Scootaround
- Company typePrivate
- Founded1998
- HeadquartersWinnipeg, Canada
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Scootaround does
Scootaround, Inc. is a private mobility equipment rental and retail company founded in 1997 (Winnipeg, Canada) and now headquartered in Orlando, Florida, operating under the co-brand 'Scootaround Powered by WHILL' with WHILL as its parent company. The company provides short-term and event-based rentals of mobility scooters, wheelchairs, powerchairs, rollators, and oxygen equipment to travelers with mobility limitations, serving vacationers, cruise passengers, convention attendees, and special-needs travelers across 2,500+ locations in North America and Europe, including nearly 50 cruise ports. Its core technology stack includes a proprietary asset management system that scans equipment device numbers and attaches them to customer orders for real-time fleet tracking, a mobile rental app (iOS and Android), and integrations with Stripe, Shopify, and HubSpot supporting both rental and e-commerce sales flows. Scootaround generates revenue through six streams: usage-based land mobility rentals (31% YoY growth in Q1 2026), usage-based cruise mobility rentals under exclusive partnerships with seven leading cruise lines (10% YoY growth in Q1 2026), hardware sales via the Shopify-powered Scootaround Store, repair and airline-damage services, travel-agent commissions through the Scootaround Referral Network (SRN), and managed on-site/event fleet services. Pricing is custom and quote-based, varying by equipment type, duration, and delivery requirements. Go-to-market is multi-channel: direct-to-consumer via website, mobile app, and phone; inside sales for complex bookings; and channel/reseller partnerships for cruise lines and travel agents. The company employs 51–100 people, operates multi-entity corporate structures across the U.S. (Florida) and Denmark, and is currently expanding leadership and geographic reach to support accelerated growth.
Scootaround firmographics
Firmographics- Name
- Scootaround
- Legal name
- Scootaround, Inc.
- Website
- https://scootaround.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Scootaround industry classification
Industry- Product category
- Mobility Equipment Rental Services
- NAICS
- Home Health Equipment Rental (532283)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Scooter & Moped Rentals (Motorized 2-Wheel) (THADAHAE)
- akta.pro secondary industry
- Moped & E-Moped Rentals (THADAGAF)
Keywords
Where Scootaround is headquartered
LocationHeadquarters
- HQ city
- Winnipeg
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Scootaround business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Land Mobility Equipment Rentals: Short-term rentals of mobility equipment (scooters, wheelchairs, powerchairs, rollators, oxygen equipment) to travelers at vacation destinations and cities across North America and Europe. Revenue grew 31% in Q1 2026 vs Q1 2025.
- Cruise Mobility Rentals: Rental of mobility equipment to cruise passengers at nearly 50 major ports throughout the US, Canada, and Europe. Exclusive partnerships with seven leading cruise lines. Revenue grew 10% in Q1 2026 vs Q1 2025.
- Equipment Sales: Sale of mobility equipment through the Scootaround Store (scootaroundstore.com, scootaroundstore.ca), including new and used devices.
- Repair and Service: Service for assistive devices including airline damage repair, replacement services, and ongoing maintenance.
- Travel Agent Commission: Commission-based revenue through the Scootaround Referral Network (SRN) travel agent program.
- Fleet Services: On-site fleet services and event fleet services for conventions, events, and fairs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels10 records
Scootaround product offering
Product offeringCore offering
Scootaround (operating as 'Scootaround Powered by WHILL') is a mobility enhancement company that rents and sells mobility scooters, wheelchairs, powerchairs, rollators, and oxygen equipment to travelers at more than 2,500 locations across North America and Europe, including nearly 50 cruise ports. The company delivers equipment to hotels, cruise ship staterooms, airports, theme parks, conventions, and event venues, and also runs an e-commerce store for direct equipment purchases.
