VIP Cars

What VIP Cars does

VIP Cars (VIPCars.com), operated by UK-registered Webart Softech Ltd, is a digital car rental broker and aggregator founded in 2010 and headquartered in London. The platform connects travelers with 800+ car rental suppliers across 22,000+ locations in 160+ countries, supporting 15+ languages and 50+ currencies. Its core product is a self-serve web and mobile (iOS/Android) booking platform that lets consumers search, compare, and reserve vehicles from suppliers including Hertz, Avis, Enterprise, Sixt, Europcar, Budget, Alamo, National, Dollar, and Thrifty, plus regional brands such as Carwiz, Autounion, Flexways, and First Car Rental. The platform emphasizes all-inclusive pricing (CDW, theft waiver, airport surcharges, taxes), free cancellation up to 48 hours before pickup, a lowest-price guarantee, and 24/7 multilingual customer support. Trustpilot shows a 4.6/5 TrustScore across 75,213 reviews and Google shows 4.7/5, with 5M+ customers served cumulatively since inception.

The company's revenue mechanics rest on three streams: (1) brokerage commission on completed bookings (validated 30 days after drop-off), (2) a one-time €500 API integration fee charged to suppliers connecting via API, and (3) an affiliate program paying partners up to 75% of booking commissions via Easy Linking, Deep Linking, JavaScript Booking Engine, or API, with a 30-day cookie attribution window. Distribution is omnichannel — direct consumer (website and mobile apps), affiliate-embedded booking widgets, meta-search platforms (Skyscanner, Kayak, TravelSuperMarket), and OTAs. Underlying technical components include a multilingual/multi-currency front-end, a partner dashboard with analytics, 256-bit SSL encryption, Google OAuth sign-in, and real-time inventory and pricing synchronization with suppliers. The company has expanded its product surface beyond pure brokerage with optional Full Protection Cover and Extra Cover insurance add-ons and a dedicated online Damage/Theft Excess Claims Portal, indicating movement into insurance intermediation. Leadership comprises Founder and CEO Gaurav Kumar and COO Sharad Kumar; the firm is privately held with no disclosed external funding, employs 51–100 people, and reports GDPR-compliant data handling.

Name

VIP Cars

Legal name

Webart Softech Ltd

Website

https://vipcars.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

VIP Cars is a UK-based car rental broker and aggregator that connects travelers with 800+ rental suppliers across 22,000+ locations in 160+ countries, serving 5M+ customers since 2010 via web, mobile, affiliate, and meta-search channels.

Ownership category

akta.pro rank

Product category

Online Car Rental Marketplace

NAICS

Passenger Car Rental and Leasing (53211), Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Transportation Services (4700)

akta.pro primary industry

Car Rental & Mobility Reservation Engines (THALADAE)

Keywords

• Car rental aggregator
• Car rental booking
• Vehicle hire platform
• Travel comparison website
• Online car reservations

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Car Rental Booking Commission: VIP Cars acts as a broker between customers and car rental suppliers, earning commission on completed bookings. Commission is calculated on the net amount collected from completed rental bookings where the rental period has ended and the car has been returned. Sales are validated 30 days after drop-off date.
2. Affiliate Program Revenue Share: VIP Cars pays affiliates up to 75% of the car rental commission on completed bookings referred through affiliate links. Affiliates earn commission for all sales made within 30 days of clicking the affiliate link (cookie lifetime).
3. Supplier Integration Fees: API users are charged a one-time fee of €500 for API usage, with additional fees for updates as needed.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

VIP Cars is an online car rental comparison and booking aggregator that connects individual travelers with 800+ car rental suppliers across 22,000+ locations in 160+ countries. The platform earns commission on completed bookings, offers all-inclusive pricing with free cancellation up to 48 hours before pickup, and is supported by 24/7 multilingual customer service. In addition, it operates a supplier integration program (with a EUR 500 one-time API fee) and an affiliate program paying up to 75% commission on referred bookings.

Product overview

VIP Cars operates as a car rental comparison and booking aggregator platform, connecting travelers with 800+ car rental suppliers across 22,000+ global locations in 160+ countries. The core product is the online booking platform (VIPCars.com) which allows users to search, compare, and book rental cars from multiple suppliers through a single interface. The company also offers a mobile app for Android and iOS, a supplier partner program for fleet integration, and an affiliate marketing program. Optional add-on protection products (Full Protection Cover and Extra Cover) provide reimbursement on deposit amounts for damages, theft, and related incidents. The company, founded in 2010 and headquartered in the UK under Webart Softech Ltd, has served over 5 million customers.

Differentiator

Problem solved

Functional benefit

Products and services

• VIP Cars Online Booking Platform Online car rental comparison and booking website enabling travelers to search, compare, and book rental cars from 800+ suppliers across 22,000+ global locations, with all-inclusive pricing and free cancellation.
• VIP Cars Rental App Native Android and iOS mobile app that lets travelers search, compare, book, manage, and extend car rentals on mobile devices, with 24/7 customer support via dedicated country phone lines.
• VIP Cars Affiliate Program Commission-based partner program for individuals and companies to earn up to 75% on completed car rental bookings referred through affiliate links, with four integration methods and monthly payouts.
• Supplier Partner Program Program for car rental companies to integrate fleet inventory with VIP Cars via API or manual upload, gaining access to global distribution across OTAs, affiliates, and meta-search, plus a partner analytics dashboard.
• Full Protection Cover Optional insurance add-on that reimburses renters on the deposit/excess charged by car rental suppliers for damages, theft, tyre replacement, undercarriage damage, towing, loss of rental days, and loss of key or misfuelling.
• Extra Cover Optional add-on protection covering roadside assistance (flat tyre, towing), repairs to body, tyres, wheels, undercarriage, windows, windshield, mirrors and locks, towing and taxi expenses, loss of key, and administrative fees for traffic violations.
• Damage/Theft Excess Claims Portal Online portal that lets customers submit and track damage or theft excess claims under Full Protection Cover or Extra Cover, requiring rental agreement, vehicle assessment reports, invoices, photographic/video evidence, and police reports where applicable.

