RSB Insights & Analytics

What RSB Insights & Analytics does

RSB Insights & Analytics is a privately held, founder-led global market research and analytics firm established over two decades ago and headquartered in Mumbai, India. The company delivers custom qualitative and quantitative research, business intelligence, and consulting services to enterprise clients across FMCG, Technology, Consulting, Investment, Government, and Multilateral/INGO sectors, conducting 1000+ research projects annually across 50+ countries through regional offices in the US (New York), Dubai, Singapore, and three Indian cities.

At the core of RSB's offering is a proprietary "Thoughtware" product suite: RSB Insights AI (NLP-based sentiment analysis anchored by a patented Quintuples concept with pre-COVID benchmark data), RSB Adwize (AI-powered ad measurement and predictive forecasting across 55+ languages), RSB Insights Shopper (computer-vision video analytics for SKU detection, planogram compliance, and shopper behavior), RSB Insights Online Community/mroc (a closed-network qualitative engagement platform), and RSB Insights Trendspotting (prosumer-based trend forecasting). These products are complemented by service lines in global data acquisition, data science and modeling, competitive analysis, UX/UI research, and a formally launched Social Development Research vertical targeting governments and INGOs.

RSB operates a sales-led, relationship-based enterprise go-to-market model with multi-year contracts and an average client tenure exceeding five years. Revenue is generated through project-based professional services engagements alongside a growing base of subscription/recurring revenue from its Thoughtware product portfolio. The company holds ISO certification and corporate memberships with ESOMAR and the Insights Association, and is supported by a senior leadership bench including a CBO, CGO, CFO, and sector-specific directors across social research, healthcare, and BFSI.

Name

RSB Insights & Analytics

Legal name

RSB Insights Pvt. Ltd.

Website

https://rsbinsights.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

RSB Insights & Analytics is a founder-led global market research firm headquartered in Mumbai that delivers AI-enabled qualitative and quantitative research, analytics, and consulting services to enterprise clients across FMCG, technology, government, and multilateral sectors in 50+ countries.

Ownership category

akta.pro rank

Product category

Market Research and Consumer Insights

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

B2B / Industrial Market Research (MPAAALAA)

akta.pro secondary industries

Industry & Sector Research (Syndicated/Custom) (BPAHALAE), Data Analytics Integration & Insight Platforms (Research Ops, Dashboards, Insight Repositories) (MPAAALAO), Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Market research services
• Consumer insights analytics
• Brand tracking research
• Advertising effectiveness measurement
• Qualitative quantitative research

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Market Research Services: Project-based market research engagements ranging from quick quantitative surveys to comprehensive qualitative studies. Services include stakeholder engagement, product development research, communication testing, brand tracking, and shopper behavior research. Revenue is generated on a per-project basis with clients spanning multiple industries globally.
2. Thoughtware Solutions: Proprietary technology-enabled research products including RSB Insights AI, RSB Adwize, RSB Insights Shopper, RSB Insights Online Community, and RSB Insights Trendspotting. These represent standardized or semi-standardized research solutions sold as standalone or bundled offerings.
3. Social Development Research: Specialized research vertical focused on evaluating social welfare programs for governments, multilateral organizations, academia, corporates (CSR), and INGOs. Covers sectors including health, education, water and sanitation, agriculture, livelihoods, and rural development.
4. Consulting Services: Expert guidance and strategic planning services including business intelligence, brand strategy, competitive analysis, and product development consulting to help businesses navigate market challenges and achieve growth objectives.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

RSB Insights & Analytics is a global market research firm delivering custom quantitative and qualitative research services alongside a proprietary portfolio of AI-powered Thoughtware platforms. Core offerings include consumer insights, brand tracking, advertising effectiveness, retail/shopper analytics, trend forecasting, and online community research for enterprise clients across FMCG, technology, government, and social development sectors. The firm combines field research operations across 50+ countries with technology-enabled analytics to convert complex data into strategic decisions.

Product overview

RSB Insights & Analytics offers a modular Thoughtware product portfolio centered on proprietary AI-powered research solutions. The core offerings include RSB Insights AI (advanced NLP-based sentiment and emotion analysis platform), RSB Adwize (advertising measurement and optimization), RSB Insights Shopper (video analytics for retail), RSB Insights Online Community (mroc for consumer engagement), and RSB Insights Trendspotting (trend forecasting). These are complemented by specialized services including global data acquisition, integrated market research solutions, business intelligence, data science & modeling, competitive analysis, and UX/UI research. The company also operates RSB Social Development Research as a dedicated vertical for social impact studies.

