Carwiz

What Carwiz does

Carwiz (legal entity: Γελασάκης Τουριστική Ξενοδοχειακή Α.Ε. / Gelasakis Tourist Hotel Services S.A., G.E.MI. 117125158000) is a privately held car rental operator headquartered in Piraeus, Athens, Greece, operating under the CARWIZ International brand and the trade name "Carwiz Rent a Car." The company provides short-term vehicle rentals to inbound tourists and domestic travelers in Greece, with a fleet organized into multiple categories — Automatic, Mini/Economy, Compact, Family, SUV, Limousine, Mini Van, Buggies/ATVs, and Grande Routière — and ancillary services such as child-seat rentals. Distribution is anchored by 17+ physical pickup and drop-off points spanning major Greek airports (Athens, Thessaloniki, Heraklion, Chania, Corfu, Rhodes, Zakynthos, Mykonos, Santorini, Paros, Lesbos, Kalamata, Kefalonia, Samos, Karpathos, Naxos), ferry ports (Piraeus, Heraklion, Souda, Corfu, Rhodes, Zakynthos, Paros, Naxos, Lefkada/Nidri), and downtown city centers (Athens, Heraklion, Chania, Lesbos, Patras).

The business is direct-to-consumer, with reservations taken through a multilingual website (Greek, English, French, German) and supported by email and phone booking channels. Revenue is generated on a transactional fee basis: customers pay per rental period with optional add-ons (child seats, insurance upgrades, one-way drop-off fees). Carwiz complements its consumer offering with a B2B fleet management product (Business Wizard) for corporate clients, a franchise program for territorial replication, and partnership integrations with Let's Ferry (ferry ticket booking) and Yesim (international data roaming). No proprietary technology platform, no public mobile app, no API integration surface, and no disclosed AI capabilities are evident from the source data; the technology footprint is consistent with a standard rental reservation system and aggregator-distributed inventory (notably via Discover Cars, where Carwiz received four Excellent Service Awards 2024). Ownership is local and private; no parent company, institutional investors, subsidiaries, or funding rounds are disclosed.

Name

Carwiz

Legal name

Γελασάκης Τουριστική Ξενοδοχειακή Α.Ε.

Website

https://carwiz.gr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Carwiz is a privately held Greek car rental operator serving inbound tourists and corporate clients across 17+ airports, ports, and city locations in Greece under the CARWIZ International brand.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Self-Drive Car Rental (THADAAAF)

akta.pro secondary industries

Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH), Luxury SUV & Performance SUV Rentals (THADAMAC)

Keywords

• Car rental services
• Vehicle rental
• Airport transfers
• Fleet management
• Tourism transportation

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Rental: Standard car rental model where customers pay for temporary use of vehicles. Revenue generated through daily/weekly rental rates, with additional charges for extras such as child seats, insurance upgrades, and different drop-off locations. The company offers various vehicle categories including Mini/Economy, Compact, Family, SUV, Limousine, Mini Van, and Buggies/ATVs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Carwiz is a Greek car rental company that rents vehicles across multiple categories (economy, compact, family, SUV, limousine, mini-van, automatic, buggies/ATVs) to tourists and corporate clients. It operates pickup and drop-off locations at major Greek airports, ports, and city centers, with an online multi-language reservation system and a corporate Business Wizard fleet management program.

Product overview

Carwiz is a car rental company operating in Greece with a comprehensive portfolio of vehicle rental services. The core offering is standard car rental across multiple vehicle categories including economy, compact, family, SUV, luxury (limousine), mini-van, buggy/ATV, and automatic transmission vehicles. The company serves both individual travelers and corporate clients through its Business Wizard fleet management solution. Additional services include ferry ticket booking partnerships, child seat rentals, and franchise opportunities. Carwiz operates through numerous locations across Greece including airports, ports, and city centers.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Rental Service Core service offering temporary vehicle rentals to individual customers across Greece, with pickup and drop-off at airports, ports, and city centers. Customers can choose from economy, compact, family, SUV, limousine, mini-van, automatic, and off-road vehicle categories.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Let's FerrycoreGTM or Marketing PartnerLet's Ferry partnership enables Carwiz customers to book ferry tickets directly through the Carwiz platform. This integration provides a seamless travel experience for customers planning trips to Greek islands, allowing them to book both car rental and ferry transportation in one place.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• AutoUnion Car Rental: Greek-based self-drive car rental operator with a comparable multi-location airport, port, and city footprint across Greece and a franchise/licensing model that mirrors Carwiz's structure.
• Sixt Greece: European premium car rental brand's Greek arm, competing head-to-head with Carwiz for leisure and business rentals at major airports and cities.
• Olympic Rent a Car: Long-standing Greek car rental brand with comparable airport, port, and city coverage, targeting the same tourist and corporate customer base as Carwiz.
• Avis Greece: Global car rental incumbent serving tourists and corporate clients in Greece through airport, downtown, and island locations comparable to Carwiz's network.
• Centauro Rent a Car: European self-drive rental company with a similar franchise/licensing approach and growing presence across Southern European tourist destinations, making it a close operational and structural analog.
• Caldera Car Rental: Crete-focused self-drive rental operator with airport, port, and city locations on the island — directly overlapping Carwiz's Heraklion, Chania, and Souda footprint for the largest Greek tourism island.
• Drive Hellas: Greek-based local car rental operator with a multi-island airport and city footprint directly competing with Carwiz for inbound tourist bookings.
• Enterprise Rent-A-Car (Greece): Major global rental brand active in Greece, offering comparable airport and city self-drive rentals plus a corporate fleet management offering paralleling Carwiz's Business Wizard.
• Budget Rent a Car (Greece): Value-oriented global rental brand competing in Greece across the same tourism-oriented locations and customer segments as Carwiz.
• Hertz Greece: Global car rental incumbent's Greek operations, directly competing with Carwiz for airport and island tourists with comparable fleet categories and corporate programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/carwiz.gr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carwiz