headspace
headspace National Youth Mental Health Foundation Ltd is Australia's national youth mental health foundation, providing free early intervention mental health services to 12-25 year olds through 150+ physical centres, online/phone counselling, and digital tools, primarily funded by the Australian Government.
- Company typePrivate
- Founded2006
- HeadquartersMelbourne, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What headspace does
headspace National Youth Mental Health Foundation Ltd is Australia's national youth mental health foundation, established in 2006 and headquartered in Melbourne. It provides free early intervention mental health services to young Australians aged 12-25 across a hybrid service model comprising 150+ physical headspace centres in metropolitan, regional, rural and remote communities, supplemented by the eheadspace online and phone counselling platform (webchat, email, and 1800 650 890 between 3pm-10pm local time) and the my.headspace.org.au personalised digital account portal that enables goal-setting, toolkits, clinician chat logs, and community participation. The product portfolio spans mental health counselling, alcohol and other drug support, work and study assistance, early psychosis programs, family support services, peer-led and professional-led group chats, and self-guided interactive activities.
The underlying technology is a digital platform ecosystem rather than a proprietary AI or automation system: a public-facing headspace.org.au content and service-discovery portal, the my.headspace account platform, the eheadspace counselling platform, and a suite of interactive digital activities. Services are youth-friendly, confidential, and free at the point of use. Specialized offerings include the Early Psychosis program, Partners in Parenting family initiatives, and the headspace Schools & Communities (Be You) education-sector program.
The business model is primarily government-funded: the Australian Government is the dominant funder, with a $1.1 billion historic commitment (approximately $750M earmarked for children and young people) underwriting the planned expansion to more than 200 services by 2028-29. Secondary revenue streams include tax-deductible donations (over $2 deductible via Deductible Gift Recipient endorsement), corporate partnerships with minimum three-year commitments, and fee-for-service workplace mental health training. The organisation operates as a registered health promotion charity under ACNC, with revenue diversification oriented toward fundraising campaigns (e.g., the Million for Mental Health Day $1M target) and corporate matching partnerships rather than user fees.
headspace firmographics
Firmographics- Name
- headspace
- Legal name
- headspace National Youth Mental Health Foundation Ltd
- Website
- https://headspace.org.au
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- headspace National Youth Mental Health Foundation Ltd is Australia's national youth mental health foundation, providing free early intervention mental health services to 12-25 year olds through 150+ physical centres, online/phone counselling, and digital tools, primarily funded by the Australian Government.
- Ownership category
- akta.pro rank
headspace industry classification
Industry- Product category
- Youth Mental Health Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Child and Youth Services (62411), Child and Youth Services (624110)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)
- akta.pro primary industry
- Child & Adolescent Behavioral Health Teletherapy Platforms (HLALAEAF)
- akta.pro secondary industries
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA), Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms (HLALAEAI), Telehealth & Digital Wellness Services (EDALAFAM)
Keywords
Where headspace is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
headspace business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Australian Government Funding: headspace National Youth Mental Health Foundation is primarily funded by the Australian Government to provide early intervention mental health services to young people aged 12-25. This represents the core operational funding for the organisation's national network of centres and digital services.
- Donations and Fundraising: Community donations support headspace's work, with all donations over $2 being tax-deductible. The organisation runs specific fundraising campaigns including the annual Million for Mental Health Day (goal of $1 million) focused on expanding family support services.
- Corporate Partnerships: Strategic corporate partnerships with minimum three-year commitments and annual financial contributions supporting specific headspace initiatives. Business supporters contribute through workplace fundraising, workplace giving programs, and cause-related marketing.
- Workplace Mental Health Training: Fee-for-service workplace mental health training, advice and consultation provided to corporate partners and organisations seeking to improve mental health outcomes for their staff.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free services for young people 12-25 |
| Other | Monthly | Donation tiers for community support |
| Other | Others | Workplace mental health training (fee-for-service) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
headspace product offering
Product offeringCore offering
headspace operates Australia's national youth mental health network, delivering free early intervention mental health services to young people aged 12-25 through a hybrid model spanning 150+ physical centres across metropolitan, regional, rural and remote Australia, online and phone counselling (eheadspace), and digital self-help tools. Services integrate mental health support with alcohol and other drug assistance, work and study support, physical health (including sexual health), and specialised early psychosis and family support programs.
Product overview
headspace is a national youth mental health foundation offering a multi-channel service platform comprising physical headspace centres (over 150 locations across Australia), eheadspace (online and phone counselling via webchat, email and 1800 650 890), and digital tools including interactive activities and group chat services (both peer-led and professional-led). The core service package integrates mental health support, alcohol and other drug services, physical health, and work and study assistance. Supporting services include specialized programs for early psychosis, family support, and schools/communities outreach. The my headspace digital account platform provides personalized access to 1-on-1 clinician chat, online communities, and self-guided mental health activities. Annual awareness campaigns including headspace day and Million for Mental Health Day complement the service delivery model.
Differentiator
Problem solved
Functional benefit
Products and services
- headspace centres
- eheadspace Online & Phone Support
- Work & Study Support
- Early Psychosis Program
- Family Support Services
- my headspace Digital Account Platform
- headspace Schools & Communities
- Workplace Mental Health Training
- Free Accredited Online Training for Health Professionals
- Telepsychiatry Service
Quantifiable outcome
- 86% of 2026 Headspace Forum attendees rated the event as very good or excellent
- +3 more outcomes
Companies that use headspace
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles3 records
headspace technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
headspace partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered major, minor and core.