Product overview
Scootaround Powered by WHILL operates as a mobility equipment rental and retail company with two main business units: a short-term rental service offering scooters, wheelchairs, powerchairs, and other mobility equipment at over 2500 locations across North America and Europe, including nearly 50 cruise ports; and an e-commerce store (Scootaround Store) powered by Shopify for equipment purchases. The company maintains exclusive partnerships with seven major cruise lines (Royal Caribbean, Carnival, Norwegian, Princess, and others), serves travel agents through a commission program, provides enterprise fleet services for events and on-site deployments, and offers ancillary services including ASL interpreter coordination and airline damage claims processing. A mobile app enables booking on mobile devices, while the ENGAGE loyalty program rewards frequent renters.
Differentiator
Problem solved
Functional benefit
Products and services
- Scootaround Mobility Scooter Rentals Short-term rental of mobility scooters for travelers at over 2,500 locations across North America and Europe, with delivery to hotels, cruise ports, and other destinations.
- Scootaround Wheelchair Rentals Short-term rental of manual wheelchairs for travelers needing mobility assistance at cruise ports, airports, and vacation destinations.
- Scootaround Powerchair Rentals Rental of powered wheelchairs (powerchairs) for travelers requiring electric mobility assistance.
- Scootaround Cruise Rentals Mobility equipment rental service provided at nearly 50 major cruise ports throughout the US, Canada, and Europe, with exclusive partnerships with seven leading cruise lines including Royal Caribbean, Carnival, Norwegian, and Princess.
- Scootaround Store (E-commerce) Shopify-powered online retail store (scootaroundstore.com) for purchasing mobility equipment outright, including new and used scooters, wheelchairs, and related accessories.
- On-Site Fleet Services On-site fleet management and service solutions for venues, hospitals, and businesses requiring managed mobility equipment inventory.
- Event Fleet Services Mobility equipment rental and management services for large events, conventions, fairs, and exhibitions, with on-site delivery, setup, and pickup.
- Airline Damage Claims Service Repair and replacement services for mobility devices damaged during airline transit, including claims processing and tracking.
Quantifiable outcome
- Land rental business grew 31% in Q1 2026 vs Q1 2025
- +3 more outcomes
Companies that use Scootaround
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Scootaround technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Scootaround partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- Seven Leading Cruise LinescoreScootaround maintains exclusive partnerships with seven leading cruise lines for mobility equipment rentals. The partnership enables delivery and pickup of equipment at cruise ports and ship staterooms. Cruise rental business grew 10% in Q1 2026 vs Q1 2025.
- Royal CaribbeancoreExclusive partnership for mobility equipment rentals to Royal Caribbean cruise passengers. Equipment delivered to cruise ports and ship staterooms.
- Carnival Cruise LinecoreExclusive partnership for mobility equipment rentals to Carnival cruise passengers. Equipment delivered to cruise ports and ship staterooms.
- Norwegian Cruise LinecoreExclusive partnership for mobility equipment rentals to Norwegian cruise passengers. Equipment delivered to cruise ports and ship staterooms.
- Princess CruisescoreExclusive partnership for mobility equipment rentals to Princess cruise passengers. Equipment delivered to cruise ports and ship staterooms.
- WHILLcoreScootaround is powered by WHILL technology. WHILL provides the technology platform and brand association for Scootaround's mobility equipment rental operations. The company operates as 'Scootaround Powered by WHILL'.
- Travel Agents (SRN)majorScootaround Referral Network (SRN) enables travel agents to earn commissions by booking mobility equipment rentals for their clients. The program provides a dedicated portal for travel agent bookings and commission tracking.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Scootaround competitors and assessment
Company assessmentRegional players
- Med Services Health & Equipment: Durable medical equipment supplier and renter of wheelchairs, scooters, and hospital beds, primarily serving Florida and the southeastern U.S. Comparable across product category (mobility equipment rental) and overlapping geography with Scootaround's cruise-port operations.
