Your Mystar
Yourmystar is a Japanese two-sided online marketplace, founded 2016, that connects consumers across all 47 prefectures with professional craftspeople for home cleaning, repair, and facility maintenance services, supplemented by a B2B facility-maintenance solution and a lifestyle media platform.
- Company typePrivate
- Founded2016
- HeadquartersSetagaya, Japan
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Your Mystar does
Yourmystar Inc. (ユアマイスター株式会社), founded August 2016 by Hoshino Takayuki (formerly of Rakuten), operates a two-sided online marketplace connecting Japanese consumers seeking home cleaning, repair, and facility maintenance services with professional craftspeople across all 47 Japanese prefectures. The company positions its mission around the "repair, clean, and restore" category of services, explicitly framing the platform as a complement to e-commerce that supports a circular economy of extending product lifespans rather than disposal. Its product portfolio comprises the core Yourmystar service EC platform, the Yourmystar Partner app for craftspeople to manage bookings and operations, the Yourmystar For Biz B2B facility maintenance solution for corporate clients, and Watashito — a lifestyle media platform (rebranded from Yourmystar Style in September 2024) covering cleaning, home maintenance, and broader everyday-life content that drives organic demand and affiliate revenue.
The underlying platform is built on a Google Cloud-based serverless architecture, with engineering team members publicly documenting the design (Findy Tools, March 2025). Distribution is anchored by Watashito as an owned-media funnel for SEO and content-driven demand generation, supplemented by affiliate partnerships with e-commerce platforms (Rakuten, Amazon, iHerb, Temu), PR and earned media (Forbes Japan, NewsPicks, TV Asahi, TBS), and an event presence at industry conferences including Google Cloud Modern App Summit Tokyo. Revenue is generated through marketplace transaction fees on consumer bookings, custom-quoted B2B facility maintenance contracts (multi-year), and affiliate/referral revenue from the Watashito media property.
The company employs 51–100 people, is headquartered in Meguro, Tokyo, and is backed by an institutional investor base that includes JAFCO, CyberAgent, Mitsui & Co., Mizuho Financial Group, Globis Capital, Incubate Fund, For Startups, and ZV Capital. Named strategic and commercial partnerships include the Sumasapo totono resident app integration (December 2025) for embedded residential services and the Furinobe IT-freelancer benefits program (December 2023). Recognition includes the Forbes Japan NEXT RISING STAR award (2016), the GLOBIS Alumni Award in the Creation Category (2023), and feature placement in METI's Kanto Bureau CE Commerce Guidebook (March 2026) as a model circular economy business operator.
Your Mystar firmographics
Firmographics- Name
- Your Mystar
- Legal name
- ユアマイスター株式会社 (Your My Star Inc.)
- Website
- https://corp.yourmystar.jp
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Yourmystar is a Japanese two-sided online marketplace, founded 2016, that connects consumers across all 47 prefectures with professional craftspeople for home cleaning, repair, and facility maintenance services, supplemented by a B2B facility-maintenance solution and a lifestyle media platform.
- Ownership category
- akta.pro rank
Where Your Mystar is headquartered
LocationHeadquarters
- HQ city
- Setagaya
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Your Mystar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Service Transaction Fees (ユアマイスター Platform): ユアマイスター operates a marketplace connecting users seeking house cleaning, repair, and facility maintenance services with craftspeople across Japan. The platform generates revenue through transaction fees from service bookings matched through the IT platform across all 47 prefectures.
- ユアマイスター フォービズ (B2B Facility Maintenance): Corporate-facing facility maintenance solutions provided to businesses, generating service fees from enterprise clients.
- Affiliate / Referral Revenue (Media Properties): The company's owned media platform (ワタシト) features affiliate content and product recommendations, generating referral revenue from e-commerce partnerships and promotional content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | エアコンクリーニング 通常タイプ: ¥11,800～ (税込) |
| Unit Pricing | Pay-as-you-go | エアコンクリーニング お掃除機能付き: ¥17,800～ (税込) |
| Unit Pricing | Pay-as-you-go | 洗濯槽クリーニング 縦型: ¥13,000～¥17,000 |
| Unit Pricing | Pay-as-you-go | 洗濯槽クリーニング ドラム式: ¥45,000～¥49,000 |
| Transaction based/ take rate | Multi-year contract | ユアマイスター フォービズ (法人向け施設メンテナンス): カスタム見積もり |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Your Mystar product offering
Product offeringCore offering
Your Mystar operates a service EC marketplace that connects individual consumers and corporate clients seeking house cleaning, repair, and facility maintenance services with verified craftspeople across all 47 Japanese prefectures. The company also runs the Watashito lifestyle media platform for content-driven demand generation and affiliate revenue, and offers a B2B enterprise facility maintenance solution (Yourmystar For Biz).
Product overview
ユアマイスター株式会社 operates a platform-plus-modules product portfolio centered on the 'Yourmystar' service EC platform, which connects users seeking to maintain and repair valued possessions with professional craftsmen offering house cleaning, repair, and facility maintenance services nationwide across all 47 Japanese prefectures. Supporting the core platform are two modules: 'Yourmystar Partner' (a store operations management app for partner craftsmen) and 'Yourmystar for Biz' (corporate facility maintenance solution). Additionally, the company operates 'Watashito' (formerly 'Yourmystar Style,' rebranded September 2024), a lifestyle media platform providing articles and ideas for solving everyday life inconveniences across diverse categories including cleaning, repairs, home maintenance, and consumer goods. The portfolio spans B2C service marketplace, B2B enterprise solutions, and content/media properties.
Differentiator
Problem solved
Functional benefit
Brands
- ユアマイスター (Your Meister): Service EC platform connecting users with craftsmen for house cleaning, repair, and facility maintenance services.
