What ScooterBug does

ScooterBug, Inc. is a U.S.-based mobility equipment rental company that supplies electric convenience vehicles (ECVs), strollers, and wheelchairs to leisure travelers at major American theme park destinations. The company operates from three regional hubs in Orlando, Florida; Las Vegas, Nevada; and Anaheim, California, with a service footprint that covers Walt Disney World, Disneyland, Universal Orlando (including Epic Universe), Universal Studios Hollywood, and LEGOLAND Carlsbad. Its product catalog spans roughly fifteen SKUs across ECVs (e.g., Resort, Resort Plus, Resort Max HD, Resort Lite, Resort Luxe, Resort Plus 3-Wheel, Pride Victory), strollers (City Tour 2 single/double, Bob Flex 3.0 single/double, Freedom Push Adaptive, Joovy Caboose Sit and Stand), and wheelchairs (20" Standard, 24" Extra Wide, Pediatric). Underlying operations include a proprietary online reservation platform with real-time availability, dedicated delivery vehicles, optional on-site hotel/resort kiosks, the branded "Clean Ride Pledge" sanitization and tagging protocol, and a custom-branded ECV model (Resort Max HD, 450 lb capacity, USB charger).

ScooterBug's business model is a pure-pay-as-you-go daily rental model with prices disclosed on a 15-day basis ranging from $12/day (single stroller) to $30/day (premium ECV), plus an optional $6/day Damage Waiver (up to $500 in exterior damage coverage). Ancillary fees include lost key ($25), lost charger ($45), a $25 order-change fee within 24 hours, and a first-day cancellation fee within 24 hours. Distribution flows through three channels: direct-to-consumer self-serve reservations via dedicated city websites (orlando.scooterbug.com, anaheim.scooterbug.com, vegas.scooterbug.com) and a 1-800 phone line staffed daily 7:30 a.m.–1 a.m. ET; on-site bell-stand delivery at 300+ partner hotels/resorts in Orlando, 50+ in Anaheim, and most Las Vegas Strip properties, with most deliveries completed in under two hours at no extra cost; and an indirect B2B2C travel-agent channel via the Featured Travel Partner Program, which pays 10-20% commission on concluded reservations booked with valid IATA/CLIA credentials. The company holds exclusive Featured Provider status with Walt Disney World (effective October 1, 2019) and Disneyland, making Disney the single largest contractual anchor of the business.

ScooterBug is privately held and wholly owned by Safemark, a provider of technology-enabled security, mobility, and guest amenity solutions serving the hospitality, entertainment, and leisure sectors. The company reports moving 10M+ customers annually, has 101-250 employees, and was founded around the mid-1990s. Its addressable customer segments are tourists visiting U.S. theme parks — primarily senior and mobility-impaired travelers needing ECVs/wheelchairs, families with young children needing compliant strollers (including adaptive options for special-needs children), and travel agencies booking mobility equipment on behalf of clients. Geographic restrictions are explicit: ScooterBug does not rent for cruise ships, and equipment is delivered to area hotels/resorts rather than directly to park gates.

Name

ScooterBug

Legal name

ScooterBug, Inc.

Website

https://scooterbug.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

ScooterBug, Inc. is a U.S. mobility equipment rental company supplying ECVs, strollers, and wheelchairs to tourists at Walt Disney World, Disneyland, Universal Orlando, Epic Universe, Universal Studios Hollywood, LEGOLAND, and the Las Vegas Strip via bell-stand delivery at 300+ hotel partners. It is the exclusive Disney Featured Provider and is wholly owned by Safemark.

Ownership category

akta.pro rank

Product category

Mobility Equipment Rentals

NAICS

Recreational Goods Rental (532284), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Scooter & Moped Rentals (Motorized 2-Wheel) (THADAHAE)

akta.pro secondary industries

Motorhome / RV Rentals (Class A & Class C) (THADAIAB), Motorized Adventure Rentals & Guides (ATV/UTV, Snowmobile, Dirt Bike) (THAAALAJ)

Keywords

• Mobility equipment rentals
• ECV scooter rentals
• Stroller rentals
• Wheelchair rentals
• Theme park rentals