Differentiator

Problem solved

Functional benefit

Brands

• RSB Insights AI: Proprietary AI platform for unlocking category and brand insights using advanced AI technologies including Unbiased Data Extraction, Contextual Intelligence, Advanced Sentiment Analysis, and Trend & Historical Comparison.
• RSB Adwize
• RSB Insights Shopper
• RSB Insights Online Community (mroc)
• RSB Insights Trendspotting

Products and services

• RSB Insights AI Proprietary AI platform that uses advanced Natural Language Processing and the patented Quintuples technology for sentiment analysis, emotion analysis, trend forecasting, and brand health monitoring across global markets. Designed for enterprise brand and consumer insights teams.
• RSB Adwize End-to-end advertising measurement and optimization platform offering comprehensive ad measurement, concept and creative pre-testing, real-time ad monitoring, ad performance forecasting, and brand and ad effectiveness analysis. Supports over 55 languages. Built for marketing and brand teams running multi-market campaigns.
• RSB Insights Shopper Video analytics solution for retail and shopper insights, using machine learning to analyze brand visibility, customer traffic, planogram compliance, stock management, customer engagement, POSM evaluation, and path-to-purchase insights. Designed for retail, FMCG, and shopper marketing teams.
• RSB Insights Online Community (MROC) Secure, closed-network online community platform for qualitative research, featuring live chats, blogs, contests, group discussions, video diaries, co-creation sessions, ideation workshops, market boards, surveys, and collage creation with real-time client observation. Built for continuous consumer engagement research programs.
• RSB Insights Trendspotting Prosumer-based trend forecasting solution that leverages current consumer behavior, cultural shifts, socio-economic factors, and digital influences to identify and forecast emerging market trends. Uses digital qualitative research across diverse geographies. Designed for brand strategy and innovation teams.
• RSB Social Development Research Specialized research vertical focused on evaluating social welfare programs in health, education, water and sanitation, agriculture, livelihoods, and rural development. Partners with governments, multilateral organizations (World Bank, UNICEF, UNDP), academia, corporates (CSR), and INGOs. Formalized as a dedicated vertical in June 2025.
• Global Data Acquisition Comprehensive international market research data collection and analysis services delivered through field operations spanning 50+ countries. Designed for enterprise clients needing multi-market primary research data.
• Integrated Market Research Solutions Complete suite of qualitative, quantitative, and meta-analysis research services delivering actionable insights for enterprise clients across industries.
• Business Intelligence Advanced analytics solutions supporting data-driven decision-making and business growth for enterprise clients across banking, healthcare, retail, and other sectors.
• Data Science and Modeling Predictive modeling and data science techniques for pattern discovery, demand forecasting, and trend analysis.
• Competitive Analysis Assessment of competitor strengths, weaknesses, and market positioning to identify opportunities and inform strategy.
• UX/UI Research

Quantifiable outcome

• Average client relationship duration of over 5 years indicating high satisfaction and repeat business
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• ESOMARcoreOthersGlobal association for data, research, and insights professionals. RSB Insights holds corporate membership demonstrating adherence to industry standards and best practices, providing credibility and networking opportunities within the market research community.
• Insights AssociationcoreOthersLeading trade organization for the market research and data analytics industry. Company membership indicates commitment to industry standards and provides access to industry resources, events, and professional development.
• ISO (International Organization for Standardization)coreOthersInternational standards organization. RSB Insights maintains ISO certification demonstrating compliance with international quality management standards.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Kantar: Kantar is one of the world's largest market research and consumer insight firms, offering brand tracking, advertising effectiveness, and shopper insights across global markets — directly overlapping RSB's core research offerings and proprietary Adwize/Shopper capabilities, but at vastly greater scale.
• Ipsos: Ipsos is a global leader in market research, social and opinion research, and advertising measurement with deep presence across 90+ markets. It competes head-to-head with RSB on ad effectiveness (Adwize), brand health tracking, and social research services.
• NielsenIQ: NielsenIQ is a global consumer intelligence and measurement firm offering retail measurement, shopper insights, and analytics — closely aligned with RSB's Shopper video analytics and retail execution offerings.
• GfK (now part of NIQ): GfK is a global market intelligence firm specializing in consumer goods, retail, and technology sector research. Its consumer panels and category analytics directly overlap with RSB's FMCG/consumer brand research focus.

Direct peers

• Toluna: Toluna is a global consumer insights platform combining technology-enabled research (online panels, MROCs) with professional services — a near-direct comparable to RSB's blended Thoughtware plus custom services model.
• Dynata: Dynata is one of the world's largest first-party data and insights platforms, offering panel-based research and analytics. It overlaps with RSB on global data acquisition and online community research (MROC) capabilities.

Emerging players

• Zappi: Zappi is an AI-powered consumer insights platform focused on advertising and product innovation testing — a direct competitive threat and adjacent peer to RSB Adwize and RSB Insights AI.
• quantilope: quantilope is an automated market research platform offering AI-powered quant and brand tracking — a direct emerging competitor to RSB's quantitative research and Insights AI offering.
• Confirmit (now Forsta): Forsta (formerly Confirmit) is an experience and research technology platform providing survey, MROC, and analytics tooling — comparable to RSB's online community and integrated research platform capabilities.

Regional players

• Karvy Insights (India market research): Karvy Insights is a large India-based market research firm offering field, quant, and consumer insight services across South Asia — a direct regional competitor with overlapping India-market capabilities and similar enterprise client base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/research-services-bureau
• Instagraminstagram.com/rsbinsights_global
• Xx.com/RSBIndia

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RSB Insights & Analytics