What Aktiespararna does

Aktiespararna (legal name: Sveriges Aktiesparares Riksförbund) is a Swedish nonprofit membership organization founded in 1966 that serves approximately 60,000 individual retail investors across Sweden. Headquartered in Stockholm with 51-100 employees, the organization provides a multi-product investor platform combining educational content, analytical tools, curated portfolios, and shareholder advocacy. Core products include SaveByBell, a data-driven stock analysis platform that applies six quantitative strategies (Kombi, PEG, Dividend Raisers, Undervalued, RSI, MA200) to generate buy/sell signals for all Swedish listed companies; the Aktiespararna Aktiv fund, a 0% management fee actively managed equity fund managed by Cicero and distributed on Alpcot; four curated equity portfolios (Bas, Utdelnings, Småbolag, Korta); the Analysappen mobile app; and the Aktiespararen magazine published nine times per year. The organization also operates a national community infrastructure of 116 local chapters running 900+ physical and digital events annually, and represents small shareholders at hundreds of listed-company AGMs each year.

The business model is a two-tier subscription membership: Basic at 59 SEK/month (digital magazine and tools) and Premium at 99 SEK/month (physical magazine, full tool access, fund eligibility, exclusive events), both with no binding period. Revenue is primarily subscription-based, supplemented by corporate event services (Aktiedagarna) and content partnerships (Analysguiden). The organization generates no external funding as a member-owned nonprofit. Its stated long-term portfolio performance materially outpaces the Stockholm Stock Exchange benchmark (SIXRX), with the Bas portfolio at 375%, Utdelnings at 347%, and Småbolag at 500% since inception approximately 15 years ago versus 325% for SIXRX, forming the central value proposition for member acquisition. Aktiespararna's competitive position is built on independence from banks, 60 years of brand history, grassroots community infrastructure, and a bundled content-plus-tools-plus-fund offering that has no direct equivalent in the Swedish retail investor market.

Name

Aktiespararna

Legal name

Sveriges Aktiesparares Riksförbund

Website

https://aktiespararna.se

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

51–100 employees

Short description

Aktiespararna (Sveriges Aktiesparares Riksförbund) is a Swedish nonprofit membership organization founded in 1966 serving approximately 60,000 individual retail investors. It offers investment analysis tools (SaveByBell), curated portfolios, a zero-fee fund, educational content, and 116 local chapters.

Ownership category

akta.pro rank

Product category

Retail Investment Research & Education

NAICS

Portfolio Management and Investment Advice (523940), Finance and Insurance (52)

SIC

Investment Advice (6282), Services-Membership Organizations (8600)

akta.pro primary industry

Affinity, Membership & Association Referral Programs (FSAEAMAL)

akta.pro secondary industry

Investment & Wealth Introducers (RIA/Private Wealth Referrals) (FSAEAMAC)

Keywords

• Retail investor services
• Investment education
• Stock analysis
• Member-based investing
• Shareholder advocacy

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Premium Membership: Premium subscription at 99 SEK/month with no binding period. Includes monthly magazine in mailbox (9 issues/year), in-depth news and buy/sell recommendations, analysis of Swedish and foreign listed companies, ready-made fund and stock portfolios, access to Aktiespararna Aktiv fund, SaveByBell buy/sell signals, exclusive trainings and events, digital magazine access, local activities and meetings, and investment decision tools.
2. Basic Membership: Basic subscription at 59 SEK/month. Includes digital magazine (9 issues/year), investment decision tools, and magazine in mailbox.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Aktiespararna is a membership organization that provides Swedish retail investors with data-driven stock analysis tools (SaveByBell), ready-made equity portfolios, an actively managed fee-free fund (Aktiespararna Aktiv), and educational content including a magazine, newsletter, and podcast. It also operates a grassroots network of 116 local chapters hosting 900+ events annually and advocates for small shareholders at corporate AGMs and in regulatory matters.