Quantifiable outcome

• 5+ million happy customers served since 2010
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

16 partnerships are on record, tiered core and minor.

• HertzcoreChannel Partner/ Reseller/ DistributorLeading international car rental company with global presence. Available as a supplier option on the VIP Cars platform, providing vehicles across 22,000+ locations worldwide.
• AlamocoreChannel Partner/ Reseller/ DistributorInternational car rental brand specializing in airport locations. Listed on VIP Cars platform with strong customer reviews (9.6/10 at Hamburg Airport).
• AviscoreChannel Partner/ Reseller/ DistributorGlobal car rental company with extensive network. Available on VIP Cars platform for booking at major destinations worldwide.
• SixtcoreChannel Partner/ Reseller/ DistributorPremium car rental provider with strong European presence. Available on VIP Cars platform with positive customer reviews.
• EuropcarcoreChannel Partner/ Reseller/ DistributorEuropean car rental market leader. Available on VIP Cars platform with Keddy by Europcar subsidiary also listed.
• EnterprisecoreChannel Partner/ Reseller/ DistributorMajor car rental company with extensive US and global presence. Available on VIP Cars platform with positive reviews.
• NationalcoreChannel Partner/ Reseller/ DistributorCar rental brand known for business travelers. Available on VIP Cars platform at major airport locations.
• DollarcoreChannel Partner/ Reseller/ DistributorValue-focused car rental company. Available on VIP Cars platform for budget-conscious travelers.
• ThriftycoreChannel Partner/ Reseller/ DistributorCar rental company with global presence. Available on VIP Cars platform at various airport and city locations.
• BudgetcoreChannel Partner/ Reseller/ DistributorBudget-friendly car rental brand. Available on VIP Cars platform for economy-conscious travelers.
• CarwizcoreChannel Partner/ Reseller/ DistributorInternational car rental franchise brand. Listed among trusted global brands on VIP Cars supplier network.
• AutounionminorChannel Partner/ Reseller/ DistributorCar rental supplier available on VIP Cars platform for customers seeking diverse vehicle options.
• FlexwaysminorChannel Partner/ Reseller/ DistributorCar rental company partnered with VIP Cars for expanded distribution in certain regions.
• First Car RentalminorChannel Partner/ Reseller/ DistributorCar rental supplier listed on VIP Cars platform as part of their diverse supplier network.
• Meta-Search Platforms (Skyscanner, Kayak, TravelSuperMarket)coreChannel Partner/ Reseller/ DistributorPartner fleet distribution through leading meta-search travel platforms where travelers search for car rentals. VIP Cars inventory is showcased alongside other rental providers.
• Online Travel Agencies (OTAs)coreChannel Partner/ Reseller/ DistributorVarious OTA partners list VIP Cars supplier inventory for increased visibility and booking opportunities across travel websites.

Scale indicators8 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Carrentals.com: Carrentals.com (part of the Expedia Group) is a car rental comparison and booking site aggregating major and regional suppliers. It competes with VIP Cars on price comparison, supplier breadth, and meta-search visibility for online car rental shoppers.
• DiscoverCars: DiscoverCars is a fast-growing independent car rental aggregator operating in 150+ countries, similar in size and target customer to VIP Cars. It competes head-to-head on price comparison, supplier breadth, and direct-to-consumer booking.
• Rentalcars.com: Rentalcars.com (owned by Booking Holdings) is the largest global car rental aggregator, connecting customers with suppliers across thousands of locations. It is the most direct competitor to VIP Cars, operating the same broker model with similar supplier breadth and online booking experience.
• Auto Europe: Auto Europe is an independent car rental broker specializing in European and international rentals, working with a network of suppliers. Its aggregator-led distribution model and customer base of international travelers overlap closely with VIP Cars' positioning.
• EconomyBookings: EconomyBookings is a car rental aggregator focused on budget and economy vehicles across Europe and global destinations. It competes directly with VIP Cars in the value segment of online car rental comparison and booking.

Broad incumbents

• Kayak: Kayak is a major meta-search platform covering flights, hotels, and car rentals globally. It is listed as a distribution partner of VIP Cars but also competes as a car rental comparison entry point for travelers.
• Skyscanner: Skyscanner is a leading global travel meta-search engine that includes car rental comparison. It is listed as a meta-search partner that surfaces VIP Cars' inventory while also serving as a competing comparison entry point.
• Booking.com: Booking.com is the world's largest online travel agency and offers car rental as part of its broader travel platform. It is both a partner channel for VIP Cars' supplier inventory and a competing destination for car rental bookings.

Emerging players

• AutoSlash: AutoSlash is a car rental comparison and discount-tracking platform primarily serving the US market. It overlaps with VIP Cars on price comparison but with a stronger focus on coupon and rate-tracking for major US suppliers.
• QEEQ: QEEQ is an emerging global car rental aggregator offering comparison and booking across multiple suppliers. It targets the same online car rental shopper as VIP Cars with a similar broker model and supplier integrations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/vipcarsrental
• Facebookfacebook.com/VIPCarsRental
• Instagraminstagram.com/vipcarscom
• Pinterestpinterest.com/vipcarscom
• LinkedInlinkedin.com/company/vip-car

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIP Cars