brand strategy, identity, packaging, and digital design services to CPG, technology, property, and public-sector clients globally.

Ownership category

akta.pro rank

Product category

Brand Strategy & Design Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative Boutique Agencies (MPAAAAAB), Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Brand strategy services
• Visual identity design
• Packaging design
• Brand consulting
• Verbal identity development

Headquarters

HQ city

Middlesbrough

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Strategy and Creative Services: Better generates revenue through providing strategic brand consulting, brand identity design, visual identity systems, verbal identity, packaging design, digital design, and website development services to B2B and B2C brands. Projects are typically scoped engagements with defined deliverables.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Better Brand Agency is a strategic branding agency that helps organisations create distinctive, meaningful and effective brands. The agency delivers an integrated offering spanning brand strategy, brand codes, verbal identity, visual identity, packaging design, and digital/web design, combining big thinking, meticulous craft and custom-built AI tools with a straight-talking methodology. Since 2008, it has operated as a single unified service for clients globally rather than a modular platform.

Product overview

Better Brand Agency is a strategic branding agency offering comprehensive brand development services. Since 2008, they have operated as a single unified service rather than a modular platform — delivering brand strategy, brand codes, verbal identity, visual identity, packaging design, and digital/web design as integrated components of their strategic branding offering. The agency works across diverse sectors including consumer goods (Freddie's Flowers, DYPER, Dropps, HIPPEAS, Equinox Kombucha, Happy Being, One Ocean Beauty, Additional Lengths, Yavolo), property and placemaking (Tees Valley, Teesworks, Clapham Park, The Rise, Ashmere, Brampton Park, Essex Brewery, Signal Park, Teesside Freeport), digital and technology (Send, Mabo, Communicate, Visualsoft, Lumo, Baltic, Lexonik), and public sector/health (Steady on Your Feet, Philippa Gregory). Their approach combines strategy, language, design and digital, utilizing custom-built AI tools alongside meticulous craft and a straight-talking methodology to create distinctive, meaningful and effective brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Branding Services Integrated brand strategy and design service covering brand strategy, brand codes, verbal identity, visual identity, packaging design, and digital/web design, delivered as scoped engagements for ambitious consumer goods, technology, property, professional services and public sector brands.

Quantifiable outcome

• Equinox Kombucha achieved 100% increase in sales within key listings across Europe following rebrand
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• RockliffekeyStrategic or Co-development Partner · 2 March 2026Better partnered with Rockliffe to create the ATLAS James & Maria Close fine dining brand. Better delivered brand strategy, verbal identity, and full visual identity for this world-class fine dining concept, which sits at the heart of Rockliffe's multimillion-pound resort transformation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mother Design: Mother Design is the design arm of Mother, the global creative network, offering brand strategy, identity and design for consumer and cultural clients. A peer given overlapping creative brand services and consumer focus, though operating at a larger network scale.
• Ragged Edge: Ragged Edge is an independent London-based strategic brand agency of comparable size, offering brand strategy, identity and packaging design to challenger and scale-up consumer brands — a near-direct peer to Better in scope, client profile and boutique positioning.
• Koto: Koto is a London-based brand and design studio serving tech and consumer brands with naming, identity and verbal identity work. It is a directly comparable peer given its similar scope, founder-led structure and mix of CPG and tech engagements.
• Studio Output: Studio Output is an independent UK design and brand studio working across consumer, culture and tech. It is comparable to Better as a mid-sized boutique offering brand strategy, identity and digital design to ambitious growth-stage brands.
• Here Design: Here Design is an independent London brand and packaging design studio known for work in food, drink and lifestyle categories. Its packaging-led, brand-strategy offering and CPG client base overlap directly with Better's core consumer goods segment.
• Bond (formerly Brand Union): Bond is a brand and design agency offering brand strategy, identity and experience design for consumer and corporate clients. A directly comparable peer in service mix, with similar positioning around integrated brand development.
• Manual: Manual is a UK-headquartered brand and digital agency offering strategy, design and web services to consumer and B2B brands. Comparable in scale and integrated service model, with similar exposure to challenger and growth-stage clients.
• How&How: How&How is a London creative brand agency combining strategy, identity and digital work for ambitious consumer and tech brands — closely aligned with Better's positioning as a strategic brand studio for challenger brands.

Broad incumbents

• Landor & Fitch: Landor & Fitch is a global branding and design consultancy offering strategy, identity and experience design to large consumer and corporate clients. A broad incumbent peer in strategic branding, though operating at much larger scale and scope than Better.
• Pentagram: Pentagram is the world's largest independent design firm, offering brand strategy, identity and design across all categories. It is a broad incumbent peer — overlapping service offering but at significantly greater scale, partner-led model and global footprint.

Market position

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/better_studio
• YouTubeyoutube.com/@betterbrandagency
• Facebookfacebook.com/betterbrandagency
• LinkedInlinkedin.com/company/better-brand-agency
• Instagraminstagram.com/better_studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Brand Agency