Bluewater Technologies Group
Bluewater Technologies Group is a woman-owned, Wixom, Michigan-based experiential agency and AV integration firm that designs and delivers live events, brand activations, trade show environments, and permanent AV installations for enterprise clients across sports, retail, corporate, healthcare, education, and public services markets.
- Company typePrivate
- Founded1985
- HeadquartersWixom, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Bluewater Technologies Group does
Bluewater Technologies Group, Inc. is a Wixom, Michigan-based, privately held, woman-owned (WBENC-certified) full-service experiential agency and AV integration firm founded in 1985 and operating across four business units: Live Production, Experiential Marketing, Audio Visual Integration, and Creative Services. The company designs and delivers live events, brand activations, trade show environments, themed entertainment (including Glenlore Trails), and permanent AV installations such as video walls, digital signage, conference room technology, and command center systems for clients in sports and entertainment, corporate, retail, healthcare, cultural and educational, and public services markets. Named enterprise clients include Forbes, Walmart, Rocket Mortgage Classic, NCAA, Ally Financial, Capital One, Ford, the Detroit Lions, Little Caesars Arena, the Detroit Police Department, and CHRISTUS Health, with project values ranging from $10,000 activations to $500,000+ installations. The company is led by CEO John Tracy, President and Owner Suzanne Schoeneberger, COO Nanette Studebaker, CFO Eric Butler, and CRO Bob Marsh, alongside other Schoeneberger family members in executive roles.
Bluewater Technologies Group firmographics
Firmographics- Name
- Bluewater Technologies Group
- Legal name
- Bluewater Technologies Group, Inc.
- Website
- https://bluewatertech.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bluewater Technologies Group is a woman-owned, Wixom, Michigan-based experiential agency and AV integration firm that designs and delivers live events, brand activations, trade show environments, and permanent AV installations for enterprise clients across sports, retail, corporate, healthcare, education, and public services markets.
- Ownership category
- akta.pro rank
Bluewater Technologies Group industry classification
Industry- Product category
- Experiential Marketing & AV Integration Services
- NAICS
- Audio and Video Equipment Manufacturing (33431), Other Sound Recording Industries (512290)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Hybrid/Virtual Meetings Production & AV Services (THACAFAM)
- akta.pro secondary industry
- Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)
Keywords
Where Bluewater Technologies Group is headquartered
LocationHeadquarters
- HQ city
- Wixom
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bluewater Technologies Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Experiential Marketing & Live Event Production: Bluewater generates revenue through the design and execution of live events, brand activations, experiential marketing projects, and trade show environments. This includes content creation, production services, on-site technical support, and event technology rental.
- AV Integration & System Installation: Revenue from designing, installing, and supporting AV systems including video walls, digital signage, conference room technology, and command center solutions for corporate, educational, and venue environments.
- Managed Services Contracts: Ongoing managed services contracts with tiered support options (Standard, Enhanced, Premium) providing help desk support, preventative maintenance, on-site staffing, and system monitoring for AV systems.
- Creative Services: Content creation, experience design, strategy, and creative direction services delivered as part of integrated event and installation projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Managed Services tier providing help desk support and service call dispatch. |
| Subscription | Monthly | Enhanced Managed Services tier with extended hours and preventative maintenance. |
| Subscription | Monthly | Premium Managed Services tier with next-day response and maximum support. |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Bluewater Technologies Group product offering
Product offeringCore offering
Bluewater Technologies Group is a full-service experiential agency and AV integration firm that designs, produces, and supports live events, brand activations, trade show environments, and permanent AV installations for enterprise clients. It operates four business units—Live Production, Experiential Marketing, Audio Visual Integration, and Creative Services—delivering sensory storytelling across digital and physical canvases, supplemented by ongoing tiered managed services and proprietary platforms such as Parallel (event technology) and ActivePlay (healthcare interactive LED wall).
Product overview
Bluewater Technologies Group is a full-service experiential agency and AV integration firm operating four business units: Live Production, Audio Visual Integration, Creative Services, and Experiential Marketing. Live Production encompasses meetings and events, trade shows, and themed entertainment with in-house creative and software teams. Audio Visual Integration provides AV system design and installation for workplaces, video walls, digital signage, and managed services. Creative Services offers strategy, content creation, and experience design including AR/VR and gamification. The Experiential Marketing unit delivers brand activations, exhibits, and mobile experiences. Supporting these is the Parallel event platform for digital event extensions. The company is woman-owned and serves diverse markets including sports and entertainment, corporate, retail, healthcare, cultural and educational, and public services.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Production
- Experiential Marketing Brand activation services including ideation, UX/UI design, execution, trade show booth design and build, production, staging, and mobile tours for brands and agencies.
- Audio Visual Integration Audio visual system design, installation, and support including meeting solutions, video walls, enterprise AV, command centers, digital signage, and unified communications for corporate, educational, and venue environments.
- Creative Services
- Meetings and Events
- Trade Shows & Exhibits Custom trade show booth solutions with AV integration, sustainable modular booth designs, brand activations, and technology support for trade shows and exhibits.
- Workplace Technology
- Video Wall and Digital Signage Commercial video wall and digital signage installation services including LED and LCD video walls, display networks, mounting, signal distribution, and content strategy.
- Managed Services AV managed services including on-demand support, proactive services, on-site staffing, user adoption programs, analytics, and reporting delivered via tiered service agreements (Standard, Enhanced, Premium).
- Content Creation Visual content production for events and installations including branding, signage, presentation graphics, photography, videography, environmental design, and interactive design.
- Experience Design Interactive and immersive experience design including UI/UX design, brand activation development, AR/VR concepting, gamification, audio and lighting design, and projection mapping.
