What Here Design does

Here Design is a London-based multidisciplinary design studio founded in 2005 that creates brand ecosystems combining strategy, visual identity, packaging design, brand voice, and digital touchpoints for enterprise clients across luxury, spirits, hospitality, and FMCG. Its operating philosophy, branded 'Beautility,' integrates beauty with utility and underpins both client work and the studio's B Corp certification, which was achieved in July 2022. The studio serves a mix of Fortune 500 enterprise clients (PepsiCo/7up, Glenfiddich, Bacardí, Fortnum & Mason, Monica Rich Kosann) and purpose-led startups (Two Drifters, Homethings, NoMoSu), and has extended its offering into purpose-led advisory services (Brand Sustainability Strategy, Material Roadmap) and experimental digital creative tools (Pixel Poetry, Codes of Note).

The business operates a sales-led B2B model, acquiring clients through direct outreach, enterprise referrals, and agency partnerships (notably with PepsiCo Design and Innovation for the 7up global redesign). Revenue is generated primarily through project-based, quote-based engagements with multi-year contract cadence for major accounts, supplemented by limited exhibition-driven product sales (e.g., Code-Woven Quilts at £200). Pricing is not publicly disclosed. Operations are anchored in a single East London studio with no disclosed international offices, though global client work is delivered from this base.

The studio is governed by a Governance Team under Managing Director Andrew Graham and has invested materially in operational infrastructure (Journey HR partnership, HiBob HRIS adoption in 2024, first CSAT measurement, engagement surveys reaching 96% response rate). It maintains a layered partnership ecosystem spanning academic (Central Saint Martins), research (Design Against Crime Research Centre at UAL), charity (HMP Isis Untold, Under One Sky, Creative Mentor Network), and industry diversity programs (D&AD Shift), with B Corp recertification due in 2025 as a near-term governance milestone.

Name

Here Design

Legal name

Here Limited

Website

https://heredesign.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Here Design is a London-based multidisciplinary design studio founded in 2005 that creates brand ecosystems spanning strategy, visual identity, packaging, and brand voice for enterprise clients in luxury, spirits, hospitality, and FMCG, augmented by sustainability advisory and purpose-led methodology.

Ownership category

akta.pro rank

Product category

Brand Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

akta.pro secondary industries

Industrial/Product & Furniture Design (BPAHAKAM), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Brand identity design
• Packaging design
• Brand strategy
• Creative design studio
• Sustainable packaging

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Brand Strategy & Identity Services: Core design agency revenue through comprehensive brand strategy, visual identity development, and brand ecosystem creation for luxury, food & drink, hospitality, and FMCG sectors.
2. Packaging Design: Global packaging redesign services including art direction, physical materials, and sustainable packaging solutions.
3. Communications Platform Development: Strategic communications platforms and brand voice development services.
4. Exhibition & Product Sales: Limited edition products from exhibitions such as Code-Woven Quilts (£200) and digital creative tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Here Design is a London-based multidisciplinary design studio that delivers end-to-end brand ecosystems for premium and purpose-led clients, spanning brand strategy and positioning, visual identity systems, packaging design, brand voice and tone of voice, and integrated communications platforms. Its work is underpinned by a 'Beautility' philosophy that fuses beauty with utility, and it offers dedicated sustainability-focused service products (Brand Sustainability Strategy, Material Roadmap) plus internal digital creative tools such as Pixel Poetry and Codes of Note.

Product overview

Here Design is a branding and design agency that creates brand ecosystems with cultural purpose. The company operates as a single integrated service offering (not a platform with modular products) that encompasses brand strategy, visual identity, packaging design, brand voice, and digital touchpoints. Their core methodology, called 'Beautility,' combines beauty and utility to make sustainable choices desirable. The agency has developed two named purpose-led service products: Brand Sustainability Strategy and Material Roadmap. They also created internal digital tools including Pixel Poetry and Codes of Note. Notable client projects include rebrands for 7up, Monica Rich Kosann, Stauning, Bacardí, Glenfiddich, and Fortnum & Mason.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Positioning Strategic brand positioning service that defines brand identity, cultural purpose, and market positioning to help brands differentiate and connect with audiences.
• Brand Visual Identity Creation of visual identity systems including logos, typography, color palettes, and brand marks that represent a brand's essence across all touchpoints.
• Packaging Design Design of product packaging that communicates brand values, enhances shelf presence, and creates memorable unboxing experiences for global consumer brands.
• Brand Voice & Tone of Voice Development of brand communication frameworks including messaging, voice guidelines, and storytelling approaches that create emotional resonance.
• Brand Ecosystem Design Integrated approach connecting brand strategy, visual identity, packaging, digital, retail, and content to create cohesive brand experiences for clients.
• Brand Sustainability Strategy Purpose-led service helping brands articulate sustainability efforts authentically and address greenwashing and greenhushing concerns.
• Material Roadmap Framework helping brands identify sustainable material alternatives for packaging, product design, and logistics, with step-by-step implementation guidance.
• Exhibition & Limited Edition Products Limited edition physical products created for exhibitions, such as Code-Woven Quilts (£200 each, UK VAT included, made-to-order with 6–8 week lead time, UK mainland shipping).

Quantifiable outcome

• 10% sales increase for 7up following brand redesign
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

16 partnerships are on record, tiered minor and core.