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. ECV Scooter Rentals: Daily rental of Electric Convenience Vehicles (ECVs) to tourists visiting theme parks. Rates depend on the number of days rented. Example pricing: Resort Lite ECV $29/day, Resort ECV $28/day, Resort Plus ECV $30/day, Resort Max HD ECV $27/day on a 15-day rental.
2. Stroller Rentals: Daily rental of single and double strollers. Example pricing: City Tour 2 Single $12/day, City Tour 2 Double $13/day, Bob Flex 3.0 Double $14/day, Freedom Push $16/day on a 15-day rental.
3. Wheelchair Rentals: Daily rental of standard 20-inch, 24-inch extra wide, and pediatric wheelchairs.
4. Damage Waiver Add-on: Optional Damage Waiver add-on for $6 per day covering exterior vehicle damages (cracks, damaged wheels, steering column damages) up to $500.
5. Travel Agent Referral Commissions (Cost): ScooterBug pays 10-20% commission to travel agencies and individual booking agents for concluded reservations booked through the Featured Travel Partner Program.
6. Lost Equipment Fees: Charges for lost or damaged rental equipment: lost key replacement $25, lost charger replacement $45.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

ScooterBug rents Electric Convenience Vehicles (ECVs/mobility scooters), single and double strollers, manual wheelchairs (standard, extra-wide, pediatric), and rollators/walkers to leisure travelers visiting major U.S. theme park destinations in Orlando, Las Vegas, and Anaheim. Equipment is delivered on-site to hotel and resort bell stands, often within two hours, with optional Damage Waiver coverage and 24-hour reservation capability through dedicated city websites and a phone reservations line.

Product overview

ScooterBug operates a single-service mobility equipment rental business — not a multi-module software platform — built around an integrated reservation and on-site delivery operation at three U.S. destinations (Orlando, FL; Las Vegas, NV; Anaheim, CA). The offering is structured as a unified rental catalog with location-specific inventory spanning three core equipment categories: ECV (electric convenience vehicle) scooters, strollers, and wheelchairs (with rollators/walkers noted in the booking interface). Each category contains multiple product variants — for example, the ECV line includes the Resort ECV, Resort Plus ECV, Resort Max HD ECV, Resort Lite ECV, Resort Luxe ECV, Resort Plus 3-Wheel ECV, and Pride Victory ECV; the stroller line includes the City Tour 2 (single/double), Bob Flex 3.0 (single/double), Freedom Push Adaptive, and Joovy Caboose Sit and Stand; and the wheelchair line includes 20" Standard, 24" Extra Wide, Pediatric, and 20" Lite Transport Chair models. Ancillary, non-equipment products layer on top: an optional Damage Waiver ($6/day, up to $500 in exterior damage coverage), optional accessories (e.g., Stroller Rain Cover, Stroller Snack Tray, Elevated Leg Rests, USB phone charger), a Featured Travel Partner Program for travel agents, and a "Clean Ride Pledge" sanitization program. Equipment is sourced from manufacturers such as Golden Technologies, Pride Mobility, Baby Jogger, BOB, and Joovy (modeled on the OEM with ScooterBug-branded variants such as the Resort Max HD ECV). ScooterBug is wholly owned by Safemark.

Differentiator

Problem solved

Functional benefit

Products and services

• ECV Scooter Rentals Daily rental of Electric Convenience Vehicles (mobility scooters) to tourists visiting theme park destinations in Orlando, Las Vegas, and Anaheim. ECV models range from 300 to 450 lbs capacity with 12-35 mile range and include USB charging, baskets, and captain's seats; custom ScooterBug variants (Resort Max HD) are built for theme park use.
• Stroller Rentals

