OCI

What OCI does

OCI Insurance & Financial Services, Inc. is a family-owned Field Marketing Organization (FMO) founded in 2002 and headquartered in Elkhorn, Nebraska. The company serves as a distribution and back-office platform for thousands of independent insurance agents and small-to-mid-sized agencies across the United States, contracting them with carriers and providing commission processing, compliance support, and ongoing servicing infrastructure across four core product verticals: Individual Health (under-65 medical, dental, vision, supplemental), Group Benefits (employer-sponsored plans), Medicare (Supplements, Advantage, Part D, Cost Plans), and Financial Solutions (life, disability, long-term care, annuities).

The company operates proprietary technology platforms including the AGB Agent Gateway (commission tracking and auditing portal), MedicareCenter (Medicare quoting powered by Integrity), Life Quoter (multi-carrier life quoting), and Annuity Rate Watch (real-time MYGA/FIA rate tracking via the AIP portal), supplemented by Health Sherpa integration for Marketplace enrollment. Its exclusive General Agency appointment for Blue Cross and Blue Shield of Kansas Medicare products — the first such access in 80 years — provides a differentiated carrier relationship in that state.

OCI earns revenue primarily via commission splits from insurance carriers on policies placed through its agent network, with agents retaining residual commission trails over policy lifetimes. The business model is reinforced by the Split Case / Client Referral program, in which OCI writes and services policies on behalf of referring agents. Customer acquisition is driven by a dedicated Business Development and Account Executive team, professional association participation (NAIFA, NAHU, NABIP, NAILBA), annual events including the OCI Experience Summit, and Circle of Excellence incentive trips. The company remains privately held under the Olson family, with no disclosed institutional investment or external funding rounds.

Name

OCI

Legal name

OCI Insurance & Financial Services, Inc.

Website

https://ociservices.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Insurance Distribution (Field Marketing Organization)

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)

Keywords

• Insurance distribution services
• Field marketing organization
• Insurance agent support
• Health insurance products
• Annuity solutions

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Commission Revenue: OCI earns commissions from insurance carriers for policies placed through their FMO platform. Agents receive a percentage of commission for the life of the policy. OCI provides contracting, commission processing, and compliance services in exchange for a share of carrier commissions.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels8 records

Core offering

OCI Insurance & Financial Services is a Field Marketing Organization (FMO) that contracts with insurance carriers and supports independent agents in selling Individual Health (under-65), Group Benefits, Medicare (Supplements, Advantage, Cost Plans, Part D), and Financial Solutions (life, disability, long-term care, annuities). OCI provides agents with carrier access, contracting, commission processing, compliance support, and proprietary quoting/portal tools, and operates a Split Case program where it writes and services policies on behalf of referring agents in exchange for a share of commission.

Product overview

OCI Insurance & Financial Services is a family-owned field marketing organization (FMO) founded in 2002 and headquartered in Elkhorn, Nebraska. The company operates as a distribution and support platform for insurance agents, offering a portfolio of products across four core service lines: Individual Health (under-65 coverage including medical, dental, vision, and supplemental products), Group Benefits (employer-sponsored health and ancillary products), Medicare (Supplements, Advantage, Cost Plans, and Part D), and Financial Solutions (life insurance, disability, long-term care, and annuities). OCI differentiates itself through a consultative support model that goes beyond traditional FMO aggregation, providing agents with dedicated teams for business retention and growth alongside quoting tools (MedicareCenter, Life Quoter, Annuity Rate Watch) and an agent portal (AGB System) for commission tracking. The company also runs a Split Case referral program where OCI writes and services cases on behalf of referring agents in exchange for a share of ongoing commissions.

