HII Insurance Broking Services Private Limited

What HII Insurance Broking Services Private Limited does

HII Insurance Broking Services Private Limited is a Delhi-based insurance broker operating the PlanCover.com platform, distributing group insurance products exclusively to members of the TiE (The Indus Entrepreneurs) Delhi NCR chapter. The company's flagship offering is TiE Suraksha, a three-tier group health insurance program (launched November 2020) covering individuals, families, and extended families with parents, with sum-insured options from INR 2 lakh to INR 5 lakh and a minimum 9-month waiting period on maternity. It supplements the health product with group personal accident (via Liberty General Insurance) and group term life insurance, plus a knowledgebase and ticket-based support portal built on Kayako.

Cashless hospitalization is delivered through partner networks including ICICI Lombard and Star Health, with Vipul Medcorp TPA administering claims; pre-authorization is processed within 4-6 hours and reimbursement claims within roughly 30 days. Eligibility is gated by active TiE membership, verified through a monthly-updated member list, and any GST-registered entity — Private Limited, Public Limited, or Proprietorship — can enroll.

The firm earns brokerage commissions from participating insurers based on premiums placed, with annual subscription pricing ranging from INR 1,245 (Plan 1, self-only, 2 lac sum insured) to INR 39,450 (Plan 3, extended family, 5 lac sum insured). It is a 20-employee operation with no disclosed funding, ownership structure, or revenue figures in the source material; the only identified individual is Deepak Mendiratta, who posts platform updates.

Name

HII Insurance Broking Services Private Limited

Website

https://insurance.plancover.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HII Insurance Broking Services is a Delhi-based insurance broker distributing group health, personal accident, and term life insurance exclusively to TiE Delhi NCR members via its PlanCover.com platform, leveraging multi-insurer partnerships for cashless claim handling.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321), Life Insurance (6311)

akta.pro primary industry

Small Group Health Insurance (2–50/100) (FSAIAFAD)

akta.pro secondary industries

Large Group Health Insurance (Mid-Market & National Accounts) (FSAIAFAE), Group/Employer-Sponsored Critical Illness & Hospital Indemnity (FSAIAKAD)

Keywords

• Group health insurance
• Insurance brokerage services
• Group term life insurance
• Group accidental insurance
• Cashless hospitalization

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Insurance Brokerage Commission: HII Insurance Broking Services earns commissions from multiple insurance providers including ICICI Lombard, Star Health, and other participating insurers for placing group health, accident, and life insurance policies with TiE members.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

HII Insurance Broking Services Private Limited is an insurance broker that designs, distributes, and administers group insurance products (group health, group accidental, and group term life insurance) primarily to TiE Delhi NCR member organizations through its PlanCover.com online platform. The company places coverage with multiple insurers such as ICICI Lombard, Star Health, Liberty General Insurance, and SBI General Insurance, manages cashless hospitalization and reimbursement claim processes, and provides policy administration, enrollment, and member support services.

Product overview

PlanCover.com is an online insurance broking services platform operated by HII Insurance Broking Services Private Limited, offering a portfolio of group insurance products centered around TiE Suraksha health insurance plans, supplemented by group accidental and term life insurance, and supported by an integrated helpdesk portal for claims processing, cashless hospitalization management, and customer support. The offering integrates insurance products with technology-enabled claims handling including cashless network hospitalization and reimbursement processing.

Differentiator

Problem solved

Functional benefit

Brands

• TiE Suraksha: Group Health Insurance Plans specifically crafted for TiE (The Indus Entrepreneurs) Delhi NCR members, offering three plan options with varying coverage levels

