eCommerce Institute

What eCommerce Institute does

eCommerce Institute (legally Instituto Latinoamericano de Comercio Electrónico eConfianza) is an Argentina-based non-profit founded in 1999 that operates the largest digital commerce community in Iberoamerica. Its core offering is the eCommerce Day Tour, an annual multi-country event series with 171 regional editions across 25+ countries, complemented by sector-specific events (eRetail Days, eFashion Days), executive forums (eLíderes), and an eCommerce Awards programme. The institute runs a catalogue of online training programmes ranging from foundational Digital Commerce courses to executive certifications in AI, AI agents, growth marketing, and data analytics, plus the Génesis de un Futuro Digital collection of 25 living books embedding the Delphy conversational AI agent for interactive reading.

Operationally the institute monetises through event sponsorships, paid training programmes, Commerce Society membership subscriptions, and book/content sales, supported by donations and scholarships (Commerce Mind). Distribution is anchored by co-organisation agreements with national Chambers of Commerce in Argentina, Chile, Colombia, Peru, Uruguay, Paraguay, Ecuador, Bolivia, Mexico and others, giving it structural regional reach that pure-play digital competitors cannot replicate. The institute is expanding internationally, with its first eLíderes Forum España held in Madrid in 2026 and a cooperation framework with MUDA and GlobalCommerce Foundation targeting EMEA and APAC ecosystems.

The technology stack includes an online learning platform, multimedia content production (eContent Lab, podcasts, docuseries), and AI-native assets such as the AGENTIC Crew system for orchestrating personal AI agents and the Delphy agent for content Q&A. The organisation is led by Marcos Pueyrredon (President, also Co-Founder of VTEX), and its social mission includes the Semillero Digital foundation for youth digital professionalisation and job placement.

Name

eCommerce Institute

Legal name

Instituto Latinoamericano de Comercio Electrónico eConfianza

Website

https://ecommerce.institute

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

eCommerce Institute is an Argentina-based non-profit that operates the largest digital commerce community in Iberoamerica, delivering the multi-country eCommerce Day Tour, executive forums, online training programmes, and the Génesis de un Futuro Digital book collection for digital commerce professionals, enterprises, and Chambers of Commerce across 25+ Latin American countries.

Ownership category

akta.pro rank

Product category

Digital Commerce Education and Events

NAICS

Professional and Management Development Training (611430), Computer Training (611420)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Retail & E-commerce (EDABALAX)

akta.pro secondary industries

E-commerce & Online Business (Marketplaces, DTC) (EDAMAHAH), Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA)

Keywords

• Digital commerce training
• Ecommerce professional education
• Industry events conferences
• AI training programs
• Ecommerce community building

Headquarters

HQ city

San Nicolás

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Training Programs: Online training programs including Digital Commerce Initial Program, Intensive Digital Commerce Program, AI Program, Growth Digital Marketing Program, Executive Retail Program in Digital Commerce, Data Analytics Program enhanced with AI, and AI Agents Program. Programs range from introductory to executive level, developed by industry experts.
2. Event Sponsorships and Partnerships: Revenue generated from sponsorships and partnerships for the eCommerce Day Tour events across Latin America and the Caribbean, eRetail Days, and regional forums.
3. Membership Programs: Commerce Society membership providing generative and augmented experience with access to interactive content, book collection, and exclusive resources.
4. Book and Content Sales: Sales of the Génesis de un Futuro Digital collection of 25 books covering the history of digital commerce in Iberoamerica, available in physical, ebook, PDF interactive, and multimedia formats.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

eCommerce Institute is a non-profit organization that delivers online professional training programs (digital commerce, AI, growth marketing, data analytics, retail) for individuals and enterprises. It also operates the eCommerce Day Tour, a regional event series across Latin America and the Caribbean, alongside executive forums, content ecosystems, and recognition programs that professionalize the digital commerce workforce.

Product overview

eCommerce Institute is an education and events organization (Instituto Latinoamericano de Comercio Electrónico eConfianza) offering a platform of training programmes, certifications, and events focused on digital commerce. The core offerings include the eCommerce Day Tour (regional event series), various training programmes (Programa Intensivo, Programa de IA, Programa de Data Analytics), the AGENTIC AI agents programme, eLíderes Forum executive events, the eContent Lab digital content platform, and the Génesis de un Futuro Digital living book collection. The portfolio spans from foundational digital commerce training to advanced AI agent development, serving professionals and enterprises across Latin America and the Caribbean.