- Strategy and Creative Direction Strategic creative services including innovation and ideation, art direction, and event strategy for brand experiences and experiential campaigns.
- ActivePlay Custom interactive LED wall designed for healthcare facilities to create positive, engaging environments for patients (especially children), with immersive activation that encourages movement, play, and exploration, and a hygienic design with a full content library.
- Parallel Event Platform Event platform that creates digital twins of meetings and breakout sessions, extends reach beyond physical spaces, enables lead capture, badging, gamification, and supports global audience engagement.
Quantifiable outcome
- Project values ranging from $10,000 engagements to $500,000+ installations
- +3 more outcomes
Companies that use Bluewater Technologies Group
Customer profileNamed customers28 records
Segments7 records
Ideal customer profiles7 records
Bluewater Technologies Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Bluewater Technologies Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- thunder::techcoreBluewater Technologies Group has entered a strategic partnership with thunder::tech, a Cleveland-headquartered marketing agency with offices in Detroit, Chicago, and Toledo. The collaboration combines Bluewater's production expertise in live events, AV integration, and LED displays with thunder::tech's digital and marketing capabilities to offer clients unified brand experiences spanning ideation, physical activation, and digital amplification. The partnership extends Bluewater's reach into Ohio and surrounding regions while enabling thunder::tech to expand into live and experiential activations, with projects ranging from $10,000 engagements to $500,000+ installations.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Bluewater Technologies Group competitors and assessment
Company assessmentDirect peers
- PSAV (now Encore Global): Encore Global (formerly PSAV) is the largest provider of event technology, AV production, and venue services for hotels, convention centers, and corporate clients. It directly overlaps Bluewater's meetings, events, and AV production services across enterprise and venue customers.
- Freeman: Freeman is a leading global experiential marketing agency and event production company specializing in trade shows, brand experiences, and corporate events — directly comparable to Bluewater's Live Production and Experiential Marketing units.
- George P. Johnson Experience Marketing: GPJ is a top global experiential marketing agency focused on brand experiences, trade shows, and event production for enterprise clients. It is a direct peer in the brand activation and live event space Bluewater serves.
- Sparks: Sparks is a global experiential marketing agency delivering trade shows, brand activations, and corporate events with in-house production and creative. It competes head-to-head with Bluewater in the experiential and AV integration space.
- AVI-SPL: AVI-SPL is one of the largest AV integrators in North America, designing and supporting unified communications, video walls, and managed services for enterprise and public-sector clients — a direct comparison to Bluewater's AV Integration and Managed Services business.
- Diversified: Diversified is a large global AV integration and media services firm with capabilities spanning video walls, command centers, and live events, making it a direct peer in the systems integration and experiential technology categories.
- Caravan: Caravan is a creative production agency specializing in brand experiences, trade shows, and corporate events with in-house fabrication and design. It is a direct peer in the experiential marketing and event production market Bluewater serves.
Emerging players
- MKG: MKG is a New York-based experiential marketing agency focused on brand activations, events, and immersive experiences for consumer and enterprise brands. It is an emerging/niche peer with overlapping capabilities to Bluewater's Experiential Marketing unit.
- Mersive Technologies: Mersive provides wireless collaboration and AV meeting room software used in corporate AV integration deployments. It is an emerging player in the workplace technology stack that Bluewater integrates and supports as part of its managed services.
Broad incumbents
- PRG (Production Resource Group): PRG is one of the largest global providers of entertainment and event technology solutions, including lighting, video, and audio for live events, broadcast, and permanent installations. It is a broad incumbent in the AV production space where Bluewater competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bluewater Technologies Group social profiles
Digital presenceBluewater Technologies Group compliance and trust
Trust signalCompliance3 records
Bluewater Technologies Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bluewater Technologies Group leadership team
Management profileNumber of profiles
Profiles9 records
Bluewater Technologies Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bluewater Technologies Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bluewater Technologies Group
What does Bluewater Technologies Group do?
Bluewater Technologies Group is a full-service experiential agency and AV integration firm that designs, produces, and supports live events, brand activations, trade show environments, and permanent AV installations for enterprise clients. It operates four business units—Live Production, Experiential Marketing, Audio Visual Integration, and Creative Services—delivering sensory storytelling across digital and physical canvases, supplemented by ongoing tiered managed services and proprietary platforms such as Parallel (event technology) and ActivePlay (healthcare interactive LED wall).
Is Bluewater Technologies Group a public or private company?
Bluewater Technologies Group is a private company. It is classified as family owned and is currently operating.
When was Bluewater Technologies Group founded?
Bluewater Technologies Group was founded in 1985. It employs 101 to 250 people.
Where is Bluewater Technologies Group based?
Bluewater Technologies Group is headquartered in Wixom, United States, in the North America region.
How does Bluewater Technologies Group make money?
Four revenue lines are on record. Experiential Marketing & Live Event Production is the primary driver. The others are AV Integration & System Installation, managed Services Contracts and creative Services.
Who are Bluewater Technologies Group's main competitors?
Direct peers on record are PSAV (now Encore Global), Freeman, George P. Johnson Experience Marketing, Sparks, AVI-SPL, Diversified and Caravan. Emerging players are MKG and Mersive Technologies. PRG (Production Resource Group) is listed as a broad incumbent.
Does Bluewater Technologies Group have an API?
No public API is recorded for Bluewater Technologies Group.
What industry is Bluewater Technologies Group in?
Bluewater Technologies Group's product category is Experiential Marketing & AV Integration Services. Its primary akta.pro industry code is THACAFAM, Hybrid/Virtual Meetings Production & AV Services, with a secondary code of HSACAFAF, Audio-Visual Equipment Rentals (Sound, Projection, Screens). Its NAICS code is 33431 and its SIC code is 7900.