- Helping HumansmajorMajor matching partner for Million for Mental Health Day 2022 fundraising campaign
- SportsgirlmajorMajor matching partner for Million for Mental Health Day 2022 fundraising campaign
- LendleasemajorMajor matching partner for Million for Mental Health Day 2022 fundraising campaign
- Accent GroupmajorMajor matching partner for Million for Mental Health Day 2022 fundraising campaign
- COS (Cornerstone)majorMajor matching partner for Million for Mental Health Day 2022 fundraising campaign
- BravuremajorMatching partner for Million for Mental Health Day 2022 fundraising campaign
- NandosminorMatching supporter for Million for Mental Health Day 2022
- National WorkforceminorMatching supporter for Million for Mental Health Day 2022
- AFL (Australian Football League)coreAFL is headspace's official mental health partner. This partnership includes mandatory measures requiring all AFL and AFLW clubs to employ full-time psychologists. The partnership was highlighted when Carlton Football Club was fined $75,000 for a mental health incident, with the fine paid to headspace.
- Murdoch Children's Research InstituteminorAustralian research institute visited by Denmark's King Frederik and Queen Mary during their state visit to learn about Danish-Australian stem cell research collaborations. The royal couple were also briefed on youth mental health services at headspace.
- Royal Children's Hospital MelbourneminorMelbourne hospital visited by Denmark's King Frederik and Queen Mary during their state visit to Australia. Part of discussions on youth mental health services alongside headspace.
- Uniting (Youth Trauma Service)coreNew Uniting Youth Trauma Service in Canberra is co-located with headspace services in Lyneham, featuring a multidisciplinary team including peer workers, alcohol and drug specialists, and family support staff. Backed by $4 million in joint ACT and federal government funding over two years.
- Pepperstone AustraliaminorCorporate partner utilizing workplace giving program and volunteer career mentors to support headspace. Quote available from Pepperstone acknowledging partnership value.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
headspace competitors and assessment
Company assessmentDirect peers
- ReachOut Australia: Australian digital youth mental health service offering online information, peer support and tools for young people. Directly overlaps with headspace's youth-focused digital mental health offering and target demographic.
- Beyond Blue: Leading Australian mental health charity providing information, online and phone support for anxiety and depression. Comparable in mission, funding model, and Australian mental health support delivery.
- Kids Helpline (yourtown): Australian free confidential phone and online counselling service for young people aged 5-25. Directly comparable to headspace's eheadspace youth counselling channel.
Emerging players
- Orygen: Australian youth mental health clinical service and research organisation focused on early intervention. Overlaps strongly with headspace's youth early-intervention mission and shares clinical/research roots.
- batyr: Australian for-purpose youth-focused preventive mental health organisation working in schools and universities. Overlaps with headspace's youth education and stigma-reduction programs.
Broad incumbents
- SANE Australia: National mental health charity providing support, counselling and information for people affected by complex mental health issues. Comparable Australian charity model but broader age focus.
- Lifeline Australia: National crisis support and suicide prevention charity offering phone and online support. Overlaps with headspace's crisis and phone-support functions across a broader population.
Others
- Black Dog Institute: Australian mental health research institute developing digital tools and prevention programs. Adjacent research/innovation peer supporting the same youth mental health ecosystem.
- Talkspace: US-based teletherapy platform connecting users to licensed therapists via app. Comparable digital mental health delivery model, though commercial, US-based and broader demographic.
- BetterHelp: Global online counselling platform offering subscription therapy. Adjacent digital teletherapy peer with a different commercial model and geography from headspace.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
headspace social profiles
Digital presenceheadspace financial estimates
Financial estimateRevenue estimate
Valuation estimate
headspace leadership team
Management profileNumber of profiles
Profiles2 records
headspace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
headspace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about headspace
What does headspace do?
headspace operates Australia's national youth mental health network, delivering free early intervention mental health services to young people aged 12-25 through a hybrid model spanning 150+ physical centres across metropolitan, regional, rural and remote Australia, online and phone counselling (eheadspace), and digital self-help tools. Services integrate mental health support with alcohol and other drug assistance, work and study support, physical health (including sexual health), and specialised early psychosis and family support programs.
Is headspace a public or private company?
headspace is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was headspace founded?
headspace was founded in 2006. It employs 101 to 250 people.
Where is headspace based?
headspace is headquartered in Melbourne, Australia, in the Oceania region.
How does headspace make money?
Four revenue lines are on record. Australian Government Funding is the primary driver. The others are donations and Fundraising, corporate Partnerships and workplace Mental Health Training.
Who are headspace's main competitors?
Direct peers on record are ReachOut Australia, Beyond Blue and Kids Helpline (yourtown). Emerging players are Orygen and batyr. Broad incumbents are SANE Australia and Lifeline Australia. Others are Black Dog Institute, Talkspace and BetterHelp.
Does headspace have an API?
No public API is recorded for headspace.
What industry is headspace in?
headspace's product category is Youth Mental Health Services. Its primary akta.pro industry code is HLALAEAF, Child & Adolescent Behavioral Health Teletherapy Platforms, with a secondary code of HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy). Its NAICS code is 621330 and its SIC code is 8090.