Differentiator

Problem solved

Functional benefit

Brands

• eCommerce Day Tour: Regional tour of digital commerce events across Latin America and the Caribbean, the most important event series for the industry in the region
• eCommerce Day Experience
• eCommerce Award
• eLíderes Forum
• eContent Lab
• eWinter Camp
• eSummer Camp
• AGENTIC eCI Programme
• Génesis de un Futuro Digital
• Retail & Commerce Discovery
• e-Women
• eCommerce Kid's
• e-G20
• Commerce Mind
• eLíderes Podcast
• eLíderesx25

Products and services

• eCommerce Day Tour Flagship annual tour of in-person digital commerce conferences and networking events across 25+ countries in Latin America and the Caribbean, designed for digital commerce professionals, retailers, and entrepreneurs.
• Programa Intensivo en Digital Commerce Intensive online training programme developed by industry experts covering comprehensive digital commerce skills and strategies for professionals seeking accelerated learning.
• Programa de Inteligencia Artificial Comprehensive AI training programme focused on AI applications for digital business transformation, teaching professionals how to leverage AI tools and strategies in commerce contexts.
• Programa de Data Analytics Potenciado con AI Advanced analytics programme enhanced with AI capabilities, training professionals to leverage data analytics tools powered by artificial intelligence for business insights.
• Programa de Agentes de IA Specialized programme focused on AI agents, teaching professionals to build, train, and deploy autonomous AI agents integrated into workflows and crew systems.
• AGENTIC eCI Programme 12-week intensive Incubator & Accelerator programme enabling professionals to build personal AI agents, create agent crews, and develop operational AI infrastructure for their organizations.
• eLíderes Forum Regional executive leadership forum bringing together digital commerce leaders for high-value peer conversations, case studies, and strategic discussions on AI, operations, and intelligent fulfillment.
• Génesis de un Futuro Digital Collection of 25 living books documenting the evolution of the digital commerce ecosystem in Iberoamerica, featuring multimedia formats, AI-augmented content, and interactive experiences including the Delphy AI agent.
• eContent Lab Digital content laboratory including ebooks, podcasts (eLíderes Podcast, eLíderesx25), docuseries, and the Commerce Club Live platform for ongoing industry knowledge sharing.
• eCommerce Award Annual recognition programme celebrating excellence and innovation in digital commerce across Latin America and the Caribbean, including country-specific editions and awards.
• eWinter Camp Free intensive winter training camp focused on AI mastery and transforming daily work routines, designed for Latin American professionals seeking to accelerate productivity with artificial intelligence.
• eSummer Camp Intensive 4-week summer training camp designed for professionals to learn from industry experts and gain practical knowledge applicable immediately in their work.
• Programa Inicial en Digital Commerce Foundational training programme for professionals entering the digital commerce field, providing essential skills and knowledge for digital business development.
• Programa Growth Digital Marketing Specialized programme focused on digital marketing growth strategies, covering performance marketing, digital advertising, and growth tactics for commerce professionals.
• Programa Ejecutivo Retail en Digital Commerce Executive-level programme focused on retail strategies in digital commerce, designed for senior professionals and executives seeking advanced knowledge in retail digital transformation.
• Diplomatura Ejecutiva en Digital Commerce y IA Executive certification programme combining digital commerce and AI, providing comprehensive education for professionals seeking to integrate artificial intelligence into commerce strategies.

Quantifiable outcome

• 20,000+ scholarships delivered through Commerce Mind initiative
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature2 records

Partnerships

18 partnerships are on record, tiered core and minor.