Product overview

Aktiespararna is a membership-based organization offering a multi-product platform for retail investors in Sweden. The core offering combines data-driven analytical tools (SaveByBell for stock signals), actively managed investment products (Aktiespararna Aktiv fund with 0% fee), curated stock portfolios (Basportföljen, Utdelningsportföljen, Småbolagsportföljen, Korta portföljen), and educational content (guides, the Aktiespararen magazine, Aktiepodden podcast, and courses). Members access these through tiered subscriptions (Bas at 59 SEK/month and Premium at 99 SEK/month), with Premium including physical magazine delivery and exclusive tools. The platform is complemented by local chapters, event calendars, and corporate event services that connect listed companies with retail investors.

Differentiator

Problem solved

Functional benefit

Products and services

• SaveByBell

Quantifiable outcome

• Portfolios have outperformed SIXRX benchmark: Basportföljen 375%, Utdelningsportföljen 347%, Småbolagsportföljen 500% vs Stockholmsbörsen 325% since inception ~15 years ago
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and major.

• CicerocoreImplementation/ SI/ Consulting PartnerCicero is the fund manager for Aktiespararna Aktiv, the fee-free actively managed equity fund available exclusively to Aktiespararna members. Cicero handles the portfolio management while the fund follows Aktiespararnas successful stock and fund portfolios.
• AlpcotcoreChannel Partner/ Reseller/ DistributorAlpcot is the savings platform where Aktiespararna Aktiv fund is available for trading. Members access the fee-free fund through Alpcot's platform.
• SaveByBellcoreTechnology or IntegrationSaveByBell is a data-driven stock analysis platform that provides buy and sell signals for all Swedish listed companies. Aktiespararna offers SaveByBell as a core member benefit. The platform applies multiple analytical strategies including PEG, Dividend Raisers, Undervalued, RSI, MA200, and Kombi.
• AnalysguidenmajorTechnology or IntegrationAnalysguiden provides commissioned analyses of listed companies featured on Aktiespararna's platform. The analyses are produced by Analysguiden and distributed through Aktiespararna's member channels.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Affärsvärlden: Affärsvärlden is a long-standing Swedish investment magazine and research provider delivering stock analysis, buy/sell recommendations, and portfolio ideas. It directly competes with Aktiespararen magazine and Aktiespararna's commissioned analysis content for the same Swedish retail-investor audience.
• Avanza: Avanza is Sweden's largest retail broker, historically born from Aktiespararna's 'Aktiespararnas fondkommission.' It offers real-time trading, screeners, and 'Aktiehandelsskolan' education. As a free-to-use platform with integrated brokerage, it directly pressures Aktiespararna's paid analysis and portfolio subscriptions.
• Aktieägarna: Aktieägarna is a Swedish shareholder association focused on corporate governance, AGM representation, and investor rights advocacy. It overlaps directly with Aktiespararna's advocacy function and competes for the same engaged-investor member segment in Sweden.
• Nordnet: Nordnet is a major Nordic retail broker offering trading, savings, research, and portfolio tools to Swedish retail investors. It directly competes with Aktiespararna for the same self-directed retail-investor mindshare, with broader product scope (brokerage, funds, pensions) that threatens Aktiespararna's premium subscription model.

Emerging players

• Lysa: Lysa is a Swedish robo-advisor offering automated, low-cost portfolio management primarily via index funds. It competes for the same retail-investor wallet by addressing the 'I don't want to pick stocks myself' segment that Aktiespararna's research and portfolios also target.
• Shareville: Shareville is a social-investing community owned by Avanza where users share portfolios and trades. It overlaps with Aktiespararna's community-led approach (local chapters, events) and offers free peer-portfolio insight that competes with Aktiespararna's premium portfolio products.

Broad incumbents

• Dagens Industri: Dagens Industri is Sweden's leading business newspaper with broad financial news, analysis, and investor content. It overlaps with Aktiespararna's magazine, news, and analysis offerings but serves a wider business audience rather than focusing exclusively on self-directed retail investors.

Others

• Börsveckan: Börsveckan is a Swedish investment weekly delivering stock recommendations and analysis. It is a content-only competitor to Aktiespararen magazine, targeting the same Swedish retail-investor reader with a different distribution model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aktiespararna
• YouTubeyoutube.com/c/AktiespararnaEvent
• Facebookfacebook.com/134615803460
• LinkedInlinkedin.com/company/aktiespararna
• Instagraminstagram.com/aktiespararna_

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aktiespararna