Products and services

• TiE Suraksha Group Health Insurance Group health insurance program for TiE Delhi NCR member organizations offering three plan tiers (Plan-1 self-only, Plan-2 family floater covering self+spouse+2 children, Plan-3 extended family covering self+spouse+2 children+parents) with cashless hospitalization, no medical tests required, waived waiting periods for most conditions, maternity coverage up to INR 50,000, COVID-19 coverage, and pre/post-hospitalization coverage.
• Group Personal Accident Insurance Group personal accident insurance coverage available under group or individual policies covering accidental death, dismemberment, and temporary disability, with claims filed through the PlanCover.com platform and backed by Liberty General Insurance Limited.
• Group Term Life Insurance Group term life insurance coverage with claim filing support through the helpdesk platform for member organizations.
• Cashless Hospitalization Administration Cashless claim administration service enabling policyholders to receive treatment at network hospitals without direct payment, with pre-authorization processed within 4-6 hours through insurer and TPA networks including ICICI Lombard, Star Health, and Vipul Medcorp TPA.
• Health Insurance Reimbursement Claims Processing Reimbursement claim processing service for hospitalization expenses including main hospitalization and pre/post-hospitalization, requiring submission of original documents (hospital bills, discharge summary, investigation reports) with processing time of approximately 30 days.
• Digital Health Card Issuance Electronic cashless health cards issued to all enrolled members for identification and access at insurer network hospitals.

Quantifiable outcome

• No minimum employee requirement for enrollment
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and major.

• TiE Delhi NCRcoreStrategic or Co-development Partner · 19 November 2020TiE (The Indus Entrepreneurs) Delhi NCR chapter partnered with HII Insurance Broking Services to launch exclusive group health insurance plans (TiE Suraksha) for members. TiE provides monthly updated member eligibility list. Coverage is contingent on active TiE membership.
• ICICI LombardmajorTechnology or IntegrationICICI Lombard is a participating insurer providing group health insurance coverage under TiE Suraksha plans. They manage cashless hospitalization through their network of empanelled hospitals with authorization processed within 4-6 hours.
• Liberty General Insurance LimitedmajorTechnology or IntegrationLiberty General Insurance provides Group Personal Accident (GPA) Policy for Wiring Champs clients managed through PlanCover.com platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• PolicyBazaar (PB Fintech): PolicyBazaar is India's largest online insurance aggregator, offering retail and group insurance across health, life, and general lines. It is a broad incumbent competitor with overlapping product set (group health, life, accident) and a much larger marketing and tech footprint than HII.
• Digit Insurance: Digit is a leading Indian digital general insurer offering health, life, and group insurance products. Comparable to HII in serving tech-savvy Indian customers and SMEs, with the structural difference of being a risk-bearing carrier rather than a broker.
• ACKO: ACKO is an Indian digital-first general insurer offering health, motor, and travel policies direct to consumers and SMBs. It overlaps with HII in group health for startups and represents a direct-to-customer alternative that could disintermediate brokers.
• Coverfox: Coverfox is an Indian online insurance brokerage (now part of PhonePe) offering personal and commercial lines via a digital platform. Comparable to HII as a digital-first insurance broker in India, with substantially larger scale and a broader product portfolio.

Direct peers

• Onsurity: Onsurity is an India-based group health, term life, and accidental insurance provider/broker targeting SMEs and startups with monthly subscription plans. Comparable to HII on customer profile (startups, small employers) and product mix, with broader geographic reach and a subscription-style model.
• Toffee Insurance: Toffee Insurance is an Indian digital insurance platform focused on curated, community-driven insurance products for millennials, gig workers, and SMEs. Comparable to HII in its community-based distribution approach and target segment of under-served small customers.
• Plum: Plum is an Indian employee benefits insurance broker focused on group health and term life for startups and SMBs. It is the closest direct peer to HII in terms of segment (tech-enabled broker), target market (GST-registered Indian small businesses), and product (group health, accident, term life).

Others

• Niva Bupa (formerly Max Bupa): Niva Bupa is a leading Indian standalone health insurer with a strong group health and retail health book. Relevant as a health-insurance carrier competing for the same startup/SME segment that HII serves, and a potential alternative carrier partner.
• ICICI Lombard: ICICI Lombard is one of India's largest general insurers and a key carrier partner for HII's TiE Suraksha plans. It is included as a comparable because the products HII distributes are effectively ICICI Lombard group health policies, and any change in that partnership materially affects HII's offering.

Emerging players

• Riskcovry: Riskcovry is an Indian insurance distribution-as-a-service and embedded insurance platform enabling businesses to offer insurance products digitally. Comparable to HII as a tech-enabled intermediary in the Indian insurance distribution layer, with overlap in serving SMEs via B2B2C models.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hii-insurance-broking-services-private-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HII Insurance Broking Services Private Limited