headspace

Youth Mental Health Servicesheadspace.org.au

headspace National Youth Mental Health Foundation Ltd is Australia's national youth mental health foundation, providing free early intervention mental health services to 12-25 year olds through 150+ physical centres, online/phone counselling, and digital tools, primarily funded by the Australian Government.

Company typePrivate
Founded2006
HeadquartersMelbourne, Australia
Headcount101–250
GTM typeB2B and B2C
OfferingServices

What headspace does

headspace National Youth Mental Health Foundation Ltd is Australia's national youth mental health foundation, established in 2006 and headquartered in Melbourne. It provides free early intervention mental health services to young Australians aged 12-25 across a hybrid service model comprising 150+ physical headspace centres in metropolitan, regional, rural and remote communities, supplemented by the eheadspace online and phone counselling platform (webchat, email, and 1800 650 890 between 3pm-10pm local time) and the my.headspace.org.au personalised digital account portal that enables goal-setting, toolkits, clinician chat logs, and community participation. The product portfolio spans mental health counselling, alcohol and other drug support, work and study assistance, early psychosis programs, family support services, peer-led and professional-led group chats, and self-guided interactive activities.

The underlying technology is a digital platform ecosystem rather than a proprietary AI or automation system: a public-facing headspace.org.au content and service-discovery portal, the my.headspace account platform, the eheadspace counselling platform, and a suite of interactive digital activities. Services are youth-friendly, confidential, and free at the point of use. Specialized offerings include the Early Psychosis program, Partners in Parenting family initiatives, and the headspace Schools & Communities (Be You) education-sector program.

The business model is primarily government-funded: the Australian Government is the dominant funder, with a $1.1 billion historic commitment (approximately $750M earmarked for children and young people) underwriting the planned expansion to more than 200 services by 2028-29. Secondary revenue streams include tax-deductible donations (over $2 deductible via Deductible Gift Recipient endorsement), corporate partnerships with minimum three-year commitments, and fee-for-service workplace mental health training. The organisation operates as a registered health promotion charity under ACNC, with revenue diversification oriented toward fundraising campaigns (e.g., the Million for Mental Health Day $1M target) and corporate matching partnerships rather than user fees.

headspace firmographics

Firmographics

Name: headspace
Legal name: headspace National Youth Mental Health Foundation Ltd
Website: https://headspace.org.au
Company type: Private
Founded year: 2006
Operating status: Operating
Headcount range: 101–250 employees
Short description: headspace National Youth Mental Health Foundation Ltd is Australia's national youth mental health foundation, providing free early intervention mental health services to 12-25 year olds through 150+ physical centres, online/phone counselling, and digital tools, primarily funded by the Australian Government.
Ownership category
akta.pro rank

headspace industry classification

Industry

Product category: Youth Mental Health Services
NAICS: Offices of Mental Health Practitioners (except Physicians) (621330), Child and Youth Services (62411), Child and Youth Services (624110)
SIC: Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)
akta.pro primary industry: Child & Adolescent Behavioral Health Teletherapy Platforms (HLALAEAF)
akta.pro secondary industries: General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA), Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms (HLALAEAI), Telehealth & Digital Wellness Services (EDALAFAM)

Keywords

Youth mental health services
Early intervention counselling
Digital mental health platform
Community mental health
Workplace mental health training

Where headspace is headquartered

Location

Headquarters

HQ city: Melbourne
HQ country: Australia
HQ region: Oceania

Offices3 records

Markets served

headspace business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Australian Government Funding: headspace National Youth Mental Health Foundation is primarily funded by the Australian Government to provide early intervention mental health services to young people aged 12-25. This represents the core operational funding for the organisation's national network of centres and digital services.
Donations and Fundraising: Community donations support headspace's work, with all donations over $2 being tax-deductible. The organisation runs specific fundraising campaigns including the annual Million for Mental Health Day (goal of $1 million) focused on expanding family support services.
Corporate Partnerships: Strategic corporate partnerships with minimum three-year commitments and annual financial contributions supporting specific headspace initiatives. Business supporters contribute through workplace fundraising, workplace giving programs, and cause-related marketing.
Workplace Mental Health Training: Fee-for-service workplace mental health training, advice and consultation provided to corporate partners and organisations seeking to improve mental health outcomes for their staff.

Pricing tiers

Model	Billing	Price
Freemium	Others	Free services for young people 12-25
Other	Monthly	Donation tiers for community support
Other	Others	Workplace mental health training (fee-for-service)

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

headspace product offering

Product offering

Core offering

headspace operates Australia's national youth mental health network, delivering free early intervention mental health services to young people aged 12-25 through a hybrid model spanning 150+ physical centres across metropolitan, regional, rural and remote Australia, online and phone counselling (eheadspace), and digital self-help tools. Services integrate mental health support with alcohol and other drug assistance, work and study support, physical health (including sexual health), and specialised early psychosis and family support programs.

Product overview

headspace is a national youth mental health foundation offering a multi-channel service platform comprising physical headspace centres (over 150 locations across Australia), eheadspace (online and phone counselling via webchat, email and 1800 650 890), and digital tools including interactive activities and group chat services (both peer-led and professional-led). The core service package integrates mental health support, alcohol and other drug services, physical health, and work and study assistance. Supporting services include specialized programs for early psychosis, family support, and schools/communities outreach. The my headspace digital account platform provides personalized access to 1-on-1 clinician chat, online communities, and self-guided mental health activities. Annual awareness campaigns including headspace day and Million for Mental Health Day complement the service delivery model.