• MUDA (Movement for Urban Digital Acceleration)coreStrategic or Co-development Partner · 24 June 2026MUDA, eCommerce Institute and GlobalCommerce Foundation are driving a cooperation agenda to connect digital ecosystems of Iberoamerica, EMEA, and APAC. The initiative aims to promote joint programs of innovation, training, internationalization, digital trade, applied AI, and ecosystem building, connecting entrepreneurs, brands, retailers, tech companies, investors, and institutions.
• GlobalCommerce FoundationcoreStrategic or Co-development Partner · 1 January 2026GlobalCommerce Foundation supports AGENTIC eCI Programme and various initiatives of the eCommerce Institute. The foundation collaborates on programs connecting digital ecosystems across regions and promoting digital commerce development.
• Dubai CommerCityminorOthersMarcos Pueyrredon was recognized by Dubai CommerCity for his trajectory of more than two decades promoting digital commerce maturity and strengthening ties between Europe, Latin America, and other international markets.
• Adigital (Spain)coreStrategic or Co-development PartnerSpanish Digital Economy Association collaborating with eCommerce Institute on esCommerce initiatives and strengthening collaboration between Spain and Iberoamerica in digital commerce.
• ACEPI (Portugal)coreStrategic or Co-development PartnerPortuguese Association of Digital Economy collaborating on activities connecting European and Iberoamerican digital ecosystems.
• WORLDEFminorStrategic or Co-development PartnerInternational organization participating in activities connecting digital commerce ecosystems across regions.
• Expo Retail IberoaméricacoreGTM or Marketing PartnereLíderes Forum España 2026 was held within Expo Retail Iberoamérica 2026, connecting Spanish digital commerce leaders.
• Cámara Argentina de Comercio Electrónico (CACE)coreChannel Partner/ Reseller/ DistributorCo-organizer of eCommerce Day Argentina events. CACE celebrates 25 years alongside eCommerce Institute, sharing the mission of professionalizing the digital commerce ecosystem.
• Cámara de Comercio de Santiago (CCS)coreChannel Partner/ Reseller/ DistributorCo-organizer of eCommerce Day Chile events. CCS has partnered with eCommerce Institute since 2017 for regional tour events.
• Cámara Colombiana de Comercio Electrónico (CCCE)coreChannel Partner/ Reseller/ DistributorCo-organizer of eCommerce Day Colombia events, representing Colombia in the regional tour.
• Cámara de Comercio de Lima (CCL)coreChannel Partner/ Reseller/ DistributorCo-organizer of eCommerce Day Peru events in the regional tour.
• Cámara de la Economía Digital de Uruguay (CEDU)coreChannel Partner/ Reseller/ DistributorCo-organizer of eCommerce Day Uruguay events.
• Cámara Paraguaya de Comercio Electrónico (CAPACE)coreChannel Partner/ Reseller/ DistributorCo-organizer of eCommerce Day Paraguay events.
• Cámara Ecuatoriana de Comercio Electrónico (CECE)coreChannel Partner/ Reseller/ DistributorCo-organizer of eCommerce Day Ecuador events.
• Asociación Boliviana de Comercio Electrónico (ABCe)coreChannel Partner/ Reseller/ DistributorCo-organizer of eCommerce Day Bolivia events.
• Asociación Mexicana de Venta Online (AMVO)coreChannel Partner/ Reseller/ DistributorCo-organizer of eRetail Day Mexico events.
• Semillero DigitalcoreStrategic or Co-development PartnerFoundation providing digital professionalization and job placement for youth in vulnerable economic situations. Partnered with eCommerce Institute for Génesis de un Futuro Digital book distribution and scholarships.
• Unión Postal Universal (UPU)minorStrategic or Co-development PartnerUN body working on cross-border eCommerce initiatives and digital commerce development in Latin America.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cámara Argentina de Comercio Electrónico (CACE): Argentine e-commerce chamber co-organizing eCommerce Day Argentina with eCommerce Institute. Operates the same model of industry awards, training, and corporate membership focused on digital commerce, making it a structural national equivalent and the closest local peer.
• Adigital (Spain): Spanish Digital Economy Association that already collaborates with eCommerce Institute on esCommerce initiatives. Provides comparable events, training, and policy advocacy for digital commerce in Spain, serving as eCommerce Institute's European counterpart for the recently launched eLíderes Forum España.
• Cámara Colombiana de Comercio Electrónico (CCCE): Colombian e-commerce chamber co-organizing eCommerce Day Colombia (17th edition 2026 with 2,000+ attendees). Performs the same functions — events, training, research, and ecosystem-building — for the Colombian digital commerce ecosystem.
• Cámara de Comercio de Lima (CCL): Peruvian chamber co-organizing eCommerce Day Peru. Provides the same combination of large industry events, digital commerce training, and corporate ecosystem support that eCommerce Institute orchestrates at the regional level.
• Asociación Mexicana de Venta Online (AMVO): Mexico's online sales association and co-organizer of eRetail Day Mexico. Runs parallel national events, training, awards (Hot Sale) and sell-out reports — directly comparable in mission and operating model to eCommerce Institute's national chapters.
• Cámara de la Economía Digital de Uruguay (CEDU): Uruguayan digital economy chamber co-organizing eCommerce Day Uruguay. A direct national-level peer running events and training for digital commerce professionals in Uruguay under the same eCommerce Institute umbrella structure.
• Cámara de Comercio de Santiago (CCS): Chilean chamber co-organizing eCommerce Day Chile (16 local editions) with eCommerce Institute since 2017. Runs events, training and networking for Chilean digital commerce, with parallel structure and target audience.

Others

• VTEX: LATAM commerce platform co-founded by Marcos Pueyrredon. Not a direct training peer, but a strategic ecosystem partner that runs adjacent customer education (VTEX Commerce Graduate, University programs), connected through shared leadership and overlapping audiences.

Broad incumbents

• Digital Commerce 360 (Internet Retailer): Long-established US-based media and events company serving the global e-commerce ecosystem (IRCE conference, research reports). Operates on the same events + content + training model at much greater scale, but for a broader North American/European audience.
• Coursera: Global MOOC platform delivering certified online courses in digital marketing, AI, and data analytics. Competes with eCommerce Institute's paid training programs (Programa Intensivo, AI, Data Analytics) for the same upskilling budget from LATAM professionals and enterprises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/einstituto
• YouTubeyoutube.com/user/einstituto
• Facebookfacebook.com/einstituto
• LinkedInlinkedin.com/company/ecommerceinstitute
• Instagraminstagram.com/ecommerceinstitute
• TikToktiktok.com/@ecommerceinstitute

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eCommerce Institute