Broad incumbents
- Mobility City: Showroom and service franchise offering mobility scooters, wheelchairs, and lifts for sale, rent, and repair. Comparable across product range and rental/sales hybrid model, though the customer base skews more residential than travel.
- 101 Mobility: Franchise network offering mobility equipment (stair lifts, ramps, scooters, wheelchairs) for sale, installation, and rental — primarily to residential customers. Comparable across product category and rental channel, though focused on home installation rather than travel rental.
- Ride-Away: U.S. mobility equipment retailer and adapter, selling and renting accessible vehicles and equipment. Comparable given overlapping wheelchair/scooter product range and sales-plus-rental model.
Others
- WHILL: Strategic parent company and mobility-device OEM whose technology powers Scootaround's platform. Included as a peer because it both supplies Scootaround's fleet and overlaps in premium accessible-mobility product/end-market coverage.
- CareVacations: Travel agency for travelers with disabilities — referenced as a related entity within Scootaround's corporate family. Comparable because it targets the same accessible-travel customer segment, even though the offering is travel planning rather than equipment rental.
Direct peers
- Wheelchair Getaways: Wheelchair-accessible van rental service for travelers with disabilities. Comparable as a travel-focused accessibility equipment rental operator serving overlapping end customers, though it specializes in vehicles rather than mobility scooters/wheelchairs.
- Special Needs at Sea: Direct competitor providing mobility scooter, wheelchair, and powerchair rentals specifically to cruise passengers at major cruise ports. Most comparable peer given overlapping cruise-port distribution, exclusive cruise-line relationships, and rental-only business model.
- Scooterbug: Direct competitor that rents mobility scooters and ECVs to travelers at theme parks (Disney, Universal), airports, and cruise ports. Highly comparable given shared customer base of leisure travelers requiring temporary mobility equipment.
Emerging players
- Cloud of Goods: Peer-to-peer equipment rental marketplace including mobility scooters, wheelchairs, and other accessibility devices in vacation destinations. Comparable as an alternative online booking channel for travelers seeking mobility rentals, though it operates a marketplace model rather than proprietary fleet.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Scootaround social profiles
Digital presenceScootaround financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scootaround leadership team
Management profileNumber of profiles
Profiles3 records
Scootaround funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scootaround M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scootaround
What does Scootaround do?
Scootaround (operating as 'Scootaround Powered by WHILL') is a mobility enhancement company that rents and sells mobility scooters, wheelchairs, powerchairs, rollators, and oxygen equipment to travelers at more than 2,500 locations across North America and Europe, including nearly 50 cruise ports. The company delivers equipment to hotels, cruise ship staterooms, airports, theme parks, conventions, and event venues, and also runs an e-commerce store for direct equipment purchases.
Is Scootaround a public or private company?
Scootaround is a private company. It is classified as corporate owned and is currently operating.
When was Scootaround founded?
Scootaround was founded in 1998. It employs 51 to 100 people.
Where is Scootaround based?
Scootaround is headquartered in Winnipeg, Canada, in the North America region.
How does Scootaround make money?
Six revenue lines are on record. Land Mobility Equipment Rentals are the primary driver. The others are cruise Mobility Rentals, equipment Sales, repair and Service, travel Agent Commission and fleet Services.
Who are Scootaround's main competitors?
Med Services Health & Equipment is listed as a regional player. Broad incumbents are Mobility City, 101 Mobility and Ride-Away. Others are WHILL and CareVacations. Direct peers are Wheelchair Getaways, Special Needs at Sea and Scooterbug. Cloud of Goods is listed as an emerging player.
Does Scootaround have an API?
No public API is recorded for Scootaround.
What industry is Scootaround in?
Scootaround's product category is Mobility Equipment Rental Services. Its primary akta.pro industry code is THADAHAE, Scooter & Moped Rentals (Motorized 2-Wheel), with a secondary code of THADAGAF, Moped & E-Moped Rentals. Its NAICS code is 532283 and its SIC code is 7510.