Samagra
Samagra is a New Delhi-based governance consulting firm founded in 2012 that partners with Indian state governments to design and implement systemic reforms across agriculture, health, education, skilling, employment, and public service delivery.
- Company typePrivate
- Founded2012
- HeadquartersNew Delhi, India
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Samagra does
Samagra Development Associates Pvt. Ltd., operating as Samagra, is a New Delhi-headquartered governance consulting firm founded in 2012 that works directly with senior political and bureaucratic leadership of Indian state governments on systemic governance transformation. The firm engages across seven domains - agriculture, health, education, skilling, employment, and public service delivery - with documented anchor clients including the Governments of Odisha, Uttar Pradesh, Haryana, Himachal Pradesh, and Maharashtra. Named programs include ADAPT and KONNECT (agriculture in Odisha), LEAP (education in Andhra Pradesh), CMGGA (governance in Haryana), NIPUN Bharat (foundational learning), Saksham Haryana (skills and employment), and GO-SUGAM (service delivery).
The firm's intellectual property rests on two proprietary frameworks - The Governance Matrix (a readiness assessment tool measuring political salience against system capacity) and The Mission Framework (a structured approach for mission-mode citizen-centric outcomes) - synthesized from 13 years of cross-state, cross-domain field experience. It also maintains a portfolio of content assets (Sushasan podcast, Governance Decluttered video series, Amrit Series case studies, Decoding Citizens research) that function as thought-leadership and pipeline-generation tools rather than revenue products.
Samagra operates a sales-led, direct-engagement business model delivering customized professional services consulting to state governments, with no public pricing disclosure and no intermediary channel. A 75+ person internal team is supplemented by 25+ implementation partners to extend execution capacity across concurrent state engagements. The firm is privately held with no disclosed external funding; in June 2025 it divested its AI deployment asset BharatSahAIyak to Krutrim (Bhavish Aggarwal's AI startup), signaling a deliberate focus on core consulting rather than technology-product scaling.
Samagra firmographics
Firmographics- Name
- Samagra
- Legal name
- Samagra Development Associates Pvt. Ltd.
- Website
- https://samagragovernance.in
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Samagra is a New Delhi-based governance consulting firm founded in 2012 that partners with Indian state governments to design and implement systemic reforms across agriculture, health, education, skilling, employment, and public service delivery.
- Ownership category
- akta.pro rank
Samagra industry classification
Industry- Product category
- Government Consulting
- NAICS
- Administrative Management and General Management Consulting Services (541611), Executive, Legislative, and Other General Government Support (921)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Democratic Governance & Public Administration Reform (BPADAGAJ)
Keywords
Where Samagra is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Samagra business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Governance Consulting Services: Professional consulting services to state governments for systemic governance transformation across multiple domains including agriculture, health, education, skilling, employment, and public service delivery.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Samagra product offering
Product offeringCore offering
Samagra is a mission-driven governance consulting firm that partners with state governments in India to diagnose governance problems, design transformation roadmaps, and implement systemic reforms across domains such as agriculture, health, education, skilling, employment, and public service delivery, leveraging data and technology.
Product overview
Samagra is a mission-driven governance consulting firm that works with state governments on deep systemic reforms. The company offers a portfolio of programs and content assets rather than a traditional software product. Its governance programs include ADAPT and KONNECT (agriculture in Odisha), LEAP (education in Andhra Pradesh), CMGGA (governance in Haryana), NIPUN Bharat (foundational learning), Saksham Haryana (skills and employment), and GO-SUGAM (service delivery). These programs are complemented by content assets including Governance Decluttered (educational video series), Sushasan (governance podcast), Governance Frameworks (methodology documentation), Amrit Series (impact case studies), and Decoding Citizens (citizen research publications). The company focuses on health, education, agriculture, skilling, employment, and public service delivery domains across multiple Indian states.
Differentiator
Problem solved
Functional benefit
Brands
- Sushasan: India's first podcast exclusively focused on governance featuring unfiltered conversations with people behind India's governance
- Governance Decluttered
- Amrit Series
- Governance Frameworks
- SamagraX
- Code for Good Tech (C4GT)
- The Governance Challenge (TGC)
Products and services
- Governance Consulting Services End-to-end governance transformation consulting for state governments covering problem diagnosis, transformation roadmap design, and implementation support across domains such as agriculture, health, education, skilling, employment, and public service delivery. Target customers are Indian state governments and government departments.