Quantifiable outcome

• 10 million+ customers moved annually
• +4 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Epic Universe (Universal Orlando)coreStrategic or Co-development Partner · 22 May 2025ScooterBug provides convenient stroller, wheelchair, and ECV rentals to help guests enjoy a smooth experience at Epic Universe in Orlando, Florida. Delivered to over 300 onsite hotel and resort locations including Disney, Universal, and off-property hotels.
• Walt Disney World ResortflagshipStrategic or Co-development Partner · 1 October 2019Beginning October 1, 2019, ScooterBug became the exclusive Disney Featured Provider of strollers, ECVs, and wheelchairs for Guests staying at Walt Disney World Resort hotels. When Disney Resort hotel Guests rent through ScooterBug, Disney Cast Members work with ScooterBug to manage deliveries and returns so guests do not need to be present for equipment delivery to their hotel.
• Disneyland ResortflagshipStrategic or Co-development Partner · 1 October 2019ScooterBug is the EXCLUSIVE mobility provider for Disneyland Park and the ONLY company who can drop off rentals directly at the hotel bell stand. Includes exclusive provider status for delivering ECV scooters, strollers, and wheelchairs to guests staying at Disneyland-area hotels.
• Universal Studios HollywoodcoreStrategic or Co-development PartnerScooterBug offers stroller, wheelchair, ECV, and walker rentals for visitors to Universal Studios Hollywood via the Anaheim (LA) delivery operation.
• LEGOLAND California (Carlsbad)coreStrategic or Co-development PartnerScooterBug provides convenient stroller, wheelchair, and ECV mobility scooter rentals to guests visiting LEGOLAND California in Carlsbad, served via the Anaheim/LA operation.
• Safemark (parent company)flagshipStrategic or Co-development PartnerScooterBug, Inc. is wholly owned by Safemark, the leader in technology-enabled security, mobility and guest amenity solutions. Together with worldwide partners in hospitality, entertainment and leisure, they pursue time-tested revenue share programs.
• Featured Travel Partner Program (Travel Agencies)coreGTM or Marketing PartnerScooterBug's Featured Travel Partner Program allows travel agencies and individual booking agents to earn 10-20% commission on all concluded reservations. Partners complete the 'Customer Company' field with IATA or CLIA Number/Agency Name/Agent Name on the ScooterBug reservation website.
• Hotel and resort bell-stand partners (300+ in Orlando)coreChannel Partner/ Reseller/ Distributor300+ hotel and resort partners across Orlando (including all Disney resort properties such as Disney's Contemporary Resort, Grand Floridian, Polynesian, Animal Kingdom Lodge, Pop Century, etc.) and off-property hotels (Marriott, Hilton, Hyatt, Best Western, Holiday Inn, etc.) enable ScooterBug's signature bell-stand delivery service.
• Las Vegas Strip hotels, resorts, and casinoscoreChannel Partner/ Reseller/ DistributorScooterBug has on-site presence at most hotels, resorts, and casinos on the Las Vegas Strip plus delivery within city limits. Includes reference to The STRAT Hotel, Casino & Tower.
• The Fusion Partners (PR Agency)minorOthersBridget Werba at The Fusion Partners serves as the PR contact for ScooterBug's expansion announcements.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Scootaround: Scootaround rents mobility scooters, wheelchairs, and strollers to travelers, with operations across major U.S. tourist destinations including Orlando. It is the most directly comparable peer in the same product category (ECV/wheelchair rentals delivered to hotels near theme parks) and competes head-to-head for travel-agent bookings.
• Cloud of Goods: Cloud of Goods is an online rental marketplace that delivers baby gear (strollers, car seats) and mobility equipment (wheelchairs, scooters) to hotels and residences near U.S. tourist destinations including Disney World and Disneyland. It overlaps directly with ScooterBug's stroller and ECV categories and competes on hotel delivery convenience.
• Apple Mobility: Apple Mobility rents power chairs, mobility scooters, and wheelchairs at Orlando-area hotels and theme parks, including Walt Disney World. It directly competes for Disney resort guests and seniors visiting Orlando, with comparable daily rental pricing and hotel delivery model.
• Special Needs Group: Special Needs Group provides medical equipment and mobility rentals (scooters, wheelchairs, hospital beds) at hotels and theme parks, including Walt Disney World and Orlando-area resorts. It overlaps with ScooterBug on adaptive/medical mobility equipment at the same Orlando destinations.
• Best Mobility: Best Mobility rents wheelchairs, mobility scooters, and other medical equipment to travelers in Orlando and other U.S. tourist destinations. It competes for the same mobility-impaired and senior traveler segment visiting theme parks.
• Walker Mobility Company: Walker Mobility rents power chairs, scooters, and wheelchairs at Orlando and Walt Disney World hotels. It is a regional direct competitor focused on the same hotel delivery service model near Disney resorts.
• Carey Mobility: Carey Mobility is an Orlando-based mobility scooter and wheelchair rental company serving Walt Disney World and Universal Orlando guests. It competes directly for the same Disney resort guest flow via hotel delivery.

Broad incumbents

• Disney's Minnie Van / Disney Cruise Line accessible services: Disney's own internal guest transportation and accessibility services (including Minnie Van and on-property ECV rentals) represent the broadest incumbent threat — Disney is both ScooterBug's most important partner and the most capable internalizer of mobility rental services.
• Walt Disney World Resort (direct ECV rental at parks): Disney sells same-day ECV and wheelchair rentals directly to guests inside Walt Disney World parks. As the destination operator, Disney sets the rules of the ecosystem and can influence guest flow between in-park rentals and off-property rentals like ScooterBug.

Emerging players

• BabyQuip: BabyQuip is a baby gear rental marketplace delivering strollers, car seats, and similar items to travelers at hotels and resorts across the U.S. It overlaps with ScooterBug's stroller category for theme park visitors and competes for the same family-travel segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/scooterbugrent
• Facebookfacebook.com/ScooterBug-Mobility-Rentals-105704630834046
• Instagraminstagram.com/scooterbugrent
• LinkedInlinkedin.com/company/scooterbug

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ScooterBug