Differentiator

Problem solved

Functional benefit

Products and services

headspace centres
eheadspace Online & Phone Support
Work & Study Support
Early Psychosis Program
Family Support Services
my headspace Digital Account Platform
headspace Schools & Communities
Workplace Mental Health Training
Free Accredited Online Training for Health Professionals
Telepsychiatry Service

Quantifiable outcome

86% of 2026 Headspace Forum attendees rated the event as very good or excellent
+3 more outcomes

Companies that use headspace

Customer profile

Named customers1 record

Segments6 records

Ideal customer profiles3 records

headspace technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

headspace partnerships and signals

Strategic signal

Partnerships

13 partnerships are on record, tiered major, minor and core.

Helping HumansmajorGTM or Marketing Partner · 10 November 2022Major matching partner for Million for Mental Health Day 2022 fundraising campaign
SportsgirlmajorGTM or Marketing Partner · 10 November 2022Major matching partner for Million for Mental Health Day 2022 fundraising campaign
LendleasemajorGTM or Marketing Partner · 10 November 2022Major matching partner for Million for Mental Health Day 2022 fundraising campaign
Accent GroupmajorGTM or Marketing Partner · 10 November 2022Major matching partner for Million for Mental Health Day 2022 fundraising campaign
COS (Cornerstone)majorGTM or Marketing Partner · 10 November 2022Major matching partner for Million for Mental Health Day 2022 fundraising campaign
BravuremajorGTM or Marketing Partner · 10 November 2022Matching partner for Million for Mental Health Day 2022 fundraising campaign
NandosminorGTM or Marketing Partner · 10 November 2022Matching supporter for Million for Mental Health Day 2022
National WorkforceminorGTM or Marketing Partner · 10 November 2022Matching supporter for Million for Mental Health Day 2022
AFL (Australian Football League)coreStrategic or Co-development PartnerAFL is headspace's official mental health partner. This partnership includes mandatory measures requiring all AFL and AFLW clubs to employ full-time psychologists. The partnership was highlighted when Carlton Football Club was fined $75,000 for a mental health incident, with the fine paid to headspace.
Murdoch Children's Research InstituteminorStrategic or Co-development PartnerAustralian research institute visited by Denmark's King Frederik and Queen Mary during their state visit to learn about Danish-Australian stem cell research collaborations. The royal couple were also briefed on youth mental health services at headspace.
Royal Children's Hospital MelbourneminorStrategic or Co-development PartnerMelbourne hospital visited by Denmark's King Frederik and Queen Mary during their state visit to Australia. Part of discussions on youth mental health services alongside headspace.
Uniting (Youth Trauma Service)coreStrategic or Co-development PartnerNew Uniting Youth Trauma Service in Canberra is co-located with headspace services in Lyneham, featuring a multidisciplinary team including peer workers, alcohol and drug specialists, and family support staff. Backed by $4 million in joint ACT and federal government funding over two years.
Pepperstone AustraliaminorGTM or Marketing PartnerCorporate partner utilizing workplace giving program and volunteer career mentors to support headspace. Quote available from Pepperstone acknowledging partnership value.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

headspace competitors and assessment

Company assessment

Direct peers

ReachOut Australia: Australian digital youth mental health service offering online information, peer support and tools for young people. Directly overlaps with headspace's youth-focused digital mental health offering and target demographic.
Beyond Blue: Leading Australian mental health charity providing information, online and phone support for anxiety and depression. Comparable in mission, funding model, and Australian mental health support delivery.
Kids Helpline (yourtown): Australian free confidential phone and online counselling service for young people aged 5-25. Directly comparable to headspace's eheadspace youth counselling channel.

Emerging players

Orygen: Australian youth mental health clinical service and research organisation focused on early intervention. Overlaps strongly with headspace's youth early-intervention mission and shares clinical/research roots.
batyr: Australian for-purpose youth-focused preventive mental health organisation working in schools and universities. Overlaps with headspace's youth education and stigma-reduction programs.

Broad incumbents

SANE Australia: National mental health charity providing support, counselling and information for people affected by complex mental health issues. Comparable Australian charity model but broader age focus.
Lifeline Australia: National crisis support and suicide prevention charity offering phone and online support. Overlaps with headspace's crisis and phone-support functions across a broader population.

Others

Black Dog Institute: Australian mental health research institute developing digital tools and prevention programs. Adjacent research/innovation peer supporting the same youth mental health ecosystem.
Talkspace: US-based teletherapy platform connecting users to licensed therapists via app. Comparable digital mental health delivery model, though commercial, US-based and broader demographic.
BetterHelp: Global online counselling platform offering subscription therapy. Adjacent digital teletherapy peer with a different commercial model and geography from headspace.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

headspace financial estimates

Financial estimate

Revenue estimate

Valuation estimate

headspace leadership team

Management profile

Number of profiles

Profiles2 records

headspace funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

headspace M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about headspace

What does headspace do?

Is headspace a public or private company?

headspace is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was headspace founded?

headspace was founded in 2006. It employs 101 to 250 people.

Where is headspace based?

headspace is headquartered in Melbourne, Australia, in the Oceania region.

How does headspace make money?

Four revenue lines are on record. Australian Government Funding is the primary driver. The others are donations and Fundraising, corporate Partnerships and workplace Mental Health Training.

Who are headspace's main competitors?

Direct peers on record are ReachOut Australia, Beyond Blue and Kids Helpline (yourtown). Emerging players are Orygen and batyr. Broad incumbents are SANE Australia and Lifeline Australia. Others are Black Dog Institute, Talkspace and BetterHelp.

Does headspace have an API?

No public API is recorded for headspace.

What industry is headspace in?

headspace's product category is Youth Mental Health Services. Its primary akta.pro industry code is HLALAEAF, Child & Adolescent Behavioral Health Teletherapy Platforms, with a secondary code of HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy). Its NAICS code is 621330 and its SIC code is 8090.