- The Governance Matrix A proprietary assessment tool that determines the readiness of a government (national, state or local) to drive outcomes as a function of political salience (political will) and system capacity (people, processes and infrastructure).
- The Mission Framework A proprietary structured approach for mission-mode attainment of citizen-centric outcomes, used to guide governance transformation engagements.
- Decoding Citizens
Quantifiable outcome
- 100 million+ lives impacted across agriculture, health, education sectors
- +3 more outcomes
Companies that use Samagra
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Samagra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Samagra partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KrutrimminorKrutrim, an AI startup led by Bhavish Aggarwal, acquired BharatSahAIyak from Samagra. This asset was developed to bolster AI deployment in public infrastructure sectors in India.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Samagra competitors and assessment
Company assessmentDirect peers
- Sattva Consulting: India-based social impact consulting firm working with governments, NGOs, and philanthropists on social sector programs. Highly comparable to Samagra in mission orientation, India focus, and engagement with state-level governance transformation in domains like education, health, and livelihoods.
- Dalberg: Global development consulting firm with strong India presence working with governments, foundations, and multilaterals on systemic challenges in agriculture, health, education, and economic development. Directly comparable to Samagra in mission, multi-domain approach, and emerging-market governance focus.
- IPE Global: India-headquartered development consulting firm providing advisory services to governments, multilateral agencies, and private sector clients across health, education, livelihoods, and governance. Comparable to Samagra in working with Indian state governments on systemic reform programs.
- MicroSave Consulting: India-based consulting firm working with governments and financial institutions on financial inclusion, livelihoods, and governance programs. Comparable to Samagra in mission-driven approach and engagement with state governments on citizen-centric service delivery transformation.
- Athena Infonomics: India-based research and consulting firm working with governments and development organizations on data-driven policy and program evaluation across health, education, and governance. Comparable to Samagra in leveraging data and technology for governance outcomes in developing markets.
- Bridgespan Group: Global social sector advisory firm with India presence working with philanthropists, governments, and NGOs on strategy and transformation. Comparable to Samagra in mission orientation and engagement on systemic social sector reform, though Bridgespan focuses more on advisory than implementation.
- FSG (now part of Tetra Tech): Global mission-driven consulting firm working with foundations, governments, and NGOs on social sector strategy and evaluation. Comparable to Samagra in mission orientation and systems-change approach, though FSG operates more in advisory/evaluation roles versus implementation.
Broad incumbents
- McKinsey & Company (Public Sector Practice): Global management consulting firm with an established Public Sector Practice serving Indian state and central governments on large-scale transformation. Competes with Samagra for major state-level consulting mandates, with deeper resources and broader service offerings but less specialized India governance focus.
- BCG (Public Sector Practice): Global management consulting firm with public sector and social impact practices working with governments on transformation programs. Comparable to Samagra in serving government clients on systemic reform but with broader portfolio and global footprint rather than India-state specialization.
- Deloitte (Government & Public Services): Global professional services firm with a dedicated Government & Public Services practice serving Indian central and state governments on policy, operations, and technology-enabled transformation. Comparable to Samagra in government transformation focus but as part of a much broader services portfolio.
Market position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Samagra social profiles
Digital presenceSamagra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Samagra leadership team
Management profileNumber of profiles
Profiles1 record
Samagra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Samagra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Samagra
What does Samagra do?
Samagra is a mission-driven governance consulting firm that partners with state governments in India to diagnose governance problems, design transformation roadmaps, and implement systemic reforms across domains such as agriculture, health, education, skilling, employment, and public service delivery, leveraging data and technology.
Is Samagra a public or private company?
Samagra is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Samagra founded?
Samagra was founded in 2012. It employs 101 to 250 people.
Where is Samagra based?
Samagra is headquartered in New Delhi, India, in the Asia region.
How does Samagra make money?
One revenue line is on record: governance Consulting Services.
Who are Samagra's main competitors?
Direct peers on record are Sattva Consulting, Dalberg, IPE Global, MicroSave Consulting, Athena Infonomics, Bridgespan Group and FSG (now part of Tetra Tech). Broad incumbents are McKinsey & Company (Public Sector Practice), BCG (Public Sector Practice) and Deloitte (Government & Public Services).
Does Samagra have an API?
No public API is recorded for Samagra.
What industry is Samagra in?
Samagra's product category is Government Consulting. Its primary akta.pro industry code is BPADAGAJ, Democratic Governance & Public Administration Reform. Its NAICS code is 541611 and its SIC code is 8742.