• Design Futures (LIFT/Capital City College)minorStrategic or Co-development Partner · 1 January 2024Partnership with design training programme providing practical work experience. Here hosted self-taught creative candidate for 4 days/week plus training with Capital City College.
• Creative Mentor NetworkcoreStrategic or Co-development Partner · 1 April 2023Charity promoting socio-economic inclusion in creative industries through Break the Wall scheme. Six volunteers from Here provide mentorship to candidates. Ongoing partnership continuing into 2024.
• Untold (HMP Isis)coreStrategic or Co-development Partner · 1 January 2023Dedicated pro-bono partner since 2023, working with Design Against Crime Research Centre at UAL and HMP Isis prison. Co-designed brand identity with young men in prison, created branding education program, and developed Untold magazine. Extended into 2024 with ongoing brand support and prison education initiatives.
• ByborreminorStrategic or Co-development Partner · 1 January 2023Netherlands-based creative textiles platform. Collaborated on Code-Woven Quilts using 70% recycled polyester from post-consumer plastic bottles, produced locally in Netherlands.
• ReWeaveminorStrategic or Co-development Partner · 1 January 2023UK-based textile design studio exploring circular fashion. Created Second Life Tapestry from waste fabrics donated by Alex Begg.
• Journey HRcoreImplementation/ SI/ Consulting Partner · 1 January 2023Partnership continued through 2023-2024 for talent management, job descriptions, performance appraisals, and HRIS implementation via HiBob.
• PepsiCo Design and InnovationcoreStrategic or Co-development Partner · 1 January 2023Collaboration on 7up global brand redesign. Here contributed strategic platform 'Uptimism', visual identity, and pack design as part of larger PepsiCo design initiative.
• HMP IsiscoreStrategic or Co-development Partner · 1 July 2022Young offender institution where Here co-designed Untold brand with prisoners. Created magazine, brand identity, and branding education course. Part of ongoing rehabilitation through design initiative.
• Under One SkycoreStrategic or Co-development Partner · 1 January 2022Volunteer-led charity aiming to end homelessness through education, empathy, and collaboration. Here created optimistic brand world with inclusive color palette, symbolic logo, and heartfelt mission statement. Continuing support for website and book creation.
• Design Against Crime Research Centre (DACRC)coreStrategic or Co-development Partner · 1 January 2022Research centre at University of the Arts London focused on design for social change. Multiple collaborations including Untold project, HMP Isis work, and Heroes & Role Models Black History Month exhibition.
• Central Saint Martins (UAL)coreStrategic or Co-development Partner · 1 January 2022Material Futures MA partnership for London Craft Week exhibition exploring 'how fusing beauty and function can change the world'. Joint exhibition showcasing student innovations.
• Journey HRcoreImplementation/ SI/ Consulting Partner · 1 January 2022External HR partnership providing confidential employee engagement surveys, talent management frameworks, values and behaviours development, and HR process implementation. Partnership continued through 2023-2024.
• ClimeworksminorStrategic or Co-development Partner · 1 January 2022Direct Air Capture technology company. Here offset 21 tonnes of CO2 through carbon removal certificates, inspired by Two Drifters client partnership.
• Made in HackneyminorStrategic or Co-development Partner · 1 January 2022Local food justice charity providing sessions on seasonality, food preparation in harmony with nature, and minimizing waste during Beautility Days.
• D&AD ShiftcoreStrategic or Co-development Partner · 1 January 2021Intensive night-school programme for creatives without degree-level qualifications. Provided mentoring and studio briefs. Hired Csaba from 2021 cohort. Returned in 2022 with 6 mentees and again in 2024 as brief-setter for cohort.
• Vitality Healthcare, Self Space, Canada LifeminorOthers · 1 January 2021Mental health and wellbeing service providers offering confidential therapy and wellbeing services to Here team members.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wolf Ollins: Wolf Ollins is a London-based brand consultancy with comparable focus on brand strategy and identity for ambitious, purpose-led brands. Similar client mix in heritage, premium, and purpose-driven sectors.
• Mother Design: Mother Design is the design arm of Mother, a creative collective known for culturally resonant brand work. Overlapping with Here Design in B2B brand identity, packaging, and creative campaigns for premium and consumer brands.
• DesignStudio: DesignStudio is a London-headquartered brand and design agency with comparable work across brand strategy, visual identity, and digital experiences for major enterprises. Overlapping client categories include consumer brands and cultural destinations.
• Moving Brands: Moving Brands is a London-headquartered independent brand and experience design studio combining brand strategy with digital and motion design. Directly comparable to Here Design's multidisciplinary design approach.
• Koto Studio: Koto is a London-based brand and design studio with comparable expertise in brand strategy, visual identity, and packaging for consumer and tech-forward brands. Closely matched in scale and service offering to Here Design.
• Pentagram: Pentagram is the most established partner-led design studio globally, with offices in London, New York, and beyond. It is the closest comparable to Here Design in terms of integrated brand strategy, visual identity, and packaging design for premium and enterprise clients.
• Saffron Brand Consultants: Saffron is a global brand consultancy specializing in brand strategy, naming, and identity for corporate and consumer brands. Directly comparable to Here Design in serving FMCG, luxury, and corporate clients with strategic-led design engagements.

Broad incumbents

• Landor & Fitch: Landor & Fitch is a WPP-owned global brand consultancy with deep experience in brand strategy and identity for major FMCG, luxury, and spirits clients (including Diageo brands). A larger incumbent offering the same brand strategy, identity, and packaging design services as Here Design.
• Interbrand: Interbrand is one of the largest global brand consultancies, part of Omnicom. It offers brand strategy, visual identity, and packaging design across sectors overlapping heavily with Here Design's luxury, spirits, and FMCG client base.
• Lippincott: Lippincott is a global brand strategy and design consultancy with strong presence in identity and brand experience work. Comparable in serving enterprise and luxury clients with strategic brand engagements, though typically at a larger scale than Here Design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/heredesign
• Instagraminstagram.com/heredesign

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Here Design