Differentiator

Problem solved

Functional benefit

Products and services

• Split Case / Client Referral Program Referral program allowing agents to pass clients to OCI, which handles the sale, enrollment, and policy servicing; the referring agent retains client ownership and receives a percentage of commissions for the life of the client relationship. Designed for insurance agents who want to grow their book without handling ongoing servicing.
• Group Benefits Full-service group benefit insurance products including quoting, plan design, enrollments, and ongoing support for employers. Covers Long-Term Disability, Life, Short-Term Disability, and ancillary products, delivered through contracted insurance agents.
• Individual Health Individual health insurance products for clients under age 65, including Health, Vision, Accident, Hospital, Dental, Hearing, Critical Illness, and Cancer coverage, distributed by OCI agents with team support and commission auditing.
• Medicare Medicare department providing support for Medicare Supplements, Medicare Advantage, Cost Plans, and Medicare Part D products, with carrier-specific training and MedicareCenter quoting tool access. Partners include Aetna, Anthem, Cigna, Humana, UnitedHealthcare, Devoted Health, Highmark, Medica, and others; exclusive GA for BCBS Kansas Medicare.
• Financial Solutions Individual life, disability, long-term care, and annuity solutions for agents to offer their clients, with team support for quoting, application assistance, and best rates. Includes Single Pay Life, Life Settlements, Buy-Sell, Key-Man, and Executive Bonus solutions.
• Annuities Retirement accumulation and income products including MYGA (Multi-Year Guaranteed Annuities) and FIA (Fixed Index Annuities), offered through the Annuity Resource Portal with competitive rate tracking and carrier training.
• Disability Insurance Income protection insurance covering individuals unable to work due to injury or illness, with pre-qualification tools and carrier-specific quoting from carriers such as Illinois Mutual and Assurity.
• Long-Term Care Insurance Insurance designed to cover costs of extended care due to chronic illness, disability, or cognitive impairment, with pre-qualification tools, product comparison resources, and cost-of-care calculators.
• Single Pay Life Insurance Life insurance requiring a single lump-sum premium payment upfront, providing a guaranteed death benefit for beneficiaries; suitable for estate planning and wealth transfer needs.
• Life Settlements Advisor-light life settlement solution allowing clients with underperforming or lapsing policies to evaluate market value before surrendering. OCI handles underwriting, provider bidding, and closing.
• Life Quoter Multi-carrier life insurance quoting platform providing quick quotes from multiple carriers; access restricted to registered agents.
• MedicareCenter Medicare Supplement, Medicare Advantage, and Part D quoting tool powered by Integrity, providing plan comparisons and rate information for agents.
• Annuity Rate Watch Real-time annuity rate tracking tool accessible through the OCI Portal, providing current MYGA and FIA rates from multiple carriers.
• AGB System Agent-facing online portal allowing agents to view all clients, commissions with percentage paid and dollar figures, and audit capabilities; commission deposits made weekly for balances over $50.