- ワタシト (Watashito)
- ユアマイスター パートナー (Your Meister Partner)
- ユアマイスター フォービズ (Your Meister For Biz)
Products and services
- Yourmystar (ユアマイスター) Service ecommerce platform that connects individual consumers with verified craftsmen for house cleaning, repair, and facility maintenance services across all 47 Japanese prefectures.
- Watashito (ワタシト) Lifestyle media platform providing ideas and product recommendations to solve everyday life inconveniences across categories including cleaning, laundry, repairs, home maintenance, fashion, interior, appliances, and gourmet; also generates affiliate referral revenue from e-commerce partnerships.
- Yourmystar Partner (ユアマイスター パートナー) Dedicated app for partner craftspeople and stores to easily manage bookings, operations, and customer interactions on the Yourmystar platform.
- Yourmystar For Biz (ユアマイスター フォービズ) B2B facility maintenance solution providing corporate clients with professional cleaning and repair services for business facilities on custom-quoted contracts.
Quantifiable outcome
- Featured as a model circular economy business in the Japanese Ministry of Economy, Trade and Industry's CE Commerce Guidebook (March 2026)
Companies that use Your Mystar
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Your Mystar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Your Mystar partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- スマサポ (Sumasapo) — totono resident appcoreService integration between ユアマイスター and Sumasapo's resident app 'totono'. The partnership enables seamless provision of professional house cleaning and repair services to totono app users — integrating ユアマイスター services directly into the residential management platform for tenants.
- フリノベ (Furinobe) — IT Freelancer Employee Benefits ProgramminorPartnership with Furinobe, an IT freelancer employee benefits program, to offer ユアマイスター services as part of the 優待特典プラン (preferential benefit plan) available to IT freelancers and their members.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Your Mystar competitors and assessment
Company assessmentDirect peers
- Thumbtack: U.S.-based online marketplace connecting consumers with local professionals for home services, cleaning, repairs, and maintenance. Directly comparable two-sided marketplace business model with lead-generation and booking functionality.
- TaskRabbit: Two-sided marketplace connecting consumers with local freelance labor for home tasks including cleaning, handyman, and moving services. Operated by IKEA/Ingka Group since 2017. Closest international analog to Yourmystar's marketplace model.
- Handy (acquired by Angi): On-demand home services platform focused on cleaning, furniture assembly, and home improvements; acquired by Angi Inc. in 2018. Comparable marketplace model targeting similar consumer use cases as Yourmystar.
- Kurashi no Market (くらしのマーケット): Operated by Tokyo-based Croooober (formerly ietty). Japan's leading home services marketplace connecting consumers with cleaning, repair, and maintenance professionals nationwide — the closest direct competitor to Yourmystar's core B2C marketplace offering.
- Croooober (formerly ietty): Parent company of Kurashi no Market, the leading home services marketplace in Japan. Direct competitor operating an analogous two-sided marketplace for cleaning, repair, and maintenance services.
Broad incumbents
- Angi Inc. (formerly Angie's List / HomeAdvisor): U.S. publicly traded parent of Angi Leads, Angi Ads, and Handy — the largest home services marketplace platform in North America. Broad incumbent in the same category serving homeowners and professionals.
- Jimoty (ジモティー): Japanese classifieds marketplace for local transactions including home services, used goods, and community exchanges. Overlaps with Yourmystar in connecting consumers with local service providers, though with a broader non-specialized scope.
Emerging players
- iCracked (iFixit-style repair platform): Repair-focused marketplace platform originally for iPhone/device repair, expanded into broader electronics and home repair categories. Comparable repair-first positioning within the circular economy narrative.
- Care.com: Online marketplace for finding local care services including housekeeping, senior care, and pet care. Marketplace model overlaps with Yourmystar in connecting consumers with household service professionals.
- Uber for home services (e.g., Doordash / Wolt-style local service extensions): Not a direct fit but conceptually adjacent — major delivery/super-app players have explored home services adjacencies that could compete with or partner alongside dedicated marketplaces like Yourmystar.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Your Mystar social profiles
Digital presenceYour Mystar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Your Mystar leadership team
Management profileNumber of profiles
Profiles8 records
Your Mystar funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Your Mystar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Your Mystar
What does Your Mystar do?
Your Mystar operates a service EC marketplace that connects individual consumers and corporate clients seeking house cleaning, repair, and facility maintenance services with verified craftspeople across all 47 Japanese prefectures. The company also runs the Watashito lifestyle media platform for content-driven demand generation and affiliate revenue, and offers a B2B enterprise facility maintenance solution (Yourmystar For Biz).
Is Your Mystar a public or private company?
Your Mystar is a private company. It is classified as venture growth investor backed and is currently operating.
When was Your Mystar founded?
Your Mystar was founded in 2016. It employs 51 to 100 people.
Where is Your Mystar based?
Your Mystar is headquartered in Setagaya, Japan, in the Asia region.
How does Your Mystar make money?
Three revenue lines are on record. Service Transaction Fees (ユアマイスター Platform) is the primary driver. The others are ユアマイスター フォービズ (B2B Facility Maintenance) and affiliate / Referral Revenue (Media Properties).
Who are Your Mystar's main competitors?
Direct peers on record are Thumbtack, TaskRabbit, Handy (acquired by Angi), Kurashi no Market (くらしのマーケット) and Croooober (formerly ietty). Broad incumbents are Angi Inc. (formerly Angie's List / HomeAdvisor) and Jimoty (ジモティー). Emerging players are iCracked (iFixit-style repair platform), Care.com and Uber for home services (e.g., Doordash / Wolt-style local service extensions).
Does Your Mystar have an API?
No public API is recorded for Your Mystar.