Quantifiable outcome

• In 2024, OCI staff gave back over 2,700 hours of volunteer work to assist local charities and organizations
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Blue Cross and Blue Shield of KansascoreChannel Partner/ Reseller/ DistributorOCI is the exclusive General Agency for Blue Cross and Blue Shield of Kansas Medicare products. This partnership allows agents to sell BCBSKS Medicare Portfolio for the first time in 80 years, giving them competitive access against BCBSKS directly.
• Medicare Carriers (Aetna, Anthem, Cigna, Humana, UnitedHealthcare, Highmark, Medica, etc.)coreChannel Partner/ Reseller/ DistributorOCI maintains carrier partnerships for Medicare products including Medicare Supplements, Medicare Advantage, and Part D. Partners include major national carriers such as Aetna, Anthem, Blue Cross Blue Shield plans, Cigna, Humana, UnitedHealthcare, Devoted Health, Highmark, Medica, Medico, Mutual of Omaha, and Physicians Mutual.
• Annuity Carriers (AIPMA/AIP Annuity Resource Portal)coreChannel Partner/ Reseller/ DistributorOCI partners with multiple annuity carriers through the AIP Annuity Resource Portal for annuity products including MYGA and FIA. Carrier partners include American Life & Security, Farmers Life Insurance, Heartland National, Talcott Financial Group, and others.
• Life, Disability, LTC CarrierscoreChannel Partner/ Reseller/ DistributorOCI offers life insurance, disability, and long-term care products through carrier partnerships including Sagicor, Illinois Mutual, Assurity, Principal, and others. Products include Single Pay Life, annuities with LTC benefits, and traditional life insurance.
• Group Benefits CarrierscoreChannel Partner/ Reseller/ DistributorOCI provides group benefit insurance products through carrier partnerships, offering quoting, plan design, enrollments, and policy servicing for group health, life, disability, and ancillary benefits.
• NAIFA, NAHU, NABIP, NAILBAminorOthersOCI encourages agent partnership with professional associations including National Association of Insurance and Financial Advisors (NAIFA), National Association of Health Underwriters (NAHU), National Association of Benefits and Insurance Professionals (NABIP), and NAILBA. OCI staff actively serve on governing boards at local, state, and national levels.
• The Lane Thomas FoundationminorOthersOCI hosts the annual Lanes for Lane bowling fundraiser benefiting The Lane Thomas Foundation, a 501(c)(3) nonprofit that helps families of children undergoing life-saving organ transplants with non-medical costs. 100% of event proceeds go directly to the foundation.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Holmes Murphy: Independent insurance brokerage focused on employee benefits, including group health, life, and disability lines. Comparable to OCI in product breadth (individual + group health) and consultative agency model, though with more enterprise/employer orientation.
• Senior Market Sales: Insurance marketing organization specializing in Medicare, life, and annuity distribution to independent agents. Comparable to OCI because it operates an FMO model with multi-carrier contracts, dedicated agent support teams, and proprietary quoting/commissions technology.
• Ritter Insurance Marketing: Medicare-focused FMO/IMO serving independent agents nationwide with multiple carrier appointments and agent-portal technology. Closely comparable to OCI as a health/Medicare FMO whose product mix and target audience (independent insurance producers) overlap almost entirely.
• Crump Life Insurance Services: Wholesale insurance brokerage distributing life, disability, LTC, and annuity products to independent advisors. Comparable to OCI's Financial Solutions line (life, disability, LTC, annuities) via wholesale brokerage channel serving independent producers.
• MJ Insurance: Independent insurance agency focused on employee benefits and risk solutions for employers. Comparable to OCI on Group Benefits distribution and benefits-broker service model, although MJ operates a direct-employer GTM rather than an agent-led FMO model.

Broad incumbents

• Brown & Brown Insurance: Large national insurance brokerage and benefits distributor with multi-line carrier access and proprietary technology for agents. Comparable to OCI on distribution and carrier-broker intermediary role, but materially larger and publicly traded.
• Integrity Marketing Group: Large aggregator of FMOs, IMOs, and insurance distributors that operates the MedicareCenter tool OCI uses. Comparable to OCI as a multi-line distribution platform for independent agents, but at substantially greater scale, with roll-up/M&A activity OCI has no parallel for.
• OneDigital: National employee benefits and insurance brokerage serving employers and individuals. Comparable to OCI on the Group Benefits side (carrier access, benefits advisory, technology), although OneDigital is employer/enterprise-led rather than agent-led.
• NFP (an Aon company): Insurance brokerage and benefits consulting firm with a broad portfolio of property, casualty, life, health, and retirement solutions. Comparable to OCI on the multi-line benefits distribution and agency-broker service model, albeit at vastly larger scale.

Regional players

• HII Insurance & Investments: Independent insurance and financial services agency operating in the Midwest with individual, group, and Medicare product offerings. Comparable to OCI as a Midwest-headquartered multi-line insurance agency with agent support and carrier relationships, though smaller regional scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OCi_Insurance
• YouTubeyoutube.com/channel/UCXZeqqlReehmAPpMP-VvEJA
• Facebookfacebook.com/ociservices
• LinkedInlinkedin.com/company/oci-insurance
• Instagraminstagram.com/